AirBeats® is a wireless earphone brand that’s built with professional athletes in mind but made for everyday people. Their sales are eCommerce based aimed mostly for the U.S market.
Airbeats’ main online marketing objective was to increase online sales while maintaining the lower purchase price for consumers. As they kept switching sales strategies, their campaigns were inconsistent and they were never able to maintain any positive results long-term.
Mayple then matched AiBeats® with the best-matched marketer for their needs. At first the marketer “cleaned house” and fixed all the proper pixel tracking configurations followed by proper set up of Google Shopping activity.
Within a month of Mayple’s marketer taking the lead, the media budget was increased from $5k to $35 and ROI skyrocketed to over 400%.