Homestyle manufactures and imports various high-quality home textile products such as towels, blankets, curtains, rugs, and more. Their products are distributed and sold in major retail stores both locally and abroad.
Recently, they had taken their activity online as well, opening a new direct marketing eCommerce website alongside the existing B2B model. While Homestyle had plenty of experience in the B2B market, they were less familiar with eCommerce strategy and sought out guidance to start generating direct online purchases.
Mayple built the entire eCommerce marketing enterprise from the ground up. After rebuilding their Google campaigns, we were able to reach their target audiences and generate relevant leads that translate into online website purchases.Eventually, Mayple’s effort was generating an equivalent amount of sales online to what Homestyle was generating in 30 of their actual physical stores. The scope of activity had grown so much, that they decided to shift their marketing operation inhouse, keeping Mayple on in an advisory role.
Homestyle successfully added online sales to their business activity and return on ad spend increased thousand times over.