Nitsba is a well-established and experienced real-estate company, engaged in two main activities: Development of residential and commercial real estate projects, as well as leasing and managing of income-generating properties.
After working with an advertising agency for a long time, they realized they were not the owners of their media accounts and data. Essentially feeling “held hostage” and in the dark by their marketing service provider.With trust broken and transparency non-existent, they sought a different way of work that would provide them with leads.
Mayple started by setting up entirely new media accounts, this time under Nitsba’s ownership. Then they built and correctly implemented all pixels for relevant media channels: Facebook Instagram, Google, and Tabbola. Finally, Mayple redistributed the media budget in a healthier way to improve cost per lead.
Nitsba now had full control and ownership over all media accounts and a transparent way to view all their marketing results. Continuous optimization of media campaigns by the matched Mayple marketer managed to improve Cost per Lead by 700%.