The company have developed an innovative proteomics product line that provides drug companies, biodefense specialists and life scientists with new tools for protein analysis.
To plan and deliver a 360' digital marketing strategy, marketing an AI based cancer screening biomarker test.
To plan and deliver a 360' digital marketing strategy, marketing an AI based cancer screening biomarker test.
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The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment, and to make the business a full time operation. Working with the client we established a social media strategy and content plan that would demonstrate the beauty and benefits of the product. The strategy was designed to deliver the key messages, in a powerful, relevant and engaging way. We then layered in a highly targeted boosted-posts programme across Instagram and Facebook. Using organic and paid-for social was the catalyst for a fantastic brand launch and delivered outstanding results.
