In the Minnesota United FC’s inaugural season, Allina Health was a cornerstone sponsor and the official orthopedic partner. As part of that partnership, I developed a full-service marketing strategy campaign that included a television and social campaign around the idea of teamwork.

-20%
List Growth

Kelly Benson

Mayple Vetted Expert

The Challenge

In the Minnesota United FC’s inaugural season, Allina Health was a cornerstone sponsor and the official orthopedic partner. As part of that partnership, our Mayple expert developed a full-service marketing strategy campaign that included a television and social campaign, focused around the idea of teamwork.

The Process

In the Minnesota United FC’s inaugural season, Allina Health was a cornerstone sponsor and the official orthopedic partner. As part of that partnership, our Mayple expert developed a full-service marketing strategy campaign that included a television and social campaign, focused around the idea of teamwork.

The Solution

  • As a result of a successful marketing strategy, executed on a variety of social, paid + TV platforms, the client received +60% increase in new patients to the core Allina Health clinics in the Twin Cities of Minnesota, 25% more than their original goal.
  • Kelly also improved their CPL by 20%. This was in large part due to successful SEO optimizations made on a daily basis, creative ads delivered via social media platforms, and Google ads niche targeted to Allina's core audience.
Skills Used
Marketing Strategy
SEO
SMS Marketing
Paid Ads
Email Marketing
Industry
Health & Wellness

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