Allina Health Case Study

In the Minnesota United FC’s inaugural season, Allina Health was a cornerstone sponsor and the official orthopedic partner. As part of that partnership, I developed a full-service marketing strategy campaign that included a television and social campaign around the idea of teamwork.

-20%

List Growth

Kelly Benson

Mayple Vetted Expert

The Challenge

In the Minnesota United FC’s inaugural season, Allina Health was a cornerstone sponsor and the official orthopedic partner. As part of that partnership, our Mayple expert developed a full-service marketing strategy campaign that included a television and social campaign, focused around the idea of teamwork.

The Process

The Solution

As a result of a successful marketing strategy, executed on a variety of social, paid + TV platforms, the client received +60% increase in new patients to the core Allina Health clinics in the Twin Cities of Minnesota, 25% more than their original goal.
Kelly also improved their CPL by 20%. This was in large part due to successful SEO optimizations made on a daily basis, creative ads delivered via social media platforms, and Google ads niche targeted to Allina's core audience.

Website

https://www.allinahealth.org/

Skills Used

Marketing Strategy

SEO

SMS Marketing

Paid Ads

Email Marketing

Industry

Health & Wellness

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