In the Minnesota United FC’s inaugural season, Allina Health was a cornerstone sponsor and the official orthopedic partner. As part of that partnership, I developed a full-service marketing strategy campaign that included a television and social campaign around the idea of teamwork.
In the Minnesota United FC’s inaugural season, Allina Health was a cornerstone sponsor and the official orthopedic partner. As part of that partnership, our Mayple expert developed a full-service marketing strategy campaign that included a television and social campaign, focused around the idea of teamwork.
In the Minnesota United FC’s inaugural season, Allina Health was a cornerstone sponsor and the official orthopedic partner. As part of that partnership, our Mayple expert developed a full-service marketing strategy campaign that included a television and social campaign, focused around the idea of teamwork.
Put your e-mail in and we'll arrange a consultation call for you
.png)
The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment, and to make the business a full time operation. Working with the client we established a social media strategy and content plan that would demonstrate the beauty and benefits of the product. The strategy was designed to deliver the key messages, in a powerful, relevant and engaging way. We then layered in a highly targeted boosted-posts programme across Instagram and Facebook. Using organic and paid-for social was the catalyst for a fantastic brand launch and delivered outstanding results.
