Sales, when we started, were around $40k/ per month. After six months, they were at $120k/month. The Blind Tasting Kit, corporate gifting, and weddings became extremely popular. Also, we helped implement an SMS pocket sommelier to interact with customers and incentivize repeated sales.
During COVID, their goal was to increase online sales of high-end and local California wines.
During COVID, their goal was to increase online sales of high-end and local California wines.
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While the brand had a business Facebook account set up, their follower base and engagement rate were very low as they were not actively posting on this channel. Within the first couple of months Facebook following more than doubled. With the follower growth campaign running for 1 month, English Tea Store was able to generate 17,342 new Facebook followers. The page started with 12,102 Facebook followers.