We restructured their account to enable us to focus on the best audience and test tons of creatives.

+26%
List Growth

SH1FT

Mayple Vetted Expert

The Challenge

Basso's creatives were getting a little stale, and their audience had been seeing a lot of the same ads over and over again. Our challenge was to create brand-aligned visuals for social media and freshen up the advertising creatives.

The Process

Basso's creatives were getting a little stale, and their audience had been seeing a lot of the same ads over and over again. Our challenge was to create brand-aligned visuals for social media and freshen up the advertising creatives.

The Solution

  • Most of their shoes and clothing have a specific name, and our unique twist was to give personality to each of these pieces. We created standout, product-centric visuals around specific themes.
  • Improved CTR for 4 out of 5 of their best sellers. Our campaigns generated better ROAS than all of the campaigns of their 8 previous months.
  • We successfully freshened up and innovated with their brand, straying away from the "classic" eCommerce clothing creatives.
Skills Used
Social Media Management
Industry
Style & Fashion

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