Exceeded initial KPI target by over 75% and continue to drive hundred of ideal leads.
To launch the Californian music fintech startups global paid media campaigns and maximize ideal lead signups.
To launch the Californian music fintech startups global paid media campaigns and maximize ideal lead signups.
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The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment, and to make the business a full time operation. Working with the client we established a social media strategy and content plan that would demonstrate the beauty and benefits of the product. The strategy was designed to deliver the key messages, in a powerful, relevant and engaging way. We then layered in a highly targeted boosted-posts programme across Instagram and Facebook. Using organic and paid-for social was the catalyst for a fantastic brand launch and delivered outstanding results.