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The 6-month media plan resulted in very positive results for the company. With only $20K in media spend, Big R received over +900% ROAS in the first 8 weeks of launch, eventually surpassing a ROAS goal of +1200% ROAS over 6 months.
Big R requested a full-service marketing strategy to increase brand awareness, increase market share in the industry, and achieve a ROAS of at least +750%. Our Mayple expert created a 6-month marketing strategy that included paid social ads via Facebook, Instagram + Twitter, paid search via Google ads, an email marketing automation campaign to increase subscribers and to nurture current customers further down the purchasing funnel, programmatic display ads, mobile marketing SMS offers for in-store customers, online promotions and more. The media plan had to be smart, budget conscious & strategic.
Big R requested a full-service marketing strategy to increase brand awareness, increase market share in the industry, and achieve a ROAS of at least +750%. Our Mayple expert created a 6-month marketing strategy that included paid social ads via Facebook, Instagram + Twitter, paid search via Google ads, an email marketing automation campaign to increase subscribers and to nurture current customers further down the purchasing funnel, programmatic display ads, mobile marketing SMS offers for in-store customers, online promotions and more. The media plan had to be smart, budget conscious & strategic.
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