The 6-month media plan resulted in very positive results for the company. With only $20K in media spend, Big R received over +900% ROAS in the first 8 weeks of launch, eventually surpassing a ROAS goal of +1200% ROAS over 6 months.

+1200%
List Growth

Kelly Benson

Mayple Vetted Expert

The Challenge

Big R requested a full-service marketing strategy to increase brand awareness, increase market share in the industry, and achieve a ROAS of at least +750%. Our Mayple expert created a 6-month marketing strategy that included paid social ads via Facebook, Instagram + Twitter, paid search via Google ads, an email marketing automation campaign to increase subscribers and to nurture current customers further down the purchasing funnel, programmatic display ads, mobile marketing SMS offers for in-store customers, online promotions and more. The media plan had to be smart, budget conscious & strategic.

The Process

Big R requested a full-service marketing strategy to increase brand awareness, increase market share in the industry, and achieve a ROAS of at least +750%. Our Mayple expert created a 6-month marketing strategy that included paid social ads via Facebook, Instagram + Twitter, paid search via Google ads, an email marketing automation campaign to increase subscribers and to nurture current customers further down the purchasing funnel, programmatic display ads, mobile marketing SMS offers for in-store customers, online promotions and more. The media plan had to be smart, budget conscious & strategic.

The Solution

  • Our Mayple expert's marketing strategy helped Big R reach their ROAS goal by increasing it 1200%.
  • Our expert created content that was specifically curated to each marketing platform. The strategy included content specific to Facebook versus Instagram versus Email to ensure they were targeting the right marketing message to the consumer.
  • With multiple ad platforms and growth strategies, Big R was able to surpass multiple revenue goals for the year in just under 6 months.
Website
Skills Used
Marketing Strategy
SMS Marketing
SEO
Email Marketing
Industry
Gaming
eCommerce

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