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Hummingbird produce an alternative solution for parents to take their children to visit a clinic instead of a hospital for a 3-minute procedure to get ear tubes implanted.
The company was in need of a new website, which combined 3 of their old websites into a single new site. They also needed a marketing strategy to increase sales and overall brand awareness with their new ear tube product. The marketing strategy included a lead generation email campaign, as well as a paid social media campaign and paid search, in addition to SEO on Google.
The company was in need of a new website, which combined 3 of their old websites into a single new site. They also needed a marketing strategy to increase sales and overall brand awareness with their new ear tube product. The marketing strategy included a lead generation email campaign, as well as a paid social media campaign and paid search, in addition to SEO on Google.
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Delta Marketing identified the key differentiators and needs for the Vios customers and brought those to life in social media. Delta’s understanding of, and ability to navigate, online/offline customers through a ROPO model ensured an effective social media strategy was created and implemented. The strategy stretch across all Paid, Owned and Earned channels ensuring every consumer touchpoint was maximised and focussed on delivering tangible outcomes for the client. Delta created and published six posts per week of timely, relevant, engaging, and original content. Delta has successfully delivered organic growth, talkability (with in-store customers referencing the social media activity).
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