iCruise is a Florida-based travel company specializing in cruises and resort vacations. Arrivia, Inc. acquired iCruise in December of 2019. Arrivia is a global leader in travel-based loyalty and reward solutions. With the acquisition of iCruise, Arrivia reaffirms its strategic commitment to the cruise industry and expands its capabilities to deliver unmatched cruise value and services to its business partners and consumers worldwide.
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The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment, and to make the business a full time operation. Working with the client we established a social media strategy and content plan that would demonstrate the beauty and benefits of the product. The strategy was designed to deliver the key messages, in a powerful, relevant and engaging way. We then layered in a highly targeted boosted-posts programme across Instagram and Facebook. Using organic and paid-for social was the catalyst for a fantastic brand launch and delivered outstanding results.