Jumby Bay Island is a private island paradise in Antigua and is one of the most desirable, all-inclusive retreats in the Caribbean.

-275%
List Growth

James R.

Mayple Vetted Expert

The Challenge

The social accounts were not growing, and the content was fairly stagnant and uninviting, leading to few sales for the company.

The Process

The social accounts were not growing, and the content was fairly stagnant and uninviting, leading to few sales for the company.

The Solution

  • I could see the imagery, tone of voice, and repetitive nature of the content we're putting people off. With new photos and User Generated Content (UGC), I began to improve the aesthetics and changed the tone of voice so it created a more friendly personality. I varied the content types and introduced new themes as well as added highlights for the first time and improved the hashtags used.
  • I drastically improved the overall look of the social media content.
  • I improved engagement, following, and website clicks.
  • The account turned from fairly stagnant into a much more exciting and interactive profile with increasing amounts of customer comments and messages.
Website
Skills Used
Social Media Management
Industry
Travel & Leisure

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