Kelton Global is a consumer insights and strategy consulting firm. They use quantitative and qualitative research to create customer segmentations, drive innovation, deliver brand strategy and compelling communications.
Kelton Global was looking to restructure their website, lead generation process, SEO, content strategy, and HR recruitment.
Kelton Global was looking to restructure their website, lead generation process, SEO, content strategy, and HR recruitment.
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Sales, when we started, were around $40k/ per month. After six months, they were at $120k/month. The Blind Tasting Kit, corporate gifting, and weddings became extremely popular. Also, we helped implement an SMS pocket sommelier to interact with customers and incentivize repeated sales.
Delta Marketing identified the key differentiators and needs for the Vios customers and brought those to life in social media. Delta’s understanding of, and ability to navigate, online/offline customers through a ROPO model ensured an effective social media strategy was created and implemented. The strategy stretch across all Paid, Owned and Earned channels ensuring every consumer touchpoint was maximised and focussed on delivering tangible outcomes for the client. Delta created and published six posts per week of timely, relevant, engaging, and original content. Delta has successfully delivered organic growth, talkability (with in-store customers referencing the social media activity).