Koh is a D2C eco-friendly cleaning product, launched in 2016, and now selling to over 1M customers in Australia and the UK.
With a rapidly growing revenue of over $40M in this financial year (2021) and backed up by 60,000 incredible 5-star customer reviews they're taking on the nasty chemical cleaning industry. I've joined Koh in 2018, in the years that followed they expanded to the UK and made incremental growth years. My challenge was that, without much experience, I had to manage 6 people and start this all from scratch.
With a rapidly growing revenue of over $40M in this financial year (2021) and backed up by 60,000 incredible 5-star customer reviews they're taking on the nasty chemical cleaning industry. I've joined Koh in 2018, in the years that followed they expanded to the UK and made incremental growth years. My challenge was that, without much experience, I had to manage 6 people and start this all from scratch.
I've completed two roles ate Koh. As a Digital Content Manager I supported and led the creative marketing team of 6 people.
I was mainly responsible for:
As a Marketing Obs Manager I was responsible for
Besides that I supported and organised Giving back activities such as:
Put your e-mail in and we'll arrange a consultation call for you
Sales, when we started, were around $40k/ per month. After six months, they were at $120k/month. The Blind Tasting Kit, corporate gifting, and weddings became extremely popular. Also, we helped implement an SMS pocket sommelier to interact with customers and incentivize repeated sales.
Delta Marketing identified the key differentiators and needs for the Vios customers and brought those to life in social media. Delta’s understanding of, and ability to navigate, online/offline customers through a ROPO model ensured an effective social media strategy was created and implemented. The strategy stretch across all Paid, Owned and Earned channels ensuring every consumer touchpoint was maximised and focussed on delivering tangible outcomes for the client. Delta created and published six posts per week of timely, relevant, engaging, and original content. Delta has successfully delivered organic growth, talkability (with in-store customers referencing the social media activity).