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Consistent 2-3x ROAS on Google shopping, 31% YOY Increase in sales, 1000% Increase in social traffic
Since products are cheap, this made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting individuals on Facebook/Instagram was challenging to stay profitable.
Since products are cheap, this made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting individuals on Facebook/Instagram was challenging to stay profitable.
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