The 6-month media plan resulted in very positive results for the company. With only $20K in media spend, Big R received over +900% ROAS in the first 8 weeks of launch, eventually surpassing a ROAS goal of +1200% ROAS over 6 months.

While the brand had a business Facebook account set up, their follower base and engagement rate were very low as they were not actively posting on this channel. Within the first couple of months Facebook following more than doubled. With the follower growth campaign running for 1 month, English Tea Store was able to generate 17,342 new Facebook followers. The page started with 12,102 Facebook followers.

We optimized their Google Ads structure by conducting a thorough keywords and competition audit, and went through a whole social media rebrand phase to make sure their brand image was up to par with industry standards and competitors.

Consistent 2-3x ROAS on Google shopping, 31% YOY Increase in sales, 1000% Increase in social traffic