WYLD gear are committed to curating products that support their customer on any journey. They strive to feed people's desire to explore the world, and want to make that experience easy. They're a small team with western values, rooted in Casper, Wyoming, deep in the mountains. From their pro-grade coolers to their drinkware, they are built to survive the toughest conditions. They are WYLD and they're here to last. WYLD will keep you refreshed and hydrated so their customers can stay the course.
Wyld Gear were struggling to get exposure for their innovative coolers.
Wyld Gear were struggling to get exposure for their innovative coolers.
Our Mayple expert ensured the Facebook Ad account was set up correctly. From there, he ran an intensive A/B testing campaign to focus in on different pieces of the ad funnel, and translate the results into profitable ad spend.
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The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment, and to make the business a full time operation. Working with the client we established a social media strategy and content plan that would demonstrate the beauty and benefits of the product. The strategy was designed to deliver the key messages, in a powerful, relevant and engaging way. We then layered in a highly targeted boosted-posts programme across Instagram and Facebook. Using organic and paid-for social was the catalyst for a fantastic brand launch and delivered outstanding results.
