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Our previous experience from carrying marketing campaigns as a solo-team helps me manage my regional teams to reach goals and targets through project management and objective-setting.
On any given day, I am to keep a team of more than 10 people from different countries, cultures, and languages on-brand to delivering the message and the image that the company wishes to keep. The biggest challenge is keeping the brand message delivered in a consistent manner while ensuring that each different region feels addressed directly, in a frank and sincere brand voice.
On any given day, I am to keep a team of more than 10 people from different countries, cultures, and languages on-brand to delivering the message and the image that the company wishes to keep. The biggest challenge is keeping the brand message delivered in a consistent manner while ensuring that each different region feels addressed directly, in a frank and sincere brand voice.
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While the brand had a business Facebook account set up, their follower base and engagement rate were very low as they were not actively posting on this channel. Within the first couple of months Facebook following more than doubled. With the follower growth campaign running for 1 month, English Tea Store was able to generate 17,342 new Facebook followers. The page started with 12,102 Facebook followers.
