Zoofest is one of Quebec's biggest comedy festivals. It's organized by the most popular comedy event in the world, Just For Laughs and their goal is to be a springboard for emerging comedians.

-33%
List Growth

SH1FT

Mayple Vetted Expert

The Challenge

Zoofest has a very unique brand style and a younger image, but they were struggling to reach their target audience (18-35 years old). The proof is most of our friends in Montreal didn't know about them when we started working with them.

The Process

Zoofest has a very unique brand style and a younger image, but they were struggling to reach their target audience (18-35 years old). The proof is most of our friends in Montreal didn't know about them when we started working with them.

The Solution

  • Having worked with them for a few years, the strategy varies. But our goal was always to find marketing angles that would fit with their target demographic.
  • Through funny videos, memes, witty lines and expert copywriting, we managed to generate extremely positive reactions from the public and greatly improve ticket sales.
  • 70% engagement rate $0.10 cost per click
  • More than 8000 tickets sold
  • 800,000 impressions (per festival edition)
  • 60,000 interactions (per festival edition)
Skills Used
Social Media Management
Industry
Art & Entertainment

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Study Case

Heading

+150%

ROAS

BlackLeaves

BlackLeaves is an up and coming fit tea brand in Australia.

Paid Ads

Heading

-83%

CPI

BabyNoggin

BabyNoggin is a developmental screening solution that works to improve parent's operational efficiency. Parents track their children's development through their mobile app using tools that reflect the recommendations of the American Academy of Pediatrics.

Apple Optimization
Paid Ads

Heading

-50%

CPO

Pro Stamps

Pro Stamp, located in Grand Rapids, Michigan, is one of the Midwest's leading suppliers of metal stamping and metal fabrication services.

Paid Ads
SEO

Heading

+260%

ROAS

Earthley Wellness

Earthley makes all-natural, handmade products just for you, using pure, plant-based materials.

Social Media Management