Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
The campaign strategy and efforts resulted in a +6.5% lift in awareness and a +25% increase in perception that Bank of America is their partner (from customers). This indicated a strong increase in both brand awareness and brand favorability to help drives loyalty and sales.
Bank of America was facing consumer trust issues stemming from the 2008 financial crisis. Its consumers were overwhelmed with financial challenges and saturated with today’s social media lifestyle of everyone living their best life. Bank of America wanted to help its consumers while improving brand awareness and brand perception/favorability through its financial wellness program, Better Money Habits. The challenge was to genuinely connect and help its Millennial audience to break down the barriers of trust.
The strategy focused on a high-touch in-person financial retreat which extended into digital and social channels. A unique partnership with BuzzFeed enabled us to launch the campaign with an immersive experience, a weekend retreat and financial bootcamp for customers. The retreat facilitated honest conversations and provided guidance through peers and influencers based on our audience’s life priorities so that they could keep up with what matters most to them. Content was also captured and distributed to our national audience across digital + social channels, as well as influencer and media channels.
The campaign strategy and efforts resulted in a +6.5% lift in awareness and a +25% increase in perception that Bank of America is their partner (from customers). This indicated a strong increase in both brand awareness and brand favorability to help drives loyalty and sales.
Content Marketing,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Branding,Marketing Strategy,Marketing Strategy,Social Media Management,Web Development
Finance
Put your e-mail in and we'll arrange a consultation call for you
The client contacted us with a problem that he does not see results from paying to the digital agency their monthly fee. It seems that something is working, but how much it helps to increase sales they did not know ...
In fact, this is a very typical situation.
The client needed a comprehensive promotion in Google ads, Facebook, as well as SEO. Our main task was to increase online sales.
For a better understanding of their online sales funnel first of all we worked hard to integrate all systems with the Google Data Studio service and we build a KPI dashboard.
In order we and the client can see what they pay money for and that every shekel spent, positively affects sales Due to which the client clearly sees how much money was spent on digital advertising, as well as the amount of profit,% and traffic breakdown by various sources.
This client was very particular about the content that went out because it is a luxury hair salon. He works with celebrities and wanted to make sure that his content truly reflected what he did. We were able to capture his brand voice and post consistently. He was very busy so getting imagery was harder for him, we found stock imagery that reflected his brand and made the most out of not having imagery from his salon.
Take over digital marketing efforts, mainly Google CPC and social ads, and get account performance back to historic levels. CBD had experienced serious revenue issues after launching a new website. Total sales through digital were down 40% YoY, mainly stemming from digital channels and SEO.
We took over Google Ads and social ads, within 3 months account performance leveled off instead of falling weekly. In 6 months we were getting revenue not seen in over 12 months. By 2 years of the engagement, we had higher revenue results than ever before achieved with an ROAS of 12:1 from digital ad efforts with spends exceeding $50k/mo.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
