The campaign strategy and efforts resulted in a +6.5% lift in awareness and a +25% increase in perception that Bank of America is their partner (from customers). This indicated a strong increase in both brand awareness and brand favorability to help drives loyalty and sales.

Kelly B.

Mayple Vetted

expert

The Challenge

Bank of America was facing consumer trust issues stemming from the 2008 financial crisis. Its consumers were overwhelmed with financial challenges and saturated with today’s social media lifestyle of everyone living their best life. Bank of America wanted to help its consumers while improving brand awareness and brand perception/favorability through its financial wellness program, Better Money Habits. The challenge was to genuinely connect and help its Millennial audience to break down the barriers of trust.

The Process

The strategy focused on a high-touch in-person financial retreat which extended into digital and social channels. A unique partnership with BuzzFeed enabled us to launch the campaign with an immersive experience, a weekend retreat and financial bootcamp for customers. The retreat facilitated honest conversations and provided guidance through peers and influencers based on our audience’s life priorities so that they could keep up with what matters most to them. Content was also captured and distributed to our national audience across digital + social channels, as well as influencer and media channels. 

The Solution

The campaign strategy and efforts resulted in a +6.5% lift in awareness and a +25% increase in perception that Bank of America is their partner (from customers). This indicated a strong increase in both brand awareness and brand favorability to help drives loyalty and sales.

Skills Used

Content Marketing,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Branding,Marketing Strategy,Marketing Strategy,Social Media Management,Web Development

Industry

Finance

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

ROAS

Hippie Farms

The main challenge was to scale campaigns and improve return on ad spend. The client also wished to expand their customer base as it was mostly ages 50+.

0.74

CPL

Roxi Guardia

Web Maintainance

Social Media

  • Improve the storytelling.
  • Increasing sales.

2.34

ROAS

Magic Pet Grinder

The client couldn't get sales online at a decent ROAS

3.12

ROAS

Aarke

Aarke had SEO and advertising challenges that required someone experienced to help them gain market share against their competitor, Sodastream.


Aarke sells at a much higher price point than Soda stream and I had to help portray Aarke as a luxury brand compared to the competitors.