Bark Square is an indoor dog park offering dog boarding, daycare, and grooming services. The brand approached us three weeks before launch, asking to make an impact in the community and generate a significant number of leads to reach their business plan objective in their opening quarter.

With the grand opening date nearing, we quickly began studying their business plan to identify which services would yield the best results when tied with digital advertising. We implemented lead generation campaigns across Google and Facebook to reach the surrounding community. We created captivating video/image ads, designed high converting landing pages, and tested various audiences on Facebook while targeting high intent search queries on Google. 

Our client was able to generate over 100+ leads every month while reaching thousands in the surrounding county. In addition, their client acquisition process continues to improve, and they are on track to achieving the 7-figure mark.

We first identified the service that generated the most revenue in customer lifetime value and had the best margin. Once we identified the service offering that had the best fit with our marketing investment. Our team, developed a media plan and a creative brief for the paid advertising campaign on Facebook/Instagram and Google Search/Display. 

We developed an ad sequence to target users at the different stages of the buying process while testing various buyer personas, creative, and audiences on Facebook and Instagram. In this case, our ads were in front of the eyes of dog owners that could potentially need our service offering.

In parallel, we targeted high intent search terms on Google that showed ads to customers looking for the specific service offering. For example, Google showed search ads to potential customers looking for "dog hotel near me" or " dog hotel Miami."  

We took all of the traffic to a high-converting landing page that gave customers the option to call or fill out a form to receive more information. 

Before the campaign launch, we made sure tools needed to capture valuable data were in place to make sure we could adequately monitor results and improve marketing efforts. 

Our team designed a seamless lead generation process utilizing Google and Facebook ads, dedicated landing pages, and call tracking software to monitor lead quality.

Skills used: 

• Google Ads
• Facebook/Instagram Ads
• Graphic Design 
• Video Editing 
• Web design
• Call tracking