We were able to get over 300+ new customers within the first month and a half of working together, and generate over $33,547 in revenue (with $7,455 in spend) thats a 4.5 ROAS in the first 45 days!
BlackLeaves was an up and coming fit tea brand in Australia, with some traction from influencers and a couple viral campaigns in the past. Their main problem was, they were not able to scale past $500 a month in adspend. Meaning they did not have a proven way of scaling their business. With stock laying around they needed help quick, because if the stock doesn't move it's expired.
Majority of their adspend was used towards retargeting existing customers and website visitors with testimonial based ads. We initially cut back spend on retargeting to test and figure out the Top of Funnel testing.
Here we used our proven strategy for testing creatives and copy and setup multiple tests based on the creative they already had running (the testimonial ads). Once we found the winning audiences, creatives, and copy, we setup our scaling campaign and started to spend roughly $250/day. After we cracked the code on top of funnel, we beefed up their middle and bottom of funnel to have a killer combo of all three.
We were able to get over 300+ new customers within the first month and a half of working together, and generate over $33,547 in revenue (with $7,455 in spend) thats a 4.5 ROAS in the first 45 days!
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Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.
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