5
CPL

The Challenge

This client was struggling to get a lower cost per lead with Google and Facebook ads. I properly structured the account, removed irrelevant keywords, and made a lot of adjustments with the account to decrease their cost per lead from $100 to under $20/lead.

The Process

I am responsible for decreasing the cost per lead, setting up ads, and managing current campaigns to get the best results possible.


I used my skills on both Facebook and Google to optimize the accounts with a unique strategy to get them a 5-10X ROAS

The Solution

Skills Used

Paid Ads,Paid Ads,Web Development

Industry

Education

Results by the numbers

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Pure Greens

For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.


They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.


The challenge was that we never promoted an offer and we had zero data or emails to leverage.

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0.78

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Meta search that was disrupting the industry by offering special deals and global reach partnerships.

Momondo had received a $30M investment to scale up their business globally.

They had defined target growth goals for specific markets where opportunity had been identified.

Launched different products to the market such as flight search, hotel search, car rental and packages.

They also launched an app and a newsletter as a way to reengage with the audience.

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