Palace Interior is a window blinds company serving South Florida (USA). It needed more leads to provide its sales team to schedule free in-home estimates and installations to increase yearly revenue. 

With an incredible reputation and being in business for over 20 years, we felt confident in delivering results even with little to no prior digital marketing efforts. So our team focused on launching a lead generation campaign on Google search ads to help the brand be visible to potential customers looking for their services. We created a series of high-converting landing pages and highly engaging search ads and, most importantly, tracked/recorded every lead generated.

Our client was able to generate over 100+ leads every month and maintain a return on ad spend of over 5. Working closely with their team, we have continued to improve their sales process using digital ads, scale their campaigns, and increase their monthly revenue.

Given that it was a home service-based business, we knew google is where they’d see the highest return. Our team identified a series of high intent search queries that would perform well with our efforts. Our team focused on high intent keywords that made sure we were primarily visible to people ready to buy or in the market for window blinds.

Once we identified the keywords that we felt would perform best, we designed landing pages and content that used those specific words to maximize performance. 

We took all of the quality traffic to high-converting landing pages, allowing customers to call or fill out a form to receive more information. 

Before launch, we installed tools needed to capture valuable data to ensure we could adequately monitor results and improve marketing efforts. Our tracking efforts allowed us to clearly present the client with an ROI.

In the end, Palace had a seamless digital lead generation strategy feeding its large sales team.

Skills used:

• Google Ads
• Graphic Design 
• High converting landing page design
• Call tracking