I took over the email marketing process and turned it into a lifecycle marketing machine.
Our development team mainly handled our email marketing in conjunction with our graphic designer. We didn't have a marketing approach to how we operated. I came in and was able to take it from the dev team and work with the graphic design team to build new automations, and set up best practices on how the whole process works from building a schedule all the way down to final tests. Hours of time were saved with the method I built which in turn saved a lot of money, as well as assets, were only designed once and minimal revisions were made.
I was able to save money through efficiencies, increase email revenue through automated campaigns, increase revenue through email campaign tactics, add on SMS to the channel mix, and increase revenue through push notifications making it lifecycle machine.
There were many stakeholders involved in the email process. I was able to create checks along the way to make sure there were approvals on the email schedule, products/promotions, email copy, email design, and email build. There were certain stakeholders that signed off on each stage of this process where it helped push the project forward quickly without revisions from the top that would make it go back through the full process.
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