I took over the email marketing process and turned it into a lifecycle marketing machine.
Our development team mainly handled our email marketing in conjunction with our graphic designer. We didn't have a marketing approach to how we operated. I came in and was able to take it from the dev team and work with the graphic design team to build new automations, and set up best practices on how the whole process works from building a schedule all the way down to final tests. Hours of time were saved with the method I built which in turn saved a lot of money, as well as assets, were only designed once and minimal revisions were made.
I was able to save money through efficiencies, increase email revenue through automated campaigns, increase revenue through email campaign tactics, add on SMS to the channel mix, and increase revenue through push notifications making it lifecycle machine.
There were many stakeholders involved in the email process. I was able to create checks along the way to make sure there were approvals on the email schedule, products/promotions, email copy, email design, and email build. There were certain stakeholders that signed off on each stage of this process where it helped push the project forward quickly without revisions from the top that would make it go back through the full process.
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Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.
When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.
Gemstone Therapy Institute is a provider of medical-grade therapy tools and alternative healing certifications to individuals and practitioners. After a recent re-branding and domain change, Gemstone Therapy Institute was having difficulty ranking in the search engines for their core high-value keywords as well as producing qualified organic traffic. Gemstone Therapy Institute required my services as an SEO expert to analyze their organic position, create a SEO action plan/roadmap and execute on the SEO plan to increase organic performance.