• Grew total Email Marketing revenue from just over $900k in 2017 to now over $10 Million in annual revenue in 2021.
  • Grew the email revenue year over year by 80-90% through segmentation and building new automations
  • Transitioned email platforms making sure all necessary campaigns, automations, lists, and data were pulled over and optimized on the new platform
  • Grew month-over-month email revenue by 112% less than a year being with Rhone
  • Grew Email signups by 87% through a/b testing email capture offer
  • Increased SMS revenue from over $400k in 2020 to hit over $1 Million in 2021

Kyle J.

Mayple Vetted

expert

The Challenge

I took over the email marketing process and turned it into a lifecycle marketing machine.


Our development team mainly handled our email marketing in conjunction with our graphic designer. We didn't have a marketing approach to how we operated. I came in and was able to take it from the dev team and work with the graphic design team to build new automations, and set up best practices on how the whole process works from building a schedule all the way down to final tests. Hours of time were saved with the method I built which in turn saved a lot of money, as well as assets, were only designed once and minimal revisions were made.


I was able to save money through efficiencies, increase email revenue through automated campaigns, increase revenue through email campaign tactics, add on SMS to the channel mix, and increase revenue through push notifications making it lifecycle machine.

The Process

There were many stakeholders involved in the email process. I was able to create checks along the way to make sure there were approvals on the email schedule, products/promotions, email copy, email design, and email build. There were certain stakeholders that signed off on each stage of this process where it helped push the project forward quickly without revisions from the top that would make it go back through the full process.

The Solution

  • Grew total Email Marketing revenue from just over $900k in 2017 to now over $10 Million in annual revenue in 2021.
  • Grew the email revenue year over year by 80-90% through segmentation and building new automations
  • Transitioned email platforms making sure all necessary campaigns, automations, lists, and data were pulled over and optimized on the new platform
  • Grew month-over-month email revenue by 112% less than a year being with Rhone
  • Grew Email signups by 87% through a/b testing email capture offer
  • Increased SMS revenue from over $400k in 2020 to hit over $1 Million in 2021
Skills Used

Email Marketing

Industry

Style & Fashion

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