The Cinnamon Room Digital Transformation

MAYPLE CASE STUDY

Industry

Home & Garden / Home decor

Expertise

Facebook Ads, Social Media Management, Google Ads, Instagram Ads, Web Design, Search Engine Optimization, Marketing Strategy, Email Marketing

Results (KPIs)

-25%

CPM

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THE Company   

The Cinnamon Room is an award-winning home decor and lifestyle brand offering a unique range of artisan-crafted rugs, art, homewares, and lifestyle products. Its carefully curated Holland Village showroom and online shop have become the gold-standard for eclectic, luxurious style and unique gifts in Singapore and beyond.

The Challenge   

The Cinnamon Room specialises in creating beautiful rugs and home décor that are inspired by the founder’s travels. This project kicked off just as the pandemic hit and Singapore went into lockdown. Overnight the goals of this project changed from increasing awareness and bringing people into the store to driving website traffic and driving sales online to ensure the company would survive.

THE Solution   

  • We launched a series of tactics through an integrated marketing campaign, including creating the strategy for their social media channels, launching social media advertising campaigns, email marketing, SEM and SEO, as well as hosting virtual styling workshops to keep audiences engaged.
  • The company saw website sales for the first time, making their online shop a viable sales channel, and saw record breaking footfall when things reopened. The company was also recently shortlisted for a BBC feature. RESULT: 10 x Monthly Sales

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Marketer   

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The Emms

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