TinySeats

MAYPLE CASE STUDY

Industry

Baby / Baby products

Expertise

Facebook Ads, Social Media Management, Instagram Ads, Community Management, Copywriting, Email Marketing Marketing, Strategy Web Development

Results (KPIs)

+25%

ROAS

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THE Company   

TinySeats was led by parents who saw a gap in other car seats in the market. Car seats in general aren’t optimized for families who are frequent travelers and lack the mobility parents need when going about their daily lives. At TinySeats, we created a car seat designed for families who believe that car seats should be compact, easy-to-install, and can grow with your child as you go.

The Challenge   

TinySeats is an innovative car seat for kids that ticks all the boxes. To ensure there was demand for this product, the client wanted to do a launch campaign to raise awareness and assess market potential through an Indiegogo (fundraising) campaign.

THE Solution   

  • We first developed a storytelling guide, which underpinned the messaging of the campaign to ensure a consistent approach across touchpoints. Based on this, we deployed a multi-channel campaign to create brand awareness and eagerness to buy the product as soon as it came to market. This included Facebook and Instagram page management and ads, a campaign website with blog, video development with one of our partners, PR outreach, Email and Direct Messenger campaigns, as well as contests focusing on Singapore and Hong Kong.
  • Throughout the campaign, we had a lot of questions and comments on our posts and ads which had to be actively managed. Turning these engagements into conversations via Messenger on Facebook and Instagram, we turned these enquiries into actual customers through a Direct Messaging campaign upon launch.
  • By the end of the project, the Indiegogo campaign exceeded its crowdfunding target with above benchmark Click-through and Conversion Rates.
  • RESULT: exceeded target by 10% ROAS: 4X

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Marketer   

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The Emms

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