Top 50 eCommerce Experts Reveal Their Secret Strategies for 2021

Daniel Madrid portrait
Daniel Madrid Spitz
COO at Mayple
Jitka Zieba pportraitChris Bowler portrait
Jitka Zieba
CEE at Criteo
Chris Bowler
Founder of BowlerWorks LLC
AND 48 MORE
TOP RATED MARKETERS

Intro

In the last two years, we’ve built an incredible community of ads experts on Mayple, and today we are going to give you a sneak peek of the kind of talent that you can find on our platform. We’ve vetted more than six hundred of the top PPC experts and have paired them up with eCommerce companies to help them achieve incredible results.

Our marketers have worked with 1000+ eCommerce brands with over $20M+ budgets, and have contributed to over $100M in sales. If you want to stay on top of the latest eCommerce strategies and future trends around topics like CRO, SEO, PPC, online marketplaces and eCommerce strategy, then check out the tips of these disruptive eCommerce experts.

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Bar G.

Bar G.

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Bar Gedalyahu, founder of Botim, specializes in a new and exciting field of marketing - Conversational Design.

With 5 years in promoting businesses online, Bar is constantly searching and developing better ways to benefit his clients and their marketing needs. Today, he is focusing on developing conversation design solutions for eCommerce brands & businesses at scale.



A must-have tool for scaling eCommerce business

Think about your expectations as an eCommerce user - cross-channel, personal and immediate interaction. Brands are expected to change form and e-meet the user in a much more friendly and interactive manner. Introducing - Messenger Chatbots, the ultimate tool for brands to become approachable and likable, when done right, of course. These chatbots are designed to drive traffic to the store with a high level of segmentation, to drive leads and register to mailing lists, to encourage user engagement, while learning about the user’s desires and passions. This is the new e-world, in which interactive content is truly the king.


A recommended (not-so-obvious!) paid-media technique to drive the highest ROI possible

Who said eCommerce cannot be a fun experience, or even a game? Using chat marketing features, we create fun, non-binding and challenging games within Messenger. We make customer experiences that make users engage, engage, and engage. During engagement, users provide you with valuable information - thoughts, beliefs, shopping preferences, etc. Take this data, crunch it, process it, learn from it - create more personal and compelling ads and content, content that over time increases ROI and improves results. This is how you turn a static brand into a marketing beast.


What makes a killer ad-copy?

This might not come as a surprise, but - people are mostly interested in themselves. How is that related to marketing? Because if that is true than people always - sometimes without knowing much about it - strive to get a better understanding of their personality and experiences. This is also a significant insight to content marketing, think about it - getting the user's attention means interacting through a personal dedicated message. A message that presents a challenge, that makes you rethink what you know about yourself. Now that’s a killer ad copy.

An eCommerce brand you promoted you are particularly proud of the results achieved

Ever wondered why extensive workout makes your muscles sensitive to injuries? The answer is simple, not using the right equipment to help your body cope with massive training.

MAVA Sports, TCM company's eCommerce brand, has the perfect solution with quality workout products.

They reached out to us looking for a chat-based marketing solution to lower marketing costs, segment users by sport types, and then custom-tailor

a marketing journey to rock-their-socks-off.

Now, that’s what happens when the marketing solution is spot-on: the campaign was a huge success, and provided MAVA with the cheapest leads in the past 5 years. Socks, off.


Social Kick

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We help entrepreneurs get a complete marketing team for Videos, Facebook and Google Ads, Sales Funnels and Email Marketing No need to hire an in-house team, or work with multiple agencies. Our team of funnel designers, developers, digital marketers, and video producers is at your service.

A must-have tool for scaling content marketing
A recommended (not-so-obvious!) marketing technique that you've used to get amazing ROI
What makes a killer ad-copy?
An eCommerce brand you promoted you are particularly proud of the results achieved
Cedarwood Digital

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We have more than 10 years' experience working in digital marketing with some of the UK's biggest (and smallest) names. Proven track record & exceptional client retention rate. Google AdWords, Google Analytics & Bing Ads Certified. Digital Skills Trainer for Google & Facebook.

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Tale Digital

Tale Digital

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Ex Google working in Online Marketing since 2008. Rather than advising leading London agencies how to best run their online marketing I decided to do it myself!

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SEM Booster

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SEM Booster is a team of strategic and result-driven marketing specialists with in-depth online marketing experience and a passion for digital technologies. They have successfully managed and implemented a wide variety of online marketing campaigns for global brands.

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SH1FT

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We focus on generating the best ROI without neglecting creativity. Through seamless UI/UX, delightful inbound marketing and proven PPC strategies, we engage audiences in a perfectly tailored advertising journey, improving brand value until viewers become customers. With the constant need to adapt to the changes of the digital world, SH1FT helps your brand evolve with the trends.

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Hardy Digital Co

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We're data-driven growth marketers with a passion for helping companies grow and reach their goals! Our skillsets cover a broad range of disciplines from PPC, email marketing, creative management, and marketing strategy.

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Digi Com

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DigiCom is an NYC-based boutique digital marketing agency that’s devoted to helping growing companies surpass their goals. We don’t stop at “good enough” – we go above and beyond to make sure you get what you need to grow a successful business. We are the agency partner we always wished we had in our previous in-house marketer lives. We’re obsessive data-driven marketers.

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Pins 4 Profit

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I'm Lindsay I’ve been a professional digital marketer forever and I geek out on traffic generation! Over the past 18 years I’ve worked with a ton of different 7/8/9 brands & entrepreneurs to massively increase visibility & sales through paid & organic traffic generation. We spend over $35M/year profitably on Pinterest ads + help our clients crush it with organic Pinterest + SEO marketing!

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The Peachy Company

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The Peachy Company helps merchants increase their bottom-line using paid search and social. We work with brands at launch, and at 6 and 7 figures to scale their acquisition and profit through top-level strategy and full-funnel advertising services tailored for profitable and sustainable growth.

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Wayfinder Agency

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We run profitable ad campaigns on Google, YouTube, and Facebook for high growth companies.

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Reach Digital

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Founded by ex-Facebook vets, we know digital growth. We've scaled countless brands in the CPG & eCommerce space through performance branding, media buying, and content creation. Other folks may claim to know the data -- we've helped build the ad products themselves.

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Hop Skip Media

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Your digital ads aren't performing. You're not getting enough leads, your cost per acquisition is through the roof, and your conversion rate stinks worse than the Philadelphia Eagles (copywriter's note: sorry, our Founder's (Ameet) NFL references know no bounds).

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The Emms

The Emms

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At The Emms, we believe that entrepreneurs, start-ups and small businesses hold the key to the future. Headed up by our founder Marielle, we're a collective of smart marketing professionals that delivers a vast variety of work across the communications cycle. From logo design and branding to website development, campaigns, and consulting, our mission is to help you achieve your goals!

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Jay N.

Jay Neyer

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Over a decade of experience in e-commerce. Have helped companies do over $100,000,000 in online sales. Featured guest speaker on Shopify's blog & Amazon HQ. 500+ custom websites/apps development, ad campaigns as high as $500,000/month in management (ROAs between 3-12x on average, as high as 32x), and search engine optimization across competitive industries with 1,000s of keywords on the first page of Google.

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Zonder Marketing

Zonder Marketing

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We are performance & growth experts. We have a deep understanding of what is required to help your business find the right customers by building a multi-channel marketing approach with deep expertise in SEM, Paid Social, and SEO. We use our love of analytics and data to find the best results (and ensure they are the right KPIs for your company).

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TryMus Group

TryMus Group

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After being named one of Marketing Magazine’s Top 30 Under 30, Marta Tryshak went on to receive a Notable Award for Best Personal Brand, ICSC Maple Leaf Gold Award for Marketing Excellence, Global Maxi Award and Corporate Vision Media Innovators Award. In her pursuit of professional excellence, and with the support of an angel investor, Marta launched a social media agency, TryMus Group, in 2016.

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Sheade Marketing

Sarah Sheade

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Sheade Marketing is an innovative digital marketing consulting agency led by expert Sarah Sheade. With 10+ years in holistic marketing strategy, media buying, and growth tactics, we operate as an outsourced CMO for D2C e-commerce Shopify brands. In working with us, you will have the guidance from a highly-trained team to lead, grow, and expand your online marketing efforts.

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Lab 6 Media

Lab 6 Media

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Lab 6 Media is an award-winning digital marketing agency that specializes in growth marketing, advertising campaigns, affiliate marketing and influencer marketing. We have generated over $75M in revenue for a variety of eCommerce brands and have over 20 years of combined digital marketing experience.

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Aspekt

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We help ecommerce stores scale exponentially by systemizing their Facebook Ads. We're more than just an "ad agency" we're your ecommerce growth partners.

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Genius

Genius

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Genius is a digital marketing agency solely focused on scaling business with Ads and SEO. We’re meticulous about building high-performing, scalable digital marketing channels and we’re relentless about data tracking and proving ROI.

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Lean Digital

Lean Digital

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Lean Digital is a data driven paid media service specializing in PPC, Paid Social and Programmatic media. We've been a proven strategic partner for brands with experience across multiple categories cutting through complexity to deliver effective and efficient campaigns. Success is defined by the return on investment delivered and the quality of relationships built.

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PPC Boost

PPC Boost

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We scale e-commerce PPC campaigns for high-growth companies on Google, Amazon, and Facebook. We have over 15 years of digital marketing experience with advertising and eCommerce SEO.

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Sophisticated Marketing Solutions

Sophisticated Marketing Solutions

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We are a PPC advertising agency focusing on paid search marketing. Keyword research is a vital part of high performing PPC marketing. The proper research gives you the data needed to forecast and to choose the keywords that will get you to meet the campaign goals. Ongoing keyword research is needed to choose the right variations of keywords to increase your Return-On-Ad-Spend (ROAS). Targeting the right audience and creating enticing ad copy are just a few of the things that make our campaigns successful.

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Dakota Ridge Marketing

Dakota Ridge Marketing

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DRM is a fully comprehensive marketing agency for B2B companies, which means we cover everything from branding and audience segmentation to campaign tactics and optimization. Through our 2 integrated programs, which cover your strategic marketing foundation and then the implementation of those strategies, we've essentially systematized marketing success.

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360 Om

360 Om

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We help brands unlock growth opportunities and accelerate them to achieve their online marketing objectives through paid search and paid social. 360 OM pride ourselves on our team of highly experienced senior practitioners with the customer's success at the forefront of what we do. Accelerating online performance for multi-million pound campaigns for national, European and Global markets.

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Sensters

Sensters

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We are result-oriented digital experts. We develop effective marketing solutions. We make sense. Sensters is rated as a Top Digital Marketing Agency by Yahoo Finance.

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Terrific Digital

Terrific Digital

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Digital Traffic The captains of the marketing world! We help positive and motivated people streamline and promote their business with the help of digital marketing strategies and advanced automation systems, which will make your life easier, and your bank account happy. Go on an adventure with us and find out how we are going to take your business to the skies!

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Digital Wings

Digital Wings

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Digital Wings is an online marketing agency with a focus on digital strategies, SEO and performance marketing. We support clients with our know-how from more than 20 years of experience in online marketing. Our goal is to achieve the best possible results for our clients. To do this, we use the most efficient advertising channels and rely on the latest insights, strategies and tactics. Let's talk!

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Delta Marketing

Delta Marketing

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We empower brands and businesses to get better returns from their media and marketing investment. Delta Marketing was founded to harness big-agency, big-brand know-how and make it available for all businesses across the UK & Ireland. We specialize in high growth, high potential businesses that need and demand great marketing services.

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Predictive

Predictive

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My name is Kevin, and I'm the CEO of Predictive. I’m an expert SEO marketer with deep knowledge of all aspects of SEO. I take a systematic approach for an SEO campaign, with 5 distinct phases and milestones for each phase.

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Common Ground

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We are a results-focused digital marketing agency which consistently provides the visibility, traffic, leads and conversions our clients need, as well as the service-levels they want. We have a proven track record in multiple sectors of designing and implementing campaigns across organic and paid channels which drive double or triple-digit growth for our clients.

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Matthew T.

Matthew Tutt

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A holistic Digital Marketing specialist from the UK working remotely as a SEO and PPC consultant to help businesses maximise their online reach.

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Sortino Marketing

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We are a group of results-oriented experts who are passionate about online marketing and will stop at nothing until we see impressive numbers. We have been in business since 2012 and have successfully worked with both start-ups and big companies operating in different niches. Whatever business you are in, you can trust our expertise to help you achieve and exceed your goals.

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Sure Oak

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Sure Oak is a full-service SEO agency that offers unparalleled expertise along with proprietary growth strategies to get businesses ranking higher and growing faster. Our highly specialized services — everything from content optimization to premium link building — generate real results by helping to increase online visibility and organic traffic.

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Mind Ad Media

Mind Ad Media

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MindAd Media provides store performance insights thorough tech-calibrations and creates a growth plan to boost your online sales. We specialize in eCommerce store performance, tracking, measurement, revenue optimization, and media buying. Our experts identify your shop’s pain points and rebuild it into an efficient, profit-generating machine.

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Katia G.

Katia G.

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I'm a PPC, SEO and Content Marketing specialist for B2B SaaS. I'm a former CMO leading marketing and growth strategies for subscription-based businesses. My philosophy and approach: a deep understanding of customers, their needs, and the value they seek drives everything I do.

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Market Appeal

Market Appeal

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A seasoned, data-driven search marketing and analytics agency with an inquisitive mindset dedicated to all things Google. Over 15 years' experience dedicated to all things Google.

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Conversion Media

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We're an SEO-focused content marketing agency that sweats the details, isn't afraid to get our hands dirty with actual implementation, and can help you push the bounds of what content can do for your brand. Some of our strengths include bringing a more personal approach to link building, deep strategy knowledge (within & beyond SEO), and the ability to tackle even highly technical subjects.

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Jonathan B.

Jonathan B.

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I help companies grow both full-time and as a consultant by creating leads, sales, and traffic through SEO and a decade-plus of experience in the digital marketing field. The game has changed dramatically over that time - but my success has remained consistent. Currently, I do freelance projects and also serve as a Senior Digital Marketing Strategist for Direct Online Marketing in Pittsburgh, PA.

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Trent H.

Trent H.

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I specializes in SEO (Search Engine Optimization) and content creation and thrives on creating strategies to drive awareness, visitors and conversions to websites big and small.

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Jason P.

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I think my most valuable traits are my depth of experience across the entire inbound marketing process, as well as my data-driven approaches. I'm also a 20-year software and web developer too and have a MA in English. That combo is powerful, as all modern digital marketing requires being functional from code to content. I'm also good from "macro to micro and coming up with new ways to reach goals.

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Lisa J.

Lisa J.

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I am a full time PPC Specialist focusing on Facebook Ads, Google Ads & Bing and a top rated freelancer with over 10 years of experience in digital marketing. I mostly focus on e-commerce stores (Shopify, BigCommerce and WooCommerce) but also have a lot of exp with SaaS businesses. (Lead Gen) I have helped 85+ clients in the last 5 years. My goal is to help my clients businesses grow and succeed.

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Igor Z.

Igor Z.

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Igor is an experienced digital marketing expert with 15+ years in the business. He has worked both on the client side, the agency side and as a co-founder of one of the first eCommerce agencies in Israel. He provides Facebook Ads and Google Ads services to leading brands in the United States, Europe and Israel.

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Adam G.

Adam G.

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I'm an entrepreneur, Digital Marketing Consultant, bad golfer, even worse guitarist. Start-ups I've founded have appeared on the INC 5000 four separate years. I hope to learn about new and interesting companies and help them optimize their marketing efforts and reach their market potential.

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Yael Z.

Yael Z.

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I'm a hard-working digital marketing strategist and media buyer with 10+ years of experience. My secret sauce is saving wasted spend! I was able to provide exceptional results to hundreds of small to mid-market brands and businesses. Successfully managed 200+ client campaigns ranging from $3000- $1M per month.

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Reason

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My team and I are a group of relentless go-getters. We're the ones pushing our partners, not the other way around. We challenge the status quo to go far. We're not just another advertising or creative agency... We show up to get results, and we're motivated by sales. THRIVE with us.

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Ruby Street Digital

Ruby Street Digital

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I help new and established businesses create marketing campaigns that thrive in today's world. Unlike traditional approaches to marketing, my approach focuses on sales first and everything else second. I currently run RubyStreetDigital, a small performance marketing agency based in San Francisco. I would be more than glad to share my most cutting edge marketing strategies to help you also thrive.

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The Brains

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We bring data-led, performance marketing techniques to all sorts of organizations, helping our ambitious clients generate tons of customers. Advanced digital marketing strategies aren’t just for the big spending corporates, now you have a team of Brains to help you truly win online.

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K6 Agency

K6 Agency

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I have over 6 years of experience in Facebook ads, Social Media Management Google ads for eCommerce brands. I've had experience with CRO, SEO & web design on smaller projects. My mission is to help my clients generate results by bringing ideas & execution to the table.

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Low Gravity Solutions

Low Gravity Solutions

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At Low Gravity Solutions, we specialize in optimizing your backend marketing systems, making sure they're fully integrated and fully tracked across all channels for optimal conversion rates. On the front end, we specialize in web design and email marketing. We have been developing with WordPress and WooCommerce for over 8 years, and are certified MailChimp and Klaviyo experts.

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Three Beacon

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With 15+ years of digital marketing and management experience across various industries and verticals, we specialize in all channels and avenues of advertising, with proven success in both service based industries and ecommerce. Our services include Paid Ads, Google & Bing Ads, Facebook & Instagram Ads, LinkedIn Ads, Search Engine Optimization, Social Media Marketing (Strategy, Creation, Posting), and Email Marketing.

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John H

John Hampson

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It is my long-held belief that competence leads to confidence. My consultative approach offers the best results for your marketing dollar, allowing you to accomplish your goals. My knowledge and expertise, combined with your company’s insight and experience, will realize objectives quickly and effectively. Whether your business is just starting out, or you've been developing your website presence

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Austin L.

Austin Lau

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No frills, no BS growth marketer that has experience working with $1k budgets up to $3 million budgets. Let's scale your business today. I'm a demand generation expert with extensive experience running Google ad campaigns, paid search campaigns, paid social campaigns, Google Shopping, you name it. I've worked with some of the biggest companies in the world.

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Tony G.

Tony Guarnaccia

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Tony has grown over 10,000 small businesses and a dozen Fortune 500 companies, including Ford, General Motors, AutoNation and ADP. He has managed over $400 million in ad spend and in 2009 earned the prestigious title of Premier Google Partner of the Year.

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Shawn T.

Shawn Tyler

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Shawn is a digital marketing executive that enjoys building and mentoring teams of marketers to drive growth. Twenty year career across multiple verticals for clients like Match.com Group, Citibank, Bank of America, Fandango, Dominos Pizza, and may others in B2B and B2C.

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Katrina J.

Katrina Julia

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I am a multi-passionate entrepreneur, speaker, educator, creator and CEO of an all-in-one lifestyle brand. I am creative, innovative, +focused! I believe there is no box! I bring to you experience in 7+ industries, 6-8 figure results, marketing + a financial background as a CPA, plus service to entrepreneurs (being one!), mid-size, Fortune 500. I may execute, automate, and scale from start to end.

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Result Kitchen

Result Kitchen

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Are you looking to grow your ecommerce or lead generation business? We have over 14 years of experience, $100 million in marketing budgets, and many times more than that in revenue under our belt. We've seen it all. Whether you have just started or are doing tens of millions of dollars in revenue; whether you are in an aggressive growth mode, or working on profitability; our team has been there.

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ThinkSocial.Media

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I have been working in sales and marketing for over 20 years. Qualified at the Chartered Institute of Marketing (CIM) - I have worked with Small, Medium and Large businesses on a wide range of marketing campaigns that have generated significant results. Today I am a Partner of ThinkSocial.Media who are based in London and Geneva, specialising in strategic, managed social media marketing services.

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Insticore

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We develop customized tailor-made web solutions for corporates and S&M's. We have a vast experience in digital marketing & business development in the e-commerce, FinTech & Blockchain space.

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Octopus

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We are digital marketing experts, we help startups and companies understand their market and audience better, plan their marketing and social strategy and create the right funnels that will help them grow. We provide a variety of digital marketing services including email marketing and managing paid digital marketing campaigns.

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Arctic

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We are a full-service digital marketing agency focusing on PPC (Facebook/Instagram Ads & Google Ads) with over 6+ year experience. We worked with clients from various niches (ecommerce, SaaS and B2B being are most popular ones) from all over the world (currently North America and Europe makes 80% of our clients). We generated millions in revenue and have over 100 satisfied clients.

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Mashrokit

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Hi, I'm Roni Arzi. Digital Expert. I'm the proud owner and CEO of "Mashrokit" (Whistle in Hebrew) LTD. We use a fresh work method that gives our clients a strong confidence, in a dynamic and surprising world. Before I entered the Advertising world, I was a Journalist, and my connection to the news world greatly influencing the content and creative work of our firm. Nice to meet you!

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Josh M.

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Take it to the next level through strategic marketing and networking to elevate your business or organization's brand engagement. I use my experience gained from different products and services (B2B, B2C, SaaS), countries, and companies to pivot and re-invent strategies.

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Dan W.

Dan Ware

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I am a multi-hyphenated consumer immersive digital and brand marketer, growth hacker, storyteller, and trend spotter. I specialize in leveraging technology, entertainment, music and culture into Millennial / Gen-Z oriented strategy while championing polyculture to build emotion augmenting digital and 360 campaigns, creative, and activations.

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Amber W.

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I'm here to help you with Social Media. My clients no longer struggle with social media campaigns that aren't working. My heart breaks when I see ecommerce brands struggling to get profitable results. I can help you with a winning social media campaign to skyrocket your results.

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Audiencly

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After numerous viral ad campaigns, Audiencly quickly established itself in lifestyle marketing and now creates ad campaigns for brands from various segments. We take advantage of the fast pace of the internet and develop online advertising strategies to get the best out of your product. We act as a connection between your company and more than 5000 influencers worldwide.

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Camila K.

Camila Kwong

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I have 7+ experience in digital marketing, with 4 years in paid media. My go-to channels are Google and Facebook/Instagram Ads, but I am well versed in LinkedIn, Amazon, Twitter, and Reddit! I love collaborating with my clients and really want to work with them to make sure the full funnel is in place to succeed.

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Accelerated Growth Studio

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Unlike most agencies I run a very hands on full funnel approach to paid social media buying. Taking a step back and looking at the holistic eCommerce funnel then setting up a test & scale strategy to let things grow at a positive KPI and test to find our next winning creative. I have experience taking clients from $100 a day to $5k a day in 30 days, and taking clients too spending >$100,00 in one day.

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Sonia B.

Sonia Beroud

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Hi, I'm Sonia, a Facebook and Google certified Paid Media (PPC) & SEO Expert with 10+ years of experience working with brands and agencies, mostly (but not only) in the e-commerce industry. I am an overachiever with a proven track record of delivering excellent results, and I'm also the most positive and cheerful person you can meet. Looking forward to connecting soon!

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Pink Owl Media

Pink Owl Media

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I'm a high energy and passionate marketer obsessed with driving profitable growth. My super power is being able to put myself into the target consumer's shoes and understand how to create a strategy to drive sales and profitable marketing investment, while working through the lens of a consumer. I manage Google Ads, Facebook Ads, Amazon Ads, and TikTok for several eCommerce brands.

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Simon F.

Simon Freeman

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Are you ready to shine online? With over 15 years experience in digital marketing, I’ll help take your brand to the next level through campaigns that truly amaze your customers! I’ll personally work closely with you or your team to truly understand your brand, your products and most importantly, your customers.

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Inbox Integrity

Inbox Integrity

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We are a boutique email marketing agency that specializes in optimizing, rehabilitating, and building out email programs for clients across a wide range of industries. With heavy experience in strategy and deliverability and eCommerce email marketing. We specialize in end to end email marketing program management and can be utilized for boosting existing email marketing campaigns or building campaigns from scratch.

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Nuver Digital

Nuver Digital

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Accelerate growth for your eCommerce brand. There's never been a better time to start and grow an online business. With our proven frameworks, we will help you set up a predictable and stable client funnel that consistently drives a profitable return on investment with email marketing and paid advertising.

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Kate H.

Kate Hamilton Miller

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Kate is a hard working, detail oriented marketing strategist who believes in taking a wholistic approach to improving business KPIs. Email campaign creation and optimization is just a piece of the larger objective to assist business growth and ensure maximum performance across all digital marketing channels.

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Ryan W.

Ryan Walker

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Hey 👋 I'm Ryan! And I'm a digital marketing fanatic obsessed with using content, strategy and emotion to influence people into taking action! My strengths are email marketing and social media strategy — let's chat & take your brand to wonderful, successful heights!

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Taken Digital

Taken Digital

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With over 15 years of consulting and marketing experience, we've worked with and grown a lot of amazing brands. We've worked with startups and enterprise organizations in industries including eCommerce, Tech, CPG, Financial Services, Telecommunications, etc. We help Shopify eCommerce stores profitably scale to 8 figures by developing email marketing strategies and implementing them successfully.

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Razor Clicks

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Razor Clicks is a digital marketing agency focusing on ecommerce email marketing. Our practice is limited to creating engaging campaigns and flows for ecommerce shops ranging in revenue from $2-10 million in annual sales. Whether your store is built on Shopify or Magento, or if you use Mailchimp, Klaviyo, Listrak, or Get Response, there is lots of opportunity for you. Success with email comes down to three things – good products, a skilled marketing team, and some creativity. Contact us today to see how we can work together to unlock this treasure trove of untapped revenue.

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Adrian B.

Adrian Bertrand

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I'm an email marketing professional with net contribution of $50MM in ARR (annual recurring revenue). I help businesses see measurable returns on their email marketing campaigns, performance marketing, and product marketing.

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Wandertopia

Wandertopia

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Hi I'm Dawn, the CEO of Wandertopia. I have a passion for building relationships and making connections to put a plan together. I’ve worked in marketing throughout a variety of different sectors including manufacturing, sales and hospitality and social impact.

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Matt M.

Matt McKinnon

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I'm a marketing manager with over 8 years of experience generating leads, building brand awareness & increasing revenue. I have a strong understanding of current marketing strategies, both micro and macro. I have ample experience implementing systems and managing multiple projects simultaneously, developing strong branded content, and managing community engagement according to KPIs.

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The Email Marketers

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The Email Marketers works with scaling e-commerce brands to grow your revenue and customer lifetime value while building deep, connected relationships with your customers through email marketing. We believe every executive team deserves to have someone in their corner that cares about the success of their business just as much as they do. That's why we exist as your outsourced email team.

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Jeff L.

Jeffrey Lawrence

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Based in Los Angeles, I have been working in eCommerce and Digital Marketing for over 10 years now. I use Klaviyo for Email Marketing. I lived in Thailand, love to snowboard, and even created the bagel emoji that you have on your phone.

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Scale Your Brand

Scale Your Brand

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There are a lot of moving parts that go into Email and SMS Marketing just to get it going, let alone performing incredibly well. Let's face it, Email and SMS Marketing isn't 'sexy'. Most brands forget about the backend entirely. But there is way too much money to be cleaned up for your brand to risk neglecting a proper Email and SMS strategy and execution. That's where we come in! 🚀 We're a certified Klaviyo partner

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Adventure Digital

Jon Wright

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I'm a results-driven growth marketing specialist, with over 13 years of experience. I specialize in scaling digital advertising for acquisition, especially for start-up and key growth phase eCommerce brands. Adventure Digital is an agency built from the ground up to support brand needs and growth, using my own experience helping launch successful growth brands.

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King Pixel Digital Marketing

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SJPK is an award winning retail marketer turned Facebook Ads obsessed. With 20 years marketing experience before launching eCommerce agency King Pixel, SJ brings you a wealth of retail marketing expertise from global brands Westfield & Oxfam through working with start-up fashion, beauty and lifestyle disruptors. SJPK and team work with women business owners who sell products and services to women.

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HiFlyer Digital

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We've been featured at eTail, Bluecore Summit and Post-Funnel, Isaac specializes in building customer-centric email & CRM strategies for e-commerce brands. We've powered millions in revenue growth for the top e-commerce brands in the world. We specialize in helping ecommerce brands build better customer relationships using email, SMS and CRM. With 2BN+ emails sent + $300M generated annually, we're on a mission to help brands level the playing field with the 1% and turn 1x buyers into lifetime buyers.

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Zo Björgvinsson

Zo Björgvinsson

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Award winning creative business strategist & entrepreneur, who helped build the digital business for some of retail’s biggest names including Tiffany & Co., Macy’s, Harry Winston, Victoria’s Secret, Bath & Body Works and Jessica Simpson. Transforming and re-inventing some of the world’s best known brands to fit both the times and the medium.

A must-have tool for scaling eCommerce business

To build an ecommerce business you must be able to reach your customers where they are, on Instagram, Google, YouTube, reading a newspaper or checking the weather - marketing is what enables you to do that. For online marketing to be affective you need a brand promise that is clear, beneficial to the customer and memorable.

A recommended (not-so-obvious!) paid-media technique to drive the highest ROI possible

Strategic story telling is an often missed component in effective paid-media campaigns. 360° story-telling, consistently delivered in all medium, that draws the customer in and then delivers a continuation to the story once the customer clicks on the paid-ad. That lifts all ROI metrics significantly. To maximize the growth of a business the story needs to make sense to the customer.


What makes a killer ad-copy?

First, you must stop people before you can sell them. People are always moving. And online people move like they are on the highway - fast. The first order of business for copy writing an ad, is to find a way to get people to stop and then draw them in with the benefits of your product. Stop them. Then, sell.

An eCommerce brand you promoted you are particularly proud of the results achieved

Harry Winston's website significantly improved on how the business delivered the House of Winston brand promise when we launched their website. The focus on making the product the hero of the story and how the customer could best experience the amazing jewels and the the ultimate in fine jewelry Harry Winston built its fame on. On the website or by scheduling a visit - what ever helped the customer the most - that was transformative for Harry Winston online.
The fact that SEO story about the Hope Diamond lead to a purchase of over million dollars was extra sweet.


Hilary S.

Hilary Sperley

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Hilary has passionately been working in digital marketing for the last 8 years focusing primarily in paid advertising. With a developed balance of creative skills and analytical skills she has successfully been able to continually create fresh ways to increase ROI for medium to large b2c and b2b clients.

A must-have tool for scaling eCommerce business

Google Analytics, or some top-level conversion tracking in place not just within the platform that you are advertising. I prefer Google analytics as Google is the largest search engine and can show an accurate picture of what is happening on your site when users come through an ad. But whichever conversion tracking setup you use, there needs to be two one to accurately assess the true value of platform conversions. For example Facebook even with the IOS changes is still very "liberal" with it's attributing conversions, you need another platform to provide comparison and clarity. You can't improve performance without a clear picture of how you are doing with your current efforts.

A recommended (not-so-obvious!) paid-media technique to drive the highest ROI possible

A paid marketing technique that I have implemented across all my accounts both paid search and paid social and always seen improvement in ROI are complex remarketing funnels that push the user from a cold lead to a warm lead and ready to purchase. For search, this is a little more complicated but doable with RLSAs and display/youtube remarketing. For social I particularly ensure that users aren't seeing the same ad for more than a week before they see a different ad with different messaging. This approach prevents ad fatigue and usually increases conversion rates.

What makes a killer ad-copy?

The day when marketers got away with "salesy' ad copy is long over. In order to drive conversions ad copy needs to be engaging and directly tied to the audience being targeted or keywords being targeted. Users are looking for conversational language, messaging that resonates with their goals, beliefs, and values. More and more with the changes in society users are becoming focused on connecting with brands before they purchase. This is positive for brands as it means more likely the user will be a life-time customer, however there is a greater challenge to get that message across in an engaging manner than ever before, that is why remarketing is imperative.

A brand that you've worked with and the specific results that you've achieved (that you are particularly proud of)

Over the last couple years and particularly through COVID I partnered with an Ecommerce gift store in managing both paid search and paid social. COVID was difficult for a lot of businesses, especially for the brands that didn't already have an online presence, and those who did, competition increased greatly. While continuing to build an online presence for my client and managing paid search and Facebook and Instagram ads I was able increase conversion rate by 163% resulting in 60% more revenue 2020 vs. 2019.

Katelyn G.

Katelyn G.

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Katelyn Glass, Founder and Managing Partner of Fifty Six Advising, has spent the past 12+ years of her professional career leading the digital transformation for multiple firms serving in various change management roles for high-end retail and consumer brands. She was the first female C-Suite executive at Rowing Blazers, scaling the lifestyle brand to #8 on SimilarWeb's 15 fastest-growing DTC brands by web traffic in 2020, during the COVID-19 pandemic. She is an expert in sustainable scalable global growth, cross border solutions, data architecture and supply chain management. As a Marketing professional Katelyn believes in data driven decision making, with a focus on multi-path attribution, and strategic management across all channels of paid and organic acquisition; CRM, SEM/SEO, e-mail, social, PR, out of home and creative production.

In addition to her role within Fifty Six, Katelyn currently serves as a member of Chief, a private invite-only network built to drive more women into positions of power and keep them there, and volunteers in her local community in New York City through Send Chinatown Love and Rotary International in Chinatown (District 7230). She is also an MBA Candidate at University of Chicago Booth.

Outside of work, Glass enjoys spin class, traveling around the world, a great margarita on the rocks, true crime podcasts, and reading as much fiction as she can get her hands on.

A must-have tool for scaling eCommerce business

That’s an easy one - a scalable, easy-to-use globalization platform. My preferred partner is Flow.io which I recommend to clients looking to localize their content in an efficient manner when they are otherwise limited by bandwidth. There is a hesitancy in the eCommerce space to expand globally with barriers to entry such as price, or liability & shipping concerns. With tools like Flow.io a brand can spin up multiple experiences and optimize potential emerging markets rather quickly, eliminating the product bottleneck and a price significantly cheaper than if it were done by in-house teams.

A recommended (not-so-obvious!) paid-media technique to drive the highest ROI possible

Localization, localization, localization. It’s important to remember that paid-media techniques are not the same everywhere in the world. A successful Google strategy in the US would necessarily yield to a successful strategy in South Korea, where Naver is preferred. Far too often I see brands simply scale their marketing strategy by taking what has worked in the US and rolling it out to other markets and be disappointed in the results. Treat global markets like you would segments and personas – each country, each region is different – and before you know it, you’re optimizing RoAS across the globe.

What makes a killer ad-copy?

Regardless of how serious your brand voice is, make sure to keep it light and conversational. For customers to engage with your content, it needs to be engaging. Plain and simple. Here in the states I always recommend keeping it short and simple whereas in places like France customers like to see longer form content and tend to engage with more verbose content.

An eCommerce brand you promoted you are particularly proud of the results achieved

I was the first female C-Suite executive at Rowing Blazers where within a year they were ranked as one of Interactive Advertising Bureau (IAB) 250 Direct Brands to Watch in 2020 and they were #8 on SimilarWeb's 15 fastest-growing DTC brands by web traffic. When I founded Fifty Six Advising in 2021, Rowing Blazers signed on to become our first client where we partnered with their internal team to bring to life their vision of a youthful, inclusive, and irreverent take on the classics with a multi-platform marketing campaign including design & development, email marketing, and Shopify integration.

Nicolas G.

Nicolas G.

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Nicolas is a young, newly emerging marketer living and working in Japan (while pursuing his first title as a professional mahjong player for Nihon Pro Mahjong Kyokai). He loves PPC, automation, and task management. Currently still working at ZenMarket to promote their upcoming e-commerce platform “ZenPlus”. Be on the lookout for it!

A must-have tool for scaling eCommerce business

If we are talking about scaling, then Zapier is my go-to solution. Zapier allows marketers to automatize proven and true marketing routines with little to no code involved, connecting dozens of different marketing apps and workflows, providing the necessary systems to manage your business as you grow bigger. It's a win-win, as you get to use the time that you save with Zapier to further find ways to grow your business.

A recommended (not-so-obvious!) paid-media technique to drive the highest ROI possible

“Get People Off the Highway With Your Llama” - I love the story about how Alison J. Prince was driving with her kids when suddenly they saw a llama farm next to a gas station on the way; that made them get off the highway and stop to feed the llamas, while at it filling up on gas and grabbing snacks from the gas station. They probably wouldn’t have stopped at that gas station at all if it weren’t for the llama farm. So my advice is, find your llama and apply it to your ads. It’s all about the engagement. Stand out, think outside the box!

What makes a killer ad-copy?

Speak the language of your audience. Not just the same tongue, but the same language. While I love automation, I still craft most of my copy manually for every single demographic group. If you’re not tailoring your ad copy to your targeted demographic, you are leaving tons of money on the table for other more laser-targeted markets to take. Is there any slang or inside joke your audience uses? See if you can include it in your copy for extra engagement. It's all in the research.

An eCommerce brand you promoted you are particularly proud of the results achieved

I am particularly proud of our ongoing promotion work at ZenMarket (proxy shopping service for Japanese goods). We constantly craft advertisements targeted at many different audiences (fishermen, fashionistas, otaku, gamers, and much more) in over 12 languages, with plenty of different demographics, so it’s very satisfying to see how each part of the message affects the final outcome. We have dramatically grown our loyal customer base and doubled our sales every year for the past three years, and counting! We're soon expanding to even more additional languages.

Austen Kelekian

Austen Kelekian

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In 2014, Austen started his Marketing career in college when his Marketing professor, who owned an agency, started feeding him clients that didn't have the budget to work with his agency. Austen took the creative lead and started building websites, running paid ads, and growing their online presence with the power of Social Media. Austen graduated from California State University, Chico, in 2016 with a degree in Entrepreneurship and Business Management. By the age of 22, he sold his first $1 million.
From helping businesses with social media management, lead generation, and online sales, to graphic design work, building websites, and writing content, Austen took his knowledge of sales and marketing to help businesses small and large, utilize the power of the Internet to generate growth.
To date he now has 7+ years experience in Social Media Management, Content Creation, Paid Ads, and Website Development.
Over $5M spent on paid ads resulting in 5-7x Return on Ad Spend for Clients, generated over 1M new followers for clients across Facebook, Instagram, LinkedIn, Twitter, & Pinterest and 100M+ New Video Views, and has published a book on Amazon on how to grow on Instagram.


A must-have tool for scaling eCommerce business

Other than utilizing the insane reach and measurability that paid advertising has to offer, a must have tool would be a one click upsell app like Zipify. Zipify offers pre and post purchase upsells which, on average, users increase sales 15% immediately after installing it.

A recommended (not-so-obvious!) paid-media technique to drive the highest ROI possible

One technique that will almost always drive your highest ROI is retargeting. For example, on average 77% of people will abandon their cart when online shopping, so the question is how do we get them to finish their purchase? With Facebook retargeting, we can segment out those that abandoned their cart, send them a targeted ad with a simple coupon code, and we'll be able to capture a good chunk of those people to not only finish their purchase, but add more to their order now that they have a discount code!

What makes a killer ad-copy?

Ad copy that targets specific pain points for your targeted audience, and gives them a reason to justify their purchase. Behaviorally, people buy emotionally and justify rationally, so you must express how you're helping them solve their problem.

An eCommerce brand you promoted you are particularly proud of the results achieved

A fitness and supplements brand. They do very well in the US, about $150m a year, but my mission was to grow their Philippines division. Our challenge was to take them from $30k a month to $60k a month in a country that has a median annual income of $13k a year. Not only did we reach our goal but we blew it out of the water. By the 6 month, we hit $300k in sales in that single month at a 5x Return on Ad Spend.

Michael V.

Michael V.

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Mr. Volkin is a serial entrepreneur, public speaker, Army veteran, and author of 5 books (one bestseller). He has built and sold 4 companies. As a marketing leader, he helps entrepreneurs launch and scale businesses that maximize freedom with time-leveraged business models and no revenue ceiling.  Mr. Volkin has a tremendous track record of driving company growth and brand awareness through the implementation of strategic, cross-channel eCommerce marketing campaigns.

A must-have tool for scaling eCommerce business

Funnels are hot right now, if you have a product that is over $100, then scaling an eCommerce business through funnels is definitely the way to grow. I suggest Systeme.io. Systeme is similar to ClickFunnels, just easier to use and half the price. It also has other features like the ability to sell (or giveaway) courses to educate your customers. Other features like dropshipping, blog posts, evergreen webinars and email marketing make Systeme.io my all-in-one secret weapon for eCommerce companies.

A recommended (not-so-obvious!) paid-media technique to drive the highest ROI possible

My not so obvious technique is running a contest on paid media, grab their email address through that contest then take them through your sales cycle through your email. It’s an extremely effective (and cheap) way to build your email list. I have had clients that have spent as little as $3,000 on paid ads and got over 10,000 new email subscribers to their list. The key though is not to give away your product, remember, that people don’t know your company or your product yet. The giveaway in the contest has to be a product they can immediately identify with like an Apple Watch or Macbook.

What makes a killer ad-copy?

Graphics are great at converting ads but the real secret sauce is to get people to read  your ad in the first place. That is where copywriting comes in. Great copywriting starts with truly understanding your core audience and then understanding what they will react to. We are all exposed to hundreds of ads a day, to get your audience to react you really have to test many different aspects of ad copy. Remember, ads are usually an interrupter of what people are doing. So you have to interrupt their scrolling FB, catch their attention, then get them to take the next step. By understanding what will get their attention and create an action for them, you need to test many variants. It may not be just one ad that wins and there even may be seasonal fluctuations. You should create a spreadsheet of all the variants you want to test.

An eCommerce brand you promoted you are particularly proud of the results achieved

I have been helping Platinum LED Therapy Lights for a couple years and am proud at the continued growth they have made. We have been successfully hitting many aspects of marketing, from SEO to paid ads to influencer outreach and more. Each contributes to their success and each now provides a predictable revenue stream each month. Our approach was to master one marketing channel, get that running well, then move on to another marketing channel and repeat. Each time we add a marketing channel we are brining the knowledge we learned from the previous one to maximize success.

Barbara H.

Barbara H.

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Barbara has been working in digital marketing for 10+ years now. She started her career at a media agency taking care of clients such as Nike, Lufthansa, or Unilever. Throughout her career, she was leading marketing teams in different industries such as online gaming or lifestyle mobile apps. For about 2 years now she is working as a freelancer helping startups grow.


A must-have tool for scaling eCommerce business

A properly working conversion tracking tool. This might sound quite obvious to professionals but it's essential for a successful business. Without data, it is practically impossible to make just the right decisions and grow. This is step zero. When you have your tracking sorted out, find a tool that helps you with customer engagement and loyalty. You probably invest a lot of money into acquiring a customer so you want to get the most out of it.


A recommended (not-so-obvious!) paid-media technique to drive the highest ROI possible

I think it's all about understanding data attribution. Meaning going beyond last click attribution.  You need to understand your customers' touchpoints and their impact on your revenue. Based on that you can decide which paid channels to focus on and which ones to discontinue. That way you can fully take advantage of your invested money.  


What makes a killer ad-copy?

There is no one-size-fits-all answer to this question. You know you have a good ad-copy if it's perfectly tailored to your target audience and they respond to it the way you expected. This means you should speak your customers' language and choose images that are appealing to them. If you do your research before jumping into creating your ad these shouldn't be a problem for you. It's important to remember that your own personal taste and style don't necessarily match your customers'. So it is best not to take your own taste as a reference. Also, remember to always include a call-to-action!


An eCommerce brand you promoted you are particularly proud of the results achieved

Several projects come to my mind but I'm most proud of the results I achieved for an Austrian brand for baby slings. We found a way to combine the online and offline world.  We didn’t only promote it via the usual online channels but we also used offline training and mommy get-togethers to create trust and build a community. This tactic worked out excellent as we were able to accelerate our online sales. I think to grow it's important to be creative, to try out new ways and techniques, and invest in long-term strategic steps.



Hailey F.

Hailey F.

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Hailey is a search engine marketing expert, a chef-in-training and a San Francisco resident. She's the co-founder of Growth Marketing Pro which she built into a 6-figure passive income business in 18 months, and of the SEO tool Growth Bar.

A must-have tool for scaling eCommerce business

GrowthBar - it's the best way to spy on your competitors and see what marketing tactics are working for them. You can use it to find the best keywords to target, hone in on the right backlink strategy and much more. I would say that it's crucial for any eCommerce business to have a really good SEO tool and really get a handle on their search rankings.

A recommended (not-so-obvious!) marketing technique that you've used to get amazing ROI

SEO is the way we’ve been able to turn Growth Marketing Pro into the largest growth marketing blog on the internet. And it’s the unlock that’s helped us produce nearly a million dollars a year in passive income, without spending a dollar on ads. We've used SEO to scale dozens of eCommerce businesses with success.

Which eCommerce platform or marketing channel have you seen the most success with?

I've used SEO & affiliate marketing to grow our blog. So many marketers think of Facebook ads as the best source of traffic, and that totally depends on the business that you're running. For us, we focused on writing high-quality content and optimizing it to rank on the major search engines. We then monetized it with affiliate marketing, and voila! We now have a really great source of passive income. So don't focus all your time on ads, think outside the box, look at all your options and then decide.

A brand that you've worked with and the specific results that you've achieved (that you are particularly proud of)

We helped Dipsea reach 135,000 app downloads in year 1, raise $5.5 million in VC funding, and get featured in NYT and Forbes 30 Under 30. We've grown our marketing blog to over $60k MRR, with no ads or paid traffic.

Robert L.

Robert L.

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Robert is a performance marketer who has managed and executed over $500M USD in advertising spends across 3,000+ client accounts throughout his career. As an Ex-Googler in Sydney and New York, Robert has developed winning paid search strategies which won him the award of being the top strategist in the Americas (US, CA & SAM) in 2019. Robert has also applied his expertise to enterprise brands such as Woolworths, Air New Zealand, and Samsung during his tenure at Dentsu and Publicis. Today, he's the CEO and Founder of a thriving boutique marketing agency that has scaled to a team of 20+ experts since its inception in 2020.

A must-have tool for scaling eCommerce business

I believe a must-have tool would have to be Google Analytics - it's important to have a one-source-of-truth platform to go to for your traffic, revenue and to have an accurate pulse of your business. This isn't a new tool but there are functions, dashboards, and insights that not many marketers access. Most don't even feed in their Facebook Ad cost data.

A recommended (not-so-obvious!) marketing technique that you've used to get amazing ROI

Our team uses a concept called Single Purpose Campaigns in which we treat each audience or layer of the audience as it's own individual campaign or line item. Meaning that we are able to be more personalized in our messaging and controlled on our costs and targeting. It's something I've gathered during my time working on one of the world's top airline brands. They had segmented each one-way route, each language, each promotion as an individual campaign. Ultimately creating and managing 100's to 1,000's of campaigns and extracting every dollar to get a 50x return.

What makes a killer ad-copy?

A killer ad copy is more about how it addresses the user. We first need to know what the user's intent is. For Google Search, it's rather easy to understand their intent (if you segmented campaigns properly). With Facebook, you can use indicators such as Page Engagement, Video Watched 100% and Previously visited site to get an understanding of where this user is in terms of journey, in relation to your brand. By understanding this, any level of personalization can be considered Killer Ad Copy.

A brand that you've worked with and the specific results that you've achieved (that you are particularly proud of)

We've worked with brands during this tough COVID period, helped them pivot, and come out the other side stronger. We worked with this boutique small business called the New Grocer who had previously had a business that did Lunch Meal Preparations for School Kids whose Parents didn't want their kids to eat the food there. The New Grocer was born to help the suppliers maintain their revenue source and for the chefs at the meal prep company to retain their jobs as Schools were closed. Through this pivot, we were able to help support this newly born e-commerce brand to acquiring 2,000+ new customers over the course of 6 months. Introducing new product lines and many pivots to value proposition. Ultimately we were able to retain jobs and keep their business alive.

Stacy C.

Stacy C.

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Stacy is a results-driven business development professional with 20+ years in digital marketing. The bulk of his experience has been in early-stage start-ups, either as a founder or as an early hire. He excels at conceptualizing unique monetization strategies, pitching them to potential partners, and then managing long-term execution around collaborative monitoring of relevant KPI’s.

Specialties include: Monetization Strategy, Affiliate Marketing, Social Media Marketing, Traffic Arbitrage, Media Buying, Ad Sales, Conversion Funnel Optimization, User Acquisition Strategies, search engine optimization (SEO), social commerce, pay per click (PPC) management, eCommerce marketing strategy, project management, graphic design, and copywriting services.

A must-have tool for scaling eCommerce business

Any online store must have a Google Search Brand campaign for its brand name terms and domain name, including misspellings. Your brand search is your most sacred and even if you organically rank for #1, your competitors could be bidding on your brand terms, and also this is a game of real estate. Taking the #1 and #2 spots makes you a winner. Be sure to bid toward impression share at 100% and bid a high CPC something your competitors can't and won't afford. They will eventually go away from this practice which you protect your brand real estate.

Depending on the type of products a Google Search Generic term campaign should also be in place. Google Display is a great opportunity to increase brand presence to highly targeted audiences. Consumer Intent marketing is the most powerful audience and next up is remarketing.

If you have a brick and motor, Google My Business is the single most important thing you can do, and be sure to link it to Google Ads and while you are at it link Google Ads to Google Analytics and Google Merchant Center. Connect merchant center to your online store software to create a feed so that you can enable Google Shopping Ads.

A recommended (not-so-obvious!) paid-media technique to drive the highest ROI possible

Leverage Consumer Intent Marketing audience building and really take the time to think about your ideal customer, what their needs are, what websites they will visit during research for related products or items that together with what you sell.

Ask yourself this question... what is their intent just before they purchase my item?

What makes a killer ad-copy?

Calls to action! Short and sweet. Users need to be told exactly what to do. There is too much clutter to have them guessing what you want to do. Call Now. View Products Now. Hire a creative writer to proof all your ads. Do this on a regular basis.

An eCommerce brand you promoted you are particularly proud of the results achieved

Encompass this client was running Google Ads for years. They sell parts for repairs, appliances, and they have millions of items. They had a very high daily volume and almost every customer has the potential for multiple repeat purchasing. I was able to use their Google Analytics to create an all user audience from the last 540 days. Serving ads through Google Display reminded old customers to come back to Encompass. The immediately generated sales on day one and to this day is one of their top campaigns in conjunction with Remarketing.

Kristina A.

Kristina A.

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Kristina Adel is a Customer Relations Coordinator at Velour Beauty, one of the most luxurious eye-centric beauty brands that also sell in Sephora and Ulta. Her role is in creating email marketing strategies, optimizing customers’ experiences and building relationships with the community. Her expertise lies in content creation, copywriting and e-commerce as she is passionate about helping every customer have the best experience with the brand. Kristina loves conveying brand stories that generate demand and achieve success.

A must-have tool for scaling eCommerce business

Every tool has a place in your toolbox but without data, any step you take becomes just a guess. Microsoft Clarity is an amazing free tool business can implement to start studying heat maps, view customer recordings and much more. It’s not as robust as some other applications but its simple interface and no cost make it a perfect tool for exploring how your customers interact with the site. Such data will then form a foundation for the next optimization steps that will drive conversion and sales. Don’t forget to focus on the mobile interface as that’s the main source of traffic nowadays.


A recommended (not-so-obvious!) paid-media technique to drive the highest ROI possible

It may sound obvious but a strong segmentation of your customers is key. Everyone expects a personalized experience that is tailored to their specific needs. Building automated email funnels for these specific groups will take some work off your shoulders as you focus on other goals. I like using Retention Science for this as its AI technology makes product recommendations and timings super simple. Connecting those audiences with your Facebook and Google Ads is also a massive plus.

What makes a killer ad-copy?

A/B testing of different killer ad copies will help you find that KILLER ad copy. It can very interesting to see how one word changes the results. Also make you to check for the main keywords on Google trends and listen to what your customers are saying in reviews and on social media. Your customers already know the best keywords you should use in your copy. Plus pop in influencer content into your ads so you don’t even have to worry about the creative.

An eCommerce brand you promoted you are particularly proud of the results achieved

I’m proud of promoting all the small businesses I had a chance to work with as part of the ShopHERE program in Toronto. Every small business managed to successfully shift their brick-and-mortar stores online and continue their entrepreneurial journeys.

Slava L.

Slava L.

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Slava has 10 years of experience doing online marketing with the last 5 focusing on paid ads. He helps local and international brands find customers online and optimize their funnels for higher conversion rates. Currently, he is working with medium-sized businesses and managing over 1.5 million a year in ad spend.


A must-have tool for scaling eCommerce business

For me, the 2 most important tools are:

1: Tools for increasing AOV. They will get your customers to spend more before they checkout. That will allow you to increase marketing spends and scale further than before.

2: A follow-up tool, whether it's for email or SMS. You need to follow up with users who sign up to get them to buy for the first time if they are non-customers, or buy more if they are existing customers. Everyone is busy nowadays, and to scale one must always be on a customer's mind to increase conversion rate.


A recommended (not-so-obvious!) paid-media technique to drive the highest ROI possible

A not so obvious paid media technique would be to use all the available bidding strategies that the platform you're using provides. For example, marketers tend to stick to “lowest cost” bidding on FB, but there is tons of money to be made with target cost and bid cap bidding strategies.

What makes a killer ad-copy?

For killer ad copy you need to make sure that the first sentence already has intrigued your customer - every business is different, but I personally love to start my copy with a question… e.g.: “Is this really the best laptop of 2020?” That's a simple example, but applying the question format to your copy can get people engaged to keep reading, or engaging with your ads.

An eCommerce brand you promoted you are particularly proud of the results achieved

I work with a company named MYSTER, and they are the go-to place to get high-end accessories for cannabis users - we were able to get a HUGE 18 ROAS on their remarketing campaign this year by re-engaging with potential customers on FB through sales and promos. The campaign has been running for about 11 months now and it keeps being extremely profitable.

Drew B.

Drew B.

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I am a data-driven advertiser focused on driving consistent conversions and ROI. I have over 5 years of advertising experience where I came from an agency background working on Fortune 500 clients such as Samsung and Johnson & Johnson before becoming independent over 3 years ago. I am a Google Partner and a Facebook Marketing Partner.

A must-have tool for scaling eCommerce business

In eCommerce, sustainability and growth are impossible unless you’re willing to spend resources on tools that can help you scale your business. The first and most important tool for any eCommerce brand is the platform itself. There are a lot of tools out there and given that 80% of sales. You’ll need tools with more functionality and enhanced capabilities such as artificial intelligence to help you take over and automate everyday tasks.

Best Ecommerce Tools:

  • An e-commerce platform
  • Digital payment processing systems
  • Email marketing platforms and print marketing
  • Advanced analytics and tracking
  • Shipping service integrations
  • Social media management solutions
  • CRM

A recommended (not-so-obvious!) paid-media technique to drive the highest ROI possible

As a marketer, you have various choices at your disposal for reaching new customers. It’s important to concentrate on the channels most suitable to produce a high income on investment (ROI). First, you need to know which type of marketing channels are possible and how they deliver results. Channels like search paid, and email gives access to the best marketing strategies for ROI. Focus on tactics within these channels because they can produce short and long-term profits. These digital or online channels cover strategies like email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.


What makes a killer ad-copy?

Several aspects can learn how successful your advertising will be. The way ads are distributed may have improved, but the rules for good advertising copywriting have continued the same. While digital marketing has started up new channels and new challenges for people seeking to advertise their businesses, ad copy will still make or break your campaign. But you must make it clear that your content will help them answer one of their top challenges. Advertising copy specifically refers to the words in your ads and the right words can create a big difference in how your ad is received and the results it achieves.


An eCommerce brand you promoted you are particularly proud of the results achieved

A pet dropshipping store that started with $5k in spend and now spends over $20k. We went from standard to smart campaigns and continue to build out more search campaigns for different topics and brands. It is an ever-growing account where revenue on the brand as a whole has gone from $120-$150k per month to between $350-$400k per month. Obviously, not all of it is paid ads related but shows the power of how one channel affects another and another.

Recap

To recap, even though there’s a lot of progress in automation, a proper ads campaign still requires human touch. And really there are 3 aspects of a PPC campaign that your brand could really benefit from collaborating with an expert:

Use the right platform - Don’t just focus on one platform, set up retargeting campaigns on multiple platforms and try different things. Combine platforms for even greater results, like the tip above about setting up a Pinterest retargeting campaign for your abandoned cart users and following up via email.

Use the right campaign - the set up of your campaign is critical to your brand’s success. Whether that’s targeting the right audience, in the right way, in the right time, all of these are crucial elements that our experts gave a lot of insights about.

Use the right strategy - you might have the right platform and campaign set up but you might be missing the optimization piece. It’s crucial to have the right strategy moving forward to align your campaigns and meet your ROI goals. This is where working with the right expert could really do wonders for your brand.

We hope you enjoyed these awesome expert insights and if you have any questions or comments please leave us a note below. We would love to hear from you and see how we could help!

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