To recap, even though there’s a lot of progress in automation, a proper ads campaign still requires human touch. And really there are 3 aspects of a PPC campaign that your brand could really benefit from collaborating with an expert:
Use the right platform - Don’t just focus on one platform, set up retargeting campaigns on multiple platforms and try different things. Combine platforms for even greater results, like the tip above about setting up a Pinterest retargeting campaign for your abandoned cart users and following up via email.
Use the right campaign - the set up of your campaign is critical to your brand’s success. Whether that’s targeting the right audience, in the right way, in the right time, all of these are crucial elements that our experts gave a lot of insights about.
Use the right strategy - you might have the right platform and campaign set up but you might be missing the optimization piece. It’s crucial to have the right strategy moving forward to align your campaigns and meet your ROI goals. This is where working with the right expert could really do wonders for your brand.
We hope you enjoyed these awesome expert insights and if you have any questions or comments please leave us a note below. We would love to hear from you and see how we could help!