Liked some of our eCommerce conversion ideas?
Here is a good list of resources to continue your learning:
This is an oldie but a goodie. Written by the Digital Marketing Institute, it provides a thorough explanation of some of the basic elements of an eCommerce CRO strategy, in broad strokes.
If you’re ever interested in how conversion rate optimization started back when eCommerce just started, this is a great guide. It has some really great classic examples of checkout pages and CTA buttons.
Come on, you can’t go wrong with a SimCity example from 2015:
This is a great guide from Optinmonster that goes in-depth into some of the classic site improvements you could make to improve your conversion rate.
Here’s a great guide by Neil Patel that brings in that SEO angle into the conversation and helps bridge the gap between SEO and CRO.
This is a great post by Convertize that introduces a lot of the research and the psychology that’s used in conversion rate optimization and provides a really great background on the science behind it. Super interesting read.
Now that you know all the fundamentals of CRO it’s time for you to go back to your site and start optimizing. Everything that we covered could be summarized into 3 steps:
1. Use data to set up a good A/B test
2. Use the right tools
3. Pick the right CRO strategy for your site
At the end of the day, everything depends on your user data and how your customers interact with your website and brand. So if you ever feel stuck, reach out to your customers with a quick survey and ask for feedback. Your customers are your best advocates.
And if you don’t know where to begin, we highly recommend that you check out our comprehensive CRO Audit tool to get a personalized checklist of the best changes to make for your business.
And let us know which strategies or tools you’ve been using for your CRO campaigns in the comments, we would love to hear from you! 😊