Online marketplaces
eCommerce Guide
Selling on Etsy

Selling on Etsy

Etsy is well-known for its collection of homemade and artisan products but recently they broadened their offering to include manufactured products as well.

So if your manufactured product was designed by the owner of the company, or by yourself, it’s completely eligible to be sold on Etsy.

Etsy was started in 2005 and quickly grew to more than 2.5 million sellers.

It has some of the most unique products in the world because everything is either personally designed by the seller or handmade (or both).

People even go on “Etsy hauls” just like they would with a brick and mortar store.

Here’s an example of an Etsy haul:

How to open your Etsy shop?

Starting on Etsy is really easy.

The entire interface is super user-friendly and has a lot of advanced features that make selling a breeze.

Here’s what you need to do to open an Etsy shop:

  1. Click on Sell on Etsy
  2. Click Open your Etsy shop
  3. Select your shop’s language, country, and currency
  4. Choose your shop name.

That’s it, simple as that.

Now that your shop is created, you need to finish the setup.

How to Set up your Etsy shop

Here are the key elements of your shop that you should set up:

Banner and logo - make sure to post a banner image and a logo.

About us page - post a quick description of your store and the various methods of communication

Shop policies - set up your shipping, return, and warranty policies.

Whenever possible, we recommend you offer free shipping to all your customers. Users hate to see added costs to the product price when checking out, so this will definitely increase your conversions.

Optimize your listings

Here are the key elements of your listings that you need to get right.

Title - make the title descriptive with all the top keywords yet easy to read

Images - Etsy allows up to 10 images, so get as close to ten as possible. Include an image of the dimensions of the product if possible.

Description - have several paragraphs that include all the information a user would want to know about your product. Make sure that you have as many keywords in the first 150-200 words, that’s what Etsy uses to rank your listing.

Videos - Etsy just launched videos on the platform so if you have them be sure to add them. They are prioritizing videos right now and they are going to give you a good boost of impressions of clicks if you have video content.

Tags - Etsy allows up to 13 tags, 20 characters long, so maximize this section as much as you can. Make each tag as descriptive as possible. Don’t just put “lime”, that’s too short. Make it “bright yellow lime”. Pack each tag with as many characters as possible.

Etsy Integrations

There’s a little known secret on Etsy called Integrations.

They have a few select tools that help you optimize your shop.

You can get there just by clicking on Integrations on the left menu.

etsy integrations marketplace ecommerce marketing

They have tools for analytics, inventory management, photo editing, taxes, and SEO.

You should definitely check out these tools and see which ones could help you grow your reach or make your operation more efficient.

Here’s an example of the best Etsy tools out there.

Use eRank to optimize your Etsy SEO

One of the best integrations you could get on Etsy is a tool called eRank.

It’s primarily used for SEO and to optimize your listings.

It’s a free tool that scans all of your listings and lets you know which ones need to be optimized.

It displays the ones that have less than 13 tags, less than the maximum 10 images, and even shows you which ones have spelling mistakes!

Here is what the dashboard looks like:

erank dashboard from etsy seller ecommerce marketing

It shows you all your active listings, spelling issues, missing tags, missing images, and even compares your store to your competitors.

Etsy marketing automation

One of the best things about Etsy is that they have a super-easy way to set up marketing automation.

Head over to the Marketing tab on the left and click on Sales and coupons.

You should see this dashboard:

etsy sales and coupons ecommerce marketing automation

Here you can set up automatic cart abandonment flows that Etsy sends on your behalf.

You can send discounts to users that have recently favorited one of your products.

And finally, you can create individual and store-wide promotions.

Click on + New special offer on the top right.

Then you are given 3 choices - run a sale, send an offer, or create a coupon.

etsy how to set up a promotion or create a coupon

You should use any or all of these as needed, depending on your margins, to get more sales.

Once you get more sales, you will get more reviews, and then you will be able to slowly decrease your promotions and giveaways as your shop gains momentum.

Etsy Analytics

Etsy has robust analytics built-in that show you the keywords and positions of each of your listings in its organic search.

This is incredibly helpful.

You can take the top keywords that you rank for, and add them as tags to your listings. You can also add them to your titles and descriptions. Then come back to it in 1-2 weeks and see if your organic reach has increased for those keywords.

Your keywords are going to look like this:

etesy analytics search keywords organic reach

Etsy Ads

Etsy also has an advertising platform.

It’s a little more sophisticated than the one on Houzz but definitely simpler than Amazon’s.

You can track your views, clicks, # of orders, and revenue.

Etsy ads dashboard ecommerce marketing seller

And then just below that, you can see all this data for each listing.

You can actually click on each product and see the exact search terms that it’s ranking for, and how many impressions it gets from each term.

That’s pretty powerful.

Etsy’s ads feature gives you all the control you would have with Amazon ads, but it’s so much simpler and easier to use.

Last but not least, let’s talk about the customer.

Customer Service

Good customer service is at the heart of every successful seller on Etsy (and really anywhere).

Because Etsy started as a platform for niche handmade goods, its users still expect a personal interaction from every seller.

Here are the top tips to follow:

24-hr response time - always answer every customer message or question within 24 hours. Be polite, add emojis, customize your sign off to make sure the user knows that it’s not an automated message.

Answer every case promptly - make sure that you answer every case and issue refunds as soon as possible. If you don’t answer within a few days, Etsy could freeze your entire store.

Offer free shipping & returns - Sometimes a customer gets the wrong product or wants to return your product for whatever reason. If you offer the customer a free return they are more likely to leave a good review for your store.

Send shipping notifications - send a personal message to every customer once their product gets shipped. Also, send a message once it was delivered and show that you are available for any questions or concerns.

Those are pretty basic but there are still brands out there that have complicated return policies or charge a leg and an arm for shipping.

Be smart, don’t be one of those brands.


Etsy is a perfect marketplace for the right kind of product.

It has a lot of advanced marketing features, it’s really easy to use, and it’s a great way to build a brand with a loyal following.

Selling on Houzz

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