It’s really easy to set them up.
There are a variety of tools that integrate with your eCommerce platform and send these notifications for you.
For example, if you are using Shopify then you can use an app like Subscribers.
Here’s how you create and send a push notification campaign.
When you go to their site you will see the little login button on the top right? Make an account and login.
Notice Neil Pate’s shining face, if you see it means you are in the right place.
Next, install the code on your site. You can use their WordPress plugin or Google Tag Manager, or just put it in manually yourself.
Make sure that you test whether the code is firing and then when Subscribers gives you the green light, then you are good to go.
Now it’s time to create a new notification.
Click on “ + New Notification” on the left menu, and create a title and the body of the message. Then paste the destination URL and add the appropriate UTM parameters.
And this is what it would look like on the various devices that your site users might be using:
Once you've created your notification click send or schedule it for a different time and you’re all set.
What is a push notification and how to use them to grow your eCommerce store + how one brand got 2X the CTR, at 8%. Here's the full story.
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