10 Best Digital Marketing Agencies to Hire for Improving Marketing Efforts
Find the best agencies to help with SEO, CRO, email marketing, social media management, PPC, Facebook Ads, and much more.
Updated February 11, 2024.
Are gaps in digital marketing limiting your customer growth goals? Even experienced teams struggle to execute campaigns across all critical channels - from email to paid ads and website fixes.
By providing strategic help and technical know-how for growth opportunities, the right digital partner gets results in SEO, paid ads, and more. Accelerate your company's digital presence with one of the best digital marketing agencies listed below.
Our top picks for the best digital marketing agencies
1. Common Ground - Best overall
2. K6 Agency - Best for eCommerce marketing
3. DigiCom - Best for email marketing campaigns
4. Bowler Works- Best for targeted ads to specific audiences
5. Lean Digital - Best for marketing in SaaS and Fintech
6. Social Kick - Best for video content marketing
7. Sortino Marketing - Best for Facebook Ads management
8. Tale Digital - Best for PPC marketing strategies
9. Cedarwood Digital - Best for search engine optimization (SEO)
10. Sensters - Best for comprehensive tracking and ad refinement
What is a digital marketing agency?
A digital marketing agency is a business you hire to outsource your marketing efforts, instead of hiring an in-house marketing team. A marketing agency can usually offer various digital marketing services, including social media marketing, content marketing, marketing automation, graphic design, search engine marketing, and much more.
You can work with a full-service digital marketing agency that usually offers a whole range of services or a boutique agency that focuses on specific digital channels or has a marketing niche.
What does a digital marketing agency do?
A full-service digital marketing agency is focused on user experience, mobile, social, data analytics, and promotional and advertising services. They manage any number of digital channels, including social media marketing, digital marketing strategy, public relations, and PPC marketing, among others.
Let's discuss some of a digital marketing agency's main offerings:
Content marketing
A content marketing agency would usually do three things:
- Content development: develop a content marketing strategy and a list of topics to write about for the next 3-6 months.
- Content writing: write various types of content for your blog, website, and social media pages. Blog content creation usually involves the use of effective SEO strategies as well as graphic design.
- Content management: manage the team of writers and editors who would bring your content from ideation to execution.
Search engine optimization
An SEO agency specializes in getting you more organic traffic from the biggest search engines like Google and Bing. Search engine optimization could include optimizing your on-page content, link building, digital PR, and developing a business content strategy.
Pro tip: SEO services can get pretty vague on paper, so make sure you know exactly how your SEO agency will optimize your ranking for each search query and how much traffic and SEO efforts they can bring to the table in the long term.
Social media marketing
Social media marketing services optimize channels, boost engagement, create/publish posts, and do video marketing and influencer collaborations. The goal is to increase online presence and organic traffic on platforms. It takes skill to make viral posts that bring qualified leads—success requires experience in generating engagement and quality content.
Email marketing
Your email list is the best way to keep track of your customer data and connect with your potential customers. An email marketing agency can help create a comprehensive list of email strategies to improve your open and click-through rates and increase your email revenue.
Site optimization
Most digital agencies would also help you improve your website. They would run data analytics to find areas of improvement, provide design services to help you make minor modifications to your site based on that data, or manage an entire website if needed.
Performance marketing
Digital marketing agencies run ads on social media, search engines, marketplaces, and publishers. Some work with boutique agencies focused on a specific channel like Google Ads. The scope of advertising services depends on budget, project size, and industry. Offerings include Facebook, Google, Apple, Amazon, and Pinterest ads.
Digital marketing strategy
Many business owners rush to fix ads, forgetting broader strategy. The issue may not be your campaigns but your overall online marketing approach. Building a better digital marketing strategy will help focus efforts on high-ROI areas. This could involve SWOT analysis, competitor review, or examining your digital footprint.
» Learn more with these best digital marketing books in 2024.
Graphic design services
A full-service agency usually has a design team with decades of experience that can offer design services to clients. This could include ad creatives for your social media advertising, banners for your PPC advertising, or branding collateral.
Questions to ask a digital marketing agency before hiring
There are many factors to consider when searching for the perfect digital marketing agency. You will need answers to questions only the best agency can answer. Keep some of these questions in mind:
- Which digital marketing solutions do you offer?
- Which advertising services do you offer? PPC or display advertising? Social media advertising?
- How do you plan to grow our customer acquisition?
- What's your process for managing digital campaigns?
- Could you build us a custom strategy before beginning work on the project?
- Which channels do you specialize in? (direct marketing, search engine marketing, social media marketing, influencer marketing, PPC, etc.)
- Have you worked with similar companies in my industry?
- What's your workload? How many other digital marketing projects are you currently working on?
- How many digital marketing experts are going to help out with my account?
Hire the best digital marketing agency in 2024
Struggling to dedicate enough in-house time and expertise to grow through complex digital marketing strategies? Mayple's selective process identifies agencies to become invaluable extensions of your team. We thoroughly vet each agency's strategic vision, technical expertise across key channels like paid ads and email, and proven ROI delivery.
This allows you to focus internally while partnering with world-class talent that has mastered the evolving array of digital marketing disciplines. Get the dedicated capabilities you need to meet your digital marketing goals.