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Social media has completely transformed the way brands market their products and services. In fact, there are entire companies built on social media. Direct-to-consumer (DTC) brands like Outdoor Voices and Allbirds have become valued at over $1B simply through their social media campaigns. They didn’t spend so much on SEO or traditional PR, their secret to success was their creativity on social media.
A lot of companies use social media as a tool to pump out their blog posts, webinars, and occasionally announce their job openings. They don’t know how to use social media to grow an online community, how to run UGC campaigns, how to work with hundreds of influencers, and get thousands of users to post pictures and reviews of their product.
Another common missed opportunity is that brands don’t know which platforms to post content on. Sometimes brands are focusing on the wrong social media channels for their business and leaving a lot of sales on the table.
This is where Mayple comes in. We have an online community of hand-picked social media experts that have worked with some of the biggest global brands. We vet each one, and match the right expert, with proven industry experience to your brand,
Why your business needs a social media marketer
Social media is changing all the time. There are new social media platforms popping up on the scene, new algorithm changes, new post formats that a brand should be aware of. Utilizing the newest formats can make the biggest difference. It can bring you from 0 to thousands of impressions if used correctly.
Also, a lot of brands use social media at the beginning of their marketing funnel, at the awareness stage. They post interesting articles to get attention, targeting that new user that’s never heard of them before. An expert social media manager is able to publish a variety of posts that target the lead or customer at every stage of the marketing funnel.
An expert social media manager can use social media to:
-Publish posts that delight & educate the customers
-Create content for those users with the highest purchase intent
-Educate the customer to increase brand loyalty, referrals, and word-of-mouth
Another huge aspect of social media is that customers often use these platforms (like Instagram, Facebook, Twitter) to ask questions or bring up issues. It’s really important for a brand to have someone on the team that is able to field these requests to the customer service team and solve them promptly. This is crucial for the reputation of your brand, and for increasing your lifetime customer value (CLV).
Social media changes all the time and social media marketers need to be curious, adaptable, and be able to seamlessly integrate into your existing marketing team. They should also keep track of new social media trends and content strategies coming out every year to keep your social media content up to date.
Mayple vets for all of these qualities and we also make sure that our social media experts have a few more relevant skills:
Social media is all about the visuals. You have 1-2 seconds to grab the attention of your potential customers and you want to make sure that the design of every social media post is catchy, relevant, and stunning. Social media managers need to have an eye for design and be able to understand and use different design tools.
Copy is just as important as design, and it’s one of the hardest skills to learn. A social media marketer needs to be a master copywriter and content creator, writing compelling copy that makes a lasting impression on your audience. You want your brand to be memorable, and we make sure that our social media experts get you there.
A savvy social media manager needs to have outstanding communication skills and be able to respond to your customers on social media. They need to have the intuition to be able to delight each customer, and absolutely raise the bar on how your brand interacts and responds to each customer question and concern.
An expert social media marketer knows how to build a community through a consistent narrative, engaging posts, and build relationships with prominent influencers in your niche. It’s like inviting a food critic to your restaurant, a marketing expert needs to know how to delight specific influencers to achieve exponential brand growth.
A well-rounded social media marketer needs to know how to analyze the results of their campaigns using Google Analytics or a social media tool. They need to know all the needed tools to analyze the impressions, clicks, traffic to the site, and conversions, in order to improve their performance month after month.
A social media marketer needs to be proficient in paid advertising on social media. They need to understand budgeting and know how to serve your ads to your target audience.
An integral part of your social media strategy is strategically deciding on which social channels to pursue. An expert social media specialist needs to know exactly which social media profiles to work on and where to focus their efforts.
The first scenario is that you don’t have the team or resources to grow your own in-house social media team. You’re focused on other things - product, dev, fulfillment, paid search campaigns. Hire a best-in-class social media marketing expert that would leverage the right platforms and quickly create a growing online presence for your brand.
Alternatively, it could be that you have a marketing team that handles your social media but you’re not sure if they are optimizing enough. You’re not sure if they are using the best platforms, the best tools, and strategies to get the most traffic and brand awareness for your business. Hire an expert social media marketer that would partner with your team and give them those expert insights to succeed.
The most frustrating case is when you’ve outsourced your social media to a marketing agency and they are not doing so well. You don’t want to let them go because they have already set up a few campaigns and may have gotten some small successes for you along the way. Hire a social media expert that will be able to get them back on track.
Wondering what should be on a social media manager job description?
A social media manager is responsible for:
The biggest challenge is finding marketers that have actually grown brands like yours, in the same industry or niche. When you find a social media marketer that has worked in your niche and has proven experience and a success record - that is GOLD.
Here at Mayple, we have an extensive vetting process where we actually import the data of the specific social media accounts that the marketer has worked on. We can see their successes in black and white, we don’t just read their testimonials.
We also offer extensive personality testing to make sure that the Maypler that we match with your business will be a good fit for your team. Someone that will blend with your team members perfectly and be able to quickly jump into the work and get going.
Gone are the days when you had to look through phony testimonials and call professional references. Mayple’s vetting process is unlike any other. We have an extensive assessment of the marketer’s skill, we look at their data and their track record, and we have them pass a preliminary assignment or mini-project.
We don’t just your brand with an expert marketer, we monitor their progress and have regular calls to make sure that you are satisfied with their work. Joining Mayple is like having a team of marketing veterans at your side. We brainstorm solutions, send ideas for the experts and do everything we can to make sure you meet your ROI goals.
One of the greatest challenges of working with agencies and freelancers is that it’s hard to view all the data in one place. Sometimes asking for a better dashboard is like pulling teeth. With Mayple, we’ve built a system to display all the relevant data for you in one place that makes it easier both for the brand and for our expert marketers.
Marketing agencies often charge an arm and a leg and have a ton of other clients they are servicing. At Mayple, you can get a social media marketer with proven industry experience at a fraction of the cost. And you also get a dedicated member of the Mayple team to monitor your project and make sure that everything is firing on all cylinders. With Mayple, your brand gets the expertise and attention it deserves to succeed.
Our onboarding process is very simple.
Step 1 - you fill out a quick marketing brief about your business. You provide information like your ideal customer personas, business goals, campaigns you’ve done so far, and what you are looking to achieve.
Step 2 - we match you with an expert social media marketer.
Step 3 - Mayple’s social media marketing expert presents their social media marketing plan for your business.
Step 4 - Once you approve the plan, we get to work. Sit back and watch the magic happen.
