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Email marketing is by far the most lucrative marketing channel of them all. Brands make $44 for every $1 they spend on email marketing, and on the B2B side, companies are still expected to be contacted through email. Ecommerce brands live and thrive because of correctly executed email marketing campaigns.
The best way to engage with your audience on a consistent basis is through email. All your marketing channels ultimately lead to your email list. The traffic from your paid ads, organic social media, or SEO efforts all land on your site and hopefully convert to either paying customers or at least new subscribers. At that point, the best way to communicate with them and keep them engaged with your brand is through email marketing.
An expert email marketer needs to know the specific industry of the brand or business intimately. If it’s an eCommerce brand, there are some very specific touchpoints along the customer journey where the brand needs to delight the customer and send them the appropriate email. We’re talking about the order confirmation email, shipping confirmation, delivery confirmation, the thank you email, the cart abandonment, and the post-purchase email. It’s hard to get each of these emails right.
A true email marketer needs to be an expert in copywriting, design, have the email platform knowledge, and the marketing automation chops to truly excel in this role.
That’s where Mayple comes in. We are veteran marketers ourselves and we’ve built an extensive community of email marketing experts. We can match your brand with the perfect vetted email marketer, with proven industry-specific results, that will make sure your brand is firing on all cylinders.
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Email marketing is a really cost-effective strategy to grow your leads and sales. Email tools and platforms are fairly inexpensive and the results you get from each campaign can make a massive difference in your business.
Email marketing also improves the conversion rates and success of all your demand generation (organic or paid) so it works really well in combination with the other marketing channels you already have.
A huge advantage in email marketing is automation. An expert email marketer can literally power up a tool, set up custom flows for 10-15 different scenarios and automate it all with AI software. That way, the right email gets automatically sent to the right customer at the right time, that maximizes your chances of getting a sale. You can literally make money with email marketing while you sleep.
Another huge opportunity is email segmentation. There are myriads of tool and techniques that allow you to segment your audience in a smart way to maximize profit and engagement. This allows you to focus on the lifetime value of the customer (CLV) instead of burning your lists with mindless discounts and having to continue investing in more Facebook ads. With a focus on CLV, you can improve the rate of repeat purchases and ensure the long-term growth and scalability of your business.
Email marketing is an artform of the marketing world. It takes good copywriting, elegant design and some very technical skills to provide an unforgettable brand experience for the customer. Here are some of the most important skills that an expert email marketer needs to have:
Copywriting - the email subject line and preview text are the two most important sentences in the email. They need to be compelling enough for the user to click and open the email. Then comes the headline of the email and the rest of the text. The copy of the email is super important and because most of us are checking email on our smart devices, it needs to be short, sweet and to the point. A good email marketer needs to be a master copywriter.
Design - whether you are working with an in-house or freelance designer, the email marketer needs to have some design chops to lead the charge. They need to be able to understand best image sizes to use, color contrasts, and be up-to-date with all the latest email design standards. People absolutely do judge a company by the look of their email, and design is by far the most important element of each email. It’s important to have someone who is skilled and knowledgable and can quickly edit an image in the last minute.
Segmentation - an expert email marketer needs to know how to segment their list. This is a key aspect of marketing automation that can literally drive your sales through the roof. A smart email marketer knows to create different customer segments, send out different messaging to each, and optimize as they go.
Customer journey - it’s super important for the email marketer to see the big picture and keep messaging consistent throughout the customer’s through the marketing funnel. Some emails are meant to target the lead in the awareness stage, some are meant to close a lead with high-intent, while others are meant to delight the customer after they purchase.
Retention - retention is absolutely key. It’s so easy to burn through an email list with incorrect email campaign messaging. Sometimes novice marketers rush to close the customer by blasting them with coupons and last-minute offers. That may work in the short-term but it can certainly decrease the customer retention in the long run. That’s why you need a veteran email marketer that knows the delicate balance between increasing sales and ensuring long-term retention.
A/B testing - every audience is different and it’s crucial to test different messaging, subject lines, and email copy and continue to optimize.
Light HTML coding - a good email marketer needs to know how to code in HTML, to change email templates, and create customizations.
Email deliverability & list cleaning - it’s important to continuously monitor how many emails actually get to the recipient's inbox, and continue to clean your email list. If you keep a lot of un-engaged leads on your list your email deliverability will slowly go down and it will affect your active subscribers. This is another technical aspect of email marketing that’s absolutely crucial.
SMS & omnichannel integrations - email marketing becomes even more powerful when you combine it with other channels like SMS, push notifications, and chat messages. A good email marketer needs to know how to use all the various omnichannel tools and how to make them all work together to improve the overall sales and engagement of the brand’s email list.
Email tool generalist - last but not least, there are a ton of different email tools on the market today. We’re talking about Mailchimp, ReSci, Klaviyo, Zaius, MailerLite, Hubspot, Salesforce, and more. Your brand needs a versatile email marketer that can work with any of the tools in your marketing tech stack.
Sadly a lot of brands don’t put enough time and effort into email marketing. Some brands don’t put the energy into creating winning emails, or segmenting their lists, or even making sure that their lists are healthy and their emails actually get delivered to the customer.
If you don’t have anyone working on your email marketing it’s a great idea to hire an expert email marketer that has proven experience in your specific niche. And even if you already have a marketing team that is handling all the campaigns, it’s great to get an expert to take a quick look and see what quick fixes need to be made. Hire an expert email marketer to give you a clear picture of how your email campaigns are doing and what improvements and optimization you need to implement to bring your brand to the next level.
Don’t spend two to three weeks hiring an email marketer, vetting through the applications, and then hoping that they will be able to deliver the right results. With Mayple, we vet all of our marketers and only match you with email experts that have proven results in your industry.
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Possible wording: Find the perfect marketer in under 48 hours-We do personality testing, extensive vetting, and get all the data to match your business with the best marketers in the world.
Gone are the days when you had to look through phony testimonials and call professional references. Mayple’s vetting process is unlike any other. We have an extensive assessment of the marketer’s skill, we look at their data and their track record, and we have them pass a preliminary assignment or mini-project.
We don’t just your brand with an expert marketer, we monitor their progress and have regular calls to make sure that you are satisfied with their work. Joining Mayple is like having a team of marketing veterans at your side. We brainstorm solutions, send ideas for the experts and do everything we can to make sure you meet your ROI goals.
One of the greatest challenges of working with agencies and freelancers is that it’s hard to view all the data in one place. This is especially true of SEO. Sometimes asking for a better dashboard is like pulling teeth. With Mayple, we’ve built a system to display all the relevant data for you in one place that makes it easier both for the brand and for our expert marketers.
Marketing agencies often charge an arm and a leg and have a ton of other clients they are servicing. At Mayple, you can get an expert email marketer with proven industry experience at a fraction of the cost. And you also get a dedicated member of the Mayple team to monitor your project and make sure that everything is firing on all cylinders. With Mayple, your brand gets the expertise and attention it deserves to succeed.
Our onboarding process is very simple.
Step 1 - you fill out a quick marketing brief about your business. You provide information like your ideal customer personas, business goals, campaigns you’ve done so far, and what you are looking to achieve.Step 2 - we match you with an expert email marketer.
Step 3 - Mayple’s SEO marketing expert presents their marketing plan for your business.
Step 4 - Once you approve the plan, we get to work. Sit back and watch the magic happen.
Mayple has managed to boost site traffic and leads across various digital channels. Software development firms can expect knowledgeable resources to take on their account.Read the full review
Mayple helped us find a a marketing agency to take charge of our digital marketing effort from A-Z. No more waiting around for a lengthy monthly report which is hard to understand.Read the full review
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