SEO

Top SEO Experts for 2021

Our marketers have worked with 1000+ eCommerce brands with over $20M+ budgets, and have contributed to over $100M in sales. In this guide, we've asked some of our top experts to share their secret PPC strategies.

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Hailey F.

Hailey F.

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Hailey is a search engine marketing expert, a chef-in-training and a San Francisco resident. She's the co-founder of Growth Marketing Pro which she built into a 6-figure passive income business in 18 months, and of the SEO tool Growth Bar.

A must-have tool for scaling eCommerce business

GrowthBar - it's the best way to spy on your competitors and see what marketing tactics are working for them. You can use it to find the best keywords to target, hone in on the right backlink strategy and much more. I would say that it's crucial for any eCommerce business to have a really good SEO tool and really get a handle on their search rankings.

A recommended (not-so-obvious!) marketing technique that you've used to get amazing ROI

SEO is the way we’ve been able to turn Growth Marketing Pro into the largest growth marketing blog on the internet. And it’s the unlock that’s helped us produce nearly a million dollars a year in passive income, without spending a dollar on ads. We've used SEO to scale dozens of eCommerce businesses with success.

Which eCommerce platform or marketing channel have you seen the most success with?

I've used SEO & affiliate marketing to grow our blog. So many marketers think of Facebook ads as the best source of traffic, and that totally depends on the business that you're running. For us, we focused on writing high-quality content and optimizing it to rank on the major search engines. We then monetized it with affiliate marketing, and voila! We now have a really great source of passive income. So don't focus all your time on ads, think outside the box, look at all your options and then decide.

A brand that you've worked with and the specific results that you've achieved (that you are particularly proud of)

We helped Dipsea reach 135,000 app downloads in year 1, raise $5.5 million in VC funding, and get featured in NYT and Forbes 30 Under 30. We've grown our marketing blog to over $60k MRR, with no ads or paid traffic.

David S.

David S.

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David Sayce is a Digital Marketing & SEO Strategy Consultant based in London - Working with businesses who are moving forward and transforming the way they do business, from high level site audits to SEO, migration and business improvement projects.

A must-have tool for scaling content marketing

Probably my go to tool across content marketing continues to be SEMrush, from researching topics through to creating, delivering and monitoring the content and its impact on the business. It covers a lot, and is always evolving.

A recommended (not-so-obvious!) marketing technique that you've used to get amazing ROI

Probably a not so obvious one from someone in digital is the blending and integration of offline, working with UHNW and luxury areas, something as simple as integrating a well developed direct mail element into the campaign can work wonders.

Which content platform have you seen the most success with?

Possibly bias due to my own placement and projects but I still believe email is vastly undervalued and all too often misused. There was a significant drop as social media marketing became the buzzword and resources shifted. It might not be quite a sexy but there is no doubt the return on investment of email marketing is huge


A brand that you've worked with and the specific results that you've achieved (that you are particularly proud of)

For me I think there were two; My first business as I shifted a B2B wholesale business to a D2C online model back in 1998, by then I already had a good understanding how the website could be more visible with directories and search engines.

The second was my work in the legal sector, at a time when there was still resilience to marketing, let a lone digital marketing. We went from a simple brochure style website to (almost) full integrated marketing with email, social and data all working together.

Eagan H.

Eagan H.

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Eagan is the founder of Get Found Madison where he helps eCommerce, local and B2B businesses grow by reaching prospects and customers online through search engine optimization (SEO) and pay-per-click (PPC) ads, and then measuring the results using website analytics. He also teaches marketing at the DreamBank in Madison, Wisconsin.

A must-have tool for scaling eCommerce business

HotJar for heat maps, screen recordings and user polls. It's the best tool that I've found to get user data and improve your conversion rates.

A recommended (not-so-obvious!) paid-media technique to drive the highest ROI possible

Custom Intent Audiences for Google Display Ads. The CPCs are often well under a dollar and you can target based on people's recent search and browsing history.

What makes a killer ad-copy?

Deeply understanding your customer persona and speaking viscerally to their pains and aspirations.

A brand that you've worked with and the specific results that you've achieved (that you are particularly proud of)

We set our client Burman Coffee up on Facebook ads over a year ago and they are still seeing 20x Return on Ad Spend (ROAS).

Robbie R.

Robbie R.

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Robbie Richards is the Co-Founder of Virayo, an SEO agency that helps B2B SaaS companies scale their MRR. He is also the creator of The SEO Playbook training program, and author of a reputable independent SEO blog where he shares in-depth case studies and tutorials.

A must-have tool for scaling eCommerce business

SEMrush is a key tool in my arsenal, and one of the best tools for SEOs and content marketers. It allows me to quickly find out which channels - organic, paid, referral, social, direct - drive the most organic traffic across different devices. With that knowledge, I'm able to then quickly focus my analysis on the highest-growth areas. For example, SEMrush allows me to quickly drill in to see which keywords, URLs and/or subfolders drive the most search engine traffic. I can use these insights to build out a strategic content roadmap.

Similarly, if I find out that paid channels are driving a lot of traffic, I can see how much a competitor is spending, how that budget has trended over time, and then drill in to see which specific terms and ad copy have been rotation the longest. A good directional cue for high-converting terms. Then, I can see the landing pages they use to convert the paid traffic. It eliminates all the foundational guesswork.

A recommended (not-so-obvious!) marketing technique that you've used to get amazing ROI

Retargeting people who enter varying stages of the sales funnel with different retargeting messaging. For example, if someone lands on a product page but doesn't convert, they might get targeting with a special offer or discount. If someone abandons their shopping cart, they might get see ad creative with a reminder that they forgot to checkout and relevant offer for free shipping, or a discount. The key is personalization, and aligning the messaging with the buyer stage.

What makes a killer ad-copy?

I'll always use a tool like SEMrush' Ad History report to find out which ads have been rotation the longest for my competitors across high-value terms. This gives me a good idea what ad frameworks are working well for them. On top of this, I try to stick closely to the AIDA (Attention, Interest, Desire and Action) formula when writing ad copy.

A brand that you've worked with and the specific results that you've achieved (that you are particularly proud of)

Ran a year long ad campaign across Google and Facebook for a brand that sells underwater LED lights to wake boats. The marketing campaigns generated a 5:1 ROI, and increased their online revenue by 700% in 12 months. I'm particularly proud of this campaign because it required a lot of audience research and segmentation, and required a lot of creativity when it cam to ad copy, imagery and landing page testing.

Deepak S.

Deepak S.

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Deepak Shukla is the Founder and CEO of Pearl Lemon, a multi-award-winning SEO and digital marketing agency in London.

Deepak bootstrapped the business from his mum’s house to the Pearl Lemon Group which did close to 500k in just it's 3rd year. He’s since gone on to invest in algorithmic trading, launch 3 apps, build a 5-figure online course and start a become a professional property investor.

Deepak Shukla has featured in TEDx, SEMrush, BBC, Chelsea FC, Appsumo, and Bright Talks.

When he's not running his agency, you'll find him running marathons (33 so far) completing Ironmen (2 so far), getting inked (40% body coverage) or playing with his cat Jenny.

A must-have tool for scaling eCommerce

Build a compelling email newsletter. Most businesses just use it for sending bland emails. Instead it should be used for creating highly engaging content and build customer loyalty!

A recommended (not-so-obvious!) marketing technique that you've used to get amazing ROI

Email marketing, but not just emails...personalised and highly energetic emails. By kicking the tone up a notch there is much better engagement with the campaigns. Included in these are also additional resources for sign-ups and coming on board. Things like access to courses and ultimate guides free to subscribers. These additional freebies allow for the message itself to be that more enticing as it adds an emotional factor that is satisfied for the reader, such as “what’s in it for me?”

Which eCommerce platform or marketing channel have you seen the most success with?

Upwork has been excellent for us in hiring as well as winning work. It also demonstrates track record in a way that's more objective than case studies on your own website.

A brand that you've worked with and the specific results that you've achieved (that you are particularly proud of)

Astteria Diamonds. Astteria has been an ongoing client with us for a while now. We have been running an ongoing SEO campaign with Astteria since February 2019. We ran and are running a Magento based e-commerce campaign. In just three months alone we were able to get their site to have an increase in site visits by 30% and an increase in click-to-chat by 42%.

Jason C.

Jason C.

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Jason is a former attorney and CPA, who discovered his passion for digital marketing and has become an SEO and eCommerce expert. He has written 2 books on Amazon marketing & SEO and is the CEO and founder of a marketing agency in Los Angeles called Get Visible Inc.

A must-have tool for scaling eCommerce business

My favorits is an eCom platform (www.Adrecom.net) that sits between Shopify and Magento in terms of cost. It's a tightly integrated CMS and Shopping cart system.

A recommended (not-so-obvious!) paid-media technique to drive the highest ROI possible

Boost and Roost. It's 3-part combination of writing an organic post, boosting it and then adding personal outreach in order to get virality out of the post. And then do the typical remarketing to recycle the traffic.

What makes a killer ad-copy?

Saying the unexpected. Simply breaking the rhythm in order to overcome the natural tendency to ignore and not see the white noise of ordinary text. So if I start telling you about purple cows, you want to know why I didn't say brown cows.

A brand that you've worked with and the specific results that you've achieved (that you are particularly proud of)

A brand that you've worked with and the specific results that you've achieved (that you are particularly proud of). www.CrazyCups.com is the world's largest flavored coffee cup company. They have more flavors for Kcup devices than anyone. We have created fun videos and static images that are captivating and brand building. Client is thrilled because he's getting people into his email list on top of getting direct sales from outreach.

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