A digital marketing freelancer marketer specializes in developing and implementing a digital marketing strategy for the organic and paid marketing activities of a business. They also execute specific tactics for a variety of channels including social media marketing, search engine optimization (SEO), digital analytics, conversion rate optimization (CRO), and paid advertising.

You can find and hire digital marketing freelancers on Mayple by following these three steps:

• Fill out the project brief. This is where you tell us the scope of the work, the specific channels you’re interested in developing and your digital marketing budget. You’ll then have a quick call with the Mayple team to go over the details of your project.
• Meet your marketing freelancer. Once you’ve filled out the brief and had a call with our team we are going to match you with three potential candidates. We use 50+ factors in our matching and find a marketing expert that has a proven track record in your niche and with a similar audience to yours. You’ll have a chance to jump on a call with each of them and really meet them.
• Approve your expert and launch the project. Once you’ve had a call with your expert and have gotten a marketing plan for them, you approve them, and they begin the work.

Here at Mayple we have over 600+ of the top eCommerce freelancers, Facebook Ads experts, and PPC marketing specialists.

If you go anywhere else, your rates can vary due to many factors, including expertise and experience, location, and market conditions. With Mayple everyting is much simpler, and more affordable. We offer a flat rate per project, depending on the type of project you need. So no more guessing what your marketer is doing, no need to track their hours.  We match you with an expert that brings you the results you’re looking for.

A marketing consultant will typically analyze your existing marketing channels and campaigns and make a comprehensive marketing strategy that will help you reach your business goals. They will also sometimes implement those strategies and tactics and manage one or more of your marketing channels and campaigns. Their activities could include anything from project management to marketing strategy, analytics consulting, product marketing, and any other marketing initiatives.

A marketing consultant usually reports to the digital marketing manager or the business owner and works with an in-house team of marketers or a distributed team of marketing freelancers.

Tasks of a digital marketing consultant could include:

• Launching and managing a digital marketing campaign
• Assessing the site performance using Google Analytics
• Managing one digital channel or a mix of channels
• Keeping up with digital marketing trends
• Running paid marketing such as - online advertising, video advertising, PPC advertising, or Google Shopping campaigns
• Improving client engagement and creating success stories (client testimonials)
• Running content marketing and content creation by publishing blog posts
• Improving mobile marketing and email campaigns
• Managing a digital marketing team

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According to Glassdoor, an average digital marketing consultant salary is around $69,987 per year. that's about 20% more than what a marketing associate makes per year. Consultant salaries do vary so if you're in a more expensive city like Los Angeles then the cost of hiring leading marketers goes up dramatically.

If you are hiring a freelancer then you would pay them hourly, depending on the type of project and the scope of the work. The hourly rate can be anywhere from $15/hour all the way to $200/hour.

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Here are the steps to becoming a successful digital marketing consultant:

1. Build the necessary skills and become proficient in a particular channel.
2. Pick an industry or niche that you want to work in.
3. Get some clients (offer to work for free at first) and get a portfolio of work.
4. Build your team.
5. Get the right suite of tools and platforms.
6. Build your personal brand on social media and post content regularly.
7. Always keep learning.

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Here are the 7 essential skills that are needed in digital marketing: data analytics, content marketing, advertising, search engine optimization, tech-savvy, attention to detail, and the ability to plan ahead and manage projects efficiently.

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