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It's an advertising agency that is primarily focused on Facebook advertising. A Facebook ad marketing agency creates the advertising strategy, sets the advertising goals, and creates and optimizes the various advertising campaigns on both Facebook and Instagram.
A full-funnel Facebook marketing agency would usually have an entire team of ads experts, copy editors, and graphic designers. The scope of the work depends on your monthly budget, meaning an agency would charge you a monthly retainer on top of your advertising costs.
They know what type of Facebook Ads convert
There are many different types of Facebook Ads that you can use for your campaigns and a really experienced Facebook Ads agency would know which ads to create, which medium to use, and whether they should be short videos, carousel ads, or static images.
They are experts at audience targeting and keyword research
It’s not enough to slap a nice-looking creative and launch it as is. You have to really know how to create your advertising audience, and how to include the right keywords in your ad so that it’s shown to the right people.
They optimize the performance of your campaigns
Facebook Ads, like any advertising channel, require extensive monitoring, A/B testing, and a comprehensive optimization strategy. Without these key elements, your ROAS and cost of acquisition will remain the same and you won’t be able to hit your business goals.
They deal with all the ad platform changes
One of the biggest challenges with advertising on Facebook is how often the algorithm changes. When the platform changes the algorithm or the various available content types and campaign types then the brand needs to scramble to regain their performance. An expert Facebook marketing agency stays on top of all the changes to make sure you never lose conversions.
The Facebook algorithms are always changing, especially after the iOS 14 changes destroyed Facebook's ability to track your iPhone users. So it's becoming more and more difficult for business owners to know how to optimize every advertising campaign on the social media platform.
A Facebook advertising agency should have a few years of experience running Facebook ads and working with other businesses in your niche and they can use all the data they've gathered and their experience with best practices to really scale your ads.
Proven experience in your niche
First, make sure that the agency has experience in your niche. You want to work with a Facebook ad marketing agency that has worked with similar brands in the past and that can provide case studies of clients they've worked with who have had similar goals as you. This way, you'll know they have the expertise to help your business succeed on Facebook.
Proven results for similar brands
Next, make sure that the agency has proven results. If an agency says they can get you more conversions from Facebook ads, but there's nothing to back it up—no case studies or other clients looking for similar results—then it's probably not worth your time.
You need to really study their data and see what they've done in the past, how they've managed their campaigns, what kind of keyword strategies they've used, and their successes and failures. When you work with Mayple you really get to look under the hood and see all the data. Full transparency is the name of our game.
Experience working with your target audience & budget
Finally, the right Facebook marketing agency should have experience working with a similar target audience and running campaigns with a similar marketing budget. If they've worked with clients in similar industries or had similar budgets before, they are more likely to get you the results you're looking for, faster.
The right skills to scale your business
Make sure your Facebook ad marketing agency has the right skills and experience to help your business succeed on Facebook. The last thing you want is to spend thousands of dollars on a campaign that doesn't work.