A Google Ads agency is a type of digital marketing agency that only does online advertising on Google. It's uniquely experienced in creating an advertising strategy and running Google ad campaigns. Such an agency would also employ digital marketing strategies from campaign structure to analytics tracking, A/B testing the ads creative & ad copy, creating the landing pages, and tracking and reporting. The ultimate goal of the ad agency is to help the business reach its target audience and optimize campaign performance.

You need a second pair of eyes

You've set up Google Ads and have an entire marketing team that's creating and optimizing your campaigns but things aren't going well. Your ROAS has decreased, cost per conversion is really high, you're not getting the right amounts of traffic and you're not really sure if you have the right campaign strategy for the account.

That's when you need an experienced Google adwords agency to take a look at your account and see what you could improve on. The right Google marketing agency would be able to help you get back on track and improve your ROAS. 

You need a marketing manager to lead your Google campaigns

Let's take another scenario.

Your marketing team is doing great, all the campaign components are in place and you're seeing revenue growth. And you want to step away from managing this particular channel and shift your focus to other marketing efforts. You need a top-notch PPC manager or a ppc advertising agency to lead your team of PPC specialists. That person or agency would have to coordinate with other marketing channels such as conversion rate optimization, search engine optimization, and your team of content marketers and web designers.

You need an expert in a particular type of advertising campaign

Sometimes you might only need an expert that specialized in a particular type of Google ads campaign. For example, if you're an eCommerce company and you need someone to optimize your Google Shopping campaign you're not going to want to work with a generalist. You're going to look for a specialist in Google Shopping, someone that has worked with other brands in your niche and has a proven success record.

There are many different types of Google ad campaigns that you could run particularly - programmatic advertising, Google shopping campaigns, and native advertising. Not all performance marketers are created equal and when you look for an ads agency you really have the option to find the one that has the experience you need to unlock your business growth.

Here are questions you should ask every online marketing agency you are considering working with,

• How many active clients do you have? Could I see a client list?
• Do you do landing page design? Or would I need my own designers for that?
• What type of campaigns do you have the most experience in? App campaigns? Google Shopping? Programmatic? Google search campaigns? Video ads?
• What happens if you don't hit your goals? What's your procedure for course correction?
• Would you check my account on a daily basis? weekly basis?
• How often do you report the results?
• Which type of campaign would best help me hit my business goals?
• Which digital marketing methods would you use if we work together?
• How many PPC experts do you have on the team?
• What other digital marketing services do you offer?
• How much growth to you anticipate in my account in the next 3-6-12 months? Which growth goals would you set?

Proven experience in your niche

First, make sure that the agency has experience in your niche. You want to work with a google ad marketing agency that has worked with similar brands in the past and that can provide case studies of clients they've worked with who have had similar goals as you. This way, you'll know they have the expertise to help your business succeed on Google.

Proven results for similar brands

Next, make sure that the agency has proven results. If an agency says they can get you more conversions from Google ads, but there's nothing to back it up—no case studies or other clients looking for similar results—then it's probably not worth your time.

You need to really study their data and see what they've done in the past, how they've managed their campaigns, what kind of keyword strategies they've used, and their successes and failures. When you work with Mayple you really get to look under the hood and see all the data. Full transparency is the name of our game.

Experience working with your target audience & budget

Finally, the right Google marketing agency should have experience working with a similar target audience and running campaigns with a similar marketing budget. If they've worked with clients in similar industries or had similar budgets before, they are more likely to get you the results you're looking for, faster.

The right skills to scale your business

Make sure your Google ad marketing agency has the right skills and experience to help your business succeed on google. The last thing you want is to spend thousands of dollars on a campaign that doesn't work.

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