Zest.is - I’ve no second thought about it. And the credit doesn’t just go to their platform but also to the kind of team they have built.
Here’s the story. I’m someone who believes that it’s important for you to have side gigs that shape you as a marketer. Your job is one dimension of what you can do, but with a side gig you can run a lot of experiments without any hierarchical issues.
In 2019 December, as the covid scene was slowly surfacing, my personal website also came into existence. I often used my personal website as a place to test out content marketing experiments as well as wrote on topics based on how I saw them. So, I wanted to see how I can grow my website without spending a lot of money.
And till date, my only content marketing expense is Zest Boost. My website has grown from 200 visits (mid January 2020) to 12000 visits per month on average (as on July 4, 2020) and that too without putting up pop-ups asking people to subscribe to my content.
And thanks to that experience, the partnership with Zest only grew from there. They became the sponsor for The ABM Conversations Podcast, a B2B marketing podcast that my friend Manish and I run together.
Yaagneshwaran Ganesh (popularly known as “Yaag”) is among the top 100 global MarTech influencers, a TEDx speaker, a best-selling author and the host of The ABM Conversations Podcast.
Yaag has over 10+ years of experience in B2B marketing for MarTech organizations and startups. He has helped several startups achieve product market fit, and scaled them to sustainability.
He is an active member of the startup ecosystem and is part of the Google for Entrepreneurs initiative “Startup Weekend”, thus being a sounding board for startups in APAC and Europe.
He is also a member of the Forbes Council and has authored 7 books, with the latest one titled “The Revenue Marketing Book”. He speaks at international forums such as Performance Marketing Moscow, Startup Communities in Germany, Chamber of Commerce Netherlands, CII, and also academic institutions such as the IITs, and the Saxion University of Applied Sciences.