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10 Best Expert Growth Marketers to Hire for Launching New Marketing Channels

Expand your market reach by hiring a growth marketer that focuses on launching new market channels for your brand.

Dyllan Hopewell
By Dyllan Hopewell
Janet Barben editor profile photo
Edited by Janet Barben

Published January 17, 2024.

a woman working on her computer at a desk in a home office

Creating an account on the ever-increasing social media and marketing platforms may be easy, but you will likely struggle to build your presence and consistently grow your brand. Success on these platforms requires specialized expertise - enter growth marketing specialists.

With the help of expert talent, your brand can reach more of the right people on the top emerging platforms. Growth marketers help you cut through the noise and understand how to connect with your target audience in the complex digital media ecosystems.



Our top picks for the best expert growth marketers

1. Anthony K.- Best overall

2. Victor M.- Best for corporate growth marketing

3. Mateusz S.- Best for data-driven growth marketing

4. Matej D.- Best for high ROAS growth management

5. Irina B.- Best for growth marketing in eCommerce

6. Chris W.- Best for growth in the automotive industry

7. Ori H. - Best for Web3 growth marketing

8. Josh R.- Best for growth in PPC marketing

9. Bogdan S.- Best for growth in social media marketing

10. Bradley F.- Best for achieving growth in app-marketing



What is a growth marketer?

Growth marketers emerged in response to an increasingly fragmented media landscape. As more ways to reach customers appear, brands like yours need dedicated experts focused on launching new initiatives in a data-backed way. Through scientific testing and refinement, growth marketers can expand your target reach while maintaining engagement quality and brand alignment across channels.

These professionals combine analytical rigor, marketing psychology, and creative strategy to launch and scale channels in a deliberate way that wins loyal audiences. They identify and target high-potential segments through campaigns optimized for each platform.

Best overall

1


Exceptional
10
Anthony K

Anthony K.

Growth marketing expert

Expirience

12+ years


Country

USA


Industry focus

Cosmetics, travel, fashion, finance

Brief overview

Anthony is a Growth Marketing Lead at Cash App, owning a $30M+ paid media budget across brand marketing and acquisition.

Specialties

      • Growth hacking
      • PPC
      • App Store optimization

Why hire Anthony?

Anthony helps drive growth marketing strategies and manage campaigns with a wide breadth of channel experience (Google Ads, Snapchat, Facebook/Instagram, TikTok, CTV), showcasing his talent for success.

Best for corporate growth marketing

2


Outstanding
9.9
a man with a smile on his face

Victor M.

Results-driven growth marketer

Expirience

15+ years


Country

USA


Industry focus

Beauty, baby, food & drink, health & wellness, technology

Victor is a result-driven marketing leader with 10+ years in product and growth. He has worked in 5 different countries, both in corporate and startup environments (ex-founder of The Good Trends).

    • Growth hacking
    • Corporate marketing
    • Marketing strategies
    • Digital marketing optimization

Victor helps clients with a full range of marketing skills, from brand strategy and campaign planning to detailed execution on social/search optimization.

Best for data-driven growth marketing

3


Outstanding
9.8
Mateusz S Icon

Mateusz S.

Growth marketing hacker

Expirience

25+ years


Country

USA


Industry focus

Electronics, finance, gaming, home & garden, pets, real estate, social & community, outdoors & fitness, fashion, technology, travel

Mateusz is an entrepreneur, strategist, and growth hacker who leverages a data-driven approach while focusing on driving ROI for startups & enterprises. He combines Fortune 500 Innovation consulting experience with knowledge from founding his startups to help accelerate growth for other companies.

      • Email marketing
      • PPC
      • Growth marketing

Mateusz serves as a mentor & startup advisor at various VC firms and startup accelerators, delivering value through coaching & teaching growth marketing boot camps around the US.

Best for high ROAS growth management

4


Outstanding
9.7
a man in a black shirt is holding a pizza

Matej D.

Growth marketing consultant

Expirience

6+ years


Country

USA


Industry focus

Beauty, electronics, finance, food & drink, gaming, health & wellness, professional services, style & fashion, technology

Matej's experience spans from entrepreneurship to serving as a marketing consultant. He worked with 30+ 8-figure companies, mainly leading their paid and email marketing and several publicly traded brands.

      • PPC
      • Growth marketing
      • Email marketing

Matej has contributed to generating over $170 million in overall revenue and has managed ad spend exceeding $90 million for various clients of all sizes. These numbers speak volumes for his growth marketing management abilities.

Best for growth marketing in eCommerce

5


Outstanding
9.6
a close up of a woman with long hair

Irina B.

Growth marketing eCommerce pro

Expirience

15+ years


Country

USA


Industry focus

Beauty, food & drink, health & wellness, home & garden, style & fashion

Irina is a digital marketing strategy & eCommerce expert who has demonstrated versatility across a range of marketing specialties in various industries, primarily focused on PPC strategies and affiliate marketing techniques.

        • Affiliate marketing
        • Growth marketing
        • PPC
        • Google Shopping

Irina won The Path to Purchase Institute's Retail Media Awards, honoring the top eCommerce marketers pioneering retail media.

Best for growth in the automotive industry

6


Outstanding
9.5
a man standing next to a body of water

Chris W.

B2B and B2C growth marketer

Expirience

10+ years


Country

USA


Industry focus

Automotive, gaming, home & garden, real estate, technology, travel

In his role at Onto, Chris successfully managed the sensible allocation of a substantial £340 million in funding, contributing to the growth of Europe's largest electric car subscription service and enabling thousands of B2C and B2B customers to experience electric cars for the first time.

      • CRO
      • Copywriting
      • PPC
      • Growth hacking

Chris has a proven track record in growing startups and businesses. His skills include customer research to drive revenue growth, implementing growth marketing strategies across multiple channels, and optimizing acquisition campaigns on platforms like Facebook, Google, and YouTube for enhanced performance.

Best for Web3 growth marketing

7


Outstanding
9.4
a man wearing glasses and a hat on a train

Ori H.

Dynamic growth marketing expert

Expirience

10+ years


Country

USA


Industry focus

Art & entertainment, electronics, finance, health & wellness, technology

With a versatile background, Ori has navigated the dynamics of small startups and large corporations, specializing in Web3 and dedicating expertise to the evolving market space.

      • Marketing strategy
      • Growth marketing
      • CMO
      • Web3
      • Email marketing

Ori excels in growth marketing across diverse industries, including Web3, eCommerce, consulting, politics, and real estate.

Best for growth in PPC marketing

8


Outstanding
9.3
a man with ear buds on his ears

Josh R.

PPC growth marketer

Expirience

13+ years


Country

USA


Industry focus

Finance, health & wellness, professional services, real estate, technology

Josh is a results-driven digital marketing PPC expert with 13 years of experience, passionate about fueling business growth through innovative strategies.

    

      • Tracking implementation
      • PPC
      • Growth hacking

As the CEO of Dilato Marketing Inc., Josh led a highly effective marketing team, achieving a remarkable milestone by generating profitable revenues of $1.3M.

Best for growth in social media marketing

9


Outstanding
9.2
Bogdan S Icon

Bogdan S.

Versatile growth marketing strategist

Expirience

10+ years


Country

Romania


Industry focus

Art & entertainment, education, nonprofit & government, professional services, sports, outdoors & fitness, travel

With over a decade of expertise in digital marketing spanning various industries, Bogdan is a seasoned professional. Holding certifications from Facebook, Google, and HubSpot, as well as being a Chartered Institute of Marketing MCIM, he brings a wealth of knowledge to the table.

      • SMM
      • Marketing strategy
      • PPC
      • Outbrain
      • SEO
      • Affiliate marketing

Bogdan handles a broad spectrum of clients, industries, and niches. His versatility in multiple industries with clients of all sizes makes him adaptable to your needs.

Best for achieving growth in app-marketing

10


Outstanding
9.1
a man with a beard and glasses standing in front of a street

Bradley F.

Experienced growth marketing pro

Expirience

13+ years


Country

UK


Industry focus

Entertainment, beauty, automotive, finance, health & fitness, travel

An experienced growth marketer, Bradley is passionate about product, search, social, and innovation. With over a decade of expertise, he has successfully executed a diverse array of marketing and growth initiatives, showcasing proficiency in managing teams and achieving key performance indicators crucial for a company's sustained growth.

      • CMO as a service
      • Growth hacking
      • Marketing strategy

As Head of Growth for ECHO, he achieved a remarkable 1300% increase in nominations and established ECHO as a consistently top 10 medical app on both the Play Store and App Store.



What is the role of a growth marketing expert?

At its core, the goal of any growth marketer or growth hacker is to be responsible for the entire marketing funnel, from awareness and acquisition down to the referral and revenue phases.

a flow chart showing the steps to a sales funnel


Source: GrowthHackers

Traditional marketers often stayed at the surface and focused primarily on the growth funnel's awareness and user acquisition stages. 

The traditional approach in digital marketing involves launching a marketing campaign and seeing how to optimize it to meet certain KPIs. Growth marketing evolved to include looking at the customer experience throughout the funnel and using specific growth marketing tactics to optimize it.

The growth market combines three distinct marketing areas - creative marketing, software engineering & automation, and data analytics & testing. And the growth mindset is to use these three areas to optimize the entire customer journey.

a chart of overlapping marketing styles


Source: GrowthWithWard

Here are the three main objectives of a growth marketer:

  • Create a better product-market fit: A growth marketer will deeply understand your target customers' needs and pain points. They will then use this knowledge to tailor your offering and messaging to address customer challenges directly. This achieves product-market fit, improving conversion rates and enabling business growth.
  • Improve your conversion rate: A growth marketer will focus on boosting your website's conversion rate to increase sales directly. By A/B testing different page layouts, messages, and calls to action, they can optimize the site experience to convert visitors faster. Their experiments and data analysis help you make informed decisions to turn more visitors into paying customers.
  • Optimize each marketing channel: A growth marketer optimizes all your marketing channels to maximize returns. Testing messaging, creatives, and pages boost qualified leads and customer lifetime value across paid social, Google Ads, content, and email marketing channels. This expertise lets you yield the highest value from your marketing spend.

The skills & knowledge that every great growth marketer should have

Many companies expect a marketer to do various jobs and pack all these marketing disciplines into one job description. You might be searching for a specialist but need to hire more of a generalist.

That's where the idea of a t-shaped marketer comes in. The best growth marketer needs to have general knowledge about a variety of areas in marketing, like email marketing or content marketing, and in-depth knowledge of two main acquisition channels - organic traffic (search engine optimization or SEO) and paid advertising.

a diagram of the t - shaped marketer


Source: DigitalMarketer

Data analytics 

A successful growth marketer needs to have a passion for analyzing data. They should know analytics tools (Google Analytics or the equivalent) like the back of their hand and keep track of your business's main funnel metrics.

Optimization

When hiring a growth marketer, you want to ensure they can use the data they gather to optimize your website and marketing funnel. They should use marketing automation and their technical skills to improve conversion rates for each stage. Conversion rate optimization (CRO) is at the core of growth marketing, and you always need a CRO marketer on a growth marketing team.

Basic design

An eye for design is an important attribute for any growth marketer. They should be able to work with graphic designers and content marketers on various projects. Knowing Adobe Photoshop or Figma is always a plus.

Experimentation

Your chosen marketer should be able to set up A/B tests and optimize various elements of your funnel. It could be a landing page for your referral program, a call to action button on a promotional email, or the copy and creative on a social media campaign.

Understanding of marketing

The growth marketing lead should know traditional marketing principles like market research, messaging, positioning, and omnichannel strategies and be able to use them to grow your customer base.

People skills

Marketers often work with various people, so they must be excellent communicators and keep the marketing team on track. Each project usually involves a cross-functional team with multiple personalities, especially in larger organizations.

How to hire a growth marketing expert with proven results

If you're looking for an expert industry experience to review the entire function, due diligence on your part will go a long way in helping you find the perfect one. 

Here's a step-by-step process that will help you find the right candidate.

  1. Decide your growth goals: The first step is to decide what you want to achieve. Is this going to be a full-time hire or a freelancer? What problem are you solving - user growth, retention, or a combination? And what's your budget for the project?
  2. Write the job description: Next, write down all the various tasks, responsibilities, and channels you hope your candidate will manage. Be sure to include the project scope, expectations, and salary range. 
  3. Ask your network: Now that you have a job description, you should contact your professional network and see if anyone knows someone who would fit. 
  4. Post the job online: You can always source candidates through online groups, Slack channels, and job boards. The problem is that you might get many unqualified people applying for your job and have to spend hours sifting through applications.
  5. Use Mayple: We created Mayple to make finding the perfect marketing talent easy. We match your business with the ideal growth marketing hire with a proven success record in your industry or niche.

Get matched with the best expert growth marketer

Mayple rigorously vets 600+ marketing experts who have driven results for major brands. Our ideal candidates pass extensive skill assessments, and preliminary projects focused on ROI. We don't just match you - we monitor progress, brainstorm solutions, and ensure complete transparency through consolidated data dashboards.

We match you with a seasoned marketing team's expertise, giving your brand the attention and tools to meet business goals through vetted growth marketing talent, unbiased oversight, and end-to-end visibility. We make hiring and partnering with remarkable marketing professionals easy.