Table of contents
growth-marketing

What is Growth Marketing? And Why It’s Essential for 2023 [+Examples]

Learn about what growth marketing is, why it's important, how it's different from traditional marketing, growth KPIs and examples of growth campaigns.

DOWNLOAD TEMPLATE
Table of contents:

Growth hackers get a bad rap, especially on LinkedIn. And while it's true that there are some charlatans out there, just like with SEO we've learned over the years to love and accept our fellow search geeks for the incredible value they bring.

The same goes for growth marketers. This new breed of marketer came as a response to the feeling that marketing was too mushy. There wasn't enough emphasis on data-driven analysis and experimentation, and on the most important metric - revenue.

So in this post, we break down what growth marketing is, how it differs from traditional marketing, and what you need to look for when hiring a growth marketer.

What is growth marketing?

Growth marketing is a strategic and data-driven approach to marketing that focuses on identifying and leveraging the most effective marketing channels and tactics to drive sustainable growth for a business.

Unlike traditional marketing, which often relies on broad, one-size-fits-all campaigns, growth marketing is focused on continuously testing, experimenting, and iterating to find the most effective ways to grow a business.

[Banner][Looking for a Growth Wiz?][Find them on Mayple. Hand-picked marketers with proven experience, hire in 72 hours.][Get Started][https://www.mayple.com/welcome-v4/?utm_content=blog-banner-growth-marketing][blue]

What is a growth marketer?

You’ve probably heard of the idea of the T-Shaped Marketer. That’s where a marketer knows the basics about a lot of different topics in marketing (UX, analytics, social, marketing automation, copywriting, etc) and has in-depth knowledge of one or two specific acquisition channels (like organic SEO or paid ads).

Here’s an illustration of what that looks like:

t-shaped-marketer

That’s a classic example of a growth marketer. They are a cross between a generalist and a subject-matter expert on a few specific acquisition channels.

Difference between growth marketing and traditional marketing

One of the key differences between growth marketing and traditional marketing is the focus on data and experimentation. While traditional digital marketing is often based on gut instincts and broad assumptions, growth marketing is focused on using data and experimentation to make informed decisions about how to grow a business.

This means that growth marketers are always looking for ways to improve and optimize their marketing efforts, and are willing to try new things and take calculated risks in order to drive growth.

Another key difference is the focus on quick wins and small, incremental improvements. While traditional marketing often focuses on long-term, complex growth strategies, growth marketing is focused on finding the quickest and easiest way to grow.

By focusing on small, achievable goals, businesses can build momentum and drive sustainable growth over time.

Here’s another term that gets thrown around a lot - growth hacking.

Growth marketing vs growth hacking

Growth marketing is often confused with growth hacking, but there are some key differences between the two. Growth hacking is a more tactical, experimental approach to growth that is focused on using creative and outside-the-box techniques to drive rapid growth.

Growth marketing, on the other hand, is a more strategic and data-driven approach that is focused on using data and experimentation to identify the most effective marketing channels and tactics.

So when DropBox launched its incredible referral program that helped them grow to 33.9M users and a $10 billion valuation - that was a brilliant growth hack.

Where did growth marketing come from?

The term growth hacking or growth marketing was coined by Sean Ellis in 2010, to describe how agile companies like Amazon and Airbnb approached growth.

It came out of the need startup world, where companies often have limited resources and need to be creative and scrappy in order to grow. Over time, growth marketing has evolved into a more formalized discipline, with its own tools, techniques, and best practices.

Core components of a growth marketing strategy

So now that you know what growth marketing is, let’s talk about its core components - A/B testing, cross-channel marketing, a focus on the customer lifecycle, and the user experience.

A/B testing

One of the core components of a growth marketing strategy is A/B testing. This is the practice of testing different versions of a marketing message or tactic to see which one performs better. By conducting A/B tests, businesses can quickly and easily identify the most effective approaches and can make data-driven decisions about how to optimize their marketing efforts.

ab-testing

Cross-channel marketing

Another key component of growth marketing is cross-channel marketing. This is the practice of using multiple marketing channels, such as email, social media, and paid advertising, to reach customers and drive growth. By using an omnichannel marketing approach, businesses can reach a broader audience and maximize the effectiveness of their marketing efforts.

Customer lifecycle

Growth marketing relies on a rigorous focus on the customer lifecycle. This means looking at the different stages a customer goes through, from the first time they become aware of the business to the point where they become a loyal customer.

By understanding the customer lifecycle, businesses can create marketing campaigns that are tailored to the needs and interests of customers at each stage.

Responsiveness and flexibility

In order to be successful with growth marketing, businesses need to be responsive and flexible in their approach. This means being open to trying new things and being willing to adjust and adapt to new customer needs and market trends based on the data and feedback that they receive.

Customer feedback

Another important aspect of growth marketing is the use of customer feedback. By regularly collecting and analyzing feedback from customers, businesses can gain valuable insights into what is working and what is not, and can use this to improve messaging, targeting, and positioning.

hem-stitch-nps-survey

User experience

One of the key factors in driving sustainable growth for your business or product is to perfect the user experience. This means creating an enjoyable and seamless experience for your customers or users, from the moment they first interact with your brand to the moment they make a purchase.

Start by understanding the needs and expectations of your target audience. This means conducting user research and gathering feedback from customers to identify common pain points and areas for improvement. You can then use this information to design a user experience that is tailored to the needs of your audience and meets their expectations.

This can include things like:

  • Optimizing your website for mobile devices
  • Making sure that your checkout process is quick and easy
  • Providing clear and helpful customer support.

Finally, it's important to regularly test and optimize your user experience to make sure that it is meeting the needs of your audience. This can include conducting user testing, analyzing user behavior data, and using marketing analytics tools to see which changes have the biggest impact on user engagement and satisfaction.

Now that you know about the core components of growth strategy, let’s talk about the different types of growth campaigns you could set up.

Examples of growth marketing campaigns

Here are the main growth marketing campaigns that professional growth marketers use to scale businesses.

Top of the funnel engagement

This type of campaign is focused on attracting potential customers to your business and getting them interested in your products or services. TOFU campaigns are used to increase brand awareness and generate leads for your business. This can be done through various tactics such as social media ads, content marketing, or search engine optimization (SEO).

Onboarding

Once a potential customer has shown interest in your business, the next step is to onboard them and get them to make their first purchase. This can be done through personalized emails or messages that introduce the customer to your business, explain the benefits of your products or services, and provide them with special offers or discounts to incentivize their first purchase.

Referral programs

Referral programs are a great way to not only retain existing customers but also attract new ones. By offering incentives such as discounts or rewards to customers who refer their friends or family to your business, you can encourage word-of-mouth marketing and create a network of loyal customers.

Loyalty

Loyalty programs are another effective way to retain customers and drive repeat business. By offering exclusive benefits or rewards to loyal customers, you can incentivize them to continue doing business with you and encourage them to refer others to your business.

smile-io-referral-loyalty-program
Source: Smile.io

Well, all that sounds good, but how do I find a growth marketer to execute these campaigns? First, you need to know the type of qualities and skills to look for.

Qualities of successful growth marketers

In order to be successful with growth marketing, businesses need to have the right qualities and skills on their team. Growth marketers should be data-driven, creative, and product-focused.

They should have a strong understanding of the business and its products and should be able to think outside the box and come up with creative solutions to drive meaningful growth.

Let’s break down each skill in detail.

Data-driven

Successful growth marketers are constantly seeking out data to inform their decisions and better focus their efforts. They regularly track key metrics, analyze data from experiments, and use marketing tools to optimize their campaigns.

Creative

Growth marketing is all about finding new and innovative ways to reach and engage customers. Successful growth marketers are constantly coming up with creative ideas for campaigns, and are always on the lookout for new channels and tactics to try. They are open-minded and willing to experiment and are not afraid to try new things and take calculated risks.

Product-focused

Successful growth marketers are passionate about the product or service they are promoting. They understand the value proposition and are able to clearly communicate it to potential customers. They also have a deep understanding of the product and its target audience and are able to use this knowledge to craft effective marketing messages and campaigns.

Technical skills

In addition to these core qualities, growth marketers should also have strong technical skills. This can include expertise in areas such as data analysis, coding, or technical SEO Having these skills can help growth marketers quickly and easily test and optimize their marketing efforts, and can give them a competitive edge.

Speed

Another important quality of successful growth marketers is speed. In the fast-paced world of growth marketing, it is important to be able to move quickly and make decisions on the fly. Growth marketers should be able to act quickly and decisively and should be able to adjust and adapt as needed based on the data and feedback that they receive.

Types of growth marketing goals & KPIs

There are many different types of growth marketing goals and KPIs that businesses can focus on. Some common goals and KPIs include organic traffic, paid traffic, referral traffic, and on-site metrics.

Organic traffic

Organic traffic is one of the main acquisition channels for any brand and its metrics include the amount of traffic, pageviews, visit duration, conversion rates from organic visitors, and sales.

Paid traffic

Here’s the second most important acquisition channel and it has even more metrics marketers track. You can track the traffic from your paid campaigns, clicks, click-through rate (CTR), ROAS, leads, and sales.

Referral traffic

Another key KPI for growth marketers is referral traffic, which measures the number of site visitors who are referred by another site or source. This can be a powerful driver of growth, as people are more likely to trust and engage with your brand if it has been recommended to them by someone they know and trust.

On-site metrics

On-site metrics are also important for growth marketers to track. This can include things like time on site, bounce rate, and conversion rate. By tracking these metrics, you can gain insight into how well your site is performing and where there may be opportunities for improvement.

Growth marketing best practices

So we’ve talked about the different metrics and the different campaigns you could set up to leverage your growth, here are a few best practices you can use to improve your chances of success.

Stay current with the trends

The world of marketing is constantly changing, and it's important to stay up-to-date with the latest trends and best practices. This means regularly reading industry publications and attending conferences and workshops to learn from others in the field. By staying current, you can ensure that you are using the most effective strategies and tactics to drive growth.

Have a narrow focus

It's tempting to try to do too much at once, but it's often more effective to focus on a few key areas and do them well. This means identifying the most important growth channels and tactics for your business and focusing your efforts on those areas.

By having a narrow focus, your growth marketing team can make the most of your resources and achieve the best results.

Use social proof

Social proof is a powerful tool that can help build trust and credibility with your audience. This can include things like customer reviews, testimonials, and social media mentions, which can all help to show that others have had positive experiences with your product or service.

By using social proof, you can increase the likelihood that potential customers will engage with your brand.

Think creatively

Growth marketing is all about finding new and innovative ways to reach and engage customers. Successful growth marketers are constantly coming up with creative ideas for campaigns, and are always on the lookout for new channels and tactics to try. They are open-minded and willing to experiment and are not afraid to take calculated risks.

Focus on engagement and retention

Acquiring new customers is important, but it's equally important to focus on engagement and customer retention. This means creating engaging and valuable content and experiences that keep customers coming back.

Unlock the power of growth marketing

Excited to scale your business and finally get into the nitty gritty of growth marketing but don’t have the resources? We have a community of 600+ vetted growth marketing experts that can help you get to the next level. Get started today.

[Banner][Looking for a Growth Wiz?][Find them on Mayple. Hand-picked marketers with proven experience, hire in 72 hours.][Get Started][https://www.mayple.com/welcome-v4/?utm_content=blog-banner-growth-marketing][blue]

Author

Share this article:
Share on FacebookShare on TwitterShare on LinkedinCopy URL
Agency
Services
Social media advertising, PPC, Google advertising, native ads, Amazon ads
Social media management, advertising, graph design, web design, SEO, email marketing, branding CRO
Performance marketing, social media advertising, video editing, Google ads, copywriting
Email marketing, social media advertising, social media management & strategy, content marketing
Social media management, paid advertising, content marketing, SEO, email marketing
Conversion rate optimization, landing page design, Shopify development, WordPress
Influencer marketing, graphic design, creative services, influencer outreach
Social media advertising, marketing strategy, display advertising, search engine optimization
Email marketing management, email marketing audits, list management, email segmentation & design
Email marketing, website and graphic design, social media marketing, search engine optimization, copywriting

FAQs

What does growth marketing actually mean?

Simply put, growth marketing is the practice of using data and experimentation to identify the marketing channels and tactics that are most effective for driving growth for a particular business. This means constantly testing different approaches, measuring the results, and making adjustments to maximize the return on investment.

What are the benefits of growth marketing?

Growth marketing helps brands grow their customer base through data-driven and highly creative campaigns. It can help increase customer acquisition / sales, improve customer retention, improve the customer experience, and create highly-converting digital advertising campaigns.

Why is growth marketing important?

The purpose of growth marketing is to ultimately growth the business. It involves bringing new customer and improving user acquisition, as well as maximizing the value of existing customers. It can help brands optimize conversion at various parts of the marketing funnel.

What skills do you need for growth marketing? 

The most important skills you need to see success in growth marketing are: 

  • Data analytics
  • Digital marketing knowledge
  • Optimization
  • Basic graphic design
  • Experimentation
  • experience with advertising channels
What is B2B growth marketing? 

B2B growth marketing is an approach to marketing that focuses on generating leads and growing a B2B business. Strategies for growth marketing include digital advertising, content, organic search, email marketing, social media marketing, and various online marketing tactics.

What are some growth marketing examples?

Growth marketing encompasses a number of strategies and channels, here are a few high-level tactics that a modern growth marketer would use:

  • Product-led growth
  • Improve product development through user research
  • Leverage YouTube ads for the initial stages of the funnel
  • Build an online community around your product
  • Create free tools and templates as lead magnets
  • Launch a referral program
  • Partner with other orgs in your niche
Do You Want
More Sales ?
If you want my team to just do
your marketing for you
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get The Ultimate CRO Audit + Checklist Tool

Get Access Now

Get The Ultimate Marketing Strategy Template

Download Now
Table of contents

What is Growth Marketing? And Why It’s Essential for 2023 [+Examples]

DOWNLOAD TEMPLATE

Skip to What You Need

Growth hackers get a bad rap, especially on LinkedIn. And while it's true that there are some charlatans out there, just like with SEO we've learned over the years to love and accept our fellow search geeks for the incredible value they bring.

The same goes for growth marketers. This new breed of marketer came as a response to the feeling that marketing was too mushy. There wasn't enough emphasis on data-driven analysis and experimentation, and on the most important metric - revenue.

So in this post, we break down what growth marketing is, how it differs from traditional marketing, and what you need to look for when hiring a growth marketer.

What is growth marketing?

Growth marketing is a strategic and data-driven approach to marketing that focuses on identifying and leveraging the most effective marketing channels and tactics to drive sustainable growth for a business.

Unlike traditional marketing, which often relies on broad, one-size-fits-all campaigns, growth marketing is focused on continuously testing, experimenting, and iterating to find the most effective ways to grow a business.

[Banner][Looking for a Growth Wiz?][Find them on Mayple. Hand-picked marketers with proven experience, hire in 72 hours.][Get Started][https://www.mayple.com/welcome-v4/?utm_content=blog-banner-growth-marketing][blue]

What is a growth marketer?

You’ve probably heard of the idea of the T-Shaped Marketer. That’s where a marketer knows the basics about a lot of different topics in marketing (UX, analytics, social, marketing automation, copywriting, etc) and has in-depth knowledge of one or two specific acquisition channels (like organic SEO or paid ads).

Here’s an illustration of what that looks like:

t-shaped-marketer

That’s a classic example of a growth marketer. They are a cross between a generalist and a subject-matter expert on a few specific acquisition channels.

Difference between growth marketing and traditional marketing

One of the key differences between growth marketing and traditional marketing is the focus on data and experimentation. While traditional digital marketing is often based on gut instincts and broad assumptions, growth marketing is focused on using data and experimentation to make informed decisions about how to grow a business.

This means that growth marketers are always looking for ways to improve and optimize their marketing efforts, and are willing to try new things and take calculated risks in order to drive growth.

Another key difference is the focus on quick wins and small, incremental improvements. While traditional marketing often focuses on long-term, complex growth strategies, growth marketing is focused on finding the quickest and easiest way to grow.

By focusing on small, achievable goals, businesses can build momentum and drive sustainable growth over time.

Here’s another term that gets thrown around a lot - growth hacking.

Growth marketing vs growth hacking

Growth marketing is often confused with growth hacking, but there are some key differences between the two. Growth hacking is a more tactical, experimental approach to growth that is focused on using creative and outside-the-box techniques to drive rapid growth.

Growth marketing, on the other hand, is a more strategic and data-driven approach that is focused on using data and experimentation to identify the most effective marketing channels and tactics.

So when DropBox launched its incredible referral program that helped them grow to 33.9M users and a $10 billion valuation - that was a brilliant growth hack.

Where did growth marketing come from?

The term growth hacking or growth marketing was coined by Sean Ellis in 2010, to describe how agile companies like Amazon and Airbnb approached growth.

It came out of the need startup world, where companies often have limited resources and need to be creative and scrappy in order to grow. Over time, growth marketing has evolved into a more formalized discipline, with its own tools, techniques, and best practices.

Core components of a growth marketing strategy

So now that you know what growth marketing is, let’s talk about its core components - A/B testing, cross-channel marketing, a focus on the customer lifecycle, and the user experience.

A/B testing

One of the core components of a growth marketing strategy is A/B testing. This is the practice of testing different versions of a marketing message or tactic to see which one performs better. By conducting A/B tests, businesses can quickly and easily identify the most effective approaches and can make data-driven decisions about how to optimize their marketing efforts.

ab-testing

Cross-channel marketing

Another key component of growth marketing is cross-channel marketing. This is the practice of using multiple marketing channels, such as email, social media, and paid advertising, to reach customers and drive growth. By using an omnichannel marketing approach, businesses can reach a broader audience and maximize the effectiveness of their marketing efforts.

Customer lifecycle

Growth marketing relies on a rigorous focus on the customer lifecycle. This means looking at the different stages a customer goes through, from the first time they become aware of the business to the point where they become a loyal customer.

By understanding the customer lifecycle, businesses can create marketing campaigns that are tailored to the needs and interests of customers at each stage.

Responsiveness and flexibility

In order to be successful with growth marketing, businesses need to be responsive and flexible in their approach. This means being open to trying new things and being willing to adjust and adapt to new customer needs and market trends based on the data and feedback that they receive.

Customer feedback

Another important aspect of growth marketing is the use of customer feedback. By regularly collecting and analyzing feedback from customers, businesses can gain valuable insights into what is working and what is not, and can use this to improve messaging, targeting, and positioning.

hem-stitch-nps-survey

User experience

One of the key factors in driving sustainable growth for your business or product is to perfect the user experience. This means creating an enjoyable and seamless experience for your customers or users, from the moment they first interact with your brand to the moment they make a purchase.

Start by understanding the needs and expectations of your target audience. This means conducting user research and gathering feedback from customers to identify common pain points and areas for improvement. You can then use this information to design a user experience that is tailored to the needs of your audience and meets their expectations.

This can include things like:

  • Optimizing your website for mobile devices
  • Making sure that your checkout process is quick and easy
  • Providing clear and helpful customer support.

Finally, it's important to regularly test and optimize your user experience to make sure that it is meeting the needs of your audience. This can include conducting user testing, analyzing user behavior data, and using marketing analytics tools to see which changes have the biggest impact on user engagement and satisfaction.

Now that you know about the core components of growth strategy, let’s talk about the different types of growth campaigns you could set up.

Examples of growth marketing campaigns

Here are the main growth marketing campaigns that professional growth marketers use to scale businesses.

Top of the funnel engagement

This type of campaign is focused on attracting potential customers to your business and getting them interested in your products or services. TOFU campaigns are used to increase brand awareness and generate leads for your business. This can be done through various tactics such as social media ads, content marketing, or search engine optimization (SEO).

Onboarding

Once a potential customer has shown interest in your business, the next step is to onboard them and get them to make their first purchase. This can be done through personalized emails or messages that introduce the customer to your business, explain the benefits of your products or services, and provide them with special offers or discounts to incentivize their first purchase.

Referral programs

Referral programs are a great way to not only retain existing customers but also attract new ones. By offering incentives such as discounts or rewards to customers who refer their friends or family to your business, you can encourage word-of-mouth marketing and create a network of loyal customers.

Loyalty

Loyalty programs are another effective way to retain customers and drive repeat business. By offering exclusive benefits or rewards to loyal customers, you can incentivize them to continue doing business with you and encourage them to refer others to your business.

smile-io-referral-loyalty-program
Source: Smile.io

Well, all that sounds good, but how do I find a growth marketer to execute these campaigns? First, you need to know the type of qualities and skills to look for.

Qualities of successful growth marketers

In order to be successful with growth marketing, businesses need to have the right qualities and skills on their team. Growth marketers should be data-driven, creative, and product-focused.

They should have a strong understanding of the business and its products and should be able to think outside the box and come up with creative solutions to drive meaningful growth.

Let’s break down each skill in detail.

Data-driven

Successful growth marketers are constantly seeking out data to inform their decisions and better focus their efforts. They regularly track key metrics, analyze data from experiments, and use marketing tools to optimize their campaigns.

Creative

Growth marketing is all about finding new and innovative ways to reach and engage customers. Successful growth marketers are constantly coming up with creative ideas for campaigns, and are always on the lookout for new channels and tactics to try. They are open-minded and willing to experiment and are not afraid to try new things and take calculated risks.

Product-focused

Successful growth marketers are passionate about the product or service they are promoting. They understand the value proposition and are able to clearly communicate it to potential customers. They also have a deep understanding of the product and its target audience and are able to use this knowledge to craft effective marketing messages and campaigns.

Technical skills

In addition to these core qualities, growth marketers should also have strong technical skills. This can include expertise in areas such as data analysis, coding, or technical SEO Having these skills can help growth marketers quickly and easily test and optimize their marketing efforts, and can give them a competitive edge.

Speed

Another important quality of successful growth marketers is speed. In the fast-paced world of growth marketing, it is important to be able to move quickly and make decisions on the fly. Growth marketers should be able to act quickly and decisively and should be able to adjust and adapt as needed based on the data and feedback that they receive.

Types of growth marketing goals & KPIs

There are many different types of growth marketing goals and KPIs that businesses can focus on. Some common goals and KPIs include organic traffic, paid traffic, referral traffic, and on-site metrics.

Organic traffic

Organic traffic is one of the main acquisition channels for any brand and its metrics include the amount of traffic, pageviews, visit duration, conversion rates from organic visitors, and sales.

Paid traffic

Here’s the second most important acquisition channel and it has even more metrics marketers track. You can track the traffic from your paid campaigns, clicks, click-through rate (CTR), ROAS, leads, and sales.

Referral traffic

Another key KPI for growth marketers is referral traffic, which measures the number of site visitors who are referred by another site or source. This can be a powerful driver of growth, as people are more likely to trust and engage with your brand if it has been recommended to them by someone they know and trust.

On-site metrics

On-site metrics are also important for growth marketers to track. This can include things like time on site, bounce rate, and conversion rate. By tracking these metrics, you can gain insight into how well your site is performing and where there may be opportunities for improvement.

Growth marketing best practices

So we’ve talked about the different metrics and the different campaigns you could set up to leverage your growth, here are a few best practices you can use to improve your chances of success.

Stay current with the trends

The world of marketing is constantly changing, and it's important to stay up-to-date with the latest trends and best practices. This means regularly reading industry publications and attending conferences and workshops to learn from others in the field. By staying current, you can ensure that you are using the most effective strategies and tactics to drive growth.

Have a narrow focus

It's tempting to try to do too much at once, but it's often more effective to focus on a few key areas and do them well. This means identifying the most important growth channels and tactics for your business and focusing your efforts on those areas.

By having a narrow focus, your growth marketing team can make the most of your resources and achieve the best results.

Use social proof

Social proof is a powerful tool that can help build trust and credibility with your audience. This can include things like customer reviews, testimonials, and social media mentions, which can all help to show that others have had positive experiences with your product or service.

By using social proof, you can increase the likelihood that potential customers will engage with your brand.

Think creatively

Growth marketing is all about finding new and innovative ways to reach and engage customers. Successful growth marketers are constantly coming up with creative ideas for campaigns, and are always on the lookout for new channels and tactics to try. They are open-minded and willing to experiment and are not afraid to take calculated risks.

Focus on engagement and retention

Acquiring new customers is important, but it's equally important to focus on engagement and customer retention. This means creating engaging and valuable content and experiences that keep customers coming back.

Unlock the power of growth marketing

Excited to scale your business and finally get into the nitty gritty of growth marketing but don’t have the resources? We have a community of 600+ vetted growth marketing experts that can help you get to the next level. Get started today.

[Banner][Looking for a Growth Wiz?][Find them on Mayple. Hand-picked marketers with proven experience, hire in 72 hours.][Get Started][https://www.mayple.com/welcome-v4/?utm_content=blog-banner-growth-marketing][blue]

No items found.

FAQs

What does growth marketing actually mean?

Simply put, growth marketing is the practice of using data and experimentation to identify the marketing channels and tactics that are most effective for driving growth for a particular business. This means constantly testing different approaches, measuring the results, and making adjustments to maximize the return on investment.

What are the benefits of growth marketing?

Growth marketing helps brands grow their customer base through data-driven and highly creative campaigns. It can help increase customer acquisition / sales, improve customer retention, improve the customer experience, and create highly-converting digital advertising campaigns.

Why is growth marketing important?

The purpose of growth marketing is to ultimately growth the business. It involves bringing new customer and improving user acquisition, as well as maximizing the value of existing customers. It can help brands optimize conversion at various parts of the marketing funnel.

What skills do you need for growth marketing? 

The most important skills you need to see success in growth marketing are: 

  • Data analytics
  • Digital marketing knowledge
  • Optimization
  • Basic graphic design
  • Experimentation
  • experience with advertising channels
What is B2B growth marketing? 

B2B growth marketing is an approach to marketing that focuses on generating leads and growing a B2B business. Strategies for growth marketing include digital advertising, content, organic search, email marketing, social media marketing, and various online marketing tactics.

What are some growth marketing examples?

Growth marketing encompasses a number of strategies and channels, here are a few high-level tactics that a modern growth marketer would use:

  • Product-led growth
  • Improve product development through user research
  • Leverage YouTube ads for the initial stages of the funnel
  • Build an online community around your product
  • Create free tools and templates as lead magnets
  • Launch a referral program
  • Partner with other orgs in your niche
Do You Want
More Sales ?
If you want my team to just do
your marketing for you
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get The Ultimate CRO Audit + Checklist Tool

Get Access Now

Get The Ultimate Marketing Strategy Template

Download Now

What is Growth Marketing? And Why It’s Essential for 2023 [+Examples]

Learn about what growth marketing is, why it's important, how it's different from traditional marketing, growth KPIs and examples of growth campaigns.

No items found.

Growth hackers get a bad rap, especially on LinkedIn. And while it's true that there are some charlatans out there, just like with SEO we've learned over the years to love and accept our fellow search geeks for the incredible value they bring.

The same goes for growth marketers. This new breed of marketer came as a response to the feeling that marketing was too mushy. There wasn't enough emphasis on data-driven analysis and experimentation, and on the most important metric - revenue.

So in this post, we break down what growth marketing is, how it differs from traditional marketing, and what you need to look for when hiring a growth marketer.

What is growth marketing?

Growth marketing is a strategic and data-driven approach to marketing that focuses on identifying and leveraging the most effective marketing channels and tactics to drive sustainable growth for a business.

Unlike traditional marketing, which often relies on broad, one-size-fits-all campaigns, growth marketing is focused on continuously testing, experimenting, and iterating to find the most effective ways to grow a business.

[Banner][Looking for a Growth Wiz?][Find them on Mayple. Hand-picked marketers with proven experience, hire in 72 hours.][Get Started][https://www.mayple.com/welcome-v4/?utm_content=blog-banner-growth-marketing][blue]

What is a growth marketer?

You’ve probably heard of the idea of the T-Shaped Marketer. That’s where a marketer knows the basics about a lot of different topics in marketing (UX, analytics, social, marketing automation, copywriting, etc) and has in-depth knowledge of one or two specific acquisition channels (like organic SEO or paid ads).

Here’s an illustration of what that looks like:

t-shaped-marketer

That’s a classic example of a growth marketer. They are a cross between a generalist and a subject-matter expert on a few specific acquisition channels.

Difference between growth marketing and traditional marketing

One of the key differences between growth marketing and traditional marketing is the focus on data and experimentation. While traditional digital marketing is often based on gut instincts and broad assumptions, growth marketing is focused on using data and experimentation to make informed decisions about how to grow a business.

This means that growth marketers are always looking for ways to improve and optimize their marketing efforts, and are willing to try new things and take calculated risks in order to drive growth.

Another key difference is the focus on quick wins and small, incremental improvements. While traditional marketing often focuses on long-term, complex growth strategies, growth marketing is focused on finding the quickest and easiest way to grow.

By focusing on small, achievable goals, businesses can build momentum and drive sustainable growth over time.

Here’s another term that gets thrown around a lot - growth hacking.

Growth marketing vs growth hacking

Growth marketing is often confused with growth hacking, but there are some key differences between the two. Growth hacking is a more tactical, experimental approach to growth that is focused on using creative and outside-the-box techniques to drive rapid growth.

Growth marketing, on the other hand, is a more strategic and data-driven approach that is focused on using data and experimentation to identify the most effective marketing channels and tactics.

So when DropBox launched its incredible referral program that helped them grow to 33.9M users and a $10 billion valuation - that was a brilliant growth hack.

Where did growth marketing come from?

The term growth hacking or growth marketing was coined by Sean Ellis in 2010, to describe how agile companies like Amazon and Airbnb approached growth.

It came out of the need startup world, where companies often have limited resources and need to be creative and scrappy in order to grow. Over time, growth marketing has evolved into a more formalized discipline, with its own tools, techniques, and best practices.

Core components of a growth marketing strategy

So now that you know what growth marketing is, let’s talk about its core components - A/B testing, cross-channel marketing, a focus on the customer lifecycle, and the user experience.

A/B testing

One of the core components of a growth marketing strategy is A/B testing. This is the practice of testing different versions of a marketing message or tactic to see which one performs better. By conducting A/B tests, businesses can quickly and easily identify the most effective approaches and can make data-driven decisions about how to optimize their marketing efforts.

ab-testing

Cross-channel marketing

Another key component of growth marketing is cross-channel marketing. This is the practice of using multiple marketing channels, such as email, social media, and paid advertising, to reach customers and drive growth. By using an omnichannel marketing approach, businesses can reach a broader audience and maximize the effectiveness of their marketing efforts.

Customer lifecycle

Growth marketing relies on a rigorous focus on the customer lifecycle. This means looking at the different stages a customer goes through, from the first time they become aware of the business to the point where they become a loyal customer.

By understanding the customer lifecycle, businesses can create marketing campaigns that are tailored to the needs and interests of customers at each stage.

Responsiveness and flexibility

In order to be successful with growth marketing, businesses need to be responsive and flexible in their approach. This means being open to trying new things and being willing to adjust and adapt to new customer needs and market trends based on the data and feedback that they receive.

Customer feedback

Another important aspect of growth marketing is the use of customer feedback. By regularly collecting and analyzing feedback from customers, businesses can gain valuable insights into what is working and what is not, and can use this to improve messaging, targeting, and positioning.

hem-stitch-nps-survey

User experience

One of the key factors in driving sustainable growth for your business or product is to perfect the user experience. This means creating an enjoyable and seamless experience for your customers or users, from the moment they first interact with your brand to the moment they make a purchase.

Start by understanding the needs and expectations of your target audience. This means conducting user research and gathering feedback from customers to identify common pain points and areas for improvement. You can then use this information to design a user experience that is tailored to the needs of your audience and meets their expectations.

This can include things like:

  • Optimizing your website for mobile devices
  • Making sure that your checkout process is quick and easy
  • Providing clear and helpful customer support.

Finally, it's important to regularly test and optimize your user experience to make sure that it is meeting the needs of your audience. This can include conducting user testing, analyzing user behavior data, and using marketing analytics tools to see which changes have the biggest impact on user engagement and satisfaction.

Now that you know about the core components of growth strategy, let’s talk about the different types of growth campaigns you could set up.

Examples of growth marketing campaigns

Here are the main growth marketing campaigns that professional growth marketers use to scale businesses.

Top of the funnel engagement

This type of campaign is focused on attracting potential customers to your business and getting them interested in your products or services. TOFU campaigns are used to increase brand awareness and generate leads for your business. This can be done through various tactics such as social media ads, content marketing, or search engine optimization (SEO).

Onboarding

Once a potential customer has shown interest in your business, the next step is to onboard them and get them to make their first purchase. This can be done through personalized emails or messages that introduce the customer to your business, explain the benefits of your products or services, and provide them with special offers or discounts to incentivize their first purchase.

Referral programs

Referral programs are a great way to not only retain existing customers but also attract new ones. By offering incentives such as discounts or rewards to customers who refer their friends or family to your business, you can encourage word-of-mouth marketing and create a network of loyal customers.

Loyalty

Loyalty programs are another effective way to retain customers and drive repeat business. By offering exclusive benefits or rewards to loyal customers, you can incentivize them to continue doing business with you and encourage them to refer others to your business.

smile-io-referral-loyalty-program
Source: Smile.io

Well, all that sounds good, but how do I find a growth marketer to execute these campaigns? First, you need to know the type of qualities and skills to look for.

Qualities of successful growth marketers

In order to be successful with growth marketing, businesses need to have the right qualities and skills on their team. Growth marketers should be data-driven, creative, and product-focused.

They should have a strong understanding of the business and its products and should be able to think outside the box and come up with creative solutions to drive meaningful growth.

Let’s break down each skill in detail.

Data-driven

Successful growth marketers are constantly seeking out data to inform their decisions and better focus their efforts. They regularly track key metrics, analyze data from experiments, and use marketing tools to optimize their campaigns.

Creative

Growth marketing is all about finding new and innovative ways to reach and engage customers. Successful growth marketers are constantly coming up with creative ideas for campaigns, and are always on the lookout for new channels and tactics to try. They are open-minded and willing to experiment and are not afraid to try new things and take calculated risks.

Product-focused

Successful growth marketers are passionate about the product or service they are promoting. They understand the value proposition and are able to clearly communicate it to potential customers. They also have a deep understanding of the product and its target audience and are able to use this knowledge to craft effective marketing messages and campaigns.

Technical skills

In addition to these core qualities, growth marketers should also have strong technical skills. This can include expertise in areas such as data analysis, coding, or technical SEO Having these skills can help growth marketers quickly and easily test and optimize their marketing efforts, and can give them a competitive edge.

Speed

Another important quality of successful growth marketers is speed. In the fast-paced world of growth marketing, it is important to be able to move quickly and make decisions on the fly. Growth marketers should be able to act quickly and decisively and should be able to adjust and adapt as needed based on the data and feedback that they receive.

Types of growth marketing goals & KPIs

There are many different types of growth marketing goals and KPIs that businesses can focus on. Some common goals and KPIs include organic traffic, paid traffic, referral traffic, and on-site metrics.

Organic traffic

Organic traffic is one of the main acquisition channels for any brand and its metrics include the amount of traffic, pageviews, visit duration, conversion rates from organic visitors, and sales.

Paid traffic

Here’s the second most important acquisition channel and it has even more metrics marketers track. You can track the traffic from your paid campaigns, clicks, click-through rate (CTR), ROAS, leads, and sales.

Referral traffic

Another key KPI for growth marketers is referral traffic, which measures the number of site visitors who are referred by another site or source. This can be a powerful driver of growth, as people are more likely to trust and engage with your brand if it has been recommended to them by someone they know and trust.

On-site metrics

On-site metrics are also important for growth marketers to track. This can include things like time on site, bounce rate, and conversion rate. By tracking these metrics, you can gain insight into how well your site is performing and where there may be opportunities for improvement.

Growth marketing best practices

So we’ve talked about the different metrics and the different campaigns you could set up to leverage your growth, here are a few best practices you can use to improve your chances of success.

Stay current with the trends

The world of marketing is constantly changing, and it's important to stay up-to-date with the latest trends and best practices. This means regularly reading industry publications and attending conferences and workshops to learn from others in the field. By staying current, you can ensure that you are using the most effective strategies and tactics to drive growth.

Have a narrow focus

It's tempting to try to do too much at once, but it's often more effective to focus on a few key areas and do them well. This means identifying the most important growth channels and tactics for your business and focusing your efforts on those areas.

By having a narrow focus, your growth marketing team can make the most of your resources and achieve the best results.

Use social proof

Social proof is a powerful tool that can help build trust and credibility with your audience. This can include things like customer reviews, testimonials, and social media mentions, which can all help to show that others have had positive experiences with your product or service.

By using social proof, you can increase the likelihood that potential customers will engage with your brand.

Think creatively

Growth marketing is all about finding new and innovative ways to reach and engage customers. Successful growth marketers are constantly coming up with creative ideas for campaigns, and are always on the lookout for new channels and tactics to try. They are open-minded and willing to experiment and are not afraid to take calculated risks.

Focus on engagement and retention

Acquiring new customers is important, but it's equally important to focus on engagement and customer retention. This means creating engaging and valuable content and experiences that keep customers coming back.

Unlock the power of growth marketing

Excited to scale your business and finally get into the nitty gritty of growth marketing but don’t have the resources? We have a community of 600+ vetted growth marketing experts that can help you get to the next level. Get started today.

[Banner][Looking for a Growth Wiz?][Find them on Mayple. Hand-picked marketers with proven experience, hire in 72 hours.][Get Started][https://www.mayple.com/welcome-v4/?utm_content=blog-banner-growth-marketing][blue]

Browse Agencies by Expertise

What is Growth Marketing? And Why It’s Essential for 2023 [+Examples]

Learn about what growth marketing is, why it's important, how it's different from traditional marketing, growth KPIs and examples of growth campaigns.

Growth hackers get a bad rap, especially on LinkedIn. And while it's true that there are some charlatans out there, just like with SEO we've learned over the years to love and accept our fellow search geeks for the incredible value they bring.

The same goes for growth marketers. This new breed of marketer came as a response to the feeling that marketing was too mushy. There wasn't enough emphasis on data-driven analysis and experimentation, and on the most important metric - revenue.

So in this post, we break down what growth marketing is, how it differs from traditional marketing, and what you need to look for when hiring a growth marketer.

What is growth marketing?

Growth marketing is a strategic and data-driven approach to marketing that focuses on identifying and leveraging the most effective marketing channels and tactics to drive sustainable growth for a business.

Unlike traditional marketing, which often relies on broad, one-size-fits-all campaigns, growth marketing is focused on continuously testing, experimenting, and iterating to find the most effective ways to grow a business.

[Banner][Looking for a Growth Wiz?][Find them on Mayple. Hand-picked marketers with proven experience, hire in 72 hours.][Get Started][https://www.mayple.com/welcome-v4/?utm_content=blog-banner-growth-marketing][blue]

What is a growth marketer?

You’ve probably heard of the idea of the T-Shaped Marketer. That’s where a marketer knows the basics about a lot of different topics in marketing (UX, analytics, social, marketing automation, copywriting, etc) and has in-depth knowledge of one or two specific acquisition channels (like organic SEO or paid ads).

Here’s an illustration of what that looks like:

t-shaped-marketer

That’s a classic example of a growth marketer. They are a cross between a generalist and a subject-matter expert on a few specific acquisition channels.

Difference between growth marketing and traditional marketing

One of the key differences between growth marketing and traditional marketing is the focus on data and experimentation. While traditional digital marketing is often based on gut instincts and broad assumptions, growth marketing is focused on using data and experimentation to make informed decisions about how to grow a business.

This means that growth marketers are always looking for ways to improve and optimize their marketing efforts, and are willing to try new things and take calculated risks in order to drive growth.

Another key difference is the focus on quick wins and small, incremental improvements. While traditional marketing often focuses on long-term, complex growth strategies, growth marketing is focused on finding the quickest and easiest way to grow.

By focusing on small, achievable goals, businesses can build momentum and drive sustainable growth over time.

Here’s another term that gets thrown around a lot - growth hacking.

Growth marketing vs growth hacking

Growth marketing is often confused with growth hacking, but there are some key differences between the two. Growth hacking is a more tactical, experimental approach to growth that is focused on using creative and outside-the-box techniques to drive rapid growth.

Growth marketing, on the other hand, is a more strategic and data-driven approach that is focused on using data and experimentation to identify the most effective marketing channels and tactics.

So when DropBox launched its incredible referral program that helped them grow to 33.9M users and a $10 billion valuation - that was a brilliant growth hack.

Where did growth marketing come from?

The term growth hacking or growth marketing was coined by Sean Ellis in 2010, to describe how agile companies like Amazon and Airbnb approached growth.

It came out of the need startup world, where companies often have limited resources and need to be creative and scrappy in order to grow. Over time, growth marketing has evolved into a more formalized discipline, with its own tools, techniques, and best practices.

Core components of a growth marketing strategy

So now that you know what growth marketing is, let’s talk about its core components - A/B testing, cross-channel marketing, a focus on the customer lifecycle, and the user experience.

A/B testing

One of the core components of a growth marketing strategy is A/B testing. This is the practice of testing different versions of a marketing message or tactic to see which one performs better. By conducting A/B tests, businesses can quickly and easily identify the most effective approaches and can make data-driven decisions about how to optimize their marketing efforts.

ab-testing

Cross-channel marketing

Another key component of growth marketing is cross-channel marketing. This is the practice of using multiple marketing channels, such as email, social media, and paid advertising, to reach customers and drive growth. By using an omnichannel marketing approach, businesses can reach a broader audience and maximize the effectiveness of their marketing efforts.

Customer lifecycle

Growth marketing relies on a rigorous focus on the customer lifecycle. This means looking at the different stages a customer goes through, from the first time they become aware of the business to the point where they become a loyal customer.

By understanding the customer lifecycle, businesses can create marketing campaigns that are tailored to the needs and interests of customers at each stage.

Responsiveness and flexibility

In order to be successful with growth marketing, businesses need to be responsive and flexible in their approach. This means being open to trying new things and being willing to adjust and adapt to new customer needs and market trends based on the data and feedback that they receive.

Customer feedback

Another important aspect of growth marketing is the use of customer feedback. By regularly collecting and analyzing feedback from customers, businesses can gain valuable insights into what is working and what is not, and can use this to improve messaging, targeting, and positioning.

hem-stitch-nps-survey

User experience

One of the key factors in driving sustainable growth for your business or product is to perfect the user experience. This means creating an enjoyable and seamless experience for your customers or users, from the moment they first interact with your brand to the moment they make a purchase.

Start by understanding the needs and expectations of your target audience. This means conducting user research and gathering feedback from customers to identify common pain points and areas for improvement. You can then use this information to design a user experience that is tailored to the needs of your audience and meets their expectations.

This can include things like:

  • Optimizing your website for mobile devices
  • Making sure that your checkout process is quick and easy
  • Providing clear and helpful customer support.

Finally, it's important to regularly test and optimize your user experience to make sure that it is meeting the needs of your audience. This can include conducting user testing, analyzing user behavior data, and using marketing analytics tools to see which changes have the biggest impact on user engagement and satisfaction.

Now that you know about the core components of growth strategy, let’s talk about the different types of growth campaigns you could set up.

Examples of growth marketing campaigns

Here are the main growth marketing campaigns that professional growth marketers use to scale businesses.

Top of the funnel engagement

This type of campaign is focused on attracting potential customers to your business and getting them interested in your products or services. TOFU campaigns are used to increase brand awareness and generate leads for your business. This can be done through various tactics such as social media ads, content marketing, or search engine optimization (SEO).

Onboarding

Once a potential customer has shown interest in your business, the next step is to onboard them and get them to make their first purchase. This can be done through personalized emails or messages that introduce the customer to your business, explain the benefits of your products or services, and provide them with special offers or discounts to incentivize their first purchase.

Referral programs

Referral programs are a great way to not only retain existing customers but also attract new ones. By offering incentives such as discounts or rewards to customers who refer their friends or family to your business, you can encourage word-of-mouth marketing and create a network of loyal customers.

Loyalty

Loyalty programs are another effective way to retain customers and drive repeat business. By offering exclusive benefits or rewards to loyal customers, you can incentivize them to continue doing business with you and encourage them to refer others to your business.

smile-io-referral-loyalty-program
Source: Smile.io

Well, all that sounds good, but how do I find a growth marketer to execute these campaigns? First, you need to know the type of qualities and skills to look for.

Qualities of successful growth marketers

In order to be successful with growth marketing, businesses need to have the right qualities and skills on their team. Growth marketers should be data-driven, creative, and product-focused.

They should have a strong understanding of the business and its products and should be able to think outside the box and come up with creative solutions to drive meaningful growth.

Let’s break down each skill in detail.

Data-driven

Successful growth marketers are constantly seeking out data to inform their decisions and better focus their efforts. They regularly track key metrics, analyze data from experiments, and use marketing tools to optimize their campaigns.

Creative

Growth marketing is all about finding new and innovative ways to reach and engage customers. Successful growth marketers are constantly coming up with creative ideas for campaigns, and are always on the lookout for new channels and tactics to try. They are open-minded and willing to experiment and are not afraid to try new things and take calculated risks.

Product-focused

Successful growth marketers are passionate about the product or service they are promoting. They understand the value proposition and are able to clearly communicate it to potential customers. They also have a deep understanding of the product and its target audience and are able to use this knowledge to craft effective marketing messages and campaigns.

Technical skills

In addition to these core qualities, growth marketers should also have strong technical skills. This can include expertise in areas such as data analysis, coding, or technical SEO Having these skills can help growth marketers quickly and easily test and optimize their marketing efforts, and can give them a competitive edge.

Speed

Another important quality of successful growth marketers is speed. In the fast-paced world of growth marketing, it is important to be able to move quickly and make decisions on the fly. Growth marketers should be able to act quickly and decisively and should be able to adjust and adapt as needed based on the data and feedback that they receive.

Types of growth marketing goals & KPIs

There are many different types of growth marketing goals and KPIs that businesses can focus on. Some common goals and KPIs include organic traffic, paid traffic, referral traffic, and on-site metrics.

Organic traffic

Organic traffic is one of the main acquisition channels for any brand and its metrics include the amount of traffic, pageviews, visit duration, conversion rates from organic visitors, and sales.

Paid traffic

Here’s the second most important acquisition channel and it has even more metrics marketers track. You can track the traffic from your paid campaigns, clicks, click-through rate (CTR), ROAS, leads, and sales.

Referral traffic

Another key KPI for growth marketers is referral traffic, which measures the number of site visitors who are referred by another site or source. This can be a powerful driver of growth, as people are more likely to trust and engage with your brand if it has been recommended to them by someone they know and trust.

On-site metrics

On-site metrics are also important for growth marketers to track. This can include things like time on site, bounce rate, and conversion rate. By tracking these metrics, you can gain insight into how well your site is performing and where there may be opportunities for improvement.

Growth marketing best practices

So we’ve talked about the different metrics and the different campaigns you could set up to leverage your growth, here are a few best practices you can use to improve your chances of success.

Stay current with the trends

The world of marketing is constantly changing, and it's important to stay up-to-date with the latest trends and best practices. This means regularly reading industry publications and attending conferences and workshops to learn from others in the field. By staying current, you can ensure that you are using the most effective strategies and tactics to drive growth.

Have a narrow focus

It's tempting to try to do too much at once, but it's often more effective to focus on a few key areas and do them well. This means identifying the most important growth channels and tactics for your business and focusing your efforts on those areas.

By having a narrow focus, your growth marketing team can make the most of your resources and achieve the best results.

Use social proof

Social proof is a powerful tool that can help build trust and credibility with your audience. This can include things like customer reviews, testimonials, and social media mentions, which can all help to show that others have had positive experiences with your product or service.

By using social proof, you can increase the likelihood that potential customers will engage with your brand.

Think creatively

Growth marketing is all about finding new and innovative ways to reach and engage customers. Successful growth marketers are constantly coming up with creative ideas for campaigns, and are always on the lookout for new channels and tactics to try. They are open-minded and willing to experiment and are not afraid to take calculated risks.

Focus on engagement and retention

Acquiring new customers is important, but it's equally important to focus on engagement and customer retention. This means creating engaging and valuable content and experiences that keep customers coming back.

Unlock the power of growth marketing

Excited to scale your business and finally get into the nitty gritty of growth marketing but don’t have the resources? We have a community of 600+ vetted growth marketing experts that can help you get to the next level. Get started today.

[Banner][Looking for a Growth Wiz?][Find them on Mayple. Hand-picked marketers with proven experience, hire in 72 hours.][Get Started][https://www.mayple.com/welcome-v4/?utm_content=blog-banner-growth-marketing][blue]

No items found.
No items found.


|

Welcome to Mayple, the NEW Way to Hire Expert Marketing Talent

Top brands trust our marketers

prev
next

Pete Opakunle - PPC

Pete increased ROAS for Gillette by 4.2X, increased CTRs by 40%-60%, achieved the desired CPA within 2 weeks of the campaign launch using Facebook, Snapchat and Instagram ads.

Igor Z.

Igor promoted NY Fashion Week events using Google Ads, increasing the number of attendees at events and decreasing the cost per lead by 50%.

Kelly Beaudin social media

Kelly grew Adobe's LinkedIn community by 97% and increased monthly engagement by more than 1,000% within one year. Adobe was recognized as one of the "Best LinkedIn Company Pages" for two years in a row. Kelly also grew Adobe Creative Cloud to 1M subscribers with a comprehensive social media strategy.

Edwin Gan - CRO

Edwin helped CloudWaitress generate 2x conversions for 3+ consecutive months. They gained 10,000 new users and became one of Australia's fastest-growing startups with 700% growth.

Brenna K.

Brenna led advertising campaigns at Jessica Simpson where she increased ROAS by 250% using Google Ads, Facebook & Instagram ads, and Google Shopping.

Dorian Reeves SMM

Dorian grew Lenskart to over 10k followers and increased engagement by 50%.

Limor G.

Limor grew our email list by 200% and took our email program from $0 to $6k/month in just a few months using popups + email flows + email marketing automation.

Jack Nelson - CRO

Jack led the CRO strategy for BeatBread, launched various conversion optimization campaigns, implemented advanced tracking & analytics, and exceeded KPI target by 75%.

Jamie S.

Jamie helped build American Eagle Outfitter's online community to 15M+ followers and was integral in setting up the award winning Live Your Life influencer marketing campaign.

Dan W.

Dan created a strategic marketing plan for Mountain Dew and produced and executed 360 engagement platforms - Dare to Do, All Star Weekend, and others. These campaigns improved brand awareness, affinity and sentiment levels.

Dhariana L.

Dhariana grew Remy's Instagram account to 10k+ followers, increased leads from social media (LinkedIn and Instagram) by 120% and increased organic views on Linkedin by 310%.

Deepak S.

Deepak helped Rivalry to rank for 20k+ organic keywords in the US and over 70k+ keywords globally in under 12 months with an extensive on-page and off-page SEO strategy.

Kelly Benson - Marketing manager & Growth marketer

Kelly developed a 6-month marketing strategy that included paid ads, SMM, mobile marketing, and marketing automation, resulting in an increase in ROI by 1200% in just 6 months.

Angel D.

Angel led influencer marketing campaigns for Keen and helped them grow to over 200k+ followers on Instagram and become one of the most loved apparel brand in the world.

Jason H.

Jason helped Vitamin Energy grow monthly email marketing revenue 6x in less than 6 months and increased attributed revenue from email to 40% of the total sales of the business.

Jay N.

Jay executed a comprehensive SEO strategy that increased organic traffic by 98%, increased top 10 keywords by 190% and total keywords by 262%.

Katrina J.

Katrina led an influencer marketing & PR campaign for this tourism brand that resulted in a funding round of $3M.

Marija T.

Marija grew Brightech's Instagram page to over 30k followers and its cumulative online presence to 200k followers using secondary accounts in just 12 months.

Ashna Rana CRO

Ashna was the lead CRO manager for PrettyLitter, a subscription product, where she optimized the marketing funnel and was able to increase the conversion rate 35% test after test. As a result, the company was able to expand to Pinterest Ads, Facebook ads, and affiliate marketing.

Roman H.

Roman created seven email campaigns that led to this beauty brand's revenue to increase by 56% in just 6 months.

Kelly Beaudin Strategy

Kelly created a partnership with BuzzFeed, launched a financial BootCamp for customers, and created viral content using influencers and UGC. The campaign resulted in a +6.5% lift in awareness and a +25% increase in customers' perception of the brand, helping to drive loyalty and sales.

Gustavo Morais

Gustavo took Amaz, a Yerba Mate sparkling drink brand, from $0 to $50k sales per month in just a few months by designing and launching their eCommerce website and executive a comprehensive SEO strategy.

Hire What is Growth Marketing? And Why It’s Essential for 2023 [+Examples]

Table of contents

Hiring with Mayple

Reliable

Vetted and backed by AI tracking

Scalable

Avg. Growth of 380% in 6 months

Flexible

Monthly subscription

Easy

3 min to marketing brief

Affordable

1/3rd of typical agency costs

FAQ

One easy-to-use platform that help online businesses and expert marketers to match up, collaborate, and grow their businesses together.

Explore Our Services

Whether you’re looking to optimize your Sponsored Products or Sponsored Brands ads, improve your ROAS, or strategize for Prime Day, our experts can help.

Lindsay C.
Sergio F.
Camila K.

Hire

with data-backed results

The challenge of assessing social media manager is real. With Mayple you don't need to rely on reviews and fancy sales pitches.

No items found.

Hire What is Growth Marketing? And Why It’s Essential for 2023 [+Examples]

FAQs

What does growth marketing actually mean?

Simply put, growth marketing is the practice of using data and experimentation to identify the marketing channels and tactics that are most effective for driving growth for a particular business. This means constantly testing different approaches, measuring the results, and making adjustments to maximize the return on investment.

What are the benefits of growth marketing?

Growth marketing helps brands grow their customer base through data-driven and highly creative campaigns. It can help increase customer acquisition / sales, improve customer retention, improve the customer experience, and create highly-converting digital advertising campaigns.

Why is growth marketing important?

The purpose of growth marketing is to ultimately growth the business. It involves bringing new customer and improving user acquisition, as well as maximizing the value of existing customers. It can help brands optimize conversion at various parts of the marketing funnel.

What skills do you need for growth marketing? 

The most important skills you need to see success in growth marketing are: 

  • Data analytics
  • Digital marketing knowledge
  • Optimization
  • Basic graphic design
  • Experimentation
  • experience with advertising channels
What is B2B growth marketing? 

B2B growth marketing is an approach to marketing that focuses on generating leads and growing a B2B business. Strategies for growth marketing include digital advertising, content, organic search, email marketing, social media marketing, and various online marketing tactics.

What are some growth marketing examples?

Growth marketing encompasses a number of strategies and channels, here are a few high-level tactics that a modern growth marketer would use:

  • Product-led growth
  • Improve product development through user research
  • Leverage YouTube ads for the initial stages of the funnel
  • Build an online community around your product
  • Create free tools and templates as lead magnets
  • Launch a referral program
  • Partner with other orgs in your niche

The trusted growth partner for many startups, eCommerce brands, and Fortune 500 companies

Our community of 600+ vetted experts have worked with some of the biggest brands in the world. Want to be like these brands? We're your secret weapon.

Unilever
Samsung
Dior
Target
Amazon
Macys
Lemonade,_Inc
pampers
Ulta_Beauty
3M_wordmark
CIBC
Audible
Victoria’s_Secret
grove-wordmark-cream
Magisto
Walgreens
Bank_of_America
BarkBox

HOW IT WORKS

We're Here to Help Your Business Grow

Easy process to hire the best social media experts for the job. VIP support from hiring to management and strategy.

1

Tell us about your business

Let us know exactly what you need in our easy-to-fill brief and then hand over the hard work to us.

2

Get matched

Our AI will tap into our 600+ global network of exhaustively vetted experts to identify the perfect match to seamlessly integrate with your business needs.

3

Manage your experts

Keep your finger on the pulse through easy to navigate and comprehensive dashboards embedded into the Mayple platform

Our Customers
Love Us

From SMBs to Fortune 500s, Here’s Why Businesses Choose Mayple

 

You can't get this level of service and care anywhere else. It makes my work much more effective.

Roee Arbel, Co-founder, CoreMasters
 

Mayple was able to help us choose the best marketer for our project. All the marketers are hand-picked and vetted by Mayple.

Deborah Herbet
 

Mayple truly restored my trust in digital marketing again.  I got the best PPC expert I've ever worked with.

Nicholas Taylor
 

Mayple paired us up with a marketing professional who took the time to understand me, my needs, and what I'm trying to do with my business.

Nicole Davies
Nitzan L.
4.9/5

I enjoyed the sales stage, as it seemed professional, attentive and not too pushy. Our sales manager - Sheila, listened and addressed all of our concerns and needs and helped in matching us with the best professional.

Read review on

Melaina B.
4.9/5

It was great getting industry knowledge from experienced professionals. We feel like we gained a ton of insight and created actionable plans to move forward with our strategy.

Read review on

Stephanie B.
4.9/5

They care and really listen to our needs as a company and continue to set calls to discuss future projects they can help with. Their customer service has been top notch

Read review on

Jordan R
4.9/5

They didn't stop until they found the right candidate for me. The best part is your aren't charged anything until you approve your expert.

Read review on

Nikolaus B.
4.9/5

Having the whole bureaucratic setup part handled in Mayple. It’s now a very simple process, which traditionally took multiple phone calls and numerous emails.

Read review on

Elhanan B.
4.9/5

Once we started working together, it was wonderful to sort of sit back and let the magic happen. We were able to see in real-time what was working and wasn’t, and Mayple offered optimization suggestions as well.

Read review on

Keith L.
4.9/5

Mayple connected me with a great marketing partner

Read review on

Yusuf U.
4.9/5

Mayple gave us access to top-performing PPC talent in our competitive market so we didn't waste time shopping around.

Read review on

Katia G.
4.9/5

We love the transparency. We can always keep an eye on how our campaigns in real-time. no more waiting around for a lengthy monthly report which is hard to understand.

Read review on

Find the Perfect Marketer For Your Project

Our easy-to-use platform can help you find the perfect marketer, with proven experience in your niche, and a successful track record. Skip the learning curve, no interviews, no headaches.

Create your marketing brief.

Tell us about your business

Answer a few basic questions.

Find a match

Find your marketer

Our AI picks the top 3 experts you should talk to in our community.

Grow your business

Launch your project

Start working together, and scale your business like never before. The relief is real.

HOW IT WORKS

We're Here to Help Your Business Grow

Easy process to hire the best experts for the job.
VIP support from hiring to management and strategy.

1

Tell us about your business

Let us know exactly what you need in our easy-to-fill brief and then hand over the hard work to us.

2

Get matched

Our AI will tap into our 600+ global network of exhaustively vetted experts to identify the perfect match to seamlessly integrate with your business needs.

3

Manage your experts

Keep your finger on the pulse through easy to navigate and comprehensive dashboards embedded into the Mayple platform

Find the Perfect Marketer
Get started

No items found.
Thanks for checking out our blog.
I'm sure you're having a blast (I'm a bit biased, I wrote most of it..) Want to improve your marketing results though?
Let's match you with the perfect marketer for the job. Click on that button right there.
Schedule a call