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Top 10 Google Ads Experts to Hire in 2024

Make the most of what Google Ads has to offer: build campaigns that hit the bull's eye with perfect targeting, copy, and design.

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By Mayple staff
Anelisa Nokoyo editor profile photo
Edited by Anelisa Nokoyo

Updated January 16, 2024.

a business woman specialized in google ads holding a tablet in an office setting

In 2022, people in the U.S. spent an average of 8 hours and 14 minutes daily on digital media, with Google being the main entry point for most of this content. This underscores the importance for businesses to not just establish an online presence but also leverage online advertising to ensure visibility. Explore our curated list of trusted Google Ads experts for expert guidance in optimizing your online advertising strategy.

» Not sure how Google Ads work? Check out this short Google Ads guide.

Our top picks for the best Google Ads experts

1. Skarlet R. - Best overall

2. James R.- Best for brand presence on Google Ads

3. Angel M.- Best for tailored Google marketing techniques

4. Brielle C.- Best for fresh Google marketing strategies

5. Cree J.- Best for combining Google Ads with influencer marketing

6. Phil D.- Best for growing a social following

7. Jessica S.- Best for targeting wellness, health, fitness and outdoors

8. Rachel M.- Best for the cosmetics and fashion industry

9. Courtney E.- Best for handling Google Ads mixed with SMM

10. LaNell A.- Best for development and fintech



What is a Google Ads expert?

A Google Ads expert specializes in creating, managing, and optimizing advertising campaigns on Google's platform. They craft targeted ads using keywords, demographics, and budgets to maximize a business's online visibility. They continually analyze data, adjust strategies, and utilize various ad formats (text, display, video) to drive traffic, conversions, and revenue for businesses aiming to reach their target audience on Google's vast network.

Best overall

1


Exceptional
10
Skarlet R Icon

Skarlet R.

Pet industry Google Ads expert.

Experience

15+ years


Country

USA


Industry focus

Pet industry

Brief overview

Skarlet, a Strategist and Influencer Program Manager, specializes in helping pet professionals boost brand recognition and sales through personalized content strategies.

Using unique marketing approaches, she expands audiences and monetizes influence. Recognizing the limitations of generic strategies in social media, Skarlet focuses on personalized methods for lasting impact.

Specialties

  • Google Ads
  • Influencer marketing
  • Instagram ads
  • Pet shops and supplies
  • Medication and supplements

Why hire Skarlet?

Skarlet uses her expertise in Google Ads to enhance her clients' marketing strategies. This ensures impactful results like extending their reach and impact across the web.


Best for brand presence on Google Ads

2


Outstanding
9.9
James R Icon 200

James R.

Content creation expert for Google Ads.

Experience

5+ years


Country

United Kingdom


Industry focus

Art & entertainment, beauty, education, food & drink, health & wellness, nonprofit & government, professional services, travel

James, a versatile content writer specializing in Google Ads, is a creative professional recognized for exceptional client feedback. With a sharp focus on brand identity, creative content, and dynamic communication, he brings a distinctive set of skills to the table. James has left his mark on various platforms, including blogs, magazines, apps, and websites, and has authored compelling non-fiction books.

  • Google Ads
  • Digital content
  • Books and literature
  • Consulting services
  • Marketing agencies
  • Hotels and accommodations
  • Art
  • Bath and body

James is a skilled Google Ads content writer, adept at enhancing brand presence and engagement across platforms. His expertise lies in embracing brand identity to seamlessly create compelling content.


Best for tailored Google marketing techniques

3


Outstanding
9.8
Angel M Icon

Angel M.

Google Ads expert for eCommerce and SaaS.

Experience

7+ years


Country

USA


Industry focus

Art & entertainment, education, health & wellness, professional services, social & community, sports, outdoors & fitness, technology, travel

Angel is a marketing consultant specializing in crafting authentic, high-level social media and email marketing strategies tailored to digital entrepreneurs and corporations in the creator economy. In 2022, she established the online learning platform Empowered Mission, which offers creators and digital entrepreneurs comprehensive business coaching, mindset tools, and emotional support.

  • Exercise and fitness
  • eCommerce services
  • CRM
  • Google Ads
  • Marketplace
  • Remote work
  • SaaS
  • Hotels and accommodations

With a comprehensive learning platform under her belt, Angel stands out for her ability to devise tailored marketing solutions with Google Ads. This knowledge empowers her to enhance advertising strategies and deliver impactful outcomes.


Best for fresh Google marketing strategies

4


Outstanding
9.7
Brielle C Icon

Brielle C.

Cutting-edge Google Ads marketing expert.

Experience

10+ years


Country

USA


Industry focus

Art & entertainment, baby, beauty, education, food & drink, health & wellness, social & community, style & fashion, travel

Brielle, a Google Ads expert, excels in testing cutting-edge strategies, influencer outreach, and retargeting campaigns. With a background in content creation and small business ownership, she's committed to helping brands grow through customized strategies and optimization.

  • Google Ads
  • Strategy
  • Dating
  • Networking
  • Parenting
  • Community organizations
  • Watches and sunglasses

Brielle's expertise in Google Ads empowers her to deliver enhanced results for her clients. She enjoys tackling projects that involve experimenting with innovative marketing strategies and building lasting marketing relationships.


Best for combining Google Ads with influencer marketing

5


Outstanding
9.6
Cree J Icon

Cree J.

Google Ads mastermind for exceptional ROI.

Experience

8+ years


Country

USA


Industry focus

Art & entertainment, beauty, food & drink, health & wellness, travel

Cree is a marketing professional that specializes in social media and influencer marketing. Her approach blends traditional PR and modern marketing trends to create ever-evolving, cutting-edge strategies for her clients. She has over 8 years of experience with a proven track record of success growing brands in a variety of industries.

  • Public relations
  • Influencer marketing
  • Google Ads
  • Non-alcoholic beverages
  • Restaurants and bars
  • Grocery stores
  • Alcoholic beverages
  • Bath and body

Cree is a marketing expert with a focus on Google Ads and influencer marketing. Her eight years of expertise in mastering Google Ads allows her to supercharge advertising strategies and deliver exceptional outcomes.


Best for growing a social following

6


Outstanding
9.5
Phil D Icon

Phil D.

TikTok marketer with Google Ads expertise

Experience

8+ years


Country

Canada


Industry focus

Food & drink, technology

Phil, a skilled marketer specializing in TikTok, effortlessly elevates brands through strategic growth. Remarkably, he nurtured two business accounts to 16.4k followers and another to an impressive 28.4k followers in under two months—achievements accomplished without spending a single dollar on ads. His success underscores the effectiveness of TikTok marketing, showcasing its potential synergy with platforms like Google Ads.

  • TikTok marketing
  • Google Ads
  • Grocery stores
  • Restaurants and bars
  • Marketplace

What sets Phil apart is that he combines influencer campaigns with Google Ads. Plus, he's a pro at growing social media followers who bring attention to your campaigns.


Best for targeting wellness, health, fitness and outdoors

7


Outstanding
9.4
Jessica S Icon

Jessica S.

Google Ads strategist for wellness brands.

Experience

10+ years


Country

USA


Industry focus

Food & drink, health & wellness, sports, outdoors & fitness, travel

Jessica is a self-motivated and proactive professional with a passion for fostering sustainable digital growth and making a positive impact in the world. She specializes in guiding brands toward purpose-driven success through compelling storytelling and expert social media management.

  • Social media management
  • Google Ads strategy
  • Wellness and healthy living
  • Nutrition and weight loss
  • Exercise and fitness
  • Camping and outdoors

Jessica's proficiency in Google Ads enriches her marketing strategies, enabling her to amplify brand narratives and drive impactful results for her clients.


Best for the cosmetics and fashion industry

8


Outstanding
9.3
Rachel M Icon

Rachel M.

Creative Google Ads strategist.

Experience

15+ years


Country

United Kingdom


Industry focus

Art & entertainment, beauty, style & fashion

Rachel, a social media management expert, is a creative thinker and a dedicated strategist. Her work highlights include achieving significant milestones in follower growth for client accounts and crafting visually stunning, on-brand feeds. She finds fulfillment in delivering optimal results and ensuring client satisfaction.

  • Social Media Management
  • Strategy
  • Google Ads
  • Makeup
  • Cosmetics and perfumes
  • Digital content
  • Clothing and shoes

Rachel takes Google Ads marketing to the next level through creative, on-brand yet trendy strategies.


Best for handling Google Ads mixed with SMM

9


Outstanding
9.2
Courtney E Icon

Courtney E.

Social media and Google Ads specialist.

Experience

7+ years


Country

Canada


Industry focus

Automotive, beauty, food & drink, health & wellness, home & garden, professional services

Courtney, an expert social media strategist since 2017, specializing in enhancing brands' online presence, community, awareness, and revenue. With experience in various marketing sectors, including email marketing, social media, digital ads, and content creation, her well-rounded solutions can amplify results in platforms like Google Ads.

  • Social media strategy
  • Digital ads
  • Email marketing
  • Consulting services
  • Furniture
  • Auto buying and selling



Courtney's mastery of Google Ads strengthens her strategies, boosting brand presence and improving revenue through digital channels. As a respected social media marketing strategist, she's known for guiding many brands in building strong social media identities.


Best for development and fintech

10


Outstanding
9.1
LaNell A Icon

LaNell A.

Personalized digital marketing expert.

Experience

15+ years


Country

USA


Industry focus

Art & entertainment, automotive, education, electronics, finance, nonprofit & government, professional services, technology

LaNell is a marketing expert with over ten years of experience in digital marketing, social media, branding, and web management. Renowned for helping growth-focused companies create compelling messages that connect with their audience, she combines strategic direction with expert execution.

  • Branding
  • Social media marketing
  • Web management
  • Google Ads
  • Web development and design
  • Biotech and healthtech
  • Fintech and edtech
  • Remote work
  • SaaS

LaNell is a marketing leader with over a decade of expertise in digital marketing, including Google Ads strategies and web management. She works tirelessly to ensure her clients receive a personalized marketing experience, showcasing her skills in all she does.



Why hire a Google Ads expert?

There are many reasons to hire a Google Ads expert to help manage your ad campaigns for you. For one, ad strategies and trends are constantly changing, and you need an expert knowledgeable in what works in your particular industry or niche. They need to know how to optimize your quality score, which bidding strategies to use, and which keywords to target.

A Google Ads manager also brings expertise in maximizing ad spend efficiency. They know how to navigate complexities within Google Ads, target specific demographics, optimize keywords, and craft compelling ad copy.

They'll fine-tune your campaigns for optimal performance, stay abreast of the latest trends, and adapt your strategies to the ever-evolving algorithms. Ultimately, their expertise will save you time and resources, as their knowledge reduces trial and error, ensuring campaigns align with business goals while improving ROI.

» Learn how to calculate and maximize your ROI.

Staying on top of the Google Ads game

Follow these helpful and practical tips to maximize your Google Ads results:

  • Continuous learning: Stay updated with Google's updates, new features, and best practices through courses, blogs, and certifications.
  • Brilliant campaign structuring: Organize your campaigns with clear goals, tight ad groups, relevant keywords, and compelling ad copy.
  • Keyword optimization: Regularly review and refine keywords, adding negatives and leveraging match types for precision.
  • Conversion tracking: Implement and monitor conversion tracking to accurately assess campaign success and ROI.
  • Audience targeting: Utilize audience targeting features to reach specific demographics and retarget past visitors.
  • Ad extensions: Maximize visibility and engagement by using ad extensions strategically.
  • Performance analysis: Analyze data regularly to identify trends, make data-driven decisions, and optimize campaigns effectively.

With all this in mind, a Google Ads manager can make your marketing strategy that much easier and more efficient with their expertise in the industry.

Hire a Google Ads expert with data-backed results

Choosing the right Google Ads expert can be tricky, especially with all the flashy sales pitches and conflicting reviews out there. That's where Mayple steps in, offering a smart solution by connecting you with proven Google Ads pros.

From its early days as "AdWords" to today's sophisticated Google Ads platform with machine learning and responsive search ads, Mayple ensures businesses get the expertise they need for impactful and targeted advertising. In a rapidly changing digital world, Mayple is the trusted partner for businesses looking to make the most of their online advertising game.

FAQs

What is a Google Ads expert?

A Google Ads expert is in charge of creating, setting up, and managing Google Ads (previously Google AdWords) campaigns. They may only run PPC campaigns, but they can also help with landing page optimization, setting up Google Analytics, optimizing the Google Merchant Center, updating product listings, and much more.

How much does it cost to hire a Google Ads expert?

On average, Google Ads specialists charge between $75-$125/hour. All of our Google Ads plans have standard pricing, and our experts have over five years of experience and a proven track record in your niche.

Should I pay someone to do Google Ads?

Yes, you should definitely pay someone to manage your Google Ads. Your ROI will be higher if you use an expert who's experienced in the ins and outs of Google AdWords, bidding strategies, keyword research, and is able to correctly set up and optimize your campaigns.

How much should I pay for Google Ads?

The average Google ad should cost between $2 and $4 per click on the search network. On the display network, ads usually cost $1 per click. The most expensive keywords on Google and other search engines can cost $50 or more per click.

How much does a freelance Google Ads specialist make?

A freelance Google Ads specialist makes an average of $25.49 per hour in the United States.

What is a Google Ads consultant?

A Google Ads consultant is someone that helps you optimize your Google advertising strategy and improve your campaigns. They aren't usually involved with the day-to-day management of the campaigns but with the overall strategy.

A consultant can work with your internal marketing team or your digital marketing agency and help steer the strategy in the right direction.