Top 10 Google Ads Experts to Hire in 2024
Make the most of what Google Ads has to offer: build PPC campaigns that hit the bull's eye with perfect targeting, copy, and design.
Updated July 24, 2024.
In 2022, people in the U.S. spent an average of 8 hours and 14 minutes daily on digital media, with Google being the main entry point for most of this content. This underscores the importance for businesses to not just establish an online presence but also leverage online advertising to ensure visibility. Explore our curated list of trusted Google Ads experts for expert guidance in optimizing your online advertising strategy.
» Not sure how Google Ads work? Check out this comprehensive Google Ads guide.
Our top picks
How we choose the best experts
Every expert must go through a data-based vetting program before their profile can go live on Mayple.com. This is how we vet our experts:
- Proven track record of results: We get view-only access to the experts’ accounts and analyze the results they’ve achieved for different brands, according to their niches. Only the marketers that have achieved above-benchmark results can become official Mayple experts
- Professional practices: We have a long list of best practices per skill set that determines whether a marketer is professional or not. This is compared against their actual past work, for example, their account structure, A/B testing methodologies, and 100+ other criteria so we don’t miss a single thing.
Other than that, we also provide unbiased monitoring services. Our monitoring system checks over 180 parameters relating to the professional level of work and your campaigns’ KPIs, to help ensure a high chance of success. Here are some of the parameters we monitor:
A/B testing methodology
Account structure
Naming convention
Targeting approach
Shopping ads methodology
Attribution models
Revenue & ROAS
KPI's: CTR, CVR, CPA & more
Change-log
Funnel conversion rates
Top 5
1. Barbara H. - Best overall
2. Itzett R. - Best for Google Ads strategy
3. Michael K. - Best for KPI-driven Google Ads
4. Pawel K. - Best for tech ads
5. Nicolas D. - Best for high ROI
Brief overview
Barbara is a passionate Google Ads marketer with over 10 years of experience. She excels as a performance-driven data analyst, leveraging her expertise to create winning Google search campaigns that drive results.
Why we chose Barbara
Barbara is dedicated to conducting extensive research and fully immersing herself in the businesses and industries of her clients. She rejects the notion of employing a generic approach, opting instead to develop customized Google Ads strategies that are tailored to optimize success for each account or campaign.
- Budget: $2K - $100K
- Experience: 8+ years
- Industry focus: Automotive, Home & garden, Real estate, Technology, Travel, Gaming
Brief overview
Itzett has served as the Director of Digital Marketing at numerous startups in Austin, Texas, as well as late-stage startups in NYC.
With 9 years of experience in Google Ads and customer acquisition strategy, Itzett specializes in working with startups and companies aiming to scale their operations.
Why we chose Itzett
Itzett possesses a rich reservoir of expertise, whether she's directly collaborating with company founders or serving as a strategic ally to Google Ads teams. Her passion particularly shines through when it comes to brands within the sustainability and wellness realms.
Itzett is committed to propelling success within these sectors, channeling her specialized knowledge and fervor to deliver impactful results. Whether it's forging close partnerships with entrepreneurs or lending her insights to established teams, Itzett is dedicated to helping you reach your marketing goals.
- Budget: $10K - $100K
- Experience: 9+ years
- Industry focus: Technology
Brief overview
With 13 years of expertise in a digital-first approach, Michael prioritizes defined processes, frameworks, and foundational strategies proven to generate revenue as a freelance Google Ads marketer and consultant.
Why we chose Michael K
Drawing from extensive experience as both a Google Ads marketer and consultant, Michael places great importance on fostering partnerships with his clients. He recognizes the unique characteristics of each business and endeavors to create customized digital marketing and advertising strategies that align closely with their individual goals and key performance indicators (KPIs).
- Budget: $2K - $1M
- Experience: 8+ years
- Industry focus: Beauty, Electronics, Automotive, Finance, Education, Pets, Food & drink.
Brief overview
Pawel is both a digital marketer and a technical execution project manager, driven by an ardent enthusiasm for technology, science, and digital marketing.
He combines a distinctive mix of technical proficiency, strategic marketing acumen, creative innovation, and project management expertise to achieve his Google Ads objectives.
Why we chose Pawel
Driven by an abiding passion for technology, Pawel stands out in crafting compelling Google Ads campaigns designed specifically for tech firms. His prowess lies in seamlessly blending technical know-how, marketing savvy, and adept project management skills across a spectrum of areas, including Google Ads, paid advertising, social media marketing, and website development.
Pawel is an expert in numerous types of campaigns, including Google Shopping, programmatic, display, and remarketing ads. He's got the technical knowledge and analytics chops to analyze your data in Google Data Studio and increase campaign performance.
- Budget: $2K - $100K
- Experience: 20+ years
- Industry focus: Electronics, Technology
Brief overview
Nicolas is a seasoned paid social enthusiast boasting over 6 years of expertise in managing Facebook, Instagram, and TikTok Ads, as well as Google Ads.
His specialization lies in scaling direct-to-consumer (D2C) eCommerce brands.
Why we chose Nicolas
Nicolas has an impressive track record of strategically allocating more than $12 million towards paid traffic initiatives. His expertise has been instrumental in catapulting four brands to annual revenues exceeding 8 figures and propelling 16 other brands to annual revenues in the 7-figure range, all through the power of Google Ads.
Nicolas's mastery of paid traffic optimization techniques and keen understanding of market dynamics have consistently yielded exceptional results for his clients. His success stories underscore his ability to leverage Google Ads effectively to drive substantial growth and achieve remarkable milestones for businesses across various industries.
- Budget: $20K - $1M
- Experience: 6+ years
- Industry focus: Professional services, Health & wellness, Beauty, Gaming, Baby, Food & drink
Brief overview
Akihiro is a digital Google Ads specialist with a decade of experience in meticulously crafting, implementing, and assessing digital marketing strategies for various businesses.
He strongly emphasizes educating his clients to foster robust and fruitful partnerships.
Why we chose Akihiro
Akihiro's extensive experience crafting effective marketing strategies makes him a valuable asset to any team or business endeavoring to expand its brand presence and achieve scalability. His expertise and passion for driving results make him a compelling addition to any collaborative effort aimed at attracting the correct audience and creating a steady stream of leads for your business.
- Budget: $2K - $10K
- Experience: 10+ years
- Industry focus: Electronics, Finance, Travel, Education, Art & entertainment
Brief overview
Dan's purpose is to understand the hurdles you face and apply his extensive Google Ads expertise and process-driven techniques to surmount obstacles and progress toward your goals quickly.
Why we chose Dan
Dan is characterized by his proactive nature, insatiable curiosity, and fervent enthusiasm for collaboration. He is deeply committed to enhancing your Google Ads strategy, understanding your customers, and ultimately driving growth for your business.
With a relentless drive to explore new avenues and seek innovative solutions, Dan approaches every challenge with energy and determination. His passion for collaboration and his unwavering dedication to the pursuit of growth make him an invaluable asset to any team or business endeavor.
With Dan on board, you can be assured of a dynamic partnership focused on achieving tangible results, hitting your advertising objectives, and unlocking new opportunities for success.
- Budget: $2K - $500K
- Experience: 8+ years
- Industry focus: Health & wellness, Style & fashion, Baby, Home & garden, Sports, outdoors & fitness
Brief overview
Murtaza is a commercially savvy and forward-thinking Google Ads marketer, with a focus on disruptive and digital marketing strategies. He also has extensive experience running email campaigns so he could manage your entire omnichannel strategy.
Why we chose Murtaza
Murtaza is widely recognized as a credible and hands-on leader, known for his exceptional ability to manage multi-million-pound budgets with precision and expertise. His confidence enables him to take charge of business-critical projects from their inception to successful completion, navigating challenges with ease and ensuring that objectives are met in a timely and cost-effective manner.
- Budget: $2K - $50K
- Experience: 8+ years
- Industry focus: College and Universities, Early, primary, and secondary education, Online courses, Studios and vocational schools, Gardening and supplies, Home decor
Brief overview
Alesandro is an entrepreneurial Google Ads marketer known for his expertise in PPC (Pay-Per-Click) and CRO (Conversion Rate Optimization).
Why we chose Alesandro
For the past decade, Alesandro has dedicated himself entirely to eCommerce and Google Ads marketing, demonstrating a remarkable ability to scale companies from their inception to revenue exceeding 7 figures. One of his recent notable achievements involved assisting an eCommerce venture in formulating a comprehensive business strategy, leveraging funnels and paid traffic to achieve their funding objectives.
Through their collaboration, they surpassed an impressive milestone of $15 million in funding on Kickstarter. Alesandro's strategic acumen and proficiency in leveraging digital marketing tools have consistently propelled businesses towards remarkable success, showcasing his invaluable contributions to the eCommerce landscape.
- Budget: $20K - $1M
- Experience: 10+ years
- Industry focus: Digital content, Beauty, Home & garden, Camping & outdoors, Fitness
Brief overview
Jose is a seasoned 100% remote media buyer, bringing over 4 years of industry experience to the table.
His journey into Google Ads marketing commenced in 2015, with a specific emphasis on mastering paid traffic strategies.
Why we chose Jose
Jose is renowned for his exceptional focus, adaptability, tech-savviness, analytical prowess, and results-driven mindset within the realm of Google Ads. He has earned a reputation as a proficient problem solver, largely self-educated in his field, which speaks volumes about his dedication and expertise.
Currently operating as a contractor, Jose harnesses his extensive knowledge and skills to deliver outstanding results for his clients. Whether it's devising innovative strategies or troubleshooting complex challenges, Jose consistently demonstrates his ability to navigate the dynamic landscape of Google Ads with finesse and precision, making him a valuable asset to any team or project.
- Budget: $2K - $10K
- Experience: 4+ years
- Industry focus: Professional services, Electronics, Health & wellness
What is a Google Ads expert?
A Google Ads expert specializes in creating, managing, and optimizing advertising campaigns on Google's platform. They craft targeted ads using keywords, demographics, and budgets to maximize a business's online visibility. They continually analyze data, adjust strategies, and utilize various ad formats (text, display, video) to drive traffic, conversions, and revenue for businesses aiming to reach their target audience on Google's vast network.
Why hire a Google Ads expert?
There are many reasons to hire a Google Ads expert to manage your ad campaigns. Ad strategies and trends are constantly changing, and you need an expert knowledgeable in what works in your particular industry or niche. They need to know how to optimize your quality score, which bidding strategies to use, and which keywords to target.
A Google Ads manager also brings expertise in maximizing ad spend efficiency. They know how to navigate complexities within Google Ads, target specific demographics, optimize keywords, and craft compelling ad copy.
They'll fine-tune your campaigns for optimal performance, stay abreast of the latest trends, and adapt your strategies to the ever-evolving algorithms. Ultimately, their expertise will save you time and resources, as their knowledge reduces trial and error, ensuring campaigns align with business goals while improving ROI.
» Learn how to calculate and maximize your ROI.
What do Google Ads experts do?
A PPC expert's job is to launch successful campaigns on the advertising platform of choice and improve campaign performance over time through monitoring and optimization. For a Google ads specialist, this includes a wide range of tasks.
- Continuous learning: Stay updated with Google's updates, new features, and best practices through courses, blogs, and certifications.
- Continuous learning: Stay updated with Google's updates, new features, and best practices through courses, blogs, and certifications.
- Brilliant campaign structuring: Organize all campaign types (Display Ads, Google Shopping, Performance Max campaigns, Programmatic) with clear campaign goals, tight ad groups, relevant keywords, and compelling ad copy.
- Keyword optimization: Regularly review and refine keywords, adding negative keywords and leveraging match types for precision.
- Conversion tracking: Implement and monitor conversion tracking to accurately assess campaign success and ROI.
- Conversion optimization: Improve landing page content, CTAs, and the overall flow of the campaign. Ensure that the search queries, keywords, and content match the user intent.
- Audience targeting: Utilize audience targeting features to reach specific demographics and retarget past visitors.
- Ad extensions: Maximize the visibility and engagement of your search campaigns by using ad extensions strategically.
- Performance analysis: Analyze data regularly to identify trends, make data-driven decisions, and optimize campaigns and the advertising budget effectively to improve your return on investment (ROI). They should also generate monthly performance reports and combine Google Analytics with their data analysis.
With all this in mind, a Google Ads specialist can make your online marketing strategy that much easier and more efficient with their expertise in the industry.
All about Google AdWords expertise
Spotting Google AdWords expertise involves looking for individuals who can demonstrate a deep understanding of the platform’s intricacies (especially with how quickly things can change in the industry.) This includes proficiency with keyword research, campaign structuring, ad copywriting, and performance analysis, all backed by successful case studies or client testimonials.
People earn Google AdWords expertise through continuous learning and hands-on experience. Yes, certifications can definitely help (and they attest someone knows the theoretical part of running Google Ads, at the very least.) However, hands-on experience and results speak louder than words. A continuous interest in learning more (such as by attending industry conferences and staying up to date with the latest trends and best practices) will also demonstrate that your Google Ads consultant knows what they're doing.
What you should look for in a Google Ads specialist
There are a lot of Google Ads experts out there, but choosing the right one can be difficult. It’s important not to get blinded by all the bells and whistles. Here are the most essential requirements you should be looking for in an advertising specialist.
- Hands-on experience - extensive knowledge of ads isn't enough. You can't learn everything from doing those online ads certifications. The ideal Google Ads specialist should be proficient at running ad campaigns on an advanced level.
- Past success with similar brands - make sure that your Google Ads specialist or agency has a successful track record running similar campaigns targeting the same ideal customers.
- The right communication and reporting - the worst is when you hire someone and then they don't communicate enough when things go wrong. Make sure that your candidate's communication style matches yours and that they stay proactive and report on progress regularly.
The difference between Google Ads specialists and Google Ads consultants
In essence, there's not much difference between a Google Ads specialist and a Google Ads consultant. Both of them deal with Google Ads, and they are both independent workers (or members of a team as full-time employees -- in any case, they are not agency specialists.)
The main differentiator is that a Google Ads specialist will frequently provide services that are more hands-on (such as optimizing your campaigns, setting up new ones, etc.) Meanwhile, a Google Ads consultant provides more strategic guidance and insights on how to improve your overall online advertising strategy. Both are valuable in their own ways, and it depends on what you need at the moment.
Other than that, however, most of the times people will use "Google Ads specialist" and "Google Ads consultant" more or less interchangeably.
Hire a freelance Google Ads specialist vs. Google Ads expert agency
A freelance Google Ads specialist typically focuses on providing personalized attention and customized strategies tailored to your specific business needs. They are often more flexible and adaptable, delivering hands-on management and continuous optimization of your campaigns based on real-time data.
On the other hand, a Google Ads expert agency offers a broader range of services and resources from a team of professionals. While they might have higher costs, agencies can leverage collective expertise and advanced tools to implement large-scale strategies and manage complex advertising campaigns efficiently.
Hire a Google Ads consultants with data-backed results
Choosing the right Google Ads specialist can be tricky, especially with all the flashy sales pitches and conflicting reviews out there. That's where Mayple steps in, offering a smart solution by connecting you with proven Google Ads consultants worth your time, energy and your money. Google Ads specialists with actual data to prove their experience and expertise.
- The right expertise - work with certified Google Partners that are vetted by us
- The right experience - work with experts who have successfully scaled campaigns for similar brands with an in-depth understanding of what will work
- The perfect match - find the right candidate for your team
FAQs
How much does it cost to hire a Google Ads expert?
On average, Google Ads specialists charge between $75-$125/hour. All of our Google Ads plans have standard pricing, and our experts have over five years of experience and a proven track record in your niche.
Should I pay someone to do Google Ads?
Yes, you should definitely pay someone to manage your Google Ads. Your ROI will be higher if you use an expert who's experienced in the ins and outs of Google AdWords, bidding strategies, keyword research, and is able to correctly set up and optimize your campaigns.
How much should I pay for Google Ads?
The average Google ad should cost between $2 and $4 per click on the search network. On the display network, ads usually cost $1 per click. The most expensive keywords on Google and other search engines can cost $50 or more per click.
How much does a freelance Google Ads specialist make?
A freelance Google Ads specialist makes an average of $25.49 per hour in the United States. The hourly rate depends on their experience with the channel and their location.
What is a Google Ads consultant?
A Google Ads consultant is someone that helps you optimize your Google advertising strategy and improve your campaigns. They aren't usually involved with the day-to-day management of the campaigns but with the overall strategy.
A consultant can work with your internal marketing team or your digital marketing agency and help steer the strategy in the right direction.
Hire Google Ads experts near you:
