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Top 10 Google Ads Experts to Hire in 2024

Make the most of what Google Ads has to offer: build PPC campaigns that hit the bull's eye with perfect targeting, copy, and design.

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By Mayple staff
Anelisa Nokoyo editor profile photo
Edited by Anelisa Nokoyo

Updated April 11, 2024.

a business woman specialized in google ads holding a tablet in an office setting

In 2022, people in the U.S. spent an average of 8 hours and 14 minutes daily on digital media, with Google being the main entry point for most of this content. This underscores the importance for businesses to not just establish an online presence but also leverage online advertising to ensure visibility. Explore our curated list of trusted Google Ads experts for expert guidance in optimizing your online advertising strategy.

» Not sure how Google Ads work? Check out this comprehensive Google Ads guide.

Our top picks for the best Google Ads experts

1. Barbara H. - Best overall

2. Itzett R. - Best for Google Ads strategies in the tech sector

3. Michael K. - Best for Google Ads strategies aimed at KPIs

4. Pawel K. - Best for Google Ads in tech companies

5. Nicolas D. - Best for high-value Google Ads strategies

6. Akihiro N. - Best for Google Ads and customer engagement strategies

7. Dan G. - Best for CMO and CRO Google Ads consults

8. Murtaza A. - Best for Google Ads strategies in the finance industry

9. Alesandro P. - Best for experienced PPC marketing and Google Ads campaigns

10. Jose J. - Best for Google Ads in professional service industries



What is a Google Ads expert?

A Google Ads expert specializes in creating, managing, and optimizing advertising campaigns on Google's platform. They craft targeted ads using keywords, demographics, and budgets to maximize a business's online visibility. They continually analyze data, adjust strategies, and utilize various ad formats (text, display, video) to drive traffic, conversions, and revenue for businesses aiming to reach their target audience on Google's vast network.

Best overall

1


Exceptional
10
a black and white photo of a woman

Barbara H.

Google Ads expert

Experience

10+ years


Country

Austria


Industry focus

Automotive | Home & garden | Real estate | Technology | Travel | Gaming

Barbara is a passionate Google Ads marketer with over 10 years of experience. She excels as a performance-driven data analyst, leveraging her expertise to create winning Google search campaigns that drive results.

  • Google Ads
  • Marketing strategy
  • Facebook Ads
  • Amazon PPC
  • Outbrain

Barbara is dedicated to conducting extensive research and fully immersing herself in the businesses and industries of her clients. She rejects the notion of employing a generic approach, opting instead to develop customized Google Ads strategies that are tailored to optimize success for each account or campaign.

Through her meticulous attention to detail and personalized methodology, Barbara ensures that her clients receive strategies that are uniquely suited to their specific needs and objectives.

Best for Google Ads strategies in the tech sector

2


Outstanding
9.9
a woman sitting in a chair with her arms behind her head

Itzett R.

Marketing and Google Ads pro

Experience

9+ years


Country

USA


Industry focus

Technology

Itzett has served as the Director of Digital Marketing at numerous startups in Austin, Texas, as well as late-stage startups in NYC.

With 9 years of experience in Google Ads and customer acquisition strategy, Itzett specializes in working with startups and companies aiming to scale their operations.

  • Search Ads
  • Social Ads
  • Marketing strategy
  • Taboola
  • Outbrain

Itzett possesses a rich reservoir of expertise, whether she's directly collaborating with company founders or serving as a strategic ally to Google Ads teams. Her passion particularly shines through when it comes to brands within the sustainability and wellness realms.

Itzett is committed to propelling success within these sectors, channeling her specialized knowledge and fervor to deliver impactful results. Whether it's forging close partnerships with entrepreneurs or lending her insights to established teams, Itzett is dedicated to helping you reach your marketing goals.

Best for Google Ads strategies aimed at KPIs

3


Outstanding
9.8
a man with a beard and a black shirt

Michael K.

Freelance Google Ads marketer

Experience

8+ years


Country

USA


Industry focus

Beauty | Electronics | Automotive | Finance | Education | Pets | Food & drink

With 13 years of expertise in a digital-first approach, Michael prioritizes defined processes, frameworks, and foundational strategies proven to generate revenue as a freelance Google Ads marketer and consultant.

    • Google search ads
    • Social media ads
    • Branding
    • Freelance consulting
    • Adroll
    • Google Shopping

Drawing from extensive experience as both a Google Ads marketer and consultant, Michael places great importance on fostering partnerships with his clients. He recognizes the unique characteristics of each business and endeavors to create customized digital marketing and advertising strategies that align closely with their individual goals and key performance indicators (KPIs).

By adopting this personalized approach, Michael ensures that his clients receive tailored solutions that are finely tuned to meet their specific needs and objectives. Through collaboration and a keen understanding of his clients' businesses, Michael strives to deliver results that drive growth and success.

Best for Google Ads in tech companies

4


Outstanding
9.6
Pawel Kijko

Pawel K.

Pro Google Ads and marketing consultant

Experience

20+ years


Country

Poland


Industry focus

Electronics | Technology

Pawel is both a digital marketer and a technical execution project manager, driven by an ardent enthusiasm for technology, science, and digital marketing.

He combines a distinctive mix of technical proficiency, strategic marketing acumen, creative innovation, and project management expertise to achieve his Google Ads objectives.

  • Marketing strategy
  • Tracking implementation
  • Search engine optimization
  • Search engine marketing
  • Google Ads
  • Facebook Ads
  • Quora Ads

Driven by an abiding passion for technology, Pawel stands out in crafting compelling Google Ads campaigns designed specifically for tech firms. His prowess lies in seamlessly blending technical know-how, marketing savvy, and adept project management skills across a spectrum of areas, including Google Ads, paid advertising, social media marketing, and website development.

Pawel is an expert in numerous types of campaigns, including Google Shopping, programmatic, display, and remarketing ads. He's got the technical knowledge and analytics chops to analyze your data in Google Data Studio and increase campaign performance.

Best for high-value Google Ads strategies

5


Outstanding
9.6
Nicolas de Boer

Nicolas D.

Transformative Google Ads strategy consultant

Experience

6+ years


Country

USA


Industry focus

Professional services | Health & wellness | Beauty | Gaming | Baby | Food & drink

Nicolas is a seasoned paid social enthusiast boasting over 6 years of expertise in managing Facebook, Instagram, and TikTok Ads, as well as Google Ads.

His specialization lies in scaling direct-to-consumer (D2C) eCommerce brands.

  • Google Search ads
  • Social media ads
  • Social media marketing
  • Google Shopping
  • Copywriting
  • Marketing strategy

Nicolas has an impressive track record of strategically allocating more than $12 million towards paid traffic initiatives. His expertise has been instrumental in catapulting four brands to annual revenues exceeding 8 figures and propelling 16 other brands to annual revenues in the 7-figure range, all through the power of Google Ads.

Nicolas's mastery of paid traffic optimization techniques and keen understanding of market dynamics have consistently yielded exceptional results for his clients. His success stories underscore his ability to leverage Google Ads effectively to drive substantial growth and achieve remarkable milestones for businesses across various industries.

Best for Google Ads and customer engagement strategies

6


Outstanding
9.5
a man standing in front of a cement wall

Akihiro N.

Professional Google Ads strategy expert

Experience

10+ years


Country

Japan


Industry focus

Electronics | Finance | Travel | Education | Art & entertainment

Akihiro is a digital Google Ads specialist with a decade of experience in meticulously crafting, implementing, and assessing digital marketing strategies for various businesses.

He strongly emphasizes educating his clients to foster robust and fruitful partnerships.

  • SEO
  • Copywriting
  • Marketing strategy
  • Tracking and implementation
  • Social ads
  • Google Ads

Akihiro's extensive experience crafting effective marketing strategies makes him a valuable asset to any team or business endeavoring to expand its brand presence and achieve scalability. His expertise and passion for driving results make him a compelling addition to any collaborative effort aimed at attracting the correct audience and creating a steady stream of leads for your business.

Best for CMO and CRO Google Ads consults

7


Outstanding
9.4
a man with a beard and glasses is smiling

Dan G.

Experienced Google Ads consultant

Experience

8+ years


Country

Canada


Industry focus

Health & wellness | Style & fashion | Baby | Home & garden | Sports, outdoors & fitness

Dan's purpose is to understand the hurdles you face and apply his extensive Google Ads expertise and process-driven techniques to quickly surmount obstacles and progress toward your goals.

    • Growth hacking
    • Social ads
    • Google Ads
    • CRO
    • SEO
    • Marketing strategy

Dan is characterized by his proactive nature, insatiable curiosity, and fervent enthusiasm for collaboration. He is deeply committed to enhancing your Google Ads strategy, understanding your customers, and ultimately driving growth for your business.

With a relentless drive to explore new avenues and seek innovative solutions, Dan approaches every challenge with energy and determination. His passion for collaboration and his unwavering dedication to the pursuit of growth make him an invaluable asset to any team or business endeavor.

With Dan on board, you can be assured of a dynamic partnership focused on achieving tangible results, hitting your advertising objectives, and unlocking new opportunities for success.

Best for Google Ads strategies in the finance industry

8


Outstanding
9.3
Murtaza Ali Sharieff

Murtaza A.

Google Ads and search ads pro

Experience

8+ years


Country

UK


Industry focus

Finance | Professional services | Education | Electronics

Murtaza is a commercially savvy and forward-thinking Google Ads marketer, with a focus on disruptive and digital marketing strategies. He also has extensive experience running email campaigns so he could manage your entire omnichannel strategy.

  • CRO
  • Marketing strategy
  • Google Ads
  • Email marketing
  • Facebook Ads

Murtaza is widely recognized as a credible and hands-on leader, known for his exceptional ability to manage multi-million-pound budgets with precision and expertise. His confidence enables him to take charge of business-critical projects from their inception to successful completion, navigating challenges with ease and ensuring that objectives are met in a timely and cost-effective manner.

With a keen eye for detail and a focus on strategic execution, Murtaza brings a level of assurance and reliability to every endeavor. His proficiency in managing Google Ads initiatives underscores his capacity to drive impactful results while maintaining strict control over resources.

Best for experienced PPC marketing and Google Ads campaigns

9


Outstanding
9.2
a man sitting at a desk in an office

Alesandro P.

Growth-focused Google Ads expert

Experience

10+ years


Country

UK


Industry focus

Digital content | Beauty | Home & garden | Camping & outdoors | Fitness

Alesandro is an entrepreneurial Google Ads marketer known for his expertise in PPC (Pay-Per-Click) and CRO (Conversion Rate Optimization).

  • Social media advertising
  • Marketing strategy
  • SMS marketing
  • Google Shopping
  • Google Ads
  • Landing page optimization

For the past decade, Alesandro has dedicated himself entirely to eCommerce and Google Ads marketing, demonstrating a remarkable ability to scale companies from their inception to revenue exceeding 7 figures. One of his recent notable achievements involved assisting an eCommerce venture in formulating a comprehensive business strategy, leveraging funnels and paid traffic to achieve their funding objectives.

Through their collaboration, they surpassed an impressive milestone of $15 million in funding on Kickstarter. Alesandro's strategic acumen and proficiency in leveraging digital marketing tools have consistently propelled businesses towards remarkable success, showcasing his invaluable contributions to the eCommerce landscape.

Best for Google Ads in professional service industries

10


Outstanding
9.1
a man wearing glasses and a white shirt and tie

Jose J.

Google Ads professional marketer

Experience

4+ years


Country

Brazil


Industry focus

Professional services | Electronics | Health & wellness

Jose is a seasoned 100% remote media buyer, bringing over 4 years of industry experience to the table.

His journey into Google Ads marketing commenced in 2015, with a specific emphasis on mastering paid traffic strategies.

  • Marketing strategy
  • Tracking and implementation
  • Google Ads
  • Social ads



Jose is renowned for his exceptional focus, adaptability, tech-savviness, analytical prowess, and results-driven mindset within the realm of Google Ads. He has earned a reputation as a proficient problem solver, largely self-educated in his field, which speaks volumes about his dedication and expertise.

Currently operating as a contractor, Jose harnesses his extensive knowledge and skills to deliver outstanding results for his clients. Whether it's devising innovative strategies or troubleshooting complex challenges, Jose consistently demonstrates his ability to navigate the dynamic landscape of Google Ads with finesse and precision, making him a valuable asset to any team or project.



Why hire a Google Ads expert?

There are many reasons to hire a Google Ads expert to manage your ad campaigns. Ad strategies and trends are constantly changing, and you need an expert knowledgeable in what works in your particular industry or niche. They need to know how to optimize your quality score, which bidding strategies to use, and which keywords to target.

A Google Ads manager also brings expertise in maximizing ad spend efficiency. They know how to navigate complexities within Google Ads, target specific demographics, optimize keywords, and craft compelling ad copy.

They'll fine-tune your campaigns for optimal performance, stay abreast of the latest trends, and adapt your strategies to the ever-evolving algorithms. Ultimately, their expertise will save you time and resources, as their knowledge reduces trial and error, ensuring campaigns align with business goals while improving ROI.

» Learn how to calculate and maximize your ROI.



What does a Google Ads expert do?

A PPC expert's job is to launch successful campaigns on the advertising platform of choice and improve campaign performance over time through monitoring and optimization. For a Google ads specialist, this includes a wide range of tasks.

  • Continuous learning: Stay updated with Google's updates, new features, and best practices through courses, blogs, and certifications.
  • Continuous learning: Stay updated with Google's updates, new features, and best practices through courses, blogs, and certifications.
  • Brilliant campaign structuring: Organize all campaign types (Display Ads, Google Shopping, Performance Max campaigns, Programmatic) with clear campaign goals, tight ad groups, relevant keywords, and compelling ad copy.
  • Keyword optimization: Regularly review and refine keywords, adding negative keywords and leveraging match types for precision.
  • Conversion tracking: Implement and monitor conversion tracking to accurately assess campaign success and ROI.
  • Conversion optimization: Improve landing page content, CTAs, and the overall flow of the campaign. Ensure that the search queries, keywords, and content match the user intent.
  • Audience targeting: Utilize audience targeting features to reach specific demographics and retarget past visitors.
  • Ad extensions: Maximize the visibility and engagement of your search campaigns by using ad extensions strategically.
  • Performance analysis: Analyze data regularly to identify trends, make data-driven decisions, and optimize campaigns and the advertising budget effectively to improve your return on investment (ROI). They should also generate monthly performance reports and combine Google Analytics with their data analysis.

With all this in mind, a Google Ads specialist can make your online marketing strategy that much easier and more efficient with their expertise in the industry.

What you should look for in a Google Ads specialist

Don't get blinded by all the bells and whistles. Here are the most essential requirements you should be looking for in an advertising specialist.

  • Hands-on experience - extensive knowledge of ads isn't enough. You can't learn everything from doing those online ads certifications. The ideal candidate should be proficient at running ads campaigns on an advanced level.
  • Past success with similar brands - make sure that your advertising specialist or agency has a successful track record running similar campaigns targeting the same ideal customers. 
  • The right communication and reporting - the worst is when you hire someone and then they don't communicate enough when things go wrong. Make sure that your candidate's communication style matches yours and that they stay proactive and report on progress regularly.

Hire a Google Ads expert with data-backed results

Choosing the right Google Ads specialist can be tricky, especially with all the flashy sales pitches and conflicting reviews out there. That's where Mayple steps in, offering a smart solution by connecting you with proven Google Ads pros.

  • The right expertise - work with certified Google Partners that are vetted by us
  • The right experience - work with experts who have successfully scaled campaigns for similar brands with an in-depth understanding of what will work
  • The perfect match - find the right candidate for your team


FAQs

How much does it cost to hire a Google Ads expert?

On average, Google Ads specialists charge between $75-$125/hour. All of our Google Ads plans have standard pricing, and our experts have over five years of experience and a proven track record in your niche.

Should I pay someone to do Google Ads?

Yes, you should definitely pay someone to manage your Google Ads. Your ROI will be higher if you use an expert who's experienced in the ins and outs of Google AdWords, bidding strategies, keyword research, and is able to correctly set up and optimize your campaigns.

How much should I pay for Google Ads?

The average Google ad should cost between $2 and $4 per click on the search network. On the display network, ads usually cost $1 per click. The most expensive keywords on Google and other search engines can cost $50 or more per click.

How much does a freelance Google Ads specialist make?

A freelance Google Ads specialist makes an average of $25.49 per hour in the United States. The hourly rate depends on their experience with the channel and their location.

What is a Google Ads consultant?

A Google Ads consultant is someone that helps you optimize your Google advertising strategy and improve your campaigns. They aren't usually involved with the day-to-day management of the campaigns but with the overall strategy.

A consultant can work with your internal marketing team or your digital marketing agency and help steer the strategy in the right direction.



Hire Google Ads experts near you: