Mayple logo

10 Best Social Media Managers to Hire in 2024

We've tested, reviewed, and compiled a list of the best social media managers to help you hire the best person for the job.

Mayple logo
By Mayple staff
Anelisa Nokoyo editor profile photo
Edited by Anelisa Nokoyo

Updated January 16, 2024.

two women social media managers sitting at a table looking at a laptop, planning social media strategy

Ever felt overwhelmed by social media? You're not alone. With over half the world using social media, navigating through the myriad platforms packed with competing brands poses a significant challenge for businesses. This is where an experienced social media manager can step in, helping you navigate this uphill task by effectively promoting your products or services so you can stand out in the crowded digital landscape.

» Grow your business organically with our transparent social media packages.

Our top picks for the best Social Media Managers

1. Skarlet R. - Best overall

2. James R.- Best for businesses in literature

3. Angel M.- Best for SaaS and business-focussed management

4. Brielle C.- Best for influencer outreach

5. Cree J.- Best for recreational SMM

6. Phil D.- Best for TikTok management

7. Jessica S.- Best for targeting wellness, health, fitness and outdoors

8. Rachel M.- Best for the cosmetics and fashion industry

9. Courtney E.- Best for handling a broad range of SMM channels

10. LaNell A.- Best for development and fintech



What is a Social Media Manager?

A social media manager is responsible for managing your brand's online presence. This involves curating content, engaging with audiences, and implementing strategies across platforms such as Facebook, Instagram, X (formerly Twitter), and LinkedIn. They analyze performance metrics, craft compelling posts, and uphold the brand's image to enhance visibility and interaction.

Best overall

1


Exceptional
10
Skarlet R Icon

Skarlet R

Pet influencer marketing strategist.

Experience

15+ years


Country

USA


Industry focus

Pet industry

Brief overview

Skarlet, a skilled strategist and influencer program manager, helps pet companies boost brand visibility and sales through personalized content marketing strategies. Her unique approaches enable her to grow audiences and maximize influence, understanding that generic strategies often don't cut it in the ever-changing landscape of social media.

Specialties

  • Content marketing
  • Instagram Ads
  • Influencer marketing
  • Social media strategy
  • Project management
  • Pet shops and supplies
  • Medication and supplements

Why hire Skarlet?

Skarlet, an accomplished social media manager specializing in influencer marketing, excels when it comes to developing tailored content marketing strategies. She uses her expertise in social media management to strengthen brand recognition.


Best for literature

2


Outstanding
9.9
James R Icon

James R.

Brand identity and creative content strategist.

Experience

5+ years


Country

UK


Industry focus

Art & entertainment, beauty, education, food & drink, health & wellness, nonprofit & government, professional services, travel

James, a dynamic social media manager, combines his roles as a marketer, writer, and magazine food editor to deliver innovative brand solutions. James possesses a sharp eye for brand identity, creative content, and engaging communication, offering a unique blend of skills. His contributions span various platforms, from blogs and magazines to apps and websites.

  • Brand identity
  • Creative content strategist
  • Digital ads
  • Digital content
  • Books and literature
  • Consulting services
  • Marketing agencies
  • Hotels and accommodations
  • Art
  • Bath and body

James is highly skilled in social media management, with a broad portfolio on different platforms. His strong proficiency in this area enhances the depth and reach of his skill set.


Best for SaaS and business-focused management

3


Outstanding
9.8
Angel M Icon

Angel M.

Marketing specialist for the creator economy.

Experience

7+ years


Country

USA


Industry focus

Art & entertainment, education, health & wellness, professional services, social & community, sports, outdoors & fitness, technology, travel

Angel is a marketing consultant specializing in crafting authentic, high-level social media and email marketing strategies tailored to digital entrepreneurs and corporations in the creator economy. In 2022, she established the online learning platform Empowered Mission, which offers creators and digital entrepreneurs comprehensive business coaching, mindset tools, and emotional support.

  • Social media management
  • Strategy
  • Exercise and fitness
  • eCommerce services
  • CRM
  • Marketplace
  • Remote work
  • SaaS
  • Hotels and accommodations

As an experienced marketing consultant, Angel thoroughly understands the social media game and is recognized for her expertise in crafting genuine and sophisticated social media marketing strategies.


Best for influencer outreach

4


Outstanding
9.7
Brielle C Icon

Brielle C.

Social media and influencer marketing specialist.

Experience

10+ years


Country

USA


Industry focus

Art & entertainment, baby, beauty, education, food & drink, health & wellness, social & community, style & fashion, travel

Brielle, a social media manager, delights in working on projects that involve testing new marketing strategies, reaching out to influencers, and running retargeting campaigns for the best outcomes. Before becoming a Social Media and influencer strategist, she was a full-time content creator and small business owner.

  • Social media management
  • Influencer marketing
  • Digital ads
  • Dating
  • Networking
  • Parenting
  • Community organizations
  • Watches and sunglasses

Drawing on her varied experience, Brielle is committed to helping brands grow their audiences through personalized strategies, campaigns, and optimization. Plus, her proficiency in social media management enhances her ability to navigate and elevate brand presence across various digital platforms.


Best for recreational SMM

5


Outstanding
9.6
Cree J Icon

Cree J.

Cutting-edge social media marketing strategist.

Experience

8+ years


Country

USA


Industry focus

Art & entertainment, beauty, food & drink, health & wellness, travel

Cree is a marketing expert specializing in social media and influencer marketing. She combines traditional PR with modern trends to develop dynamic strategies for her clients. With over eight years of experience, she has a successful track record of growing brands in diverse industries.

  • Social media marketing
  • Influencer marketing
  • Public Relations
  • Strategy
  • Non-alcoholic beverages
  • Restaurants and bars
  • Grocery stores
  • Alcoholic beverages
  • Bath and body

What sets Cree apart is her ability to blend traditional PR with contemporary marketing trends, resulting in constantly evolving and cutting-edge strategies tailored for her clients.


Best for TikTok management

6


Outstanding
9.5
Phil D Icon

Phil D.

TikTok marketing expert for rapid brand growth.

Experience

8+ years


Country

Canada


Industry focus

Food & drink, technology

Phil, a skilled marketer specializing in TikTok, effortlessly elevates brands through strategic growth. Having nurtured two business accounts to 16.4k followers and another to an impressive 28.4k followers in under two months, his success speaks volumes, achieved entirely without investing a single dollar in ads.

  • TikTok marketing
  • Digital ads
  • Social media management
  • Strategy
  • Grocery stores
  • Restaurants and bars
  • Marketplace

Phil's accomplishments showcase his expertise, achieving impressive results through his skills in social media marketing. His successful track record highlights his proficiency in social media management, providing brands with a path to improved visibility and engagement.


Best for targeting wellness, health, fitness and outdoors

7


Outstanding
9.4
Jessica S Icon

Jessica S.

Storytelling expert for wellness brands.

Experience

10+ years


Country

USA


Industry focus

Food & drink, health & wellness, sports, outdoors & fitness, travel

Jessica is a motivated and responsible professional with a passion for fostering sustainable digital growth through social media management. She guides brands toward purpose-driven success through compelling storytelling and expert social media management.

  • Social media management
  • Digital ads
  • Wellness and healthy living
  • Nutrition and weight loss
  • Exercise and fitness
  • Camping and outdoors

Jessica's distinctive qualities—her natural drive, proactive approach, and unwavering sense of responsibility—highlight her prowess as a social media manager. With these traits, she excels in crafting your next digital strategy, aiming to build impactful campaigns centered around compelling storytelling.


Best for the cosmetics and fashion industry

8


Outstanding
9.3
Rachel M Icon

Rachel M.

Social media strategist for cosmetics and fashion.

Experience

15+ years


Country

United Kingdom


Industry focus

Art & entertainment, beauty, style & fashion

Rachel, a Social Media Manager expert is a creative thinker and a dedicated strategist. Her work highlights include achieving significant milestones in follower growth for client accounts and crafting visually stunning, on-brand feeds. She finds fulfillment in delivering optimal results and ensuring client satisfaction.

  • Social media management
  • Strategy
  • Digital ads
  • Makeup
  • Cosmetics and perfumes
  • Digital content
  • Clothing and shoes

Rachel is a social media manager expert who embraces her creativity in taking networking and advertising to unreached levels. She is well-versed in helping clients achieve unparalleled growth both financially and community-wise.


Best for handling a broad range of SMM channels

9


Outstanding
9.2
Courtney E Icon

Courtney E.

Advertising Strategist for Social Media ROI.

Experience

7+ years


Country

Canada


Industry focus

Automotive, beauty, food & drink, health & wellness, home & garden, professional services

Courtney is a leading social media marketing strategist who has helped many brands develop sound social media presences, increasing their online communities, brand awareness, and revenue. Having been in the marketing industry since 2017, Courtney has had experience in multiple marketing sectors, including email marketing, social media marketing, digital ads, and content creation. This has allowed her to provide her clients with well-rounded solutions and strategies, helping them to increase their online presence across the board.

  • Social media management
  • Advertising strategy
  • Content creation
  • Email marketing
  • Consulting services
  • Furniture
  • Auto buying and selling

Courtney is an advertising strategist specializing in creating unique social media campaigns to boost online communities, brand awareness, and ROI for brands. The best part is she brings a versatile skill set to the table.


Best for development and fintech

10


Outstanding
9.1
LaNell A Icon

LaNell A.

Web development and social media specialist.

Experience

15+ years


Country

USA


Industry focus

Art & entertainment, automotive, education, electronics, finance, nonprofit & government, professional services, technology

LaNell is a marketing leader with over a decade of expertise in digital marketing, social media, branding, and web management. Known for guiding growth-focused companies in crafting compelling messaging that deeply resonates with their audience, she seamlessly blends strategic direction with expert execution.

  • Web development and design
  • Social media management
  • Digital ads
  • Biotech and healthtech
  • Fintech and edtech
  • Remote work
  • SaaS

LaNell has over a decade of expertise in social media management, branding, and web management. Her adeptness extends to skillful social media campaigns across many channels, enhancing her clients' reach in digital excellence.



Social media is essential for every business

Social media has completely transformed the way brands market their products and services. There are entire companies built on social media, and many Direct-to-consumer (DTC) brands have found success through creativity on social media.

With that said, most companies use social media to promote blog posts and webinars or to occasionally announce job openings. They don't know how to use social media to grow an online community, run UGC campaigns, work with influencers, or get thousands of users to post pictures and reviews of their products.

Another common missed opportunity is that brands don't know which platforms to post content on. Sometimes, brands focus on the wrong social media channels for their business, leaving a lot of money on the table.

This is where Mayple comes in. We have an online community of hand-picked social media experts who have worked with some of the biggest global brands. We vet each one and match the right expert with proven industry experience to your brand.

» Find out how we use AI to match brands with the right professionals.

Why your business needs a social media marketer

Social media is changing all the time. New social media platforms are popping up on the scene, as are algorithm adjustments and new post formats that a brand should be aware of. Collaborating with a savvy social media marketer proficient in the latest designs can significantly boost impressions, transforming your online presence.

Also, many brands use social media at the beginning of their marketing funnel, at the awareness stage. They post interesting articles to get attention, targeting new users who have never heard of them. A skilled social media manager can tailor targeted content for leads or customers at each stage of the marketing funnel.

An expert social media manager can use social media to:

  • Publish posts that delight and educate your customers
  • Create content for those users with the highest purchase intent
  • Educate the customer to increase brand loyalty, referrals, and word-of-mouth

Another huge aspect of social media is that customers often use these platforms (like Instagram, Facebook, and Twitter) to ask questions or bring up issues. A brand needs someone on the team to field these requests to the customer service team and solve them promptly. This is crucial for your brand's reputation and increasing lifetime customer value (CLV).

Hire a Social Media Manager with data-backed results

Social media management came into its own with the emergence of social networking platforms like Friendster (2002), MySpace (2003), and subsequently, Facebook (2004).

As these platforms gained popularity, businesses recognized the marketing potential they offered. Consequently, there arose a need for managing and curating content, engaging audiences, and analyzing metrics to ensure effective communication.

Over time, the field of social media management evolved, encompassing diverse platforms like X (formerly Twitter), Instagram, and LinkedIn. Professionals specializing in optimizing brand presence and engagement across these various social media channels became integral to the industry.

Trying to gauge how good a Social Media Manager is can be a bit of a challenge. Mayple provides a valuable alternative, liberating you from the reliance on reviews and flashy sales pitches. By offering a data-driven approach, Mayple delivers insights into actual performance metrics and tangible results, enhancing the reliability and depth of the evaluation process.