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10 Best Instagram Experts to Hire for Better Engagement in 2024

Drive attention to your brand, engage your audience, and connect to your customers with our selected Instagram experts for hire.

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By Mayple staff
Anelisa Nokoyo editor profile photo
Edited by Anelisa Nokoyo

Updated April 14, 2024.

a female instagram expert sitting at a desk using a cell phone for instagram strategy to  help her client increase engagement

With over 1.6 billion active users, Instagram is essential for brands looking to connect with diverse audiences and build an online community. What started as a photo-sharing app has turned into a robust platform for real engagement. The key to success on this platform is creating strategic, authentic Instagram content your audience can easily interact with, and with help from these vetted experts, you can do just that.

Our picks for the top Instagram experts

1. Matthew T. - Best overall

2. Kate H. - Best for tailored marketing strategies across Instagram

3. Maxime G. - Best for CRO aimed at B2B and B2C Instagram campaigns

4. Hisham K. - Best for harnessing Instagram marketing for eCommerce

5. Howard S. - Best for influencer outreach through Instagram

6. Bing H. - Best for Instagram follower acquisition and engagement

7. Michael K. - Best for leveraging Instagram marketing with other SMM

8. Kathryn L. - Best for Instagram accounts surrounding corporate industries

9. Tony H. - Best for managing PPC across Instagram

10. Pouria N. - Best for data-driven insights into Instagram and other SMM



What is an Instagram expert?

Instagram experts are well-versed in using Instagram as a marketing tool and are invested in making Instagram work hard for your business. Their role involves figuring out what content and tactics engage your followers, and they know what strategies to use to grow your brand and cash flow.

This role has gained significant importance in the digital age, where social media platforms, especially Instagram, play a pivotal role in shaping brand narratives and reaching target audiences.

Best overall

1


Exceptional
10
a man with a beard standing in front of an orange wall

Matthew T.

Instagram marketing expert

Experience

8+ years


Country

London


Industry focus

Travel | Home & garden | Style & fashion | Food & drink

Matthew is a versatile digital marketing specialist freelancer, specializing in SEO and PPC consultancy while operating remotely. With a holistic approach, he assists businesses in maximizing their online presence, including a keen focus on Instagram.

  • SEO
  • Google Ads
  • Bing Ads
  • PPC

Matthew's expertise spans various industries, ensuring growth and scalability. He excels in Instagram account management, crafting effective marketing strategies, and fostering engagement to drive comprehensive digital outreach for his clients.

Best for tailored marketing strateies across Instagram

2


Outstanding
9.9
a woman in a black dress posing for a picture

Kate H.

Strategic Instagram marketer

Experience

8+ years


Country

USA


Industry focus

Baby | Food & drink | Pets | Beauty | Style & fashion | Health & wellness

Kate is a diligent and detail-oriented marketing strategist who advocates for a holistic approach to enhancing business KPIs. She perceives campaign creation and optimization as integral components of a broader strategy aimed at fostering business growth and maximizing performance across all digital channels, including Instagram.



      • Adroll
      • Social ads
      • Tracking and implementation
      • Campaign management
      • Marketing strategy
      • Google Shopping

Hired by an investment VC firm, Kate enhanced EBITA and cultivated a resilient, year-round customer base to elevate the appeal of the previously family-owned business for potential resale. Her expertise extends to Instagram, where she excels in managing accounts, devising effective marketing strategies, and driving engagement to bolster comprehensive digital outreach.

In her capacity as the principal marketing strategist, Kate oversaw a spectrum of responsibilities, including website wireframe design, content creation, site optimization, and supervision of digital campaigns, ensuring a cohesive and impactful online presence.

Best for CRO aimed at B2B and B2C Instgram campaigns

3


Outstanding
9.8
Maxime G

Maxime G.

Freelance Instagram account pro

Experience

8+ years


Country

Belgium


Industry focus

Travel | Health & wellness | Education | Gaming | Finance | Food & drink | Stye & fashion

Maxime, a dedicated freelance marketer, channels his passion into Conversion Rate Optimization (CRO), aiding businesses across B2B and B2C sectors in achieving remarkable marketing outcomes through holistic tactics.

    • Search ads
    • Social ads
    • Google Shopping
    • SEO
    • SMM
    • CRO

More than just possessing robust Digital Marketing skills, Maxime offers clients comprehensive guidance and expert advice throughout their projects.

His overarching goal is to enable clients to make wise investment decisions by meticulously targeting the appropriate media and audience segments. Maxime operates with transparency and collaboration, openly communicating and collaborating with clients to address any concerns or discrepancies in approach or expected outcomes.

In addition to his proficiency in digital marketing, Maxime excels in Instagram management, leveraging the platform's capabilities to optimize conversions and engagement for his clients' businesses.

Best for harnessing Instagram marketing for eCommerce

4


a man standing in front of a wall with graffiti

Hisham K.

Professional Instagram marketer

Experience

10+ years


Country

Australia


Industry focus

Beauty | Style & fashion | Health & wellness | Professional services | Nonprofit & government

Hisham, a marketing professional with over a decade of experience in eCommerce, boasts a multifaceted background. Alongside his involvement with various eCommerce brands, he manages a portfolio of his own ventures in the field.

      • Google Ads
      • Google Shopping
      • eCommerce
      • Facebook Ads
      • YouTube Ads

Hisham's collaborative approach involves working closely with clients to develop tailored strategies that address overarching business challenges and facilitate growth. In his role as Principal Consultant for marketing teams, he assumes a leadership position, guiding strategies towards successful outcomes.

In addition to his expertise in Google Ads, Facebook Ads, and CRO, Hisham also demonstrates proficiency in Instagram marketing, leveraging the platform's potential to drive sales and engagement for eCommerce brands.

Best for influencer outreach through Instagram

5


Outstanding
9.6
Howard Standring

Howard S.

Transformative Instagram consultant

Experience

16+ years


Country

UK


Industry focus

Pets | Beauty | Healthy & wellness | Sports, outdoors & fitness

Howard, a veteran of online marketing since 2008, has dedicated the past six years to serving as a full-time media buyer and marketing consultant. His expertise primarily lies in collaborating with eCommerce brands to efficiently acquire new customers through profitable means, particularly utilizing paid advertising channels.



    • Facebook Ads
    • Google Ads
    • Google Shopping
    • Tracking and implementation
    • YouTube Ads
    • Instagram Ads

Initially focusing on driving customer acquisition through paid ads, Howard specialized in platforms like Google and Facebook. However, his role expanded beyond mere ad management. He played a pivotal role in crafting comprehensive digital marketing strategies, incorporating elements such as email marketing, content marketing, influencer outreach, and conversion rate optimization to maximize results.

Howard's contributions extended to setting up and optimizing Amazon product pages and PPC campaigns, which led to a remarkable 100% increase in sales within three months. Additionally, Howard demonstrates proficiency in leveraging Instagram for eCommerce brands, effectively utilizing the platform's features to enhance customer acquisition and engagement.

Best for Instagram follower acquisition and engagement

6


Outstanding
9.5
Bing Han

Bing H.

Instagram marketing professional

Experience

10+ years


Country

USA


Industry focus

Technology | Beauty | Automotive | Home & garden | Sports, outdoors & fitness | Food & drink

With over a decade of growth marketing experience, Bing is dedicated to empowering clients in driving sales and retention. Passionate about growth strategies, Bing harnesses the power of data analytics to shape marketing strategies and craft innovative campaigns.



  • CRO
  • Marketing strategy
  • Tracking and implementation
  • CMO
  • Google Ads
  • Bing Ads

Bing excels in various domains, including user acquisition and retention, paid search optimization, SEO, conversion rate optimization, web and product analytics, marketing automation (email), and content marketing. This comprehensive skill set forms the cornerstone of Bing's approach to advertising success.

Additionally, Bing is adept at utilizing Instagram as a platform for growth marketing, leveraging its features to enhance user acquisition and engagement for clients.

Best for leveraging Instagram marketing with other SMM

7


Outstanding
9.4
a man with a beard and a black shirt

Michael K.

Freelance Instagram account pro

Experience

8+ years


Country

USA


Industry focus

Beauty | Electronics | Automotive | Finance | Education | Pets | Food & drink

With a wealth of experience spanning 13 years, Michael is a freelance marketer and consultant who champions a digital-first approach. His methodology prioritizes defined processes, frameworks, and foundational strategies proven to generate revenue effectively.

    • Search ads
    • Social ads
    • Branding
    • Freelance consulting
    • Adroll
    • Google Shopping

Michael's expertise as a marketer and consultant is characterized by a partnership-driven approach. Recognizing the uniqueness of each business, he emphasizes personalized marketing and advertising strategies tailored to specific goals and key performance indicators (KPIs).

In addition to his proficiency in crafting tailored strategies, Michael excels in leveraging Instagram as a platform to enhance brand visibility, engagement, and revenue generation for his clients.

Best for Instagram accounts surrounding corporate industries

8


Outstanding
9.3
a woman with long brown hair smiling at the camera

Kathryn L.

Innovative Instagram consultant and strategist

Experience

10+ years


Country

USA


Industry focus

Professional services | Nonprofit & government

For more than ten years, Kathryn has played a pivotal role in shaping data-driven strategic consulting and marketing solutions for political campaigns, nonprofits, and corporations throughout the United States.

Her extensive background encompasses overseeing numerous successful polling and data initiatives and a wide array of earned and digital media endeavors.

  • Marketing strategy
  • Public relations
  • Email marketing
  • Content
  • Google Ads

Kathryn's expertise extends to managing email campaigns, orchestrating social media programs, and executing advertising campaigns with remarkable success.

Kathryn is proficient in leveraging Instagram as a powerful tool for political and nonprofit campaigns, engaging audiences and driving impactful outcomes.

Best for managing PPC across Instagram

9


Outstanding
9.2
a man with dreadlocks sitting on a couch

Tony H.

Growth-focused Instagram expert

Experience

8+ years


Country

USA


Industry focus

Art & entertainment | Food & drink | Home & garden

Tony, a certified Google advertiser, brings a wealth of experience in pay-per-click advertising and SEO to the table. With a diverse portfolio under his belt, Tony has effectively managed over 60 clients, catering to start-ups, national businesses, entrepreneurs, and personal brands alike.

    • Google Ads
    • Google Shopping
    • YouTube Ads
    • PPC
    • SEO
    • Instagram marketing

Tony's expertise transcends contexts, having honed his skills in both agency and freelance consulting capacities. He is adept at managing budgets of all sizes, ranging from as modest as $200 per month to exceeding $9 million.

Moreover, Tony excels in utilizing Instagram as a pay-per-click advertising and SEO platform, leveraging its features to drive traffic and engagement for his clients across diverse industries.

Best for data-driven insights into Instagram and other SMM

10


Outstanding
9.1
a close up of a person with a beard

Pouria N.

Creative Instagram expert and marketer

Experience

5+ years


Country

USA


Industry focus

Automotive | Finance | Health & wellness | Technology | Travel | Home & garden

Pouria brings over 5 years of dedicated passion for paid media, ensuring client satisfaction through his work. His professional journey includes collaborations with esteemed brands and agencies across the United States, where he has left a lasting impact.

  • Facebook Ads
  • Google Ads
  • Google Shopping
  • Instagram Ads
  • LinkedIn Ads
  • YouTube Ads
  • Bing Ads

Pouria's approach is defined by a strong emphasis on data-driven insights and creative thinking. His expertise spans various channels and platforms, but his creative capability and strategic marketing approach consistently deliver impactful results for his clients.

Pouria also excels in leveraging Instagram's advertising capabilities, combining data-driven strategies with creative content to drive engagement and conversions for his clients.



What does an Instagram expert do?

An Instagram expert is a vital asset for businesses seeking to harness the full potential of Instagram to grow their brand, engage with their audience, and drive business objectives in a competitive marketing market. Their role involves the following:

Develop a cohesive brand aesthetic

An Instagram expert's responsibility is to develop a visual style and tone for your brand's Instagram feed that aligns with your broader brand identity. This involves creating high-quality images and captions, using strategic hashtags, and ensuring your content is cohesive.

Optimize content strategy

An expert will analyze performance metrics like engagement rates, follower growth, and content effectiveness to refine your strategy over time. This optimization loop allows them to tailor content posting strategies to your brand and audience, which improves results over time.

This involves curating content, scheduling posts, managing a link tree, engaging with followers, and leveraging Instagram's various features like carousels, Stories, Reels, IGTV, and Shopping.

Expand reach with influencers

Instagram experts are also skilled in influencer marketing, which involves identifying and collaborating with influencers who resonate with your target audience. By getting the right influencers to feature your brand, they can expand your reach and credibility.



What they can help you with

An Instagram expert who knows the ins and outs of Instagram's algorithms, tools, and trends will give you an upper hand by creating meaningful and impactful marketing content for your brand. Here's a snapshot of what they can help you with:

  • Targeted advertising: They'll target your Instagram audience by leveraging options to filter by demographics, interests, behaviors, and location.
  • Visual storytelling: Leverage high-quality images, photos, and videos to tell your brand's story in a more appealing and memorable way.
  • Influencer partnerships: Collaborate with influencers to tap into their followers and gain credibility and broader reach.
  • Instagram stories and reels: They'll use these features for time-sensitive offers and engaging, creative content for your follower base.
  • Engagement metrics: Monitor likes, comments, shares, and Instagram Insights to understand audience engagement and refine your strategy.
  • Sponsored posts: They can turn your best-performing posts into sponsored ads to reach a larger audience.
  • Shopping features: Use Instagram's shopping features for direct product promotion and easy purchasing options.
  • Regular updates and consistency: They'll help you maintain a consistent posting schedule and stay updated with Instagram's evolving features and algorithms.
  • Advertising campaigns: get an Ads Manager to help you run Instagram ads to increase your reach even more.

Hire an Instagram expert and reap the benefits

When it comes to making the most of Instagram for your brand, it pays to have an expert in your corner. They'll elevate your social media marketing strategy and ensure that you are effectively reaching your target audience.

Using AI-powered matching, Mayple can help find the best fit for your needs. You'll be able to assess their portfolio, read testimonials, and consider their expertise comprehensively. There's no contract, it's a flexible month-to-month plan.

Want a consultation? Reach out to us today!

FAQs

What is an Instagram specialist?

A dedicated Instagram expert utilizes specialized knowledge and experience to optimize and grow profiles on the platform. They can also devise a tailored content strategy to ensure posts are engaging, relevant, and aligned with your brand's message. They should be knowledgeable in the latest social trends, create viral video content, and bring your ideas to life.

How much does it cost to hire someone to run my Instagram? 

A standard social media management package will cost you $1,850 per month and will include the management of two social media profiles, content creation, and inbox / community management. You could also hire a social media expert on an hourly basis to manage specific tasks.

Is an Instagram professional worth it? 

If you want to engage your audience and attract the right social media users then you should absolutely hire a social media marketing expert that is experienced in Instagram. They will be able to help you collaborate with brands and social media influencers, find the latest social media trends, and generate content ideas that bring you results.

What's an Instagram growth service?

A lot of companies position themselves as a growth service - where they essentially help accounts increase their follower count and improve engagement by commenting and following people. The issue is that some of these services are spammy and add fake followers using fake accounts. 

It's always better to hire an actual social media consultant or growth manager who will reach out to real people, get real followers, start conversations, and help you scale your organic growth.

Are Instagram growth services legit?

Some growth services will sell you fake followers and will hurt your organic growth in the long run. There are some growth services and social media managers that will get you relevant followers, use advanced targeting, create high-quality content, make video posts, and help you get significant growth over time.