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10 Best Instagram Experts to Hire for Better Engagement in 2024

Drive attention to your brand, engage your audience, and connect to your customers with our selected Instagram experts for hire.

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By Mayple staff
Anelisa Nokoyo editor profile photo
Edited by Anelisa Nokoyo

Updated February 4, 2024.

a female instagram expert sitting at a desk using a cell phone for instagram strategy to  help her client increase engagement

With over 1.6 billion users, Instagram is essential for brands looking to connect with diverse audiences and build an online community. The key to success on this platform is creating strategic, authentic content your audience can easily interact with, and with help from these vetted experts, you can do just that.

Our top picks for the best Instagram experts

1. Gabriela O. - Best overall

2. Tom M. - Best for finance and tech sector startups

3. Alex M. - Best for Instagram follower growth and brand expansion

4. Gary E. - Best for eCommerce campaigns on Instagram

5. Matthew S. - Best for Instagram and email marketing digital strategies

6. Michael M. - Best for creative Instagram content creation

7. Philip J. - Best for B2B and B2C Instagram campaigns

8. Cody W. - Best for increasing ROAS on Instagram

9. Brad J. - Best for end-to-end Instagram campaigns

10. Katia G. - Best for B2B tech brands on Instagram

What is an Instagram expert?

Instagram experts are well-versed in using Instagram as a marketing tool and are invested in making Instagram work hard for your business. Their role involves figuring out what content and tactics engage your followers, and they know what strategies to use to grow your brand and cash flow.

This role has gained significant importance in the digital age, where social media platforms, especially Instagram, play a pivotal role in shaping brand narratives and reaching target audiences.

Best overall


Gabriela O Icon

Gabriela O.

KPI-driven Instagram strategist


8+ years



Industry focus

Automotive, finance, health & wellness, travel, art & entertainment

Brief overview

Gabriela excels at digital marketing and specializes in helping brands master Instagram to drive engagement and growth. Gabriela's knack for optimizing social media makes her a valuable partner for maximizing all kinds of digital channels.


  • Instagram marketing
  • Digital advertising
  • Focuses on the automotive, finance, and health and wellness industries

Why hire Gabriela?

Gabriela strongly emphasizes meeting client-specific key performance indicators (KPIs). She is renowned for consistently delivering results and maximizing the efficiency of her clients' marketing investments. What's more, her approach to Instagram marketing is highly tailored and client-centric.

Best for finance sector data-driven Instagram marketing


Tom M Icon

Tom M.

Certified data-driven Instagram marketing expert


20+ years



Industry focus

Finance and banking

Tom specializes in creating Instagram marketing strategies that are based on sound digital marketing systems. He brings over 20 years of expertise in the finance and banking sector.

  • Instagram marketing
  • Google and Microsoft-certified
  • Digital Marketing
  • Computer programming

Tom's unique blend of expertise positions him as a holistic authority in crafting and elevating Instagram marketing content from inception to peak performance.

Best for Instagram brand expansion and following


Alex M Icon

Alex M.

Experienced cross-channel marketer


15+ years



Industry focus

Art & entertainment, finance, style & fashion

Alex possesses a broad range of expertise spanning growth, performance, content, and brand marketing. He's exceptionally skilled in brand development, customer acquisition, and growth marketing, with a strong focus on leveraging Instagram's platform.

  • Facebook, Instagram, and Pinterest marketing
  • Social media marketing
  • Data analysis

Alex managed to grow a media channel's subscription business from just $4 million in revenue to a whopping $100 million, speaking volumes of his ability to grow your Instagram following beyond your expectations.

Best for eCommerce campaigns on Instagram


Gary E Icon

Gary E.

Proficient in Instagram marketing practices


9+ years


United Kingdom

Industry focus

Automotive, electronics, finance, professional service

Gary is an experienced marketing executive with a strong history of using digital technologies, including Instagram marketing, to get tangible business results. His focus on finance and professional services makes him a highly competent digital strategist.

  • Instagram specialist
  • eCommerce
  • Email marketing
  • PPC
  • Social media marketing

Gary has broad expertise in SEO, SEM, social media, UX, analytics, and marketing automation. His diverse skills make him the perfect choice for growing an eCommerce business to new heights through Instagram marketing.

Best for digital strategies with Instagram and email marketing


a man in a suit and glasses smiling

Matthew S.

Highly proficient Instagram marketing manager


10+ years



Industry focus

Art & entertainment, electronics, home & garden, professional services

Matthew is a skilled digital marketing expert with over ten years of proficiency in Instagram marketing, social media advertising on platforms, email marketing, eCommerce, and digital strategy.

  • Instagram marketing
  • Attorneys and lawyers
  • Computers, laptops, and accessories
  • Home improvement
  • Events and attractions

Matthew boasts a successful history in Instagram marketing and channel management, backed by years of involvement in diverse digital marketing areas. He has worked with major players like Apple, yet he also tackles projects for smaller-scale websites enthusiastically.

Best for creative Instagram content creation


Michael M Icon

Michael M.

Creative Instagram marketer


10+ years



Industry focus

Professional services, electronics

Michael, a former Artistic Director with managerial experience, is a creative and dedicated Instagram content creator and manager. He skillfully merges his administrative background with knowledge in content creation to produce magnetic Instagram strategies.

  • Instagram marketing and content
  • Social media marketing
  • Focuses on the electronics industry

Michael choreographed a prestigious dance company for 6+ years and has been marketing since. His creativity with Instagram content and his experience in PPC make for a winning digital advertising strategy.

Best for B2B and B2C Instagram campaigns


Philip J Icon

Philip J.

B2B and B2C Instagram marketing expert


10+ years



Industry focus

Beauty, home & garden, social & community, sports, outdoors & fitness, style & fashion, travel

Philip is known for his ability to produce viral growth strategies tailored to any product, B2B or consumer. He leverages his understanding of customer psychology to drive growth by blending ads, influencers, and social media to reach customers.

  • Instagram marketing and campaigns
  • Social media marketing
  • Focuses on home decor and fashion industries

Philip has a track record of significantly reducing customer acquisition costs (CAC), thus saving his clients tons of money. He's also proficient at meeting 100% of all targets using platform-best practices and a combination of quantitative and qualitative customer insights.

Best for increasing ROAS on Instagram and social media


Cody W Icon

Cody W.

PPC marketing guru


10+ years



Industry focus

Electronics, finance, home & garden, pets, sports, outdoors & fitness, style & fashion

Cody has extensive experience overseeing search, shopping, social media, Instagram campaigns, PPC expertise, and more. He's proficient in collaborating with businesses of various sizes and has managed budgets of over $2M/month.

  • Instagram ads
  • Facebook ads
  • Google Ads
  • Mortgages and loans
  • Furniture

Alex has a proven record of doubling clients' ad spend across industries through assertive annual growth strategies and close tracking of marketing ROI. Furthermore, his analytical expertise has the potential to unlock aggressive returns from ad spend.

Best for end-to-end Instagram campaigns


Brad J Icon

Brad J.

Concept-to-execution Instagram campaign expert


12+ years



Industry focus

Beauty, education, finance, nonprofit & government, professional services

Brad has built marketing departments from the ground up for various clients, with one such successful division achieving a 20% year-on-year growth. He specializes in transforming concepts into executable programs that provide long-term benefits for his clients.

  • Instagram content creation
  • Social media marketing
  • Digital marketing
  • Assists colleges and universities with marketing
  • Focuses on the mortgages and loans, exercise and fitness, and home improvement industries

Brad's proven excellence with Instagram and multi-industry knowledge makes for a winning combination. He also possesses a marketing degree and extensive experience with multiple digital ad strategies.

Best for B2B in tech on Instagram


Katia G Icon

Katia G.

B2B Instagram marketing expert


9+ years



Industry focus

Education, professional services, technology

Katia focuses her expertise on PPC, SEO, and content marketing specifically for B2B SaaS companies, crafting strategies under the guidance of Chief Marketing Officers. She specializes in Instagram marketing and boosting online courses through social media promotions.

  • Social media marketing
  • PPC
  • SEO
  • B2B SaaS
  • Skilled at promoting online courses

Katia has a good mix of business marketing and content creation experience. She has a track record of forming CMO-leading marketing and growth strategies for subscription-based businesses, perfect for your Instagram following growth and Instagram account optimization.

What does an Instagram expert do?

An Instagram expert is a vital asset for businesses seeking to harness the full potential of Instagram to grow their brand, engage with their audience, and drive business objectives in a competitive marketing market. Their role involves the following:

Develop a cohesive brand aesthetic

An Instagram expert's responsibility is to develop a visual style and tone for your brand's Instagram feed that aligns with your broader brand identity. This involves creating high-quality images and captions, using strategic hashtags, and ensuring your content is cohesive.

Optimize content strategy

An expert will analyze performance metrics like engagement rates, follower growth, and content effectiveness to refine your strategy over time. This optimization loop allows them to tailor content posting strategies to your brand and audience, which improves results over time.

This involves curating content, scheduling posts, engaging with followers, and leveraging Instagram's various features like carousels, Stories, Reels, IGTV, and Shopping.

Expand reach with influencers

Instagram experts are also skilled in influencer marketing, which involves identifying and collaborating with influencers who resonate with your target audience. By getting the right influencers to feature your brand, they can expand your reach and credibility.

What they can help you with

An Instagram expert who knows the ins and outs of Instagram's algorithms, tools, and trends will give you an upper hand by creating meaningful and impactful marketing content for your brand. Here's a snapshot of what they can help you with:

  • Targeted advertising: They'll target your Instagram audience by leveraging options to filter by demographics, interests, behaviors, and location.
  • Visual storytelling: Leverage high-quality images and videos to tell your brand's story in a more appealing and memorable way.
  • Influencer partnerships: Collaborate with influencers to tap into their followers and gain credibility and broader reach.
  • Instagram stories and reels: They'll use these features for time-sensitive offers and engaging, creative content.
  • Engagement metrics: Monitor likes, comments, shares, and Instagram Insights to understand audience engagement and refine your strategy.
  • Sponsored posts: They can turn your best-performing posts into sponsored ads to reach a larger audience.
  • Shopping features: Use Instagram's shopping features for direct product promotion and easy purchasing options.
  • Regular updates and consistency: They'll help you maintain a consistent posting schedule and stay updated with Instagram's evolving features and algorithms.

Hire an Instagram expert and reap the benefits

When it comes to making the most of Instagram for your brand, it pays to have an expert in your corner. They'll elevate your social media marketing strategy and ensure that you are effectively reaching your target audience.

Using AI-powered matching, Mayple can help find the best fit for your needs. You'll be able to assess their portfolio, read testimonials, and consider their expertise comprehensively.


What is an Instagram specialist?

A dedicated Instagram expert utilizes specialized knowledge and experience to optimize and grow profiles on the platform. They can also devise a tailored content strategy to ensure posts are engaging, relevant, and aligned with your brand's message. They should be knowledgeable in the latest social trends, create viral video content, and bring your ideas to life.

How much does it cost to hire someone to run my Instagram? 

A standard social media management package will cost you $1,850 per month and will include the management of two social media profiles, content creation, and inbox / community management. You could also hire a social media expert on an hourly basis to manage specific tasks.

Is an Instagram professional worth it? 

If you want to engage your audience and attract the right social media users then you should absolutely hire a social media marketing expert that is experienced in Instagram. They will be able to help you collaborate with brands and social media influencers, find the latest social media trends, and generate content ideas that bring you results.