618 of the Most Popular Hashtags on Instagram
Here are the most popular hashtags on Instagram - from every niche possible, with examples, tips, and killer tactics to grow your audience on Instagram.
Updated May 5, 2024.
There are millions of posts on Instagram, and every single post is screaming - like me! double tap me! How are you going to stand out? Besides the incredible design and engaging caption you got there, the way to stand out in the algorithm is by using the right hashtags.
Want to learn how? Read on.
What is an Instagram hashtag?
An Instagram hashtag is a word or phrase preceded by the hash symbol (#) used within Instagram's platform to tag and categorize content. This mechanism allows users to discover posts around common themes or topics. So when you use a relevant hashtag, your post is more likely to be discovered.
Why are hashtags important?
Hashtags increase the visibility of posts, making them discoverable to a wider audience beyond just the followers of an account. They are crucial for Instagram engagement, reaching target audiences, and participating in trending conversations.
Types of Instagram hashtags
Here are the various types of hashtags by categories.
- Branded Hashtags: Unique to a company or marketing campaign.
- Community Hashtags: Connect like-minded users around specific subjects.
- Trending Hashtags: Popular at the moment, offering high visibility.
- Niche Hashtags: Targeted towards a specific industry or interest group.
- Location Hashtags: Geo-tagging to attract local audiences.
- Travel hashtags: Loved by travelers and nomads alike.
- Music hashtags: Used to discover new beats.
- Food hashtags: Delicious hashtags for those with an appetite.
- Art hashtags: Current hashtags for timeless pieces.
- Seasonal Hashtags: Relate to seasons or seasonal events, tapping into timely and relevant content throughout the year.
- Cause Hashtags: Used to support or raise awareness for social, environmental, or political causes.
- Acronym Hashtags: Short forms representing phrases or expressions.
- Daily Hashtags: Popular tags for specific days of the week.
Branded hashtags
Companies create branded hashtags for specific campaigns or general branding. For example, Nike's #JustDoIt encourages both brand recognition and user participation, inviting people to share how they embody the brand's spirit in their activities.
Community hashtags
Community hashtags gather users around shared interests or activities, fostering engagement and interaction. #VanLife, for instance, connects individuals passionate about living and traveling in their vans, sharing stories, tips, and inspiration.
- #community (41M)
- #communityfirst (4.2M)
- #communityspirit (281k)
- #communityvibes (35k)
- #communitylife (79k)
- #communityunity (67k)
- #communityconnection (63k)
- #communitysupport (1.2M)
- #communitymatters (314k)
- #communitygoals (14k)
- #writingcommunity (14M)
- #poetrycommunity (26M)
- #fortnitecommunity (6M)
- #igsneakercommunity (9M)
- #vegancommunity (4M)
- #ketocommunity (2.7M)
- #hijaberscommunity (2.4M)
- #travelcommunity (2.2M)
Trending hashtags
Trending hashtags reflect current popular topics, allowing posts to gain temporary increased visibility. #ThrowbackThursday (or #TBT) is a recurring trend where users post nostalgic content, engaging with a wide audience by reminiscing about the past.
- #love (2.1B)
- #instagood (1.6B)
- #fashion (1.1B)
- #photooftheday (1B)
- #photography (1B)
- #art (1B)
- #beautiful (816M)
- #nature (771M)
- #picoftheday (714M)
- #happy (693M)
- #follow (687M)
- #travel (685M)
- #cute (660M)
- #style (634M)
- #instadaily (627M)
- #tbt (581M)
- #followme (553M)
- #summer (539M)
- #beauty (522M)
- #fitness (514M)
- #like4like (514M)
- #food (502M)
- #instalike (493M)
- #photo (482M)
- #selfie (450M)
- #friends (436M)
- #music (434M)
- #smile (432M)
- #family (432M)
- life (431M)
- #fun (430M)
- #girl (424M)
- #likeforlikes (385M)
- #motivation (344M)
- #lifestyle (338M)
- #likeforlike (327M)
- #sunset (320M)
- #amazing (286M)
- #nofilter (284M)
- #instamood (276M)
- #sun (269M)
- #follow4follow (250M)
- #inspiration (235M)
- #followforfollow (211M)
- #instapic (205M)
- #bestoftheday (200M)
- #cool (165M)
- #swag (144M)
- #night (144M)
- #happybirthday (121M)
Niche hashtags
Niche hashtags target specific interest groups, making content discoverable to a focused audience. For food bloggers specializing in vegan recipes, using #VeganEats connects them with an audience interested in plant-based diets.
- #EcoFriendlyLiving (1.5M)
- #HomeBrewing (1.1M)
- #VintageFashionFinds (40k)
- #UrbanGardening (2M)
- #GlutenFreeBaking (755k)
- #IndieGameDev (740k)
- #DIYHomeDecor (3.7M)
- #AstroPhotography (5M)
- #TravelHacking (66k)
- #SustainableTravel (571k)
- #MicroPoetry (1.7M)
- #DigitalNomads (1M)
- #MindfulEating (1.6M)
- #BulletJournaling (2.5M)
- #StreetPhotography (124M)
- #MinimalistLifestyle (151k)
- #PlantBasedRecipes (1M)
- #WildlifeConservation (2M)
- #TinyHomes (602k)
- #ZeroWasteTips (235k)
- #Upcycling (5.7M)
- #CraftBeerLovers (382k)
- #SoloTravel (9M)
- #FantasyArtwork (811k)
- #EthicalFashion (6M)
- #MentalHealthAwareness (23M)
- #BackyardChickens (2M)
- #HomeFitness (1M)
- #Aquascaping (1.7M)
- #KetoRecipes (4.5M)
- #IndoorCycling (1.4M)
- #ComicBookArt (1.8M)
- #HandmadeJewelry (39M)
- #VeganDesserts (464k)
- #SmartHomeTech (116k)
- #NatureHike (435k)
- #FlashFiction (269k)
- #RetroGaming (5M)
- #MountainBiking (5M)
- #CosplayMaking (19k)
- #SpecialtyCoffee (7.6M)
- #RockClimbing (5M)
- #LanguageLearning (2M)
- #MealPrepSunday (1M)
- #CeramicArt (4M)
- #SciFi (9M)
- #UrbanSketching (1M)
- #SourdoughBaking (826k)
- #PetRescue (296k)
- #UnderwaterPhotography (6M)
Location hashtags
Location hashtags help users discover local Instagram content, which is ideal for businesses targeting a specific area or travelers sharing their journeys. #NYCEats highlights the best food spots in New York City, serving as a guide for locals and tourists alike.
- #NYCViews
- #LondonLife
- #ParisMoments
- #TokyoNights
- #SydneyBeaches
- #BerlinArt
- #DubaiSkylines
- #AmsterdamCanals
- #RomeHistory
- #BarcelonaFoodie
- #ChicagoJazz
- #LAWellness
- #MiamiSunsets
- #SeattleCoffee
- #TorontoSeasons
- #VancouverHikes
- #SaoPauloStreetArt
- #MexicoCityCulture
- #CapeTownAdventures
- #MumbaiMarkets
- #BangkokTemples
- #IstanbulCrossroads
- #LisbonTiles
- #PragueCastles
- #HelsinkiDesign
- #OsloNature
- #BuenosAiresTango
- #MontrealFestivals
- #CairoHistory
- #MelbourneCafes
- #StockholmIslands
- #AthensAcropolis
- #KualaLumpurSkyline
- #HongKongHarbor
- #BeijingHeritage
- #ShanghaiBuzz
- #MoscowRedSquare
- #DublinPubs
- #EdinburghFringe
- #NewZealandWonders
- #HawaiiAloha
- #AlaskaWild
- #SantoriniSunsets
- #IbizaNights
- #BaliVibes
- #FijiParadise
- #MaldivesDreams
- #ReykjavikLights
- #SwissAlps
- #VeniceCanals
Travel hashtags
Travel hashtags are a gateway for globetrotters and adventurers to share and discover breathtaking destinations, travel tips, and personal journeys on social media platforms. Hashtags such as #TravelGram, #Wanderlust, and #AdventureIsOutThere allow users to showcase their travel experiences, from serene beaches to bustling cityscapes and hidden gems.
They serve as inspiration for others planning their next trip and a way for individuals to connect over shared interests in exploration and culture. For brands and influencers in the travel industry, using targeted travel hashtags can significantly increase the visibility of their content, attracting followers who are passionate about travel.
- #TravelMore
- #Wanderlust
- #GoExplore
- #TravelBlogger
- #TravelDiary
- #JustGo
- #WorldExplorer
- #Globetrotter
- #TravelBug
- #TravelGoals
- #VacationVibes
- #InLoveWithTheWorld
- #TravelWithMe
- #AdventureSeeker
- #BeautifulDestinations
- #DiscoverEarth
- #TheGlobeWanderer
- #PlaceToBe
- #RoamThePlanet
- #WorldPlaces
- #AdventureAnywhere
- #ExploreMore
- #TravelAddict
- #BucketList
- #LetsGoEverywhere
- #SeeTheWorld
- #DestinationEarth
- #TravelMoments
- #PostcardsFromTheWorld
- #LifeWellTraveled
- #JourneySoFar
- #TravelTheWorld
- #ExploreToCreate
- #CultureTrip
- #StayAndWander
- #WorldCaptures
- #FindItLiveIt
- #TravelDeeper
- #PassionPassport
- #DiscoverGlobe
- #InstaPassport
- #ExploringTheGlobe
- #Worlderlust
- #DameTraveler
- #TravelStoke
- #TheTravelWomen
- #WeLiveToExplore
- #TravelDudes
- #SoloTravel
- #NationalGeographic
Music hashtags
Music hashtags resonate with the universal language of melody, rhythm, and emotion, connecting artists, fans, and music enthusiasts across the globe. Hashtags like #MusicIsLife, #LiveMusic, and #NowPlaying help users share their current favorites, concert snapshots, and musical discoveries.
They are essential tools for emerging artists to promote their work, for fans to engage with their favorite bands, and for communities to discuss genres, instruments, and live events. The use of specific genre hashtags, such as #HipHopHeads or #IndieMusic, can also help narrow down the audience to those with particular musical tastes.
- #MusicLife
- #LiveMusic
- #MusicIsLife
- #MusicLover
- #NowPlaying
- #NewMusic
- #ListeningTo
- #MusicProducer
- #MusicVideo
- #MusicianLife
- #MusicFestival
- #ConcertPhotography
- #Guitarist
- #Pianist
- #SingerSongwriter
- #BandLife
- #RockMusic
- #JazzMusic
- #ClassicalMusic
- #HipHopMusic
- #ElectronicMusic
- #IndieMusic
- #FolkMusic
- #CountryMusic
- #MusicTherapy
- #Vinyl
- #MusicCollection
- #MusicHistory
- #MusicTheory
- #MusicIndustry
- #CoverSong
- #MusicProduction
- #MusicStudio
- #Soundtrack
- #MusicEducation
- #MusicMemories
- #AcousticMusic
- #LiveConcert
- #MusicLovers
- #MusicAddict
- #MusicCommunity
- #MusicTalk
- #MusicDiscovery
- #MusicRecommendation
- #Beats
- #RapMusic
- #DanceMusic
- #ChillMusic
- #MusicQuotes
- #MusicInspiration
Food hashtags
Food hashtags are a deliciously engaging aspect of social media, offering a platform for professional chefs, home cooks, and food lovers to share their culinary creations and dining experiences. Popular hashtags like #FoodPorn, #EatLocal, and #FoodieAdventure make mouthwatering dishes and hidden culinary spots discoverable.
They encourage a culture of sharing recipes, cooking techniques, and the latest gastronomic trends. For restaurants and food brands, these hashtags are invaluable for showcasing their offerings, engaging with their audience, and building a community around the love of food.
- #Foodie
- #InstaFood
- #FoodPorn
- #Yummy
- #Delicious
- #HomeCooking
- #Foodstagram
- #Eats
- #FoodLover
- #FoodPhotography
- #Tasty
- #EatLocal
- #FoodBlogger
- #Gourmet
- #Foodgasm
- #Cooking
- #Baking
- #RecipeOfTheDay
- #HealthyEating
- #VeganFood
- #GlutenFree
- #PlantBased
- #Vegetarian
- #ComfortFood
- #StreetFood
- #FoodTruck
- #FoodMarket
- #DessertPorn
- #SweetTooth
- #ChocolateLover
- #Pastry
- #BreadBaking
- #PizzaLover
- #BurgerTime
- #SushiRoll
- #WineAndDine
- #CoffeeAddict
- #TeaTime
- #SmoothieBowl
- #BrunchLife
- #FarmToTable
- #Seasonal
- #FreshIngredients
- #WorldCuisine
- #FoodiesOfInstagram
- #EatWell
- #FoodArt
- #Gastronomy
- #CulinaryJourney
- #KitchenExperiments
Art hashtags
Art hashtags provide a vibrant canvas for artists, galleries, and art lovers to share and discover artwork across a multitude of mediums and styles. Hashtags such as #ArtOfTheDay, #ContemporaryArt, and #InstaArt facilitate the showcasing of paintings, sculptures, digital art, and more, bridging the gap between creators and enthusiasts.
They not only help artists gain exposure and connect with potential buyers but also allow art lovers to keep up with trends, exhibitions, and new talents. For museums and galleries, art hashtags are crucial for promoting exhibits, engaging with visitors, and fostering a community that appreciates and supports the arts.
- #ArtOfTheDay
- #ArtistsOnInstagram
- #ArtisticShare
- #AbstractArt
- #DigitalArt
- #ContemporaryArt
- #FineArt
- #ModernArt
- #ArtGallery
- #ArtLovers
- #ArtCollector
- #ArtForSale
- #EmergingArtist
- #StudioLife
- #ArtisticProcess
- #PaintingOfTheDay
- #DrawingOfTheDay
- #SculptureArt
- #PhotographyArt
- #MixedMediaArt
- #IllustrationArt
- #StreetArt
- #GraffitiArt
- #LandscapeArt
- #PortraitArt
- #StillLifeArt
- #NatureArt
- #FantasyArt
- #ComicArt
- #AnimeArt
- #MangaArt
- #PopArt
- #FolkArt
- #RenaissanceArt
- #GothicArt
- #SurrealArt
- #ConceptArt
- #MinimalistArt
- #ArtDeco
- #ArtNouveau
- #ExpressionismArt
- #ImpressionismArt
- #CubismArt
- #AbstractExpressionism
- #RealismArt
- #WatercolorArt
- #OilPainting
- #AcrylicPainting
- #InkDrawing
- #CharcoalDrawing
Seasonal Hashtags
Seasonal hashtags are a fantastic way to connect with themes and sentiments that resonate with audiences throughout the year. Here are 50 ideas for seasonal hashtags that can help your content align with various times and occasions:
- #SpringAwakening
- #SummerVibes
- #FallColors
- #WinterWonderland
- #HolidaySeason
- #NewYearsEve
- #ValentinesDay
- #EarthDay
- #MothersDay
- #FathersDay
- #HalloweenHorrors
- #ThanksgivingDay
- #ChristmasMagic
- #EasterEgg
- #HanukkahNights
- #SummerSolstice
- #WinterSolstice
- #AutumnEquinox
- #SpringEquinox
- #CincoDeMayo
- #StPatricksDay
- #AprilFoolsDay
- #MemorialDay
- #July4th
- #LaborDay
- #BackToSchool
- #FirstDayOfSpring
- #FirstDayOfSummer
- #FirstDayOfFall
- #FirstDayOfWinter
- #NationalPetDay
- #WorldBookDay
- #MusicFestivalSeason
- #BeachDay
- #HarvestMoon
- #PumpkinSpice
- #CozySeason
- #IceSkating
- #SweaterWeather
- #BloomWhereYouArePlanted
- #SunsetChasers
- #LeafPeeping
- #SnowDays
- #HotChocolateWeather
- #SpringCleaning
- #SummerReading
- #AutumnBaking
- #WinterHikes
- #SeasonsGreetings
- #EndOfYearReflection
Cause Hashtags
Cause hashtags are powerful tools for raising awareness, mobilizing support, and fostering community around important issues. Here are 50 ideas for cause-related hashtags that can help amplify your message and engage with others who share your passion for making a difference:
- #ClimateAction
- #EndPoverty
- #CleanWaterForAll
- #ZeroHunger
- #EqualRights
- #StopBullying
- #MentalHealthMatters
- #SaveTheBees
- #PlasticFree
- #LGBTQRights
- #BlackLivesMatter
- #StandWithRefugees
- #CancerAwareness
- #EducationForAll
- #StopAnimalTesting
- #OceanConservation
- #RenewableEnergy
- #EndChildMarriage
- #DigitalInclusion
- #WomenInSTEM
- #FoodSecurity
- #AnimalRescue
- #FightInequality
- #PeaceNotWar
- #DisabilityAwareness
- #SaveOurForests
- #HomelessnessAwareness
- #EndDomesticViolence
- #HeartHealth
- #SustainableFashion
- #NoMorePlastic
- #DiversityInTech
- #VeteransSupport
- #StopTheHate
- #HumanRightsForAll
- #SaveTheArctic
- #BeTheChange
- #ProtectEndangeredSpecies
- #FairTrade
- #GlobalWarming
- #Reforestation
- #CleanAir
- #GunControlNow
- #WaterIsLife
- #NoChildLabor
- #FightForTheFuture
- #EndangeredSpecies
- #EcoFriendly
- #SaveOurPlanet
- #JusticeForAll
Acronym Hashtags
Acronym hashtags are a succinct way to convey messages, themes, or join conversations on social media. Here are 50 ideas for acronym hashtags that are popular or could be engaging for various campaigns and communities:
- #TBT (Throwback Thursday)
- #OOTD (Outfit Of The Day)
- #FOMO (Fear Of Missing Out)
- #YOLO (You Only Live Once)
- #DIY (Do It Yourself)
- #ICYMI (In Case You Missed It)
- #BTS (Behind The Scenes)
- #FWIW (For What It’s Worth)
- #TGIF (Thank God It’s Friday)
- #QOTD (Quote Of The Day)
- #JOMO (Joy Of Missing Out)
- #RNR (Rest and Relaxation)
- #TIL (Today I Learned)
- #BAE (Before Anyone Else)
- #SMH (Shaking My Head)
- #TBH (To Be Honest)
- #NSFW (Not Safe For Work)
- #BRB (Be Right Back)
- #IMHO (In My Humble Opinion)
- #FF (Follow Friday)
- #IRL (In Real Life)
- #WCW (Woman Crush Wednesday)
- #MCM (Man Crush Monday)
- #LMAO (Laughing My Ass Off)
- #NBD (No Big Deal)
- #OOTN (Outfit Of The Night)
- #POTD (Photo Of The Day)
- #ROFL (Rolling On the Floor Laughing)
- #TMI (Too Much Information)
- #BTW (By The Way)
- #G2G (Got To Go)
- #IDC (I Don’t Care)
- #FYI (For Your Information)
- #AMA (Ask Me Anything)
- #WIP (Work In Progress)
- #SFW (Safe For Work)
- #AFAIK (As Far As I Know)
- #IIRC (If I Recall Correctly)
- #YOYO (You’re On Your Own)
- #FBO (Facebook Official)
- #ISO (In Search Of)
- #SOTD (Song Of The Day)
- #MOTD (Makeup Of The Day)
- #OOTW (Outfit Of The Week)
- #CTA (Call To Action)
- #BFF (Best Friends Forever)
- #ETA (Estimated Time of Arrival)
- #PTO (Paid Time Off)
- #EOD (End Of Day)
- #TBD (To Be Decided)
Daily Hashtags
Daily hashtags are a great way to engage with others, participate in broader conversations, and add structure to your social media content. Here are 50 ideas for daily hashtags that span the week, giving you plenty of options to connect and share:
Monday
- #MondayMotivation
- #MondayBlues
- #MeatlessMonday
- #MusicMonday
- #MondayMood
- #MondayMemories
- #ManicMonday
- #MarketingMonday
- #MotivationMonday
- #MindfulMonday
Tuesday
- #TransformationTuesday
- #TravelTuesday
- #TuesdayTreat
- #TechTuesday
- #TuesdayThoughts
- #TacoTuesday
- #TriviaTuesday
- #TuesdayTip
- #TuesdayTunes
- #TuesdayTrivia
Wednesday
- #WellnessWednesday
- #WednesdayWisdom
- #WorkoutWednesday
- #WineWednesday
- #WednesdayWork
- #HumpDay
- #WomenWednesday
- #WaterfallWednesday
- #WanderlustWednesday
- #WednesdayVibes
Thursday
- #ThrowbackThursday
- #ThankfulThursday
- #ThursdayThoughts
- #ThursdayTrivia
- #ThursdayTreat
- #TechThursday
- #ThursdayNight
- #ThriftyThursday
- #ThirstyThursday
- #ThursdayMotivation
Friday
- #FridayFeeling
- #FridayNight
- #FridayReads
- #FoodieFriday
- #FridayFun
- #FitnessFriday
- #FridayFunday
- #FlashbackFriday
- #FridayVibes
- #FridayFavorites
User-generated content hashtags
User-generated content (UGC) hashtags have become a cornerstone of digital marketing strategies, harnessing the power of authentic experiences shared by users. These hashtags facilitate a community-driven approach to brand storytelling, where customers contribute content related to their genuine interactions with products or services.
Examples include #ShotOniPhone by Apple, encouraging users to share their best photos taken with their iPhones, or #MyCalvins, used by Calvin Klein's fans to showcase their personal style with the brand's clothing. UGC hashtags not only boost engagement and trust between brands and their audience but also offer a treasure trove of real-world visuals that can enhance the brand's credibility and relatability.
Through these hashtags, brands can amplify their visibility, engage with their community more personally, and leverage content that resonates with potential customers on a more authentic level. If UGC is not part of your content strategy, well, it should be.
- #MyStory
- #ShareYourView
- #FanPhoto
- #OnMyPlate
- #DIYwithUs
- #SeenOnMyRun
- #CreateEveryday
- #FromWhereIStand
- #DreamBigWithUs
- #InTheWild
- #MomentsOfMine
- #LifeUnscripted
- #BehindTheScenes
- #DayInTheLife
- #BookClubPicks
- #TalesOfTravel
- #PetsofIG
- #HomeOfficeViews
- #CityExplorers
- #TrailTales
- #GardenGlimpses
- #KitchenConfidential
- #StreetStyleSpotlight
- #FitnessJourney
- #ArtistsOfInstagram
- #WritersBlock
- #LocalLove
- #EcoWarriors
- #BeautyHacks
- #TechTalk
- #HistoryHunters
- #CultureVultures
- #FashionFinds
- #WeddingWhispers
- #ParentingTips
- #ThriftyThreads
- #MealPrepMagic
- #WorkoutWins
- #TravelTidbits
- #MusicMakers
- #CraftCorner
- #GamingGoals
- #ScienceSightings
- #HealthHeroes
- #BusinessBuzz
- #EduInsights
- #ComicCrush
- #SustainabilityStories
- #AnimationAppreciation
- #VintageVibes
How Brands are Using Hashtags in 2024
In 2024, brands are leveraging hashtags more strategically, focusing on niche and branded hashtags to build communities and enhance brand identity. There's a greater emphasis on creating and participating in hashtag challenges to drive engagement.
According to an in-depth research from Hubspot and Mention:
- Mid-sized hashtags with 10k-200k posts get the best engagement
- Hashtags, Explore, and Profile are the top sources of Instagram impressions.
- Instagram users add an average of 7 hashtags to each post
- Posts with 11 or more hashtags have the best performance
How to find the best hashtags for your brand
To ensure the information is up-to-date and tailored to your needs, it's best to check current social media trends and analytics platforms. Trending hashtags can vary greatly depending on current events, popular culture, seasons, and more. Platforms like Instagram itself, Influencer Marketing Hub, HubSpot, and Kicksta often publish articles and reports on trending hashtags.
For the latest and top-trending hashtags, you might want to:
- Use Instagram's search function and explore page to see what's currently popular.
- Check out social media analytics and marketing platforms that offer real-time hashtag tracking.
- Look at what hashtags influencers and popular accounts in your niche are using.
Remember, a hashtag's effectiveness is measured not just by its popularity but also by how relevant it is to your content and audience.
Snooping on your competition
Snooping on your competition can give you valuable insights into their social media strategy and help you identify trending hashtags that are working well for them. Check out the hashtags they are using to get a sense of what resonates with their audience. This information can be used to inform your own hashtag strategy and potentially attract a similar audience.
Spying on your audience
Let's get sneaky - if your target audience is dropping hints with hashtags, why not join the party and use those same tags to boost your brand? You can use social listening tools such as Hootsuite streams to monitor your audience, competitors, and industry leaders all in one place.
How many hashtags should I use on Instagram?
The best practice is to use 3-5 hashtags per Instagram post (or Story or Reel). Technically, you're allowed up to 30 hashtags per post, but too many can look spammy. So keep your list of hashtags short and sweet.
Are hashtag tools worth it?
You can definitely use a hashtag generator to create custom hashtags but it's not as effective as using hashtags that are already popular on Instagram. You can use a hashtag analytics tool (or IG's search bar) to find the most popular ones and test them out.