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618 of the Most Popular Hashtags on Instagram

Here are the most popular hashtags on Instagram - from every niche possible, with examples, tips, and killer tactics to grow your audience on Instagram.

Ben Kazinik
By Ben Kazinik
Octavia Drexler
Edited by Octavia Drexler

Updated May 5, 2024.

best-instagram-hashtags

There are millions of posts on Instagram, and every single post is screaming - like me! double tap me! How are you going to stand out? Besides the incredible design and engaging caption you got there, the way to stand out in the algorithm is by using the right hashtags. 

Want to learn how? Read on.

ÔĽŅ

What is an Instagram hashtag?

An Instagram hashtag is a word or phrase preceded by the hash symbol (#) used within Instagram's platform to tag and categorize content. This mechanism allows users to discover posts around common themes or topics. So when you use a relevant hashtag, your post is more likely to be discovered.

Why are hashtags important?

Hashtags increase the visibility of posts, making them discoverable to a wider audience beyond just the followers of an account. They are crucial for Instagram engagement, reaching target audiences, and participating in trending conversations.

Types of Instagram hashtags

Here are the various types of hashtags by categories. 

  1. Branded Hashtags: Unique to a company or marketing campaign.
  2. Community Hashtags: Connect like-minded users around specific subjects.
  3. Trending Hashtags: Popular at the moment, offering high visibility.
  4. Niche Hashtags: Targeted towards a specific industry or interest group.
  5. Location Hashtags: Geo-tagging to attract local audiences.
  6. Travel hashtags: Loved by travelers and nomads alike.
  7. Music hashtags: Used to discover new beats.
  8. Food hashtags: Delicious hashtags for those with an appetite.
  9. Art hashtags: Current hashtags for timeless pieces.
  10. Seasonal Hashtags: Relate to seasons or seasonal events, tapping into timely and relevant content throughout the year.
  11. Cause Hashtags: Used to support or raise awareness for social, environmental, or political causes.
  12. Acronym Hashtags: Short forms representing phrases or expressions.
  13. Daily Hashtags: Popular tags for specific days of the week.

Branded hashtags

Companies create branded hashtags for specific campaigns or general branding. For example, Nike's #JustDoIt encourages both brand recognition and user participation, inviting people to share how they embody the brand's spirit in their activities.

Community hashtags

Community hashtags gather users around shared interests or activities, fostering engagement and interaction. #VanLife, for instance, connects individuals passionate about living and traveling in their vans, sharing stories, tips, and inspiration.

  1. #community (41M)
  2. #communityfirst (4.2M)
  3. #communityspirit (281k)
  4. #communityvibes (35k)
  5. #communitylife (79k)
  6. #communityunity (67k)
  7. #communityconnection (63k)
  8. #communitysupport (1.2M)
  9. #communitymatters (314k)
  10. #communitygoals (14k)
  11. #writingcommunity (14M)
  12. #poetrycommunity (26M)
  13. #fortnitecommunity (6M)
  14. #igsneakercommunity (9M)
  15. #vegancommunity (4M)
  16. #ketocommunity (2.7M)
  17. #hijaberscommunity (2.4M)
  18. #travelcommunity (2.2M)

Trending hashtags reflect current popular topics, allowing posts to gain temporary increased visibility. #ThrowbackThursday (or #TBT) is a recurring trend where users post nostalgic content, engaging with a wide audience by reminiscing about the past.

  1. #love (2.1B)
  2. #instagood (1.6B)
  3. #fashion (1.1B)
  4. #photooftheday (1B)
  5. #photography (1B)
  6. #art (1B)
  7. #beautiful (816M)
  8. #nature (771M)
  9. #picoftheday (714M)
  10. #happy (693M)
  11. #follow (687M)
  12. #travel (685M)
  13. #cute (660M)
  14. #style (634M)
  15. #instadaily (627M)
  16. #tbt (581M)
  17. #followme (553M)
  18. #summer (539M)
  19. #beauty (522M)
  20. #fitness (514M)
  21. #like4like (514M)
  22. #food (502M)
  23. #instalike (493M)
  24. #photo (482M)
  25. #selfie (450M)
  26. #friends (436M)
  27. #music (434M)
  28. #smile (432M)
  29. #family (432M)
  30. life (431M)
  31. #fun (430M)
  32. #girl (424M)
  33. #likeforlikes (385M)
  34. #motivation (344M)
  35. #lifestyle (338M)
  36. #likeforlike (327M)
  37. #sunset (320M)
  38. #amazing (286M)
  39. #nofilter (284M)
  40. #instamood (276M)
  41. #sun (269M)
  42. #follow4follow (250M)
  43. #inspiration (235M)
  44. #followforfollow (211M)
  45. #instapic (205M)
  46. #bestoftheday (200M)
  47. #cool (165M)
  48. #swag (144M)
  49. #night (144M)
  50. #happybirthday (121M)

Niche hashtags

Niche hashtags target specific interest groups, making content discoverable to a focused audience. For food bloggers specializing in vegan recipes, using #VeganEats connects them with an audience interested in plant-based diets.

  1. #EcoFriendlyLiving (1.5M)
  2. #HomeBrewing (1.1M)
  3. #VintageFashionFinds (40k)
  4. #UrbanGardening (2M)
  5. #GlutenFreeBaking (755k)
  6. #IndieGameDev (740k)
  7. #DIYHomeDecor (3.7M)
  8. #AstroPhotography (5M)
  9. #TravelHacking (66k)
  10. #SustainableTravel (571k)
  11. #MicroPoetry (1.7M)
  12. #DigitalNomads (1M)
  13. #MindfulEating (1.6M)
  14. #BulletJournaling (2.5M)
  15. #StreetPhotography (124M)
  16. #MinimalistLifestyle (151k)
  17. #PlantBasedRecipes (1M)
  18. #WildlifeConservation (2M)
  19. #TinyHomes (602k)
  20. #ZeroWasteTips (235k)
  21. #Upcycling (5.7M)
  22. #CraftBeerLovers (382k)
  23. #SoloTravel (9M)
  24. #FantasyArtwork (811k)
  25. #EthicalFashion (6M)
  26. #MentalHealthAwareness (23M)
  27. #BackyardChickens (2M)
  28. #HomeFitness (1M)
  29. #Aquascaping (1.7M)
  30. #KetoRecipes (4.5M)
  31. #IndoorCycling (1.4M)
  32. #ComicBookArt (1.8M)
  33. #HandmadeJewelry (39M)
  34. #VeganDesserts (464k)
  35. #SmartHomeTech (116k)
  36. #NatureHike (435k)
  37. #FlashFiction (269k)
  38. #RetroGaming (5M)
  39. #MountainBiking (5M)
  40. #CosplayMaking (19k)
  41. #SpecialtyCoffee (7.6M)
  42. #RockClimbing (5M)
  43. #LanguageLearning (2M)
  44. #MealPrepSunday (1M)
  45. #CeramicArt (4M)
  46. #SciFi (9M)
  47. #UrbanSketching (1M)
  48. #SourdoughBaking (826k)
  49. #PetRescue (296k)
  50. #UnderwaterPhotography (6M)
ÔĽŅ

Location hashtags

Location hashtags help users discover local Instagram content, which is ideal for businesses targeting a specific area or travelers sharing their journeys. #NYCEats highlights the best food spots in New York City, serving as a guide for locals and tourists alike.

  1. #NYCViews
  2. #LondonLife
  3. #ParisMoments
  4. #TokyoNights
  5. #SydneyBeaches
  6. #BerlinArt
  7. #DubaiSkylines
  8. #AmsterdamCanals
  9. #RomeHistory
  10. #BarcelonaFoodie
  11. #ChicagoJazz
  12. #LAWellness
  13. #MiamiSunsets
  14. #SeattleCoffee
  15. #TorontoSeasons
  16. #VancouverHikes
  17. #SaoPauloStreetArt
  18. #MexicoCityCulture
  19. #CapeTownAdventures
  20. #MumbaiMarkets
  21. #BangkokTemples
  22. #IstanbulCrossroads
  23. #LisbonTiles
  24. #PragueCastles
  25. #HelsinkiDesign
  26. #OsloNature
  27. #BuenosAiresTango
  28. #MontrealFestivals
  29. #CairoHistory
  30. #MelbourneCafes
  31. #StockholmIslands
  32. #AthensAcropolis
  33. #KualaLumpurSkyline
  34. #HongKongHarbor
  35. #BeijingHeritage
  36. #ShanghaiBuzz
  37. #MoscowRedSquare
  38. #DublinPubs
  39. #EdinburghFringe
  40. #NewZealandWonders
  41. #HawaiiAloha
  42. #AlaskaWild
  43. #SantoriniSunsets
  44. #IbizaNights
  45. #BaliVibes
  46. #FijiParadise
  47. #MaldivesDreams
  48. #ReykjavikLights
  49. #SwissAlps
  50. #VeniceCanals

Travel hashtags

Travel hashtags are a gateway for globetrotters and adventurers to share and discover breathtaking destinations, travel tips, and personal journeys on social media platforms. Hashtags such as #TravelGram, #Wanderlust, and #AdventureIsOutThere allow users to showcase their travel experiences, from serene beaches to bustling cityscapes and hidden gems.

They serve as inspiration for others planning their next trip and a way for individuals to connect over shared interests in exploration and culture. For brands and influencers in the travel industry, using targeted travel hashtags can significantly increase the visibility of their content, attracting followers who are passionate about travel.

  1. #TravelMore
  2. #Wanderlust
  3. #GoExplore
  4. #TravelBlogger
  5. #TravelDiary
  6. #JustGo
  7. #WorldExplorer
  8. #Globetrotter
  9. #TravelBug
  10. #TravelGoals
  11. #VacationVibes
  12. #InLoveWithTheWorld
  13. #TravelWithMe
  14. #AdventureSeeker
  15. #BeautifulDestinations
  16. #DiscoverEarth
  17. #TheGlobeWanderer
  18. #PlaceToBe
  19. #RoamThePlanet
  20. #WorldPlaces
  21. #AdventureAnywhere
  22. #ExploreMore
  23. #TravelAddict
  24. #BucketList
  25. #LetsGoEverywhere
  26. #SeeTheWorld
  27. #DestinationEarth
  28. #TravelMoments
  29. #PostcardsFromTheWorld
  30. #LifeWellTraveled
  31. #JourneySoFar
  32. #TravelTheWorld
  33. #ExploreToCreate
  34. #CultureTrip
  35. #StayAndWander
  36. #WorldCaptures
  37. #FindItLiveIt
  38. #TravelDeeper
  39. #PassionPassport
  40. #DiscoverGlobe
  41. #InstaPassport
  42. #ExploringTheGlobe
  43. #Worlderlust
  44. #DameTraveler
  45. #TravelStoke
  46. #TheTravelWomen
  47. #WeLiveToExplore
  48. #TravelDudes
  49. #SoloTravel
  50. #NationalGeographic

Music hashtags

Music hashtags resonate with the universal language of melody, rhythm, and emotion, connecting artists, fans, and music enthusiasts across the globe. Hashtags like #MusicIsLife, #LiveMusic, and #NowPlaying help users share their current favorites, concert snapshots, and musical discoveries.

They are essential tools for emerging artists to promote their work, for fans to engage with their favorite bands, and for communities to discuss genres, instruments, and live events. The use of specific genre hashtags, such as #HipHopHeads or #IndieMusic, can also help narrow down the audience to those with particular musical tastes.

  1. #MusicLife
  2. #LiveMusic
  3. #MusicIsLife
  4. #MusicLover
  5. #NowPlaying
  6. #NewMusic
  7. #ListeningTo
  8. #MusicProducer
  9. #MusicVideo
  10. #MusicianLife
  11. #MusicFestival
  12. #ConcertPhotography
  13. #Guitarist
  14. #Pianist
  15. #SingerSongwriter
  16. #BandLife
  17. #RockMusic
  18. #JazzMusic
  19. #ClassicalMusic
  20. #HipHopMusic
  21. #ElectronicMusic
  22. #IndieMusic
  23. #FolkMusic
  24. #CountryMusic
  25. #MusicTherapy
  26. #Vinyl
  27. #MusicCollection
  28. #MusicHistory
  29. #MusicTheory
  30. #MusicIndustry
  31. #CoverSong
  32. #MusicProduction
  33. #MusicStudio
  34. #Soundtrack
  35. #MusicEducation
  36. #MusicMemories
  37. #AcousticMusic
  38. #LiveConcert
  39. #MusicLovers
  40. #MusicAddict
  41. #MusicCommunity
  42. #MusicTalk
  43. #MusicDiscovery
  44. #MusicRecommendation
  45. #Beats
  46. #RapMusic
  47. #DanceMusic
  48. #ChillMusic
  49. #MusicQuotes
  50. #MusicInspiration

Food hashtags

Food hashtags are a deliciously engaging aspect of social media, offering a platform for professional chefs, home cooks, and food lovers to share their culinary creations and dining experiences. Popular hashtags like #FoodPorn, #EatLocal, and #FoodieAdventure make mouthwatering dishes and hidden culinary spots discoverable.

They encourage a culture of sharing recipes, cooking techniques, and the latest gastronomic trends. For restaurants and food brands, these hashtags are invaluable for showcasing their offerings, engaging with their audience, and building a community around the love of food.

  1. #Foodie
  2. #InstaFood
  3. #FoodPorn
  4. #Yummy
  5. #Delicious
  6. #HomeCooking
  7. #Foodstagram
  8. #Eats
  9. #FoodLover
  10. #FoodPhotography
  11. #Tasty
  12. #EatLocal
  13. #FoodBlogger
  14. #Gourmet
  15. #Foodgasm
  16. #Cooking
  17. #Baking
  18. #RecipeOfTheDay
  19. #HealthyEating
  20. #VeganFood
  21. #GlutenFree
  22. #PlantBased
  23. #Vegetarian
  24. #ComfortFood
  25. #StreetFood
  26. #FoodTruck
  27. #FoodMarket
  28. #DessertPorn
  29. #SweetTooth
  30. #ChocolateLover
  31. #Pastry
  32. #BreadBaking
  33. #PizzaLover
  34. #BurgerTime
  35. #SushiRoll
  36. #WineAndDine
  37. #CoffeeAddict
  38. #TeaTime
  39. #SmoothieBowl
  40. #BrunchLife
  41. #FarmToTable
  42. #Seasonal
  43. #FreshIngredients
  44. #WorldCuisine
  45. #FoodiesOfInstagram
  46. #EatWell
  47. #FoodArt
  48. #Gastronomy
  49. #CulinaryJourney
  50. #KitchenExperiments

Art hashtags

Art hashtags provide a vibrant canvas for artists, galleries, and art lovers to share and discover artwork across a multitude of mediums and styles. Hashtags such as #ArtOfTheDay, #ContemporaryArt, and #InstaArt facilitate the showcasing of paintings, sculptures, digital art, and more, bridging the gap between creators and enthusiasts.

They not only help artists gain exposure and connect with potential buyers but also allow art lovers to keep up with trends, exhibitions, and new talents. For museums and galleries, art hashtags are crucial for promoting exhibits, engaging with visitors, and fostering a community that appreciates and supports the arts.

  1. #ArtOfTheDay
  2. #ArtistsOnInstagram
  3. #ArtisticShare
  4. #AbstractArt
  5. #DigitalArt
  6. #ContemporaryArt
  7. #FineArt
  8. #ModernArt
  9. #ArtGallery
  10. #ArtLovers
  11. #ArtCollector
  12. #ArtForSale
  13. #EmergingArtist
  14. #StudioLife
  15. #ArtisticProcess
  16. #PaintingOfTheDay
  17. #DrawingOfTheDay
  18. #SculptureArt
  19. #PhotographyArt
  20. #MixedMediaArt
  21. #IllustrationArt
  22. #StreetArt
  23. #GraffitiArt
  24. #LandscapeArt
  25. #PortraitArt
  26. #StillLifeArt
  27. #NatureArt
  28. #FantasyArt
  29. #ComicArt
  30. #AnimeArt
  31. #MangaArt
  32. #PopArt
  33. #FolkArt
  34. #RenaissanceArt
  35. #GothicArt
  36. #SurrealArt
  37. #ConceptArt
  38. #MinimalistArt
  39. #ArtDeco
  40. #ArtNouveau
  41. #ExpressionismArt
  42. #ImpressionismArt
  43. #CubismArt
  44. #AbstractExpressionism
  45. #RealismArt
  46. #WatercolorArt
  47. #OilPainting
  48. #AcrylicPainting
  49. #InkDrawing
  50. #CharcoalDrawing

Seasonal Hashtags

Seasonal hashtags are a fantastic way to connect with themes and sentiments that resonate with audiences throughout the year. Here are 50 ideas for seasonal hashtags that can help your content align with various times and occasions:

  1. #SpringAwakening 
  2. #SummerVibes 
  3. #FallColors 
  4. #WinterWonderland 
  5. #HolidaySeason 
  6. #NewYearsEve
  7. #ValentinesDay 
  8. #EarthDay
  9. #MothersDay
  10. #FathersDay 
  11. #HalloweenHorrors
  12. #ThanksgivingDay
  13. #ChristmasMagic
  14. #EasterEgg
  15. #HanukkahNights 
  16. #SummerSolstice 
  17. #WinterSolstice 
  18. #AutumnEquinox 
  19. #SpringEquinox
  20. #CincoDeMayo 
  21. #StPatricksDay
  22. #AprilFoolsDay 
  23. #MemorialDay 
  24. #July4th
  25. #LaborDay 
  26. #BackToSchool 
  27. #FirstDayOfSpring 
  28. #FirstDayOfSummer 
  29. #FirstDayOfFall 
  30. #FirstDayOfWinter 
  31. #NationalPetDay
  32. #WorldBookDay
  33. #MusicFestivalSeason
  34. #BeachDay
  35. #HarvestMoon
  36. #PumpkinSpice 
  37. #CozySeason 
  38. #IceSkating 
  39. #SweaterWeather
  40. #BloomWhereYouArePlanted
  41. #SunsetChasers
  42. #LeafPeeping 
  43. #SnowDays 
  44. #HotChocolateWeather 
  45. #SpringCleaning
  46. #SummerReading
  47. #AutumnBaking 
  48. #WinterHikes 
  49. #SeasonsGreetings
  50. #EndOfYearReflection 

Cause Hashtags

Cause hashtags are powerful tools for raising awareness, mobilizing support, and fostering community around important issues. Here are 50 ideas for cause-related hashtags that can help amplify your message and engage with others who share your passion for making a difference:

  1. #ClimateAction
  2. #EndPoverty
  3. #CleanWaterForAll
  4. #ZeroHunger
  5. #EqualRights
  6. #StopBullying
  7. #MentalHealthMatters
  8. #SaveTheBees
  9. #PlasticFree
  10. #LGBTQRights
  11. #BlackLivesMatter
  12. #StandWithRefugees
  13. #CancerAwareness
  14. #EducationForAll
  15. #StopAnimalTesting
  16. #OceanConservation
  17. #RenewableEnergy
  18. #EndChildMarriage
  19. #DigitalInclusion
  20. #WomenInSTEM
  21. #FoodSecurity
  22. #AnimalRescue
  23. #FightInequality
  24. #PeaceNotWar
  25. #DisabilityAwareness
  26. #SaveOurForests
  27. #HomelessnessAwareness
  28. #EndDomesticViolence
  29. #HeartHealth
  30. #SustainableFashion
  31. #NoMorePlastic
  32. #DiversityInTech
  33. #VeteransSupport
  34. #StopTheHate
  35. #HumanRightsForAll
  36. #SaveTheArctic
  37. #BeTheChange
  38. #ProtectEndangeredSpecies
  39. #FairTrade
  40. #GlobalWarming
  41. #Reforestation
  42. #CleanAir
  43. #GunControlNow
  44. #WaterIsLife
  45. #NoChildLabor
  46. #FightForTheFuture
  47. #EndangeredSpecies
  48. #EcoFriendly
  49. #SaveOurPlanet
  50. #JusticeForAll

Acronym Hashtags

Acronym hashtags are a succinct way to convey messages, themes, or join conversations on social media. Here are 50 ideas for acronym hashtags that are popular or could be engaging for various campaigns and communities:

  1. #TBT (Throwback Thursday)
  2. #OOTD (Outfit Of The Day)
  3. #FOMO (Fear Of Missing Out)
  4. #YOLO (You Only Live Once)
  5. #DIY (Do It Yourself)
  6. #ICYMI (In Case You Missed It)
  7. #BTS (Behind The Scenes)
  8. #FWIW (For What It’s Worth)
  9. #TGIF (Thank God It’s Friday)
  10. #QOTD (Quote Of The Day)
  11. #JOMO (Joy Of Missing Out)
  12. #RNR (Rest and Relaxation)
  13. #TIL (Today I Learned)
  14. #BAE (Before Anyone Else)
  15. #SMH (Shaking My Head)
  16. #TBH (To Be Honest)
  17. #NSFW (Not Safe For Work)
  18. #BRB (Be Right Back)
  19. #IMHO (In My Humble Opinion)
  20. #FF (Follow Friday)
  21. #IRL (In Real Life)
  22. #WCW (Woman Crush Wednesday)
  23. #MCM (Man Crush Monday)
  24. #LMAO (Laughing My Ass Off)
  25. #NBD (No Big Deal)
  26. #OOTN (Outfit Of The Night)
  27. #POTD (Photo Of The Day)
  28. #ROFL (Rolling On the Floor Laughing)
  29. #TMI (Too Much Information)
  30. #BTW (By The Way)
  31. #G2G (Got To Go)
  32. #IDC (I Don’t Care)
  33. #FYI (For Your Information)
  34. #AMA (Ask Me Anything)
  35. #WIP (Work In Progress)
  36. #SFW (Safe For Work)
  37. #AFAIK (As Far As I Know)
  38. #IIRC (If I Recall Correctly)
  39. #YOYO (You’re On Your Own)
  40. #FBO (Facebook Official)
  41. #ISO (In Search Of)
  42. #SOTD (Song Of The Day)
  43. #MOTD (Makeup Of The Day)
  44. #OOTW (Outfit Of The Week)
  45. #CTA (Call To Action)
  46. #BFF (Best Friends Forever)
  47. #ETA (Estimated Time of Arrival)
  48. #PTO (Paid Time Off)
  49. #EOD (End Of Day)
  50. #TBD (To Be Decided)

Daily Hashtags

Daily hashtags are a great way to engage with others, participate in broader conversations, and add structure to your social media content. Here are 50 ideas for daily hashtags that span the week, giving you plenty of options to connect and share:

Monday

  1. #MondayMotivation
  2. #MondayBlues
  3. #MeatlessMonday
  4. #MusicMonday
  5. #MondayMood
  6. #MondayMemories
  7. #ManicMonday
  8. #MarketingMonday
  9. #MotivationMonday
  10. #MindfulMonday

Tuesday

  1. #TransformationTuesday
  2. #TravelTuesday
  3. #TuesdayTreat
  4. #TechTuesday
  5. #TuesdayThoughts
  6. #TacoTuesday
  7. #TriviaTuesday
  8. #TuesdayTip
  9. #TuesdayTunes
  10. #TuesdayTrivia

Wednesday

  1. #WellnessWednesday
  2. #WednesdayWisdom
  3. #WorkoutWednesday
  4. #WineWednesday
  5. #WednesdayWork
  6. #HumpDay
  7. #WomenWednesday
  8. #WaterfallWednesday
  9. #WanderlustWednesday
  10. #WednesdayVibes

Thursday

  1. #ThrowbackThursday
  2. #ThankfulThursday
  3. #ThursdayThoughts
  4. #ThursdayTrivia
  5. #ThursdayTreat
  6. #TechThursday
  7. #ThursdayNight
  8. #ThriftyThursday
  9. #ThirstyThursday
  10. #ThursdayMotivation

Friday

  1. #FridayFeeling
  2. #FridayNight
  3. #FridayReads
  4. #FoodieFriday
  5. #FridayFun
  6. #FitnessFriday
  7. #FridayFunday
  8. #FlashbackFriday
  9. #FridayVibes
  10. #FridayFavorites

User-generated content hashtags

ÔĽŅUser-generated content (UGC) hashtags have become a cornerstone of digital marketing strategies, harnessing the power of authentic experiences shared by users. These hashtags facilitate a community-driven approach to brand storytelling, where customers contribute content related to their genuine interactions with products or services.

Examples include #ShotOniPhone by Apple, encouraging users to share their best photos taken with their iPhones, or #MyCalvins, used by Calvin Klein's fans to showcase their personal style with the brand's clothing. UGC hashtags not only boost engagement and trust between brands and their audience but also offer a treasure trove of real-world visuals that can enhance the brand's credibility and relatability.

Through these hashtags, brands can amplify their visibility, engage with their community more personally, and leverage content that resonates with potential customers on a more authentic level. If UGC is not part of your content strategy, well, it should be. 

  1. #MyStory
  2. #ShareYourView
  3. #FanPhoto
  4. #OnMyPlate
  5. #DIYwithUs
  6. #SeenOnMyRun
  7. #CreateEveryday
  8. #FromWhereIStand
  9. #DreamBigWithUs
  10. #InTheWild
  11. #MomentsOfMine
  12. #LifeUnscripted
  13. #BehindTheScenes
  14. #DayInTheLife
  15. #BookClubPicks
  16. #TalesOfTravel
  17. #PetsofIG
  18. #HomeOfficeViews
  19. #CityExplorers
  20. #TrailTales
  21. #GardenGlimpses
  22. #KitchenConfidential
  23. #StreetStyleSpotlight
  24. #FitnessJourney
  25. #ArtistsOfInstagram
  26. #WritersBlock
  27. #LocalLove
  28. #EcoWarriors
  29. #BeautyHacks
  30. #TechTalk
  31. #HistoryHunters
  32. #CultureVultures
  33. #FashionFinds
  34. #WeddingWhispers
  35. #ParentingTips
  36. #ThriftyThreads
  37. #MealPrepMagic
  38. #WorkoutWins
  39. #TravelTidbits
  40. #MusicMakers
  41. #CraftCorner
  42. #GamingGoals
  43. #ScienceSightings
  44. #HealthHeroes
  45. #BusinessBuzz
  46. #EduInsights
  47. #ComicCrush
  48. #SustainabilityStories
  49. #AnimationAppreciation
  50. #VintageVibes

How Brands are Using Hashtags in 2024

In 2024, brands are leveraging hashtags more strategically, focusing on niche and branded hashtags to build communities and enhance brand identity. There's a greater emphasis on creating and participating in hashtag challenges to drive engagement.

According to an in-depth research from Hubspot and Mention: 

  • Mid-sized hashtags with 10k-200k posts get the best engagement
  • Hashtags, Explore, and Profile are the top sources of Instagram impressions.
  • Instagram users add an average of 7 hashtags to each post
  • Posts with 11 or more hashtags have the best performance

How to find the best hashtags for your brand

To ensure the information is up-to-date and tailored to your needs, it's best to check current social media trends and analytics platforms. Trending hashtags can vary greatly depending on current events, popular culture, seasons, and more. Platforms like Instagram itself, Influencer Marketing Hub, HubSpot, and Kicksta often publish articles and reports on trending hashtags.

For the latest and top-trending hashtags, you might want to:

  • Use Instagram's search function and explore page to see what's currently popular.
  • Check out social media analytics and marketing platforms that offer real-time hashtag tracking.
  • Look at what hashtags influencers and popular accounts in your niche are using.

Remember, a hashtag's effectiveness is measured not just by its popularity but also by how relevant it is to your content and audience.

Snooping on your competition

Snooping on your competition can give you valuable insights into their social media strategy and help you identify trending hashtags that are working well for them. Check out the hashtags they are using to get a sense of what resonates with their audience. This information can be used to inform your own hashtag strategy and potentially attract a similar audience.

Spying on your audience

Let's get sneaky - if your target audience is dropping hints with hashtags, why not join the party and use those same tags to boost your brand? You can use social listening tools such as Hootsuite streams to monitor your audience, competitors, and industry leaders all in one place.

How many hashtags should I use on Instagram?

The best practice is to use 3-5 hashtags per Instagram post (or Story or Reel). Technically, you're allowed up to 30 hashtags per post, but too many can look spammy. So keep your list of hashtags short and sweet.

Are hashtag tools worth it?

You can definitely use a hashtag generator to create custom hashtags but it's not as effective as using hashtags that are already popular on Instagram. You can use a hashtag analytics tool (or IG's search bar) to find the most popular ones and test them out.

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