Mayple logo

What is Double Tap?

"Double tap" refers to the action of tapping twice on a post on social platforms like Instagram to express. When a user double taps they are liking the post.

Ben Kazinik
By Ben Kazinik
Octavia Drexler
Edited by Octavia Drexler

Updated April 11, 2024.


What is Double Tap?

The double tap is a touch gesture that involves quickly tapping your screen twice on a specific item or area. In the realm of social media, it's become synonymous with liking or showing appreciation for content. This gesture offers a quick and effortless way for users to engage with your content.

What Does Double Tap Mean on Social Media?

On social media, the double tap is more than just a physical action. It's a digital signal of approval. It means people like your content, and it resonates with them on some level.

When you double-tap a post, you're not just interacting with the content. You're sending a message to the creator and the wider community. This simple act can boost the visibility of a post, affecting its reach and engagement levels. In essence, double tapping is a form of communication, expressing likes, interests, and preferences without words.

What Does Double Tap Do?

The immediate effect of a double tap is that it likes the post, contributing to its total count of likes. But its impact goes beyond just numbers. Likes serve as a form of social proof, influencing how others perceive the content.

A high number of likes can attract more viewers, encouraging further engagement through comments and shares. For content creators, understanding the dynamics of double-tapping can be crucial for strategizing their social media presence.

Pro tip: Want more ideas to improve your Instagram account? Check out our guide to the top Instagram caption ideas.

Which Social Media Platforms Allow the "Double Tap" Option?

Primarily, Instagram is known for popularizing the double tap gesture as a means to like content. However, the concept of interacting with content through simple gestures has been adopted in various forms by other platforms too. Examples of other social media platforms that have the double tap feature include: 

  1. Instagram
  2. Facebook
  3. Twitter
  4. TikTok
  5. Snapchat
  6. Pinterest
  7. LinkedIn

Want to find improve your engagement rate? Check out our list of the top Instagram experts to hire this year.