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385 Steal-Worthy Instagram Caption Ideas for 2024

Need some inspiration for swipe-stopping Instagram caption ideas? Here's a handful of ideas, and then some, for captions according to season and mood.

Octavia Drexler
By Octavia Drexler
Natalie Stenge
Edited by Natalie Stenge

Updated April 16, 2024.

instagram-caption-ideas

More than 95 million posts are shared on Instagram each day. This jaw-dropping stat makes it one of the most valuable social media marketing channels. 

Of course, the average user spends more time-consuming Instagram content rather than creating, and they don't see all 95 million posts. But even so, getting your audience's attention can be tricky, so you want to use all your tricks to maximize your organic reach and engage your ideal customers.

Instagram captions, for example, are frequently overlooked because this social media platform focuses more on images. But that's a mistake. Your caption is perfect for explaining your message and engaging with your followers.



Captions are also a great way to tell stories, ask questions, and add personality to your brand – not to mention they're where your hashtags happen, which means you can use them to reach more potential buyers.

But what do you do when you've run out of Instagram caption ideas and want to build a social media plan that rocks it?

We've got you covered. Check our list of 385 captions to inspire you!

Pro tip: want to boost your Instagram engagement? Build your audience? Check out our list of the top Instagram experts for hire.

Short Instagram caption ideas

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Looking for short Instagram captions to spark up a company picture or a new promotion on a popular product you're offering? Here are some ideas:

  1. "Chasing dreams and making memories."
  2. "Life's too short not to smile."
  3. "Adventure awaits around every corner."
  4. "Sunsets and good vibes."
  5. "Living for the moments that take your breath away."
  6. "Happiness is homemade."
  7. "Finding beauty in the simple things."
  8. "Collecting moments, not things."
  9. "Embracing the journey, one step at a time."
  10. "Making every day a new adventure."
  11. "Let positivity be your guide."
  12. "Creating my own sunshine."
  13. "Living our best life by taking the scenic route."
  14. "In a world of possibilities."
  15. "Grateful for the little things."
  16. "Lost in wanderlust."
  17. "Smiling through it all."
  18. "Dream big, sparkle more."
  19. "Sunny days and good vibes."
  20. "Finding joy in the ordinary."
  21. "Making memories in every moment."
  22. "Living life, one adventure at a time."
  23. "Radiating positivity and good vibes."
  24. "Chasing sunsets and dreams."
  25. "Creating my own sunshine wherever I go."
  26. "Happiness looks good on me."
  27. "Spreading kindness like confetti."
  28. "Life is a beautiful ride."
  29. "Love and laughter are my constants."
  30. "Making waves wherever I go."
  31. "Embracing the beauty of imperfection."
  32. "Here for a good time and a long time."
  33. "Blessed and grateful every day."
  34. "Adventure is calling, I must go."
  35. "Living life, loving life."


One-word Instagram caption ideas

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...Or maybe just one word to inspire your audience? Here are some of the most popular ones to choose from:

  1. Radiant
  2. Wanderlust
  3. Serenity
  4. Bliss
  5. Captivate
  6. Dreaming
  7. Illuminate
  8. Harmony
  9. Adventure
  10. Radiate
  11. Blossom
  12. Flourish
  13. Wander
  14. Enchant
  15. Serendipity
  16. Ethereal
  17. Tranquil
  18. Jubilant
  19. Explore
  20. Resonate
  21. Blissful
  22. Thrive
  23. Sparkle
  24. Vibrant
  25. Tranquility
  26. Gratitude
  27. Marvel
  28. Mesmerize
  29. Euphoria
  30. Luminescent
  31. Unwind
  32. Echo
  33. Delight
  34. Embrace
  35. Journey

Funny Instagram caption ideas

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Show your sense of humor on Instagram and cap off your posts with these funny captions:

  1. "Caffeine and sugar: our two main food groups."
  2. "I run entirely on dry shampoo and caffeine."
  3. "Being an adult is like folding a fitted sheet. No one really knows how to do it."
  4. "My life's a sitcom. Wanna be a co-star?"
  5. "We're on a seafood diet. We see food, and we eat it."
  6. "Taking life one cupcake at a time."
  7. "Sweatpants and pizza: our kind of Friday night."
  8. "When life gives us lemons, we make a killer lemonade... and a meme about it."
  9. "Making business casual look too good since [year of establishment]."
  10. "Our coffee is stronger than our wifi game."
  11. "Raising the bar and then making it a limbo stick."
  12. "We're not just a company; we're a meme team."
  13. "Behind every successful business is a substantial amount of coffee."
  14. "Work smarter, not harder... but also don't forget the snacks."
  15. "We've mastered the art of multitasking: typing with one hand, coffee in the other."
  16. "If emojis were our product, we'd be the 'laughing-crying' face."
  17. "Professionally speaking, we're top-notch meme connoisseurs."
  18. "When life throws challenges, we throw puns."
  19. "Our business plan? 90% determination, 10% coffee."
  20. "Breaking news: our creativity took the day off... said no one in our team ever."
  21. "Innovation is our middle name. Well, not literally, but you get the idea."
  22. "Proof that professionalism and humor can coexist."
  23. "We don't always do business, but when we do, we make it hilarious."
  24. "Our idea of 'business casual' involves flip flops and a good joke."
  25. "Work hard, laugh harder. It's our motto around here."
  26. "If you see us laughing, don't worry; it's just 'business as usual.'"
  27. "Coffee in one hand, great ideas in the other. And maybe a donut somewhere."
  28. "We're like Google, but with more coffee stains."
  29. "Taking 'brainstorming' to a whole new level... we blame the lightning."
  30. "We specialize in making Mondays tolerable... with memes."
  31. "We don't just sell products; we sell insert company name experiences and a lot of laughter."
  32. "We're 99% business, 1% unicorn magic."
  33. "Our secret ingredient? A dash of humor in every project."
  34. "Breaking news: we've upgraded our technology to include sarcasm detection."

Spring ideas for your Instagram captions

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Spring around the corner and not sure what captions to use to match your business' Instagram with the season? Here are some ideas:

  1. "Spring is nature's way of saying 'let's party.'"
  2. "It's never too late to start growing something new."
  3. "The earth laughs in flowers."
  4. "Waking up to sunshine and blooming flowers; it's finally here, springtime."
  5. "Sunshine is the best medicine for the soul."
  6. "Spring: proof that after the darkest winter, there's a new beginning."
  7. "The world is a canvas, and spring paints it with vibrant colors."
  8. "Happiness blooms where seeds of gratitude are planted."
  9. "Spring is the perfect excuse to stop and smell the flowers."
  10. "April showers bring May flowers, but we can't wait that long."
  11. "In the world of flowers, spring is their runway season."
  12. "Let's bloom together this springtime."
  13. "Roses are red, violets are blue, spring is here, and we're excited to see you!"
  14. "It's official: winter hibernation mode off, spring adventure mode is ON"
  15. "Winter was just a practice round; spring is where the real fun begins."
  16. "Spring has sprung, and so have our vibrant ideas!"
  17. "Blossoming into the season with fresh inspirations."
  18. "Renewing our creativity with the colors of spring."
  19. "Welcoming the season of growth with open arms."
  20. "Like flowers in spring, our innovations are in full bloom."
  21. "New beginnings and fresh perspectives this spring."
  22. "Nature's renewal inspires our business to thrive."
  23. "Embracing the spring air and embracing new possibilities."
  24. "Sunshine and strategies – the perfect spring blend."
  25. "Spring cleaning our ideas, making space for fresh innovations."
  26. "Infusing our work with the energy of the spring season."
  27. "From rain showers to bright ideas, it's springtime!"
  28. "Seasonal change, but our commitment to excellence remains constant."
  29. "Harnessing the rejuvenating spirit of spring for business growth."
  30. "Growth, just like the blooming flowers, is our business mantra."
  31. "Springtime vibes making our creativity bloom."
  32. "As the flowers bloom, so do our innovative solutions."
  33. "Springing forward with new goals and fresh perspectives."
  34. "The season of growth aligns perfectly with our business vision."
  35. "In step with nature's renewal, our business evolves."

Summer Instagram caption ideas

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Summer is the perfect time to have fun, and your Insta should reflect that. Here are some caption ideas to match the sunny season (paired with ice cream and ocean emojis of course!):

  1. "Life's a beach, and we're just here for the ride."
  2. "Sun, sand, and [business name]: our summer essentials."
  3. "Making waves this summer with our innovative ideas."
  4. "Summer: the season of new beginnings and endless possibilities."
  5. "Feeling as carefree as a summer breeze."
  6. "The sun is shining, and so are our ideas."
  7. "From beach trips to business trips; that's how we roll in the summertime."
  8. "Find us where the sand meets the sea and creativity meets innovation."
  9. "Summer vibes and good vibes only."
  10. "Taking time to recharge and refresh our creative minds this summer."
  11. "Life is better with a little bit of sunshine and a lot of innovation."
  12. "Sunny days call for sunny ideas."
  13. "We're soaking up the summer sun and turning it into success."
  14. "Bringing the heat with our innovative strategies this summer."
  15. "Channeling that summertime energy into our business growth."
  16. "Sizzling ideas and scorching creativity. It's summertime!"
  17. "Bringing the heat to our business strategies this summer."
  18. "Sun-kissed goals and beachy vibes for a productive summer."
  19. "Embracing the summer sun as we fuel our innovative spirit."
  20. "Riding the waves of success this summer season."
  21. "In full swing for summer - where our ideas shine brighter."
  22. "Summer days, brighter ways – that's our business motto!"
  23. "Just like a summer breeze, our ideas are refreshing."
  24. "Beachy vibes and business thrive in the summer months."
  25. "From flip-flops to flip charts – our summer workstyle."
  26. "Summer solstice, business brilliance - they go hand in hand."
  27. "Seas the day! Business goals as strong as ocean tides."
  28. "Turning up the heat on innovative strategies this summer."
  29. "Summer goals: thriving business, endless sunshine."
  30. "Our business is all shades of summer - bright, bold, and vibrant!"
  31. "Sunkissed success, one summer goal at a time."
  32. "Summer vibes fueling our productivity."
  33. "Summer's energy ignites our business's fiery passion."
  34. "As temperatures rise, so do our ambitious plans."
  35. "Making waves in the industry this summer. The heat is on!"

Fall Instagram captions

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Looking for some Fall-inspired Instagram captions? Here's a range of ideas to inspire you:

  1. "Leaves may fall, but our business stays strong."
  2. "Autumn air, crisp ideas; it's a perfect match."
  3. "Falling leaves, rising success. That's how we do fall."
  4. "Embracing the season's changing colors, just like our business embraces change."
  5. "Leaves may change, but our dedication to excellence remains constant."
  6. "Pumpkin spice and everything innovative – how we roll in the fall."
  7. "Autumn leaves and new beginnings: it's a perfect combination."
  8. "Falling into autumn with fresh perspectives and ideas."
  9. "The season of change aligns perfectly with our business growth."
  10. "Leaves may fall, but our creativity never stops blooming."
  11. "It's snuggle season, but our business never stops hustling."
  12. "From summer's heat to fall's cool air – our ideas keep evolving."
  13. "Fall is nature's way of showing us how beautiful change can be."
  14. "As the leaves change, so do our strategies. Staying adaptable this autumn."
  15. "Fall goals: growing business, cozy sweaters, and makin' customers happy!"
  16. "Falling for fresh perspectives this autumn."
  17. "Autumn leaves and innovative goals – a perfect match."
  18. "Season of change, sparking new ideas in our business."
  19. "Like the changing leaves, our strategies evolve this fall."
  20. "Harvesting new insights as we embrace the autumn breeze."
  21. "Pumpkin spice and everything nice – including our business plans!"
  22. "Falling into new opportunities this autumn season."
  23. "Autumn's palette inspires our creativity to soar."
  24. "From apple picking to goal setting – it's autumn at our business."
  25. "As the leaves turn, so does our focus on growth."
  26. "Autumn vibes fueling our productivity and innovation."
  27. "Rustic charm meets cutting-edge ideas this fall."
  28. "Embracing the cozy feel of autumn in our business strategies."
  29. "Chasing goals among the falling leaves this season."
  30. "Like a crisp fall day, our strategies are refreshing."
  31. "Seasonal change, but our dedication remains constant."
  32. "Falling leaves, rising business goals – it's autumnal magic."
  33. "Leaves may fall, but our motivation stands tall."
  34. "Pumpkin-spiced innovation brewing at our business."
  35. "Autumn's arrival signals a harvest of fresh ideas for us."

Winter caption ideas

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There's magic in the winter air, but that doesn't mean you should freeze up your Instagram profile with boring captions. Here are some cool caption ideas to sparkle your creativity:

  1. "Baby it's cold outside, but our business is just heating up."
  2. "Tis the season for hot cocoa and even hotter ideas."
  3. "Snowflakes may be unique, but so are our strategies."
  4. "Winter wonderland vibes and cutting-edge ideas – a perfect match."
  5. "Cozy up with us every day from 9 am on [address]."
  6. "Let it snow, let it glow – our creativity shines even in the wintertime."
  7. "Frozen fingers and fiery ideas, that's our winter workstyle."
  8. "There's no "unique snowflake" in TEAM – or what was it?"
  9. "Winter days may be short, but our goals are long-term."
  10. "Hot cocoa in hand, fresh ideas in mind – that's how we conquer the world...ahem...cold."
  11. "Frosty mornings, sure, but our business never freezes up."
  12. "Winter goals: success, snow angels, and hot ideas."
  13. "From cozy sweaters to innovative strategies – we're all about the winter vibes."
  14. "Braving the cold with creativity as our warmest weapon."
  15. "Snowflakes may melt, but our dedication remains constant."
  16. "Winter wonderland, where our ideas snowball into greatness."
  17. "Frosty days, but our business is heating up with innovation."
  18. "Embracing the chill with warm-hearted strategies this winter."
  19. "Snowflakes and fresh takes – that's our business in winter."
  20. "As the snow falls, so do our plans for success."
  21. "Chilling and thriving – our business in the winter months."
  22. "Winter vibes, firing up our creative engines."
  23. "From hot cocoa to hot strategies, it's all about warmth."
  24. "Snowfall sparks creativity in our business landscape."
  25. "Cold outside, but our ideas are keeping things warm."
  26. "Winter's cold, but our business goals are red-hot."
  27. "Icy weather, fiery ambitions – that's our winter vibe."
  28. "Bundled up in innovation this winter season."
  29. "Chilling and billing – our winter workstyle."
  30. "Frosty mornings, but our ideas are crystal clear."
  31. "Winter blues? Not in our business playbook."
  32. "Snow-covered goals, melting into successful outcomes."
  33. "Snowflakes are unique, just like our business strategies."
  34. "Winter winds bring a fresh perspective to our work."
  35. "Cold days, warm plans – that's our winter strategy."

Birthday/anniversary Instagram captions

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Your company anniversary or a workmate's birthday/ work anniversary are great reasons to celebrate – in real life and on Instagram too. Here are some birthday caption ideas to inspire you on this special day:

  1. "Still going strong, even after [insert number of years]"
  2. "Another year of hard work, passion, and success – cheers to that!"
  3. "[Name] is another year wiser and our business is another year stronger."
  4. "A milestone worth celebrating – happy birthday/anniversary to us!"
  5. "Together we've accomplished so much, here's to many more years of greatness."
  6. "From humble beginnings to [insert number of years] of success – we've come a long way."
  7. "Happy birthday/anniversary to the one who makes our team shine!"
  8. "Another year older, but never wavering in our dedication and drive."
  9. "Today marks a special day for our business and [insert name] – double the celebration!"
  10. "Proud to be part of this journey since day one. Happy anniversary!"
  11. "Another trip around the sun, another year of achieving greatness."
  12. "Wishing a happy birthday/anniversary to the backbone of our team, [name]!"
  13. "A toast to [insert number of years], and all the growth, success, and memories that came with it."
  14. "Celebrating another year of hard work, determination, and teamwork - happy birthday/anniversary!"
  15. "Happy anniversary – another year stronger, wiser and more successful."
  16. "Another year in business, another reason to celebrate our amazing team."
  17. "[Name] is proof that great things get even better with age/years!"
  18. "Celebrating [insert number of years] of success and making a difference in the world."
  19. "To many more years of dreaming big, achieving goals and making an impact – happy anniversary!"
  20. "Wishing a happy birthday/anniversary to the one who adds sparkle to our team."
  21. "Today we celebrate [insert number of years] of perseverance, hard work and success – cheers to that!"
  22. "Happy birthday/anniversary to the one who makes it all happen behind the scenes!"
  23. "Who knew a business could have so many birthdays and not age a day!"
  24. "It's our anniversary! We're officially too old for Snapchat but too young for Life Alert!"
  25. "We've been around the sun more times than we can count. Just kidding, it's been [insert number of years]."
  26. "Shout out to [Name]. The older they get, the harder it becomes to find a card that doesn't insult their age!"
  27. "Today, we're celebrating [insert number of years] of not getting caught pretending to work."
  28. "Happy work anniversary to [Name]. They're like a fine wine – they only get better with age (and after they've been opened)."
  29. "Just like wine, we're getting better with age. Or maybe we just feel better about our age with a lot of wine!"
  30. "They say age is just a number. But in business, it's a status symbol. Here's to [insert number of years]!"
  31. "Another year, another wrinkle. Happy work anniversary, [Name]!"
  32. "It's been [insert number of years] of making our competition wish they hired [Name]. Happy work anniversary!"
  33. "[Name] just turned [x] years at [company name]! Woohoo! Ok, now back to work, everyone. Chop-chop!"
  34. "Another year of hard work, dedication, and a little bit of craziness. Happy birthday/anniversary to [Name]!"
  35. "Today we celebrate [insert number of years] of being awesome."

Sassy captions for Instagram

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If your brand is all about sass and attitude, then these captions will be right up your alley. Use them to inspire some spice for your Instagram posts:

  1. "Too glam to give a damn."
  2. "Boss babes don't follow trends, they set them."
  3. "When life gives you lemons, sell them and buy champagne."
  4. "On Wednesdays, we wear sass."
  5. "My hobbies include overthinking and sass."
  6. "Who needs Prince Charming when you have a killer attitude?"
  7. "I'm not arguing, I'm just passionately expressing my opinions."
  8. "Confidence level: Kanye West (without the ego)."
  9. "I'm not bossy, I'm just the boss."
  10. "A sass a day keeps the basic away."
  11. "I'm not high maintenance, I just know what I want."
  12. "Sarcasm is my love language."
  13. "New job must-have requirements for all employees: a degree in sass and a minor in humor!"
  14. "Why fit in when you were born to stand out?"
  15. "We're not arguing, we're just explaining why I'm right."
  16. "Our strategy? Stronger than your double espresso."
  17. "Competition trying to keep up? We're already onto the next trend."
  18. "Innovation isn't for the faint-hearted."
  19. "Sorry, can't hear the doubters over our success."
  20. "When they go low, we go high... in our quarterly profits."
  21. "Not just trendsetters, we're trend breakers."
  22. "Working nine to wine, because we're crushing goals during office hours."
  23. "Building empires while others play checkers."
  24. "We don't follow trends; we set them."
  25. "Born to stand out, not to fit in."
  26. "Here to disrupt industries, not just attend meetings."
  27. "Success looks good on us, don't you think?"
  28. "Changing the game one strategy at a time."
  29. "In a world full of followers, be a leader. We're leading."
  30. "Our attitude: positively competitive."
  31. "Don't wait for opportunity; create it. We did."
  32. "When they say it can't be done, watch us do it."
  33. "Not just a company, a revolution in progress."
  34. "Innovation is our language, success is our dialect."
  35. "We're not here to play it safe, we're here to make waves."

Happiness Instagram captions

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Spread some positivity and happiness on your Instagram feed with these uplifting captions:

  1. "Happiness is an inside job."
  2. "Choose joy, every single day."
  3. "Life is better when you're laughing."
  4. "Be the reason someone smiles today."
  5. "Happiness is not a destination, it's a journey."
  6. "Find joy in the little things."
  7. "Let your smile change the world, but don't let the world change your smile."
  8. "The pursuit of happiness is a lifelong journey.:
  9. "Happiness is our driving force and our ultimate product."
  10. "From our team to your day: sprinkling happiness!"
  11. "Smiles included with every interaction. It's our policy."
  12. "Creating joy, one product at a time."
  13. "Customer happiness is our success story."
  14. "Happy customers, happy us."
  15. "Spreading happiness, one delivery at a time."
  16. "Our formula for success? Mix in a lot of happiness."
  17. "Finding joy in the little things, celebrating the big victories."
  18. "Bringing sunshine to your day, even on cloudy ones."
  19. "Creating moments that make you smile, that's our goal."
  20. "Your happiness is our priority, always."
  21. "Serving happiness on a silver platter."
  22. "In the business of making smiles contagious."
  23. "Adding a dash of joy to your everyday life."
  24. "Because happiness never goes out of style."
  25. "Your satisfaction, our happiness."
  26. "Building a happier world, step by step."
  27. "Where quality meets happiness."
  28. "At [Business Name], happiness isn't just a byproduct, it's our mission."
  29. "Smiling is our favorite form of communication."
  30. "Creating a ripple effect of happiness, one customer at a time."
  31. "Making the world a happier place, one post at a time."
  32. "Happiness looks good on everyone."
  33. "It's not about finding happiness; it's about creating it."
  34. "Finding joy in the journey, not just the destination."
  35. "A little bit of happiness goes a long way."

Inspirational caption ideas

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Want to inspire your audience and motivate them to reach their goals? Use these caption ideas on your next Instagram post:

  1. "Believe you can and you're halfway there." - Theodore Roosevelt
  2. "You are capable of amazing things."
  3. "Success is not final, failure is not fatal: It's the courage to continue that counts." - Winston Churchill
  4. "Invest in yourself, it's the best investment you can make."
  5. "The only limit is the one you set for yourself."
  6. "The biggest risk is not taking any risks at all." - Mark Zuckerberg
  7. "Hard work pays off, but so does self-care and a little bit of rest."
  8. "Don't wait for opportunities, create them."
  9. "Your future is created by what you do today, not tomorrow."
  10. "Success is a journey, not a destination."
  11. "The only direction in life is forward; keep moving."
  12. "Great things never come from comfort zones."
  13. "The harder you work for something, the greater
  14. "The biggest adventure you can take is to live the life of your dreams." - Oprah Winfrey
  15. "You may not control all the events that happen to you, but you can decide not to be reduced by them." - Maya Angelou
  16. "Imagination is more important than knowledge." - Albert Einstein
  17. "No matter what happens in life, be good to people. Being good to people is a wonderful legacy to leave behind." - Taylor Swift
  18. "To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment." - Ralph Waldo Emerson
  19. "Alone we can do so little; together we can do so much." - Helen Keller
  20. "Be mindful. Be grateful. Be positive. Be true. Be kind." - Roy T. Bennett
  21. "Take care of all your memories. For you cannot relive them." - Bob Dylan
  22. "Love the life you live. Live the life you love." - Bob Marley
  23. "The best time to plant a tree was 20 years ago. The second best time is now." - Chinese Proverb
  24. "Happiness can be found even in the darkest of times, if one only remembers to turn on the light." - J.K. Rowling
  25. "In the middle of every difficulty lies opportunity." - Albert Einstein
  26. "Believe you can and you're halfway there." - Theodore Roosevelt
  27. "Be happy with being you. Love your flaws. Own your quirks. And know that you are just as perfect as anyone else, exactly as you are." - Ariana Grande 
  28. "Success doesn't come from what you do occasionally; it comes from what you do consistently." - Marie Forleo 
  29. "I am not bound to win, but I am bound to be true. I am not bound to succeed, but I am bound to live by the light that I have. I must stand with anybody that stands right, and stand with him while he is right, and part with him when he goes wrong." - Abraham Lincoln 
  30. "A dream you dream alone is only a dream. A dream you dream together is reality." - John Lennon
  31. "Believe in yourself and all that you are capable of."
  32. "Don't compare your beginning to someone else's middle." - Jon Acuff
  33. "I realize everybody wants what they don't have. But at the end of the day, what you have inside is much more beautiful than what's on the outside!" - Selena Gomez
  34. "Your potential is endless, don't limit yourself."
  35. "Your mindset is your greatest asset; nourish it wisely."

[BONUS] How to create great Instagram captions

Writing Instagram captions can be challenging, especially when you have to create a lot of them in a relatively short amount of time. Here are some best practices on how to make the process easier:

Know your target audience

Before writing any caption (or any type of social media copy, really), it's important to know who you are targeting. Are they young adults, parents, fitness enthusiasts? Knowing your audience will help you tailor your captions to resonate with them and their interests.

Your social media strategy should start with an in-depth knowledge of your target audience, so if you're unsure about who you are trying to reach, do some research and create buyer personas to guide your content creation.

Stay true to your brand voice

Your brand has a unique personality, and that should reflect in your Instagram captions. If your brand is known for being witty and playful, your captions should be too. Consistency in voice and tone will help build a stronger brand identity on social media and get more people to double tap on your content.

Add the most important words at the beginning

In general, people don't read everything when they're online – and much less on a platform that's largely image-driven (like Instagram). As such, you need to make sure your audience will get the main message even if they don't read to the end, so use the most important words at the beginning to grab their attention.

Be smart with your hashtags

Instagram hashtags are a great way to increase your reach and engagement, but don't go overboard. Using too many hashtags can make your caption look messy and unprofessional. It's not all about the impressions count. Stick to 5-7 relevant hashtags to help you reach your target audience. Use a social media automation tool to find the best hashtags to use.

Ask questions to engage the audience

Engaging your audience helps you drive more attention to your posts – and taps into the main purpose of social media (which is, to incite conversations). Asking questions in your captions is a great way to encourage your followers to leave comments and share their thoughts with you. It also shows that you value their opinions and engagement.

Include a call to action

If you want people to take action (liking the post, following you, or clicking on a link), be sure to ask for it. When on social media, people don't always think they should do something unless you tell them to, so include a simple call to action in your captions.

Writing the perfect Instagram caption: art and science

Instagram captions like the ones in this article can be a great source of inspiration, but you should always strive to create original content that reflects your unique brand and style. Crafting the perfect Instagram caption is both an art and a science, so don't be afraid to experiment and find what works best for you and your audience.

Here are some additional tips to help you write great Instagram captions:

  • Keep it short and sweet: Try to keep your captions concise, around 125 characters or less. This will make it easier for people to read and engage with your post.
  • Use emojis: Emojis can add a fun and playful element to your captions. Just make sure to use them sparingly and in a relevant way to your content.
  • Be authentic: Share personal stories, experiences, and thoughts in captions. Authenticity resonates with people and helps to build a stronger connection with your audience.
  • Use humor: Humor is a great way to grab attention and make people smile. Just be mindful of cultural sensitivities, as what may be funny to some may not be to others.
  • Use user-generated content (UGC): Encourage your followers to share content related to your brand or products and use these images or videos in your posts. This builds a sense of community and provides diverse and authentic content for your captions.
  • Collaborate with influencers: Partnering with influencers can help expand your reach and bring new perspectives to your content. Plus, their unique voice and style can add value to your Instagram captions.

Most importantly, though, have fun in the process. This is really one of the best parts of being a social media manager!

Want to learn more about nailing social media and making it work for your brand? We've put together a list of 41 books about social media to help you dig deeper. 

...And if you need a helping hand, don't hesitate to contact Mayple. We'll match you with an Instagram expert to help you create a winning Instagram strategy and grow your brand on the platform.