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10 Best eCommerce Experts to Hire in 2024

Find the perfect eCommerce expert to help you build customer loyalty and grow your online store's sales.

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By Mayple staff
Janet Barben editor profile photo
Edited by Janet Barben

Updated April 11, 2024.

Two woman working together to manage an eCommerce store

eCommerce has completely changed the way businesses approach sales, breaking geographical barriers for 24/7 accessibility and a wider audience. These online marketplaces also enhance customer convenience and offer valuable data insights for more targeted marketing strategies. You, too, can harness the power of eCommerce with guidance from these top eCommerce specialists.

Our top picks for the best eCommerce experts

1. Phil D. - Best overall

2. Rachel M. - Best for eCommerce in fashion and cosmetics

3. LaNell A. - Best for development within eCommerce

4. James R. - Best for eCommerce brand presence

5. Courtney E. - Best for SMM and eCommerce marketing

6. Brielle C. - Best for out-the-box eCommerce strategies

7. Skarlet R. - Best for growing and retaining eCommerce customers

8. Cree J. - Best for combining influencer and eCommerce marketing

9. Jessica S. - Best for eCommerce in wellness and outdoors

10. Angel M. - Best for tailored eCommerce marketing techniques

What is an eCommerce expert?

An eCommerce expert is a professional who navigates the digital marketplace on platforms like Amazon and Shopify. They know all the ins and outs of setting up, running, and optimizing an online store.

Through web marketing strategies, SEO, and social media, they ensure that products don’t just sit there but get seen and bought. They're also adept at analyzing data to understand customer behavior and tweaking your website for the best user experience.

» Learn more about how eCommerce has revolutionized the way we shop.

Best overall


Phil D Icon

Phil D.

TikTok marketer with eCommerce expertise


8+ years



Industry focus

Food & drink, technology

Phil is a marketing expert focusing on TikTok, and he's known for strategically boosting brand visibility. In less than two months, He has grown two business accounts to 16.4k followers and another to 28.4k followers, respectively.

This remarkable achievement, accomplished without spending money on ads, highlights his exceptional organic growth and strategic eCommerce marketing skills.

  • TikTok marketing
  • Google Ads
  • Grocery stores
  • Restaurants and bars
  • Marketplace
  • eCommerce marketingTikTok marketing
  • Google Ads
  • Grocery stores
  • Restaurants and bars
  • Marketplace
  • eCommerce marketing

Phil has a ton of experience in the eCommerce space and his achievements speak volumes. He's got a track record that shows off his skills in managing eCommerce websites, providing brands with killer strategies to boost visibility and engagement.

Best for eCommerce in fashion and cosmetics


Rachel M Icon

Rachel M.

Creative eCommerce strategist


15+ years


United Kingdom

Industry focus

Art & entertainment, beauty, style & fashion

Rachel is a creative thinker and a dedicated eCommerce strategist. Her work highlights include achieving significant milestones in client sales growth and crafting visually stunning, on-brand feeds. She finds fulfillment in delivering optimal results and ensuring client satisfaction.

  • Social Media Management
  • Strategy
  • eCommerce marketing
  • Makeup
  • Cosmetics and perfumes
  • Digital content
  • Clothing and shoes

Rachel is a creative marketer skilled at helping clients achieve significant financial and community growth. She is also known for taking networking and advertising to new heights.

Best for development within eCommerce


LaNell A Icon

LaNell A.

Personalized digital marketing expert


15+ years



Industry focus

Art & entertainment, automotive, education, electronics, finance, nonprofit & government, professional services, technology

LaNell is a marketing pro with over ten years of experience in digital marketing, eCommerce branding, and web management. She's great at helping businesses that want to grow by creating powerful messages that really resonate with their audience. Her approach blends smart advice with careful execution.

  • Branding
  • Social media marketing
  • Web management
  • eCommerce marketing
  • Web development and design
  • Biotech and healthtech
  • Fintech and edtech
  • Remote work
  • SaaS

LaNell has more than ten years of experience with eCommerce and marketing campaigns. She's exceptional at creating effective social media campaigns on various platforms, helping her clients succeed in eCommerce.

Best for eCommerce brand presence


James R Icon

James R.

Content creation expert for eCommerce


5+ years


United Kingdom

Industry focus

Art & entertainment, beauty, education, food & drink, health & wellness, nonprofit & government, professional services, travel

James is a versatile eCommerce manager who uses his marketing, writing, and food editing skills for magazines to develop creative solutions. He's really good at defining brand identity, creating interesting content, and communicating in a way that captures attention. It's a unique mix of skills that he brings to the table.

  • eCommerce marketing
  • Digital content
  • Books and literature
  • Consulting services
  • Marketing agencies
  • Hotels and accommodations
  • Art
  • Bath and body

James works on various platforms, including blogs, magazines, apps, and websites. He's really good at eCommerce marketing and has a wide range of experience on various eCommerce platforms. His strong skills in this area make him even more capable and effective.

Best for SMM and eCommerce marketing


Courtney E Icon

Courtney E.

Social media and eCommerce specialist


7+ years



Industry focus

Automotive, beauty, food & drink, health & wellness, home & garden, professional services

Since 2017, Courtney has played a significant role in helping numerous brands grow. She's done this by making them more visible online, growing their communities, increasing brand recognition, and boosting revenue. Courtney has experience in different areas like email marketing, eCommerce marketing, digital advertising, and creating content.

  • Social media strategy
  • Digital ads
  • Email marketing
  • Consulting services
  • Furniture
  • Auto buying and selling

Courtney's broad background allows her to provide all-around solutions and strategies to her clients, making their online visibility much better. She leverages her versatile skill set to create unique eCommerce campaigns to boost online sales figures, brand awareness, and ROI for clients.

Best for out-the-box eCommerce strategies


Brielle C Icon

Brielle C.

Cutting-edge eCommerce marketing expert


10+ years



Industry focus

Art & entertainment, baby, beauty, education, food & drink, health & wellness, social & community, style & fashion, travel

Brielle loves diving into projects where she gets to try out new eCommerce tricks, connect with influencers, and run retargeting campaigns for top-notch results. Before she jumped into digital marketing, she was a full-time content creator and ran her own small business.

  • eCommerce marketing
  • Strategy
  • Dating
  • Networking
  • Parenting
  • Community organizations
  • Watches and sunglasses

Using her diverse experience, Brielle is dedicated to helping brands expand their audiences with personalized strategies, campaigns, and optimization. Her skills in eCommerce make it easier for her to boost her clients' brand presence on different digital platforms.

Best for growing and retaining eCommerce customers


Skarlet R Icon

Skarlet R.

Pet industry eCommerce expert


15+ years



Industry focus

Pet industry

Skarlet, a skilled strategist and eCommerce program manager, helps pet companies and enthusiasts boost brand visibility and sales through personalized content marketing strategies.

Her tailored approach to marketing within her industry has been perfected over time as she prides herself on her skills and dedication to pets.

  • eCommerce marketing
  • Influencer marketing
  • Instagram ads
  • Pet shops and supplies
  • Medication and supplements

Skarlet excels when it comes to developing tailored content marketing strategies. She uses her expertise in eCommerce to strengthen brand recognition and drive buying customers right through the sales funnel.

Best for combining influencer and eCommerce marketing


Cree J Icon

Cree J.

eCommerce mastermind for exceptional ROI


8+ years



Industry focus

Art & entertainment, beauty, food & drink, health & wellness, travel

Cree is an online markting expert with expertise in eCommerce. She blends traditional PR methods with modern trends to create effective strategies for her clients. With more than eight years of experience, she's consistently successful at growing brand presence in various sectors.

  • Public relations
  • Influencer marketing
  • eCommerce
  • Non-alcoholic beverages
  • Restaurants and bars
  • Grocery stores
  • Alcoholic beverages
  • Bath and body

Her ability to blend traditional PR with contemporary marketing trends sets Cree apart from the rest, resulting in constantly evolving and cutting-edge strategies tailored for her clients in the eCommerce sector.

Best for eCommerce in wellness and outdoors


Jessica S Icon

Jessica S.

eCommerce strategist for wellness brands


10+ years



Industry focus

Food & drink, health & wellness, sports, outdoors & fitness, travel

Jessica is a motivated and responsible professional with a passion for fostering sustainable digital growth through eCommerce marketing.

She also guides brands toward purpose-driven success through compelling storytelling and expert social media management, and effective digital marketing strategies.

  • Social media management
  • eCommerce strategies
  • Wellness and healthy living
  • Nutrition and weight loss
  • Exercise and fitness
  • Camping and outdoors

Jessica's distinctive qualities - her natural drive, proactive approach, and unwavering sense of responsibility - highlight her prowess as an eCommerce marketing strategist.

With these traits, she excels in crafting your next digital campaign, aiming to build impactful ads.

Best for tailored eCommerce marketing techniques


Angel M Icon

Angel M.

Expert for eCommerce and SaaS


7+ years



Industry focus

Art & entertainment, education, health & wellness, professional services, social & community, sports, outdoors & fitness, technology, travel

Angel specializes in creating genuine, advanced eCommerce and email marketing strategies for digital entrepreneurs and corporations within the creator economy.

In 2022, she founded Empowered Mission, an online learning platform providing business coaching, mindset resources, and emotional support to creators and digital entrepreneurs.

  • Exercise and fitness
  • eCommerce services
  • CRM
  • Google Ads
  • Marketplace
  • Remote work
  • SaaS
  • Hotels and accommodations

As an experienced marketing consultant, Angel thoroughly understands the eCommerce game and is recognized for her expertise in crafting genuine and sophisticated strategies for achieving sales and customer retention.

What to look for when hiring an eCommerce expert

The right expert can significantly boost your sales numbers and drive your business's success. Here's what to keep in mind when looking for an eCommerce expert for your business:

Know your niche and industry

You and your expert must understand your specific market niche. eCommerce strategies can vary greatly depending on the target audience and product type, and there may be limitations when factoring in seasons or holiday readiness, location, pricing, and demographics, to mention a few.

Technical expertise and tools

Ensure your expert has strong knowledge in areas like website development, SEO, and data analytics so they can properly set up, run, and optimize your eCommerce business to achieve top results.

Familiarity with some eCommerce platforms like Amazon, Shopify, Magento, or WooCommerce is a plus. You may consider expanding your store to other platforms in the future to broaden your reach, so keep this in mind.

Marketing skills

A good eCommerce expert should have a firm grasp of the latest digital marketing trends and tools, including social media, email campaigns, and content marketing, to help drive your traffic through the sales funnel and, ultimately, to make a purchase.

Familiarity with marketing tools like Mailchimp, using email marketing campaigns, and SMS tools to integrate with your store will make a world of difference in achieving sales and growing your eCommerce business.


eCommerce can present unique challenges, from a website going down to a small processing error during the purchase process. An expert who is a proficient problem solver can be invaluable in ensuring a smooth operational process.

Communication skills

Your expert should be able to clearly explain their strategies and ideas and be responsive to your questions and concerns. Their communication skills also play a part when it comes to marketing. They'll need to craft catchy statements and create clever advertising campaigns to make your eCommerce store stand out and close those sales.

» Here are 19 killer eCommerce marketing strategies you need to know.

Results-oriented and analytical

Look for an eCommerce specialist who sets clear goals and key performance indicators (KPIs), focusing on tangible results like increased sales or improved conversion rates. Your expert should be able to show you statistics that help you measure your success, indicating where you need to focus your attention and what you need to do to keep traffic flowing and sales successful.

Costs of services and campaigns

While you shouldn't compromise quality for cost, choosing an expert whose fees align with your budget is essential. After all, you want them to help you make money and expand.

The costs of both their services to you as an eCommerce specialist, as well as the campaigns they're going to manage, should be in mind:

  • Budget management: You don't want to overspend on one aspect at the detrimental cost of another. Maintaining a balanced budget is pivotal.
  • Return on investment (ROI): The cost of hiring an eCommerce specialist and performing paid advertising campaigns must be justified by the value these costs bring in.
  • Sustainability: High costs that are not sustainable in the long run can jeopardize future growth. Consider if this will be a short or long-term exercise and plan accordingly.
  • Effectiveness: Campaign costs cover ad spending, content creation, tools, and technology. An eCommerce expert must balance these costs effectively, strategizing for optimal results with minimal expenditure.
  • Scalability: If too much of the budget is tied up in high costs, it reduces flexibility and the ability to scale or pivot strategies as market conditions change.

Experience and track record

Look for an expert with a solid history in eCommerce. Their past projects and successes can give insight into their skills and ability to deliver results. Often, they will have testimonials on their website or social media.

» Looking for an agency to work with? Explore the top eCommerce agencies in 2024.

Why hire an eCommerce expert?

An average eCommerce business has multiple marketing channels and hundreds of moving parts. Depending on the stage the company is in, it may need an eCommerce manager or specialist to set up its eCommerce platform, optimize the listings, power up SEO, develop an eCommerce strategy, and execute specific tactics.

What's more, brands don't just need a generalist; they need a marketer who specializes in eCommerce and has previously proven experience running similar campaigns in that niche.

What does an eCommerce expert do?

There are many different things an eCommerce specialist can do at your company. Let's look at each aspect of a typical eCommerce marketer's job:

  • Platform configuration: Configuring your online store requires plugging in your eCommerce platform, building your site, and following best practices.
  • Email flows & automation: Email is critical for eCommerce brands due to its high ROI; effective email marketing requires audience segmentation, email design, and tailored campaigns and flows.
  • Site & product listing optimization: Driving traffic is only half the battle; you must also optimize site content and product listings with keywords to aid discovery and checkout.
  • Marketplace setup: Expand your reach by selling on marketplaces like Amazon and eBay using proper plugins, apps, configuring shopping feeds and fulfillment processes.
  • Content creation: Content creation for the customer journey requires design skills for visuals, videos, and other assets or external partnerships.
  • A/B testing: Regular A/B testing of design, campaigns, and pages drives optimization.
  • Social media marketing - Running social campaigns, giveaways, and responding to customers online.
  • Paid ads - Running Google Ads, Google Shopping campaigns, dynamic product ads, Facebook Ads, or Amazon Ads.
  • CRO - Working on improving the conversion rate of the checkout process, the product pages, and the entire site as whole.
  • Product development - using feedback from current customers to improve the product and launch new listings.
  • Customer service - answering questions, processing refunds, and creating positive customer experiences.

Questions to ask your eCommerce specialist before you hire them

  • How much experience do you have in the digital commerce space?
  • Have you worked with similar brands in our niche?
  • Do you have experience running ads and managing ad performance? (Google Shopping ads, Facebook ads, Bing Ads)
  • Which platforms do you have experience in? (Shopify, BigCommerce, Adobe Commerce)
  • How much SEO experience do you have (optimizing product descriptions, running SEO campaigns on various marketplaces)
  • How much conversion rate optimization experience do you have (improving the shopping cart, product pages, checkout process)
  • Could you help us improve our logistics / shipping process / fulfillment?
  • Which channels and digital strategies would you recommend for us to reach our business goals and turn visitors into sales?
  • Can you run profitable email marketing campaigns? Are you able to optimize our existing email marketing funnel?

Hire an eCommerce expert for your online store

Hiring the right eCommerce specialist can be transformative for your online business. They bring specialized skills and knowledge to propel sales, enhance customer engagement, and streamline operations.

Let Mayple match you with an eCommerce expert so you can navigate the complexities of the digital marketplace more effectively.


What's the average salary of an e-Commerce expert?

The average salary for an eCommerce marketing specialist in the US is around $54,526 per year. That depends on the type of channels they are managing and the amount of experience they have in the field.

What does an eCommerce job description look like?

An eCommerce job usually breaks down into two - fulfillment and digital marketing. Fulfillment can include product development, shipping, customer service, and business operations. Marketing covers the entire online experience of the customer - email marketing, search engine optimization, conversion optimization, graphic design, working with eCommerce influencers, managing ad performance, and a variety of marketing efforts that focus on increasing business growth.

What is someone who does eCommerce called?

An e-Commerce expert is someone who manages a business online. The job title changes based on the specific channel/activity they manage but could include digital marketing specialist, eCommerce manager, customer service rep, data analyst, chief marketing officer, Shopify expert, or web developer.

Hire eCommerce experts near you: