ecommerce-platforms

7 Best eCommerce Platforms to Build and Grow your Online Store

The comprehensive guide to the most powerful eCommerce platforms out there. Find out which one has the best templates, apps, integrations, and sales channels.

DOWNLOAD TEMPLATE
Table of contents:

Picking the right eCommerce platform is one of the biggest decisions eCommerce businesses make. Most platforms come packed with advanced marketing features and eCommerce integrations that are absolutely vital for online stores. Before you ever hire a freelancer or an eCommerce marketing agency you should first make sure you have all the right apps, integrations, and sales channels set up on your platform.

Want to launch a successful business? Looking for the perfect eCommerce platform? Don’t fret, we’ve got you covered. Here’s a list of the most powerful eCommerce platforms to check out for your online business.

What is an eCommerce platform?

An eCommerce platform is a software application that lets sellers build and host an online store and helps buyers find physical and digital products online. Ecommerce platforms usually come with plugins and integrations, a streamlined checkout experience, optimized shopping cart features, and drag-and-drop functionality.

[Add Banner Here]

Things to consider when choosing your eCommerce platform

There are several factors you should consider when choosing the best eCommerce platform for your online store.

Budget

Let's talk about the bottom line. Hosting your own site and adding a little cart plugin to it may be cost-effective but may not offer you the functionality you need as your store grows. You should look at the payment gateways and the various fees that each platform charges.

For example, Shopify charges a transaction fee of 2.9% + $0.30 per transaction for its basic plan. You may get a lower fee if you choose not to use Shopify payments and go with a different payment gateway. BigCommerce doesn't charge a transaction fee, and only has a standard monthly or annual fee depending on the plan you choose.

The best thing you can do for your online business is to find an eCommerce platform that has all the various features and integrations you need all included in their plan. These could include things like an online store builder, the ability to take online payments, SEO optimization, tools for marketing campaigns, emails with responsive design, attractive templates, and other design functionalities.

And if you want to save some additional money you could always sign up for the annual plans of your platform.

Web design

Next, let’s talk about the design of your online store. Some platforms have customizable templates you could use to make your store look glamorous while others may require some custom coding. Advanced users may naturally gravitate towards the more customizable platforms like WooCommerce rather than using standard ones like Wix or Squarespace.

Integrations

If you're a growing eCommerce business chances are you have a wide range of marketing tools and platforms that you need to integrate with your online store. Here’s a short list of integrations you might need:

  • Sales channels (Google Shopping, eBay, Amazon)
  • Online payments (Apple Pay, Paypal, Google Pay)
  • Social media integrations
  • Customer reviews
  • Google Analytics
  • Discount codes
  • SEO optimization
  • Promotions
  • Upsales
  • Email marketing tools
  • Multi-channel integrations
  • Bundle tools to sell products in bulk

You don’t want to get started on a platform only to find out that it doesn’t have the additional features you need for your store. So look through the available apps and make sure the platform has what you need, before you get started.

Hosting

The nice thing about eCommerce platforms like Shopify or BigCommerce is that everything is hosted on the cloud. You could always save some money and use a self-hosted platform like WooCommerce, but then all the other features come at an additional cost. Hosting can cost an additional $70-$300 per year, depending on the amount of traffic you have and the bandwidth you need.

Maintenance

Look at the maintenance costs associated with your site. You may need to renew your domain name every year, pay for hosting (unless your platform has it included), renew your SSL certificate and pay your annual app fees.

Customer service

You also have to look at the customer support options of each platform. Some eCommerce platforms offer 24/7 support via email, phone, and live chat, while others’ support options are pretty limited. Make sure that the platform you choose has the right customer service reps available to help you troubleshoot features and improve your store performance.

The best eCommerce platforms for 2022

There are a number of really great platforms that you can use to build your eCommerce store and then manage it. Each comes with its advantages and disadvantages and your ideal choice should vary based on your needs.


Shopify

Shopify is the most popular platform for eCommerce sites. It’s great for getting up and running quickly, has a 14-day free trial, and is really easy to use. There are 10 free themes and over 50 paid themes that start at $140. You can also find more than 1,200 themes on ThemeForest for $50 each. There are hundreds of Shopify apps you can use to improve your eCommerce marketing, fulfillment, analytics, and much more.

shopify-home-page

One of the drawbacks with Shopify is that it’s limited to 100 product variants, so not enough if you have a lot of different product combinations. Also, you can’t customize the checkout process unless you pay extra and get on the Shopify Plus plan. But if you’re not a huge eCommerce business then Shopify is a solid choice.

Another added benefit of using Shopify is that advanced users can use Shopify’s open-source liquid language to create their own eCommerce templates and add custom code to their site.

Key features:

Pricing plans:

Shopify has monthly plans that start at $29 per month and go up from there. It also has a 14-day free trial and a Starter Plan for stores that want to sell via social and messaging apps for only $5 per month.


Square

Square is great for selling both online and in-person. If you want to sell at a marketplace, a fair, or a festival then this is the best option for you. It has a really simple website builder with no monthly fees. You only pay when you make a sale. You can also get a Square credit card reader or a virtual terminal, which acts just like a digital cash register.

square-home-page

Like other platforms, Square’s free plan includes ads so if you want to remove those and use your own custom domain then upgrade to one of the advanced plans.

Key features:

  • Unlimited products
  • Afterpay + Google Pay + Apple Pay
  • In-store & curbside pickup
  • Gift cards & discount codes
  • Basic marketing and SEO tools

Pricing plans: Square offers a free plan for unlimited products and some of its basic features. Paid pricing plans start at $12 per month.


BigCommerce

BigCommerce is an excellent choice for large-volume sellers. It’s a robust platform that has no transaction fees so you only pay a monthly fee to set up your store. It integrates with all the main marketplaces like Amazon, eBay, and Facebook and all the popular payment processors like Stripe, PayPal, Braintree, and Amazon.

It also has a drag-and-drop eCommerce website builder that helps you customize your store, with no coding necessary.

bigcommerce-home-page

Key features:

  • Single-page checkout process
  • Headless commerce (ability to run multiple stores with one platform)
  • Abandoned cart recovery
  • Checkout process customization
  • Zero transaction fees

Pricing plans: BigCommerce has a 15-day free trial for all the basic plans, paid plans start at $25.95 per month.


WooCommerce

WooCommerce is a WordPress plugin that helps you transform your WordPress site into an eCommerce store. It’s a simple plugin that you install on your site and it allows you to have all the features that the big eCommerce platforms provide. WooCommerce has a ton of extensions (similar to other platforms) and it integrates with Zapier for even more functionality and flexibility.

woocommerce-store

The unique thing about WooCommerce is that it’s an open-source platform. So it gives you complete control over what you want your online store to look like. It is absolutely free, there’s no cost to install it and no transaction fees (beyond the ones you pay to the payment providers). It has all the various channel integrations (like Google Shopping), and has a drag-and-drop eCommerce website builder.

One disadvantage of WooCommerce is that merchants are responsible for their own PCI compliance.

Key features:

  • Marketing integrations + point of sale systems
  • Flexible product settings (subscriptions, digital downloads, bundles)
  • Drag-and-drop eCommerce website builder
  • Wide range of payment options (Google Pay, Paypal, Apple Pay)

Pricing plans: free, no annual plans, subscription, or transaction fees.


Wix

Wix is a solid choice for eCommerce owners that are looking for something that’s really easy to use. It’s simple, it has a ton of great templates, and lets you set up your site in minutes. It’s also one of the cheaper options with prices starting at only $23/mo and no transaction fees.

wix-home-page

The Wix eCommerce plan lets you sell on social media platforms, integrate dropshipping, and source and sell products directly on your store.

Key features:

  • Free custom domain name for 1 year
  • Unlimited products
  • Product reviews
  • Loyalty programs
  • Multiple currencies

Pricing plans: Wix eCommerce plans start at $23 per month.


Squarespace

Squarespace is another great option. It’s a very easy website builder that has a great inventory system, powerful analytics tools, and great integrations to all the various social media channels. It has a more limited collection of website templates but it is cheaper than all the other paid platforms, with prices starting at $18/mo.

squarespace-home-page

The only disadvantage with these simpler platforms (Wix or Squarespace) is that they make it harder to scale your eCommerce store and do not have all of the social media integrations, marketing features (coupon codes, customer reviews), and payment options that you may need. So if you see yourself having a lot of products and expanding in the near future you should go with a robust platform like Shopify or BigCommerce.

Key features:

  • Unlimited bandwidth
  • SSL security
  • Basic SEO features
  • eCommerce templates
  • Advanced website analytics
  • Popups and banners
  • Video maker
  • Unlimited product listings
  • Free custom domain (for 1 year)
  • 24/7 customer service

Pricing plans: the personal plan starts at $23 per month and includes all the basic features of the platform.


Adobe Commerce (previously Magento)

Magento was one of the most popular eCommerce platforms and was then bought by Adobe and renamed Adobe Commerce. Combined with Adobe’s powerful features and a suite of products it’s now one of the most powerful eCommerce platforms for large businesses and enterprises.

adobe-commerce-features-overview

Key features:

  • Drag and drop page builder
  • Content personalization for customer segments
  • Multi-channel commerce
  • Personalized recommendations
  • Advanced inventory management
  • Advanced store customization & analytics

Pricing plans: Adobe Commerce is around $1,800 per month and only has annual plans.


‍Takeaways

When you're choosing the best eCommerce platform to use for your online store you have to consider your budget, your goals, the features you need, payment gateways, hosting, maintenance, integrations, and the kind of customer service you require to run your store.

You also have to make sure that your platform natively integrates with some of the marketing channels you’re using such as Google Ads, Facebook Ads, Amazon, eBay, etc., and has the marketing apps you need for SEO and conversion rate optimization.

Overall, the top platforms on our list are - Shopify, Bigcommerce, and Square. Otherwise, if you want an open-source platform that gives you full control over how your store looks you should go with WooCommerce.

[Add Banner Here]

Author

Share this article:
Share on FacebookShare on TwitterShare on LinkedinCopy URL
Agency
Services
Social media advertising, PPC, Google advertising, native ads, Amazon ads
Social media management, advertising, graph design, web design, SEO, email marketing, branding CRO
Performance marketing, social media advertising, video editing, Google ads, copywriting
Email marketing, social media advertising, social media management & strategy, content marketing
Social media management, paid advertising, content marketing, SEO, email marketing
Conversion rate optimization, landing page design, Shopify development, WordPress
Influencer marketing, graphic design, creative services, influencer outreach
Social media advertising, marketing strategy, display advertising, search engine optimization
Email marketing management, email marketing audits, list management, email segmentation & design
Email marketing, website and graphic design, social media marketing, search engine optimization, copywriting

FAQs

What is the most used eCommerce platform?

Shopify is the most popular eCommerce platform, with over 1 million merchants. It is the most popular in the English-speaking world and is perfect for a variety of artists and industries. Magento (now Adobe Commerce) is the second most-used with 250,000 merchants and BigCommerce comes in third place with 60,000 active users. Runner-ups are BigCommerce, WooCommerce, and Wix. For B2B or large eCommerce enterprises, a popular option is the Salesforce Commerce Cloud.

Which platform is best for eCommerce?

BigCommerce and Shopify are the best platforms for eCommerce. Shopify is best for making your first million in revenue while BigCommerce is a bit more user-friendly and has the more advanced commerce features you need as you grow. Other powerful eCommerce platforms include Wix, Squarespace, Zyro, Salesforce Commerce Cloud, and Magento (now called Adobe Commerce).

What are the 7 major online platforms?

Here are the seven most popular social media platforms on the internet:

  • Facebook — 2.9 billion monthly active users
  • YouTube — 2.2 billion monthly active users
  • WhatsApp — 2 billion monthly active users
  • Instagram — 2 billion monthly active users
  • WeChat — 1.26 billion monthly active users
  • TikTok — 1 billion monthly active users
  • Sina Weibo — 573 million monthly active users
  • QQ — 538.91 million monthly active users
Do I need an eCommerce platform?

Yes, you definitely need to use an eCommerce platform to sell physical products online. The only other option is to build your own from scratch and most companies can't afford the tens of thousands of dollars it would cost to build one that has all the eCommerce functionality they need.

Is Amazon an eCommerce platform?

Amazon was founded in 1994 and has since become one of the biggest eCommerce platforms on the planet. You can buy anything on it from cleaning products to books to digital products or digital downloads. Amazon lets merchants host a store and upload their products.

Which is best Shopify or WordPress?

It depends on the kind of online business you’re running. If your business is completely focused on eCommerce then Shopify is definitely the better option. If you are selling a combination of digital products (digital downloads) and physical products then WordPress may be a better option. For WordPress, you should use WooCommerce to get the eCommerce functionality and creative control over your store.

Is Shopify better than WooCommerce?

Shopify has better eCommerce features than WooCommerce and all of them are built-in. With WooCommerce, you have to go out and look for apps to integrate, you’re responsible for your checkout PCI compliance, and everything comes at an additional cost.

With Shopify, a lot of the basic features are built-in, and you have the Shopify app store for Shopify and Shopify Plus stores (that’s Shopify’s advanced plan). Shopify is the most well-known platform in the eCommerce space and for good reason, they offer everything you will ever need for your eCommerce store.

7 Best eCommerce Platforms to Build and Grow your Online Store

The comprehensive guide to the most powerful eCommerce platforms out there. Find out which one has the best templates, apps, integrations, and sales channels.

No items found.

Picking the right eCommerce platform is one of the biggest decisions eCommerce businesses make. Most platforms come packed with advanced marketing features and eCommerce integrations that are absolutely vital for online stores. Before you ever hire a freelancer or an eCommerce marketing agency you should first make sure you have all the right apps, integrations, and sales channels set up on your platform.

Want to launch a successful business? Looking for the perfect eCommerce platform? Don’t fret, we’ve got you covered. Here’s a list of the most powerful eCommerce platforms to check out for your online business.

What is an eCommerce platform?

An eCommerce platform is a software application that lets sellers build and host an online store and helps buyers find physical and digital products online. Ecommerce platforms usually come with plugins and integrations, a streamlined checkout experience, optimized shopping cart features, and drag-and-drop functionality.

[Add Banner Here]

Things to consider when choosing your eCommerce platform

There are several factors you should consider when choosing the best eCommerce platform for your online store.

Budget

Let's talk about the bottom line. Hosting your own site and adding a little cart plugin to it may be cost-effective but may not offer you the functionality you need as your store grows. You should look at the payment gateways and the various fees that each platform charges.

For example, Shopify charges a transaction fee of 2.9% + $0.30 per transaction for its basic plan. You may get a lower fee if you choose not to use Shopify payments and go with a different payment gateway. BigCommerce doesn't charge a transaction fee, and only has a standard monthly or annual fee depending on the plan you choose.

The best thing you can do for your online business is to find an eCommerce platform that has all the various features and integrations you need all included in their plan. These could include things like an online store builder, the ability to take online payments, SEO optimization, tools for marketing campaigns, emails with responsive design, attractive templates, and other design functionalities.

And if you want to save some additional money you could always sign up for the annual plans of your platform.

Web design

Next, let’s talk about the design of your online store. Some platforms have customizable templates you could use to make your store look glamorous while others may require some custom coding. Advanced users may naturally gravitate towards the more customizable platforms like WooCommerce rather than using standard ones like Wix or Squarespace.

Integrations

If you're a growing eCommerce business chances are you have a wide range of marketing tools and platforms that you need to integrate with your online store. Here’s a short list of integrations you might need:

  • Sales channels (Google Shopping, eBay, Amazon)
  • Online payments (Apple Pay, Paypal, Google Pay)
  • Social media integrations
  • Customer reviews
  • Google Analytics
  • Discount codes
  • SEO optimization
  • Promotions
  • Upsales
  • Email marketing tools
  • Multi-channel integrations
  • Bundle tools to sell products in bulk

You don’t want to get started on a platform only to find out that it doesn’t have the additional features you need for your store. So look through the available apps and make sure the platform has what you need, before you get started.

Hosting

The nice thing about eCommerce platforms like Shopify or BigCommerce is that everything is hosted on the cloud. You could always save some money and use a self-hosted platform like WooCommerce, but then all the other features come at an additional cost. Hosting can cost an additional $70-$300 per year, depending on the amount of traffic you have and the bandwidth you need.

Maintenance

Look at the maintenance costs associated with your site. You may need to renew your domain name every year, pay for hosting (unless your platform has it included), renew your SSL certificate and pay your annual app fees.

Customer service

You also have to look at the customer support options of each platform. Some eCommerce platforms offer 24/7 support via email, phone, and live chat, while others’ support options are pretty limited. Make sure that the platform you choose has the right customer service reps available to help you troubleshoot features and improve your store performance.

The best eCommerce platforms for 2022

There are a number of really great platforms that you can use to build your eCommerce store and then manage it. Each comes with its advantages and disadvantages and your ideal choice should vary based on your needs.


Shopify

Shopify is the most popular platform for eCommerce sites. It’s great for getting up and running quickly, has a 14-day free trial, and is really easy to use. There are 10 free themes and over 50 paid themes that start at $140. You can also find more than 1,200 themes on ThemeForest for $50 each. There are hundreds of Shopify apps you can use to improve your eCommerce marketing, fulfillment, analytics, and much more.

shopify-home-page

One of the drawbacks with Shopify is that it’s limited to 100 product variants, so not enough if you have a lot of different product combinations. Also, you can’t customize the checkout process unless you pay extra and get on the Shopify Plus plan. But if you’re not a huge eCommerce business then Shopify is a solid choice.

Another added benefit of using Shopify is that advanced users can use Shopify’s open-source liquid language to create their own eCommerce templates and add custom code to their site.

Key features:

Pricing plans:

Shopify has monthly plans that start at $29 per month and go up from there. It also has a 14-day free trial and a Starter Plan for stores that want to sell via social and messaging apps for only $5 per month.


Square

Square is great for selling both online and in-person. If you want to sell at a marketplace, a fair, or a festival then this is the best option for you. It has a really simple website builder with no monthly fees. You only pay when you make a sale. You can also get a Square credit card reader or a virtual terminal, which acts just like a digital cash register.

square-home-page

Like other platforms, Square’s free plan includes ads so if you want to remove those and use your own custom domain then upgrade to one of the advanced plans.

Key features:

  • Unlimited products
  • Afterpay + Google Pay + Apple Pay
  • In-store & curbside pickup
  • Gift cards & discount codes
  • Basic marketing and SEO tools

Pricing plans: Square offers a free plan for unlimited products and some of its basic features. Paid pricing plans start at $12 per month.


BigCommerce

BigCommerce is an excellent choice for large-volume sellers. It’s a robust platform that has no transaction fees so you only pay a monthly fee to set up your store. It integrates with all the main marketplaces like Amazon, eBay, and Facebook and all the popular payment processors like Stripe, PayPal, Braintree, and Amazon.

It also has a drag-and-drop eCommerce website builder that helps you customize your store, with no coding necessary.

bigcommerce-home-page

Key features:

  • Single-page checkout process
  • Headless commerce (ability to run multiple stores with one platform)
  • Abandoned cart recovery
  • Checkout process customization
  • Zero transaction fees

Pricing plans: BigCommerce has a 15-day free trial for all the basic plans, paid plans start at $25.95 per month.


WooCommerce

WooCommerce is a WordPress plugin that helps you transform your WordPress site into an eCommerce store. It’s a simple plugin that you install on your site and it allows you to have all the features that the big eCommerce platforms provide. WooCommerce has a ton of extensions (similar to other platforms) and it integrates with Zapier for even more functionality and flexibility.

woocommerce-store

The unique thing about WooCommerce is that it’s an open-source platform. So it gives you complete control over what you want your online store to look like. It is absolutely free, there’s no cost to install it and no transaction fees (beyond the ones you pay to the payment providers). It has all the various channel integrations (like Google Shopping), and has a drag-and-drop eCommerce website builder.

One disadvantage of WooCommerce is that merchants are responsible for their own PCI compliance.

Key features:

  • Marketing integrations + point of sale systems
  • Flexible product settings (subscriptions, digital downloads, bundles)
  • Drag-and-drop eCommerce website builder
  • Wide range of payment options (Google Pay, Paypal, Apple Pay)

Pricing plans: free, no annual plans, subscription, or transaction fees.


Wix

Wix is a solid choice for eCommerce owners that are looking for something that’s really easy to use. It’s simple, it has a ton of great templates, and lets you set up your site in minutes. It’s also one of the cheaper options with prices starting at only $23/mo and no transaction fees.

wix-home-page

The Wix eCommerce plan lets you sell on social media platforms, integrate dropshipping, and source and sell products directly on your store.

Key features:

  • Free custom domain name for 1 year
  • Unlimited products
  • Product reviews
  • Loyalty programs
  • Multiple currencies

Pricing plans: Wix eCommerce plans start at $23 per month.


Squarespace

Squarespace is another great option. It’s a very easy website builder that has a great inventory system, powerful analytics tools, and great integrations to all the various social media channels. It has a more limited collection of website templates but it is cheaper than all the other paid platforms, with prices starting at $18/mo.

squarespace-home-page

The only disadvantage with these simpler platforms (Wix or Squarespace) is that they make it harder to scale your eCommerce store and do not have all of the social media integrations, marketing features (coupon codes, customer reviews), and payment options that you may need. So if you see yourself having a lot of products and expanding in the near future you should go with a robust platform like Shopify or BigCommerce.

Key features:

  • Unlimited bandwidth
  • SSL security
  • Basic SEO features
  • eCommerce templates
  • Advanced website analytics
  • Popups and banners
  • Video maker
  • Unlimited product listings
  • Free custom domain (for 1 year)
  • 24/7 customer service

Pricing plans: the personal plan starts at $23 per month and includes all the basic features of the platform.


Adobe Commerce (previously Magento)

Magento was one of the most popular eCommerce platforms and was then bought by Adobe and renamed Adobe Commerce. Combined with Adobe’s powerful features and a suite of products it’s now one of the most powerful eCommerce platforms for large businesses and enterprises.

adobe-commerce-features-overview

Key features:

  • Drag and drop page builder
  • Content personalization for customer segments
  • Multi-channel commerce
  • Personalized recommendations
  • Advanced inventory management
  • Advanced store customization & analytics

Pricing plans: Adobe Commerce is around $1,800 per month and only has annual plans.


‍Takeaways

When you're choosing the best eCommerce platform to use for your online store you have to consider your budget, your goals, the features you need, payment gateways, hosting, maintenance, integrations, and the kind of customer service you require to run your store.

You also have to make sure that your platform natively integrates with some of the marketing channels you’re using such as Google Ads, Facebook Ads, Amazon, eBay, etc., and has the marketing apps you need for SEO and conversion rate optimization.

Overall, the top platforms on our list are - Shopify, Bigcommerce, and Square. Otherwise, if you want an open-source platform that gives you full control over how your store looks you should go with WooCommerce.

[Add Banner Here]

Browse Agencies by Expertise

7 Best eCommerce Platforms to Build and Grow your Online Store

The comprehensive guide to the most powerful eCommerce platforms out there. Find out which one has the best templates, apps, integrations, and sales channels.

Picking the right eCommerce platform is one of the biggest decisions eCommerce businesses make. Most platforms come packed with advanced marketing features and eCommerce integrations that are absolutely vital for online stores. Before you ever hire a freelancer or an eCommerce marketing agency you should first make sure you have all the right apps, integrations, and sales channels set up on your platform.

Want to launch a successful business? Looking for the perfect eCommerce platform? Don’t fret, we’ve got you covered. Here’s a list of the most powerful eCommerce platforms to check out for your online business.

What is an eCommerce platform?

An eCommerce platform is a software application that lets sellers build and host an online store and helps buyers find physical and digital products online. Ecommerce platforms usually come with plugins and integrations, a streamlined checkout experience, optimized shopping cart features, and drag-and-drop functionality.

[Add Banner Here]

Things to consider when choosing your eCommerce platform

There are several factors you should consider when choosing the best eCommerce platform for your online store.

Budget

Let's talk about the bottom line. Hosting your own site and adding a little cart plugin to it may be cost-effective but may not offer you the functionality you need as your store grows. You should look at the payment gateways and the various fees that each platform charges.

For example, Shopify charges a transaction fee of 2.9% + $0.30 per transaction for its basic plan. You may get a lower fee if you choose not to use Shopify payments and go with a different payment gateway. BigCommerce doesn't charge a transaction fee, and only has a standard monthly or annual fee depending on the plan you choose.

The best thing you can do for your online business is to find an eCommerce platform that has all the various features and integrations you need all included in their plan. These could include things like an online store builder, the ability to take online payments, SEO optimization, tools for marketing campaigns, emails with responsive design, attractive templates, and other design functionalities.

And if you want to save some additional money you could always sign up for the annual plans of your platform.

Web design

Next, let’s talk about the design of your online store. Some platforms have customizable templates you could use to make your store look glamorous while others may require some custom coding. Advanced users may naturally gravitate towards the more customizable platforms like WooCommerce rather than using standard ones like Wix or Squarespace.

Integrations

If you're a growing eCommerce business chances are you have a wide range of marketing tools and platforms that you need to integrate with your online store. Here’s a short list of integrations you might need:

  • Sales channels (Google Shopping, eBay, Amazon)
  • Online payments (Apple Pay, Paypal, Google Pay)
  • Social media integrations
  • Customer reviews
  • Google Analytics
  • Discount codes
  • SEO optimization
  • Promotions
  • Upsales
  • Email marketing tools
  • Multi-channel integrations
  • Bundle tools to sell products in bulk

You don’t want to get started on a platform only to find out that it doesn’t have the additional features you need for your store. So look through the available apps and make sure the platform has what you need, before you get started.

Hosting

The nice thing about eCommerce platforms like Shopify or BigCommerce is that everything is hosted on the cloud. You could always save some money and use a self-hosted platform like WooCommerce, but then all the other features come at an additional cost. Hosting can cost an additional $70-$300 per year, depending on the amount of traffic you have and the bandwidth you need.

Maintenance

Look at the maintenance costs associated with your site. You may need to renew your domain name every year, pay for hosting (unless your platform has it included), renew your SSL certificate and pay your annual app fees.

Customer service

You also have to look at the customer support options of each platform. Some eCommerce platforms offer 24/7 support via email, phone, and live chat, while others’ support options are pretty limited. Make sure that the platform you choose has the right customer service reps available to help you troubleshoot features and improve your store performance.

The best eCommerce platforms for 2022

There are a number of really great platforms that you can use to build your eCommerce store and then manage it. Each comes with its advantages and disadvantages and your ideal choice should vary based on your needs.


Shopify

Shopify is the most popular platform for eCommerce sites. It’s great for getting up and running quickly, has a 14-day free trial, and is really easy to use. There are 10 free themes and over 50 paid themes that start at $140. You can also find more than 1,200 themes on ThemeForest for $50 each. There are hundreds of Shopify apps you can use to improve your eCommerce marketing, fulfillment, analytics, and much more.

shopify-home-page

One of the drawbacks with Shopify is that it’s limited to 100 product variants, so not enough if you have a lot of different product combinations. Also, you can’t customize the checkout process unless you pay extra and get on the Shopify Plus plan. But if you’re not a huge eCommerce business then Shopify is a solid choice.

Another added benefit of using Shopify is that advanced users can use Shopify’s open-source liquid language to create their own eCommerce templates and add custom code to their site.

Key features:

Pricing plans:

Shopify has monthly plans that start at $29 per month and go up from there. It also has a 14-day free trial and a Starter Plan for stores that want to sell via social and messaging apps for only $5 per month.


Square

Square is great for selling both online and in-person. If you want to sell at a marketplace, a fair, or a festival then this is the best option for you. It has a really simple website builder with no monthly fees. You only pay when you make a sale. You can also get a Square credit card reader or a virtual terminal, which acts just like a digital cash register.

square-home-page

Like other platforms, Square’s free plan includes ads so if you want to remove those and use your own custom domain then upgrade to one of the advanced plans.

Key features:

  • Unlimited products
  • Afterpay + Google Pay + Apple Pay
  • In-store & curbside pickup
  • Gift cards & discount codes
  • Basic marketing and SEO tools

Pricing plans: Square offers a free plan for unlimited products and some of its basic features. Paid pricing plans start at $12 per month.


BigCommerce

BigCommerce is an excellent choice for large-volume sellers. It’s a robust platform that has no transaction fees so you only pay a monthly fee to set up your store. It integrates with all the main marketplaces like Amazon, eBay, and Facebook and all the popular payment processors like Stripe, PayPal, Braintree, and Amazon.

It also has a drag-and-drop eCommerce website builder that helps you customize your store, with no coding necessary.

bigcommerce-home-page

Key features:

  • Single-page checkout process
  • Headless commerce (ability to run multiple stores with one platform)
  • Abandoned cart recovery
  • Checkout process customization
  • Zero transaction fees

Pricing plans: BigCommerce has a 15-day free trial for all the basic plans, paid plans start at $25.95 per month.


WooCommerce

WooCommerce is a WordPress plugin that helps you transform your WordPress site into an eCommerce store. It’s a simple plugin that you install on your site and it allows you to have all the features that the big eCommerce platforms provide. WooCommerce has a ton of extensions (similar to other platforms) and it integrates with Zapier for even more functionality and flexibility.

woocommerce-store

The unique thing about WooCommerce is that it’s an open-source platform. So it gives you complete control over what you want your online store to look like. It is absolutely free, there’s no cost to install it and no transaction fees (beyond the ones you pay to the payment providers). It has all the various channel integrations (like Google Shopping), and has a drag-and-drop eCommerce website builder.

One disadvantage of WooCommerce is that merchants are responsible for their own PCI compliance.

Key features:

  • Marketing integrations + point of sale systems
  • Flexible product settings (subscriptions, digital downloads, bundles)
  • Drag-and-drop eCommerce website builder
  • Wide range of payment options (Google Pay, Paypal, Apple Pay)

Pricing plans: free, no annual plans, subscription, or transaction fees.


Wix

Wix is a solid choice for eCommerce owners that are looking for something that’s really easy to use. It’s simple, it has a ton of great templates, and lets you set up your site in minutes. It’s also one of the cheaper options with prices starting at only $23/mo and no transaction fees.

wix-home-page

The Wix eCommerce plan lets you sell on social media platforms, integrate dropshipping, and source and sell products directly on your store.

Key features:

  • Free custom domain name for 1 year
  • Unlimited products
  • Product reviews
  • Loyalty programs
  • Multiple currencies

Pricing plans: Wix eCommerce plans start at $23 per month.


Squarespace

Squarespace is another great option. It’s a very easy website builder that has a great inventory system, powerful analytics tools, and great integrations to all the various social media channels. It has a more limited collection of website templates but it is cheaper than all the other paid platforms, with prices starting at $18/mo.

squarespace-home-page

The only disadvantage with these simpler platforms (Wix or Squarespace) is that they make it harder to scale your eCommerce store and do not have all of the social media integrations, marketing features (coupon codes, customer reviews), and payment options that you may need. So if you see yourself having a lot of products and expanding in the near future you should go with a robust platform like Shopify or BigCommerce.

Key features:

  • Unlimited bandwidth
  • SSL security
  • Basic SEO features
  • eCommerce templates
  • Advanced website analytics
  • Popups and banners
  • Video maker
  • Unlimited product listings
  • Free custom domain (for 1 year)
  • 24/7 customer service

Pricing plans: the personal plan starts at $23 per month and includes all the basic features of the platform.


Adobe Commerce (previously Magento)

Magento was one of the most popular eCommerce platforms and was then bought by Adobe and renamed Adobe Commerce. Combined with Adobe’s powerful features and a suite of products it’s now one of the most powerful eCommerce platforms for large businesses and enterprises.

adobe-commerce-features-overview

Key features:

  • Drag and drop page builder
  • Content personalization for customer segments
  • Multi-channel commerce
  • Personalized recommendations
  • Advanced inventory management
  • Advanced store customization & analytics

Pricing plans: Adobe Commerce is around $1,800 per month and only has annual plans.


‍Takeaways

When you're choosing the best eCommerce platform to use for your online store you have to consider your budget, your goals, the features you need, payment gateways, hosting, maintenance, integrations, and the kind of customer service you require to run your store.

You also have to make sure that your platform natively integrates with some of the marketing channels you’re using such as Google Ads, Facebook Ads, Amazon, eBay, etc., and has the marketing apps you need for SEO and conversion rate optimization.

Overall, the top platforms on our list are - Shopify, Bigcommerce, and Square. Otherwise, if you want an open-source platform that gives you full control over how your store looks you should go with WooCommerce.

[Add Banner Here]

No items found.
No items found.


|

Welcome to Mayple, the NEW Way to Hire Expert Marketing Talent

Top brands trust our marketers

prev
next

Edwin Gan - CRO

Edwin helped CloudWaitress generate 2x conversions for 3+ consecutive months. They gained 10,000 new users and became one of Australia's fastest-growing startups with 700% growth.

Pete Opakunle - PPC

Pete increased ROAS for Gillette by 4.2X, increased CTRs by 40%-60%, achieved the desired CPA within 2 weeks of the campaign launch using Facebook, Snapchat and Instagram ads.

Jay Neyer

Jay executed a comprehensive SEO strategy that increased organic traffic by 98%, increased top 10 keywords by 190% and total keywords by 262%.

Kelly Benson - Marketing manager & Growth marketer

Kelly developed a 6-month marketing strategy that included paid ads, SMM, mobile marketing, and marketing automation, resulting in an increase in ROI by 1200% in just 6 months.

Jamie Simoni

Jamie helped build American Eagle Outfitter's online community to 15M+ followers and was integral in setting up the award winning Live Your Life influencer marketing campaign.

Dorian Reeves SMM

Dorian grew Lenskart to over 10k followers and increased engagement by 50%.

Kelly Beaudin social media

Kelly grew Adobe's LinkedIn community by 97% and increased monthly engagement by more than 1,000% within one year. Adobe was recognized as one of the "Best LinkedIn Company Pages" for two years in a row. Kelly also grew Adobe Creative Cloud to 1M subscribers with a comprehensive social media strategy.

Igor Zvagelsky

Igor promoted NY Fashion Week events using Google Ads, increasing the number of attendees at events and decreasing the cost per lead by 50%.

Jack Nelson - CRO

Jack led the CRO strategy for BeatBread, launched various conversion optimization campaigns, implemented advanced tracking & analytics, and exceeded KPI target by 75%.

Dhariana Lozano

Dhariana grew Remy's Instagram account to 10k+ followers, increased leads from social media (LinkedIn and Instagram) by 120% and increased organic views on Linkedin by 310%.

Roman Hotsiak

Roman created seven email campaigns that led to this beauty brand's revenue to increase by 56% in just 6 months.

Limor Gurevich

Limor grew our email list by 200% and took our email program from $0 to $6k/month in just a few months using popups + email flows + email marketing automation.

Angel Djambazov

Angel led influencer marketing campaigns for Keen and helped them grow to over 200k+ followers on Instagram and become one of the most loved apparel brand in the world.

Dan Ware

Dan created a strategic marketing plan for Mountain Dew and produced and executed 360 engagement platforms - Dare to Do, All Star Weekend, and others. These campaigns improved brand awareness, affinity and sentiment levels.

Ashna Rana CRO

Ashna was the lead CRO manager for PrettyLitter, a subscription product, where she optimized the marketing funnel and was able to increase the conversion rate 35% test after test. As a result, the company was able to expand to Pinterest Ads, Facebook ads, and affiliate marketing.

Jason Hui

Jason helped Vitamin Energy grow monthly email marketing revenue 6x in less than 6 months and increased attributed revenue from email to 40% of the total sales of the business.

Gustavo Morais

Gustavo took Amaz, a Yerba Mate sparkling drink brand, from $0 to $50k sales per month in just a few months by designing and launching their eCommerce website and executive a comprehensive SEO strategy.

Kelly Beaudin Strategy

Kelly created a partnership with BuzzFeed, launched a financial BootCamp for customers, and created viral content using influencers and UGC. The campaign resulted in a +6.5% lift in awareness and a +25% increase in customers' perception of the brand, helping to drive loyalty and sales.

Brenna Kleiman

Brenna led advertising campaigns at Jessica Simpson where she increased ROAS by 250% using Google Ads, Facebook & Instagram ads, and Google Shopping.

Katrina Julia

Katrina led an influencer marketing & PR campaign for this tourism brand that resulted in a funding round of $3M.

Deepak Shukla

Deepak helped Rivalry to rank for 20k+ organic keywords in the US and over 70k+ keywords globally in under 12 months with an extensive on-page and off-page SEO strategy.

Marija Todorovic

Marija grew Brightech's Instagram page to over 30k followers and its cumulative online presence to 200k followers using secondary accounts in just 12 months.

Hire 7 Best eCommerce Platforms to Build and Grow your Online Store

Table of contents

Hiring with Mayple

Reliable

Vetted and backed by AI tracking

Scalable

Avg. Growth of 380% in 6 months

Flexible

Monthly subscription

Easy

3 min to marketing brief

Affordable

1/3rd of typical agency costs

FAQ

One easy-to-use platform that help online businesses and expert marketers to match up, collaborate, and grow their businesses together.

Explore Our Services

How it works

One easy-to-use platform that help online businesses and expert marketers to match up, collaborate, and grow their businesses together.

Create your marketing brief.

Create brief

Create your marketing brief.

Find a match

Find a match

Meet your perfect marketing team.

Grow your business

Grow your business

Get ongoing monitoring and strategic advice.

Find the Perfect Marketer
Get started

Hire top vetted marketers

Talk to an expert